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Help us stop the stigma around type 2 diabetes. Join the conversation.
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LIVE FREE FROM TYPE 2 DIABETES.

Andrew, achieved normal HbA1c of 32mmol/mol, off medications

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Developed by experts from...
As featured in...
Developed by experts from...
As featured in...


LOSE WEIGHT AND FEEL BETTER WITH OUR 16-WEEK PERSONALISED DIABETES REVERSAL
PROGRAMMES.

WHAT’S INCLUDED

Lose weight quickly and safely with our nutritionally-complete meals, available
in 10 different flavours.

‍Learn more about our meals


FLEXIBLE MEAL CHOICES

Track your habits, visualise your progress, and start your journey of personal
growth with daily lessons written by top psychologists.


HABIT CHANGE APP

Share the journey with others in our private support groups—embark on the
journey together, send motivation and advice, and celebrate successes.


GROUP SUPPORT

Chat to our Patient Care team to customise your plan, ask questions, and get
support when you need it.


PERSONALISED CARE

THE BENEFITS


LOSE WEIGHT


PUT TYPE 2 INTO REMISSION


CONTROL BLOOD SUGARS


LIVE LONGER & HEALTHIER

SEE HOW HAL LOST 5ST AND REVERSED HIS PREDIABETES.

Hal tells his story of how Habitual’s holistic programmes combine in-app
behaviour change with 800kcal total diet replacement soups and shakes to help
him achieve his weight loss goals in time for his wedding.

COLETTE LOST 30LBS IN 4 MONTHS. HERE’S HOW.

After her 2018 diagnosis, Colette tried tons of different diets to lose
weight... but until now, couldn’t find one that worked. Learn how she lost 30lbs
and reversed type 2 diabetes.

ANDREW REACHED REMISSION. YOU CAN TOO.

Manchester-born Andrew struggled with type 2 diabetes for over a decade before
finding a solution that stuck. Learn about what made the difference for him.






PROGRAMMES START FROM ONLY
‍£59 PER MONTH

Choose the programme that suits your lifestyle, health goals, and budget.

Get started


HABITUAL - AN ORGANISATION WITH HEART..

Although I never thought of myself as being 'fat', at the start of this year,
after lockdown and Christmas, I was starting to struggle with my weight and it
was affecting my health. In January I had a diabetes diagnosis, and knew that I
had to do something about it...

Steve Wheeler

Apr 7, 2021



GREAT PROGRAMME TO REVERSE DIABETES

Great programme that can help reverse of reduce type 2 diabetes. Programme is
unique in that while you get your total diet replacement meals (yummy) you also
learn about the psychology of training your mind to think differently about food
and to make different choices and to understand...
Damian Testa
Apr 8, 2021



LIFE CHANGING PROGRAM

The HABITUAL program has been truly Life Changing for Me! I have managed to lose
7 Stone since February 2020 but more importantly I am mindful of what I eat on a
daily basis. I have learned to enjoy a treat without returning to my old eating
habits...
Miss Maggie
Fitzgerald
Oct 14, 2020



WORTH A TRY AND IF YOU DON'T YOU WILL NEVER...

I am in week 9 now and have been off my diabetes 2 medication 4 days into the
start of the weight loss program. My blood sugar levels have been within 4-7
mmol ever since each time I have tested. It can be difficult at times but there
is support available. I am looking forward to reintroducing ....
Doug Guy
Apr 7, 2021



THE BEFORE AND AFTER IS REMARKABLE

Before Habitual, I was obese, didn't feel great in my skin and didn't have a
great relationship with food. Now, 19kg later, I'm not obese, and with the help
of their team my relationship with food is improving.The first 2 weeks are
really hard, but if you stick to it, by week 12 you'll look back and think how
...
Brad Fehler
Apr 8, 2021



SUPERB - IT WORKS!


Superb program - I lost over 20kg that will stay off thanks to the combination
of food advice, mental health support and physical exercise tips. I was 97kg in
January and it's now October and I'm down to 75kg - so 3.5 stone loss / 22kg. I
would highly recommend Habitual ...
Gareth Dixon

Oct 14, 2020



HABITUAL ARE THE BEST


One of the most changing life style experience. Habitual team where 100% behind
me. Encouraging me all the way step by step even with my off days Hebtural was
there taught me to understand my addiction to food and...

Bula Butch

Mar 20, 2021



SUPERB AND OUTSTANDING WEIGHT LOSS PROGRAMME!


