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THE RABBIT HOLE

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This entry was posted in Books on January 31, 2016 by Blas.

ANNOUNCEMENT: NEWSLETTER ARCHIVE

2020 Overview

November 2020

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August 2020

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This entry was posted in Newsletter Archive on December 12, 2016 by Blas.

BUILDING A STORYBRAND: CLARIFY YOUR MESSAGE SO CUSTOMERS WILL LISTEN BY DONALD
MILLER

Summary

1. Your customer should be the hero of the story, not your brand. This is the
secret every phenomenally successful business understands.

Key Takeaways

1. The more simple and predictable the communication, the easier it is for the
brain to digest. So what’s your message? Can you say it easily? Is it
simple, relevant, and repeatable? Can your entire team repeat your company’s
message in such a way that it is compelling? Have new hires been given
talking points they can use to describe what the company offers and why
every potential customer should buy it?
2. Mistakes
1. The first mistake brands make is they fail to focus on the aspects of
their offer that will help people survive and thrive. All great stories
are about survival—either physical, emotional, relational, or spiritual.
A story about anything else won’t work to captivate an audience. Nobody’s
interested.
2. The second mistake brands make is they cause their customers to burn too
many calories in an effort to understand their offer.
3. The key is to make your company’s message about something that helps the
customer survive and to do so in such a way that they can understand it
without burning too many calories.
4. People don’t buy the best products; they buy the products they can
understand the fastest.
5. A critical mistake many organizations make in defining something their
customers want is they don’t pare down that desire to a single focus. At
the highest level, the most important challenge for business leaders is
to define something simple and relevant their customers want and to
become known for delivering on that promise. – Conserving time, Building
social networks, offering increased productivity, increased revenue, or
decreased waste, the desire for meaning.
3. The Story
1. Here is nearly every story you see or hear in a nutshell: A CHARACTER who
wants something encounters a PROBLEM before they can get it. At the peak
of their despair, a GUIDE steps into their lives, gives them a PLAN, and
CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a
SUCCESS.
2. A customer should be able to answer these questions within five seconds
of looking at our website or marketing material:
1. What do you offer?
2. How will it make my life better?
3. What do I need to do to buy it?
4. The 7 Principles
1. The customer is the hero, not your brand
1. Who does our customer want to become? What kind of person do they want
to be? What is their aspirational identity?
2. The best way to identify an aspirational identity that our customers
may be attracted to is to consider how they want their friends to talk
about them. Think about it. When others talk about you, what do you
want them to say? How we answer that question reveals who it is we’d
like to be.
2. Companies tend to sell solutions to external problems, but customers buy
solutions to internal problems (and philosophical ones)
1. Human beings are looking for resolutions to their external, internal,
and philosophical problems, and they can achieve this through, among
other things, status, self-realization, self-acceptance, and
transcendence. If our products can help people achieve these things,
we should make this a core aspect of our brand promise.
3. Customers aren’t looking for another hero, they’re looking for a guide
1. The two things a brand must communicate to position themselves as the
guide are Empathy and authority
1. Testimonials, statistics, awards, logos
4. Customers trust a guide who has a plan
1. Plans can take many shapes and forms, but all effective plans do one
of two things: they either clarify how somebody can do business with
us, or they remove the sense of risk somebody might have if they’re
considering investing in our products or services. Remember the mantra
“If you confuse, you lose”? Not having a plan is a guaranteed way to
confuse your customers.
2. A process plan can describe the steps a customer needs to take to buy
our product, or the steps the customer needs to take to use our
product after they buy it, or a mixture of both.
5. Customers do not take action unless they are challenged to take action
1. What steps do they need to take to do business with you? Spell out
those steps, and it’ll be as though you’ve paved a sidewalk through a
field.
6. Every human being is trying to avoid a tragic ending
1. Stories live and die on a single question: What’s at stake? If nothing
can be gained or lost, nobody cares.
2. Brands that help customers avoid some kind of negativity in life (and
let their customers know what that negativity is) engage customers for
the same reason good stories captivate an audience: they define what’s
at stake.
7. Never assume people understand how your brand can change their lives.
Tell them!
5. The 5 things your website should include
1. An offer above the fold – we’ll make you a pro in the kitchen. Join now!
1. The idea here is that customers need to know what’s in it for them
right when they read the text. The text should be bold and the
statement should be short. It should be easy to read and not buried
under buttons and clutter. I recently went to the website for
Squarespace and it simply said, “We Help You Make Beautiful Websites.”
Perfect.
2. Aspirational identiy, promise to solve a problem, state exactly what
you do
2. Obvious Calls to Action
1. There are two main places we want to place a direct call to action.
The first is at the top right of our website and the second is in the
center of the screen, above the fold.
3. Images of Success
1. We believe images of smiling, happy people who have had a pleasurable
experience (closed an open story loop) by engaging your brand should
be featured on your website.
4. A Bite-Sized Breakdown of Your Revenue Streams
5. Very Few Words
6. 5 (almost free) things you can do to grow your business
1. Create a one-liner
1. 1. The Character 2. The Problem 3. The Plan
4. The Success
2. The Character: Moms • The Problem: Busy schedules •
The Plan: Short, meaningful workouts • The Success: Health
and renewed energy • “We provide busy moms with a short,
meaningful workout they can use to stay healthy and have renewed
energy.”
2. Create a Lead Generator and Collect E-mail Addresses. You need a lead
generator. You need a PDF, e-course, video series, webinar, live event,
or just about anything else that will allow you to collect e-mail
addresses.
1. In order to combat noise in today’s marketplace, your lead generator
must do two things: 1. Provide enormous value for your
customer 2. Establish you as an authority in your field
2. Downloadable Guide, Online Course or Webinar, Software Demos or a Free
Trial, Free Samples, Live Events
3. If you’re going to create a downloadable PDF, keep it to about three
pages of content. Stuff as much value as you can into those three
pages so your prospects will see you as the “go-to” guide.
4. Make sure you feature your lead generator liberally on your website. I
recommend creating a pop-up feature on your site that, after ten
seconds or so of the browser arriving, offers your resource to the
user. Though people complain about pop-ups, the stats are clear: they
readily outperform nearly every other type of Internet advertising.
3. Create an Automated E-Mail Drip Campaign.
1. While there are many kinds of automated e-mail campaigns, the one we
recommend starting with is the nurturing campaign. A nurturing
campaign is a simple, regular e-mail that offers your subscribers
valuable information as it relates to your products or services. Not
unlike our lead generator, we want these e-mails to continue
positioning us as the guide and to create a bond of trust and
reciprocity with potential customers. There will come a time to ask
for a sale, but this isn’t the primary goal of a nurturing campaign. A
typical nurturing campaign may have an e-mail going out once each
week, and the order might look like this: E-mail #1: Nurturing e-mail
E-mail #2: Nurturing e-mail E-mail #3: Nurturing e-mail E-mail #4:
Sales e-mail with a call to action
2. The Nurturing E-mail A good way to craft each nurturing e-mail is to
use an effective formula that offers simple, helpful advice to a
customer. I’ve been using this formula for years and customers love
it. 1. Talk about a problem. 2. Explain a plan to
solve the problem. 3. Describe how life can look for the
reader once the problem is solved.
4. Collect and Tell Stories of Transformation. Almost every story is about
the transformation of the hero, and when we tell stories about how we’ve
helped our customers transform, potential customers immediately
understand what your brand can offer them.
1. Here are five questions most likely to generate the best response for
a customer testimonial: 1. What was the problem you were
having before you discovered our product? 2. What did the
frustration feel like as you tried to solve that problem? 3.
What was different about our product? 4. Take us to the moment
when you realized our product was actually working to solve your
problem. 5. Tell us what life looks like now that your problem
is solved or being solved.
5. Create a System That Generates Referrals. Once you create a system that
funnels potential customers into becoming actual customers, your work is
not quite done. The final step is to turn around and invite happy
customers to become evangelists for your brand. This will only happen if
we create a system that invites and incentivizes them to spread the word.
1. Identify your existing, ideal customers and give them a reason to
spread the word (offer a reward, 100% refund for 3 new referrals
within a quarter, invite-a-friend coupons)