The weight loss programme, offered and run by Habitual is absolutely first-class
and highly recommended, run by an extremely professional, kind, courteous,
friendly and supportive team...
Elizabeth Wayling

Oct 14, 2020



A NEW WAY OF LIFE

The information you receive to go alone with the nutritional support during the
diet replacement phase is durables and important. The support the team at
habitual give you via emails, chats and medical support is of the highest
caliber...
Darren Bailey
Oct 16, 2020



FULLY RECOMMEND HABITUAL


Fully recommend Habitual Fully recommend Habitual! If you want to change your
life do this! I lost 11kg and feel great! Easy to follow meal replacement
sachets. Also support with psychological reasons we put on weight. Never did ...
Kim Fisher

Jan 19, 2021



THE PROGRAMME CHANGED MY LIFE (AND...


The programme changed my life (and shape). I am physically better and no longer
take the medication I was previously taking. The support and information offered
by the team was invaluable. At the outset I was cynical that this would work...

Customer

Nov 14, 2020



BEST THING THAT HAPPENED TO ME IN THIS


Best thing happened to me in this country. The staff and the support are second
to none! Highly recommend to all my family and friends! You must try- your
health is priceless!
Nadia Stancheva
Oct 14, 2020



HABITUAL HAS CHANGED MY LIFE FOR THE BETTER

Habitual has changed my life! I’ve gone from being scared of tomorrow, to now
being excited to experience what the future will bring.I feel younger, happier &
healthier and could not recommend the program enough to anyone else looking...
Max Black
Nov 20, 2020



HABITUAL HAS OPENED SO MANY NEW DOORS...


Habitual has opened so many new doors for me. Their program and the team I
interfaced with are top notch, supportive, helpful and caring; creating such a
comforting environment that has allowed me to look at myself in a new light...
Randi Ransom

Nov 13, 2020



AMAZING PROGRAM, AMAZING TEAM


This program takes care of the whole you, the whole way. From effective (& safe)
weight loss products to advice on how to change your habits, it’s a refreshing
twist on traditional diet programs. Plus, the team behind it is amazing,
brilliant, and fun!

C Carroll

Dec 15, 2020



REALLY GOOD


Really good! Highly Recommend

Champ Biala

Nov 4, 2020



PROGRAM IS WORTH THE TIME INVESTING!


Program is worth the time investing!

Customer

Nov 4, 2020



HABITUAL - AN ORGANISATION WITH HEART WHO HAVE...

Although I never thought of myself as being 'fat', at the start of this year,
after lockdown and Christmas, I was starting to struggle with my weight and it
was affecting my health. In January I had a diabetes diagnosis, and knew that I
had to do something about it...

Steve Wheeler

Apr 7, 2021



GREAT PROGRAMME TO REVERSE DIABETES

Great programme that can help reverse of reduce type 2 diabetes. Programme is
unique in that while you get your total diet replacement meals (yummy) you also
learn about the psychology of training your mind to think differently about food
and to make different choices and to understand...
Damian Testa
Apr 8, 2021



LIFE CHANGING PROGRAM

The HABITUAL program has been truly Life Changing for Me! I have managed to lose
7 Stone since February 2020 but more importantly I am mindful of what I eat on a
daily basis. I have learned to enjoy a treat without returning to my old eating
habits...
Miss Maggie
Fitzgerald
Oct 14, 2020



WORTH A TRY AND IF YOU DON'T YOU WILL NEVER...

I am in week 9 now and have been off my diabetes 2 medication 4 days into the
start of the weight loss program. My blood sugar levels have been within 4-7
mmol ever since each time I have tested. It can be difficult at times but there
is support available. I am looking forward to reintroducing ....
Doug Guy
Apr 7, 2021



THE BEFORE AND AFTER IS REMARKABLE

Before Habitual, I was obese, didn't feel great in my skin and didn't have a
great relationship with food. Now, 19kg later, I'm not obese, and with the help
of their team my relationship with food is improving.The first 2 weeks are
really hard, but if you stick to it, by week 12 you'll look back and think how
...
Brad Fehler
Apr 8, 2021



SUPERB - IT WORKS!


Superb program - I lost over 20kg that will stay off thanks to the combination
of food advice, mental health support and physical exercise tips. I was 97kg in
January and it's now October and I'm down to 75kg - so 3.5 stone loss / 22kg. I
would highly recommend Habitual ...
Gareth Dixon

Oct 14, 2020



HABITUAL ARE THE BEST


One of the most changing life style experience. Habitual team where 100% behind
me. Encouraging me all the way step by step even with my off days Hebtural was
there taught me to understand my addiction to food and...

Bula Butch

Mar 20, 2021



SUPERB AND OUTSTANDING WEIGHT LOSS PROGRAMME!


The weight loss programme, offered and run by Habitual is absolutely first-class
and highly recommended, run by an extremely professional, kind, courteous,
friendly and supportive team...
Elizabeth Wayling

Oct 14, 2020



A NEW WAY OF LIFE

The information you receive to go alone with the nutritional support during the
diet replacement phase is durables and important. The support the team at
habitual give you via emails, chats and medical support is of the highest
caliber...
Darren Bailey
Oct 16, 2020



FULLY RECOMMEND HABITUAL


Fully recommend Habitual Fully recommend Habitual! If you want to change your
life do this! I lost 11kg and feel great! Easy to follow meal replacement
sachets. Also support with psychological reasons we put on weight. Never did ...
Kim Fisher

Jan 19, 2021



THE PROGRAMME CHANGED MY LIFE (AND...


The programme changed my life (and shape). I am physically better and no longer
take the medication I was previously taking. The support and information offered
by the team was invaluable. At the outset I was cynical that this would work...

Customer

Nov 14, 2020



BEST THING THAT HAPPENED TO ME IN THIS


Best thing happened to me in this country. The staff and the support are second
to none! Highly recommend to all my family and friends! You must try- your
health is priceless!
Nadia Stancheva
Oct 14, 2020



HABITUAL HAS CHANGED MY LIFE FOR THE BETTER

Habitual has changed my life! I’ve gone from being scared of tomorrow, to now
being excited to experience what the future will bring.I feel younger, happier &
healthier and could not recommend the program enough to anyone else looking...
Max Black
Nov 20, 2020



HABITUAL HAS OPENED SO MANY NEW DOORS...


Habitual has opened so many new doors for me. Their program and the team I
interfaced with are top notch, supportive, helpful and caring; creating such a
comforting environment that has allowed me to look at myself in a new light...
Randi Ransom

Nov 13, 2020



AMAZING PROGRAM, AMAZING TEAM


This program takes care of the whole you, the whole way. From effective (& safe)
weight loss products to advice on how to change your habits, it’s a refreshing
twist on traditional diet programs. Plus, the team behind it is amazing,
brilliant, and fun!

C Carroll

Dec 15, 2020



REALLY GOOD


Really good! Highly Recommend

Champ Biala

Nov 4, 2020



PROGRAM IS WORTH THE TIME INVESTING!


Program is worth the time investing!

Customer

Nov 4, 2020

Personalise my programme

OUR STORY

Our founders met helping to deliver type 2 diabetes reversal research, and soon
realised the potential to help millions of people change their lives for the
better by addressing not only weight, but also overall health and wellbeing—and
so, Habitual began.
Everything Habitual does aims to make better health simple and achievable for
everyone, from reversing type 2 diabetes and stopping medication, to losing
weight, exercising more, or simply feeling better every single day.

Habitual co-founders Dr Ian Braithwaite and Napala Pratini


THE HABITUAL PROGRAMME IS BASED ON THE LATEST SCIENTIFIC BREAKTHROUGHS AND
DECADES OF DIABETES RESEARCH

PRIMARY CARE-LED WEIGHT MANAGEMENT FOR REMISSION OF TYPE 2 DIABETES (DIRECT): AN
OPEN-LABEL, CLUSTER-RANDOMISED TRIAL

Lean et al, 2018
Read more

NUTRITIONAL BASIS OF TYPE 2 DIABETES REMISSION

Taylor et al, 2021
Read more

UNDERSTANDING THE MECHANISMS OF REVERSAL OF TYPE 2 DIABETES

Taylor et al, 2019
Read more

REVERSAL OF TYPE 2 DIABETES: NORMALISATION OF BETA CELL FUNCTION IN ASSOCIATION
WITH DECREASED PANCREAS AND LIVER TRIACYLGLYCEROL

Lim et Al
Read more

CARDIOVASCULAR EFFECTS OF INTENSIVE LIFESTYLE INTERVENTION IN TYPE 2 DIABETES

Look AHEAD Research Group, 2013
Read more

DURABILITY OF A PRIMARY CARE-LED WEIGHT-MANAGEMENT INTERVENTION FOR REMISSION OF
TYPE 2 DIABETES: 2-YEAR RESULTS OF THE DIRECT OPEN-LABEL, CLUSTER-RANDOMISED
TRIAL