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This entry was posted in Books and tagged Business, Donald Miller, Landing Page,
Marketing on June 30, 2022 by Blas.

THE MEMBERSHIP ECONOMY BY ROBBIE KELLMAN BAXTER

Summary

1. This book describes the future, the changes that create a two way
relationship between customers (members) and companies. The pendulum has
slowly been swinging from ownership to membership as manufacturing has
gotten digitized in many cases. The membership economy will have as large of
an impact on society as the industrial revolution

Key Takeaways

1. Members are in a relationship with an organization in which they are
engaged over a long period of time – forever transactions that tie customer
to company and vice versa. Done properly, membership is a win/win. It
provides predictable revenue, builds a direct relationship, provides an
ongoing data stream for companies and allows members to get recognition and
value but allows them to quit at anytime if they choose to
2. You must put the customer rather than the product or business at the
center. Transaction —> Membership, Ownership —> Access
3. People are wired to want to be in a community they respect and have good
standing in
4. Membership based companies don’t always have communities, but they often
do. This facilitates loyalty, engagement, and referrals, not to mention can
tap into network effects
5. Types of membership based companies – nonprofits, digital subscriptions,
online communities, loyalty programs, traditional membership companies
(AmEx), small business and consultancies
6. Strategies to successfully align with membership economies
1. Build the right organization – culture and attitude are central to
making the customer the core
2. Build a bottoms up acquisition funnel – with a forever transaction,
retention is far more important than acquisition. Start at the bottom
(with the core value and the ideal members that this would resonate
with), and then build up to the top of the funnel
3. Onboard members for success and super users – first few days are key to
the member experience and their long-term engagement. Think about first
steps, roadmaps, how they should get started. There are 3 key steps –
remove friction, add immediate value, reward behavior and actions you
want to incentivize. In other words, make it easy, make it personal, get
them involved
4. Model pricing for simplicity and flexibility – risk is too much
complexity too early in the relationship. Value needs to be clear,
transparent, differentiated. Cadence needs to be tested as well and see
if monthly, annual, consumption based, etc makes the most sense. Some
pricing strategies: subscriptions (with or without tiers, typically 3
tiers), ancillary products (swag, things that will make the membership
more valuable), partnership streams, aggregated analytics, advertising,
free products and service offerings. Beware discounts, pricing too low
or too high at the beginning,
5. Incorporate “free” as a tactic, not a strategy – free is powerful but
only if it supports the overall business model. Use it to build
awareness and increase size of funnel, build a large community that can
aid paying members
6. Use the right technology and track the right data – social / marketing
automation, CRM, engagement, community, customer success, loyalty,
billing.
7. Retain members but know when to let them go – loyalty is vital but the
wrong customer will be very expensive
7. In a membership economy, focus for the CEO shifts from product to
relationships , marketing moves to two-way communication, sales are
compensated through LTV rather than one off transactions. Every stakeholder
is treated as a partner and coordinate to find ways to improve the
experience of a member
8. Innovation is a verb, not a noun. A process, not a point
9. Super users do the following:
1. Check in regularly and often
2. Create content that others can access and benefit from
3. Police the community
4. Have a two-way relationship and feel comfortable offering feedback
5. Genuinely care and want to help other members
6. Attract new members
7. Aid in the onboarding of new members
10. How to raise prices – grandfather current members, create a more expensive
tier with more benefits. Always be transparent about reasons if you do have
to raise on current members
11. Move from free to paid through volume of usage, duration, features,
additional services, removal of ads
12. Some ways to increase loyalty among members
1. Make it easy – keep pricing simple, give value immediately, make
onboarding great, have a free option, build loyalty through the free
trial, remind to cancel before paying if they’re not using
2. Make it personal – periodically give something extra, allow members to
connect with you personally, allow members to customize and personalize,
experience adapts over time to create increasingly personalized
experiences, help create status / milestones
3. Get others involved – connect others, create stickiness by forming
relationships between members, engage customers for inspiration on
ideas, content, community,
4. The forever transaction is the key to retention in the membership
economy – favor relationships over transactions
13. Loyalty programs are incredibly important and effective. Your most loyal
customers drive disproportionate profits. Track demographics, preferences,
and behaviors
1. Keep it simple, remove friction, make the member feel special, add
value, give recognition
14. Some huge advantages that smaller companies have include: Focus,
exclusivity, and recognition

What I got out of it

1. I listened and immediately re-listened to this book. A ton of practical
advice and thoughts on how to build a robust, loyal community

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This entry was posted in Books and tagged Community, Loyalty, Membership on June
30, 2022 by Blas.

THE ART SPIRIT BY ROBERT HENRI

Summary

1. ART when really understood is the province of every human being. It is
simply a question of doing things, anything, well. It is not an outside,
extra thing. When the artist is alive in any person, whatever his kind of
work may be, he becomes an inventive, searching, daring, self-expressing
creature. He becomes interesting to other people. He disturbs, upsets,
enlightens, and he opens ways for a better understanding.