Lean et al, 2019
Read more

CONSENSUS REPORT: DEFINITION AND INTERPRETATION OF REMISSION IN TYPE 2 DIABETES

Riddle et al, 2021
Read more

HEPATIC LIPOPROTEIN EXPORT AND REMISSION OF HUMAN TYPE 2 DIABETES AFTER WEIGHT
LOSS

Al-Mrabeh et al, 2020
Read more

EFFECT OF INTENSIVE LIFESTYLE INTERVENTION ON BODYWEIGHT AND GLYCAEMIA IN EARLY
TYPE 2 DIABETES (DIADEM-I): AN OPEN-LABEL, PARALLEL-GROUP, RANDOMISED CONTROLLED
TRIAL

Taheri et al, 2020
Read more

TYPE 2 DIABETES REMISSION: 2 YEAR WITHIN-TRIAL AND LIFETIME-HORIZON
COST-EFFECTIVENESS OF THE DIABETES REMISSION CLINICAL TRIAL (DIRECT)/ WEIGHT
MANAGEMENT PROGRAMME

Xin et al, 2020
Read more

REMISSION OF HUMAN TYPE 2 DIABETES REQUIRES DECREASE IN LIVER AND PANCREAS FAT
CONTENT BUT IS DEPENDENT UPON CAPACITY FOR Β CELL RECOVERY

Taylor et al, 2018
Read more





PRIMARY CARE-LED WEIGHT MANAGEMENT FOR REMISSION OF TYPE 2 DIABETES (DIRECT): AN
OPEN-LABEL, CLUSTER-RANDOMISED TRIAL

Lean et al, 2018
Read more

NUTRITIONAL BASIS OF TYPE 2 DIABETES REMISSION

Lean et al, 2021
Read more

UNDERSTANDING THE MECHANISMS OF REVERSAL OF TYPE 2 DIABETES

Taylor et al, 2019
Read more

REVERSAL OF TYPE 2 DIABETES: NORMALISATION OF BETA CELL FUNCTION IN ASSOCIATION
WITH DECREASED PANCREAS AND LIVER TRIACYLGLYCEROL

Lim et Al
Read more

CARDIOVASCULAR EFFECTS OF INTENSIVE LIFESTYLE INTERVENTION IN TYPE 2 DIABETES

Look AHEAD Research Group, 2013
Read more

DURABILITY OF A PRIMARY CARE-LED WEIGHT-MANAGEMENT INTERVENTION FOR REMISSION OF
TYPE 2 DIABETES: 2-YEAR RESULTS OF THE DIRECT OPEN-LABEL, CLUSTER-RANDOMISED
TRIAL

Lean et al, 2019
Read more

CONSENSUS REPORT: DEFINITION AND INTERPRETATION OF REMISSION IN TYPE 2 DIABETES

Riddle et al, 2021
Read more

HEPATIC LIPOPROTEIN EXPORT AND REMISSION OF HUMAN TYPE 2 DIABETES AFTER WEIGHT
LOSS

Al-Mrabeh et al, 2020
Read more

EFFECT OF INTENSIVE LIFESTYLE INTERVENTION ON BODYWEIGHT AND GLYCAEMIA IN EARLY
TYPE 2 DIABETES (DIADEM-I): AN OPEN-LABEL, PARALLEL-GROUP, RANDOMISED CONTROLLED
TRIAL

Taheri et al, 2020
Read more

TYPE 2 DIABETES REMISSION: 2 YEAR WITHIN-TRIAL AND LIFETIME-HORIZON
COST-EFFECTIVENESS OF THE DIABETES REMISSION CLINICAL TRIAL (DIRECT)/ WEIGHT
MANAGEMENT PROGRAMME

Xin et al, 2020
Read more

REMISSION OF HUMAN TYPE 2 DIABETES REQUIRES DECREASE IN LIVER AND PANCREAS FAT
CONTENT BUT IS DEPENDENT UPON CAPACITY FOR Β CELL RECOVERY

Taylor et al, 2018
Read more




Get started

REFERENCES

According to the DiRECT[1], DIADEM-I[2], and many other trials[3], diabetes
remission is possible within 6 months for 46-60% of patients undergoing a shakes
and soups programme.
[1] Lean, M.E.J., Leslie, W.S., Barnes, A.C., et al. (2018). Primary care-led
weight management for remission of type 2 diabetes (DiRECT): an open-label,
cluster-randomised trial. Lancet 391(10120):541-551.
[2] Taheri, S., Zaghloul, H., Chagoury, O., et al. (2020). Effect of intensive
lifestyle intervention on bodyweight and glycaemia in early type 2 diabetes
(DIADEM-I): an open-label, parallel-group, randomised controlled trial. Lancet
Diabetes and Endocrinology, 8, 477–489.
[3] Remission in adults with type 2 diabetes. Diabetes UK. Retrieved 14 February
2022.


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