Key Takeaways

1. I have little interest in teaching you what I know. I wish to stimulate you
to tell me what you know. In my office toward you I am simply trying to
improve my own environment.
2. Know what the old masters did. Know how they composed their pictures, but
do not fall into the conventions they established. These conventions were
right for them, and they are wonderful. They made their language. You make
yours. They can help you. All the past can help you.
3. He who has contemplated has met with himself, is in a state to see into the
realities beyond the surfaces of his subject. Nature reveals to him, and,
seeing and feeling intensely, he paints, and whether he wills it or not
each brush stroke is an exact record of such as he was at the exact moment
the stroke was made.
4. The value of repeated studies of beginnings of a painting cannot be
over-estimated. Those who cannot begin do not finish.
5. There is a time and place for all things, the difficulty is to use them
only in their proper time and places.
6. The study of art is the study of the relative value of things. The factors
of a work of art cannot be used constructively until their relative values
are known. Unstable governments, like unstable works of art, are such as
they are because values have not been appreciated.
7. A good painting is a remarkable feat of organization. Every part of it is
wonderful in itself because it seems so alive in its share in the making of
the unity of the whole, and the whole is so definitely one thing.
8. No vacillating or uncertain interest can produce a unity.
9. We are instinctively blind to what is not relative. We are not cameras. We
select. We do this always when we are not painting.
10. All things change according to the state we are in. Nothing is fixed.
11. In drawing, Rembrandt with a cast shadow or just a line or two realized for
us the most complete sense of space, that is, background, environment. He
could do this because he saw and he had the genius of selection. Look at
his simplest drawings and you will see that he was a supreme master in
this.
12. If you want to know how to do a thing you must first have a complete desire
to do that thing. Then go to kindred spirits—others who have wanted to do
that thing—and study their ways and means, learn from their successes and
failures and add your quota. Thus you may acquire from the experience of
the race. And with this technical knowledge you may go forward, expressing
through the play of forms the music that is in you and which is very
personal to you.
13. I love the tools made for mechanics. I stop at the windows of hardware
stores. If I could only find an excuse to buy many more of them than I have
already bought on the mere pretense that I might have use for them! They
are so beautiful, so simple and plain and straight to their meaning. There
is no “Art” about them, they have not been made beautiful, they are
beautiful.
14. Someone has defined a work of art as a “thing beautifully done.” I like it
better if we cut away the adverb and preserve the word “done,” and let it
stand alone in its fullest meaning. Things are not done beautifully. The
beauty is an integral part of their being done.
15. All manifestations of art are but landmarks in the progress of the human
spirit toward a thing but as yet sensed and far from being possessed.
16. The picture that looks as if it were done without an effort may have been a
perfect battlefield in its making.
17. No thing is beautiful. But all things await the sensitive and imaginative
mind that may be aroused to pleasurable emotion at sight of them. This is
beauty.
18. No knowledge is so easily found as when it is needed.
19. It is harder to see than it is to express. The whole value of art rests in
the artist’s ability to see well into what is before him.
20. A genius is one who can see. The others can often “draw” remarkably well.
Their kind of drawing, however, is not very difficult. They can change
about. They can make their sight fit the easiest way for their drawing. As
their seeing is not particular it does not matter. With the seer it is
different. Nothing will do but the most precise statement. He must not only
bend technique to his will, but he must invent technique that will
especially fit his need. He is not one who floats affably in his culture.
He is the blazer of the road for what he has to bring.
21. Those who have the will to create do not care to use old phrases.
22. A great artist is one who says as nearly what he means as his powers of
invention allow. An ordinary artist often uses eloquent phrases, phrases of
established authority, and if he is skillful it is surprising to see how he
can nearly make them fit his ideas—or how he can make the ideas give way to
the phrase.
23. I have been trying to make this matter clear—this matter that the whole fun
of the thing is in seeing and inventing, trying to refute a common idea
that education is a case of collecting and storing, instead of making. It’s
not easy. But the matter is mighty well worth considering.
24. If you want to know about people watch their gestures. The tongue is a
greater liar than the body.
25. Don’t belong to any school. Don’t tie up to any technique.
26. All outward success, when it has value, is but the inevitable result of an
inward success of full living, full play and enjoyment of one’s faculties.
27. People say, “It is only a sketch.” It takes the genius of a real artist to
make a good sketch—to express the most important things in life
28. The value of a school should be in the meeting of students. The art school
should be the life-centre of a city. Ideas should radiate from it.
29. Join no creed, but respect all for the truth that is in them.
30. I am sure there are many people—and there are artists—who have never seen a
whole head. They look from feature to feature. You can’t draw a head until
you see it whole. It’s not easy. Try it.
31. No use trying to draw a thing until you have got all around it. It is only
then that you comprehend a unity of which the parts can be treated as
parts.
32. Keep your old work. You did it. There are virtues and there are faults in
it for you to study. You can learn more from yourself than you can from
anyone else.
33. No one can get anywhere without contemplation. Busy people who do not make
contemplation part of their business do not do much for all their effort.
34. There is the heart and the mind, the Puritan idea is that the mind must be
master. I think the heart should be master and the mind should be the tool
and servant of the heart. As it is, we give too much attention to laws and
not enough to principles. The man who wants to produce art must have the
emotional side first, and this must be reinforced by the practical.
35. Some students possess the school they work in. Others are possessed by the
school.
36. Let a student enter the school with this advice: No matter how good the
school is, his education is in his own hands. All education must be
self-education.
37. The best art the world has ever had is but the impress left by men who have
thought less of making great art than of living full and completely with
all their faculties in the enjoyment of full play. From these the result is
inevitable.
38. The technique learned without a purpose is a formula which when used,
knocks the life out of any ideas to which it is applied.
39. Develop your visual memory. Draw everything you have drawn from the model
from memory as well.
40. There is no end to the study of technique. Yet more important than the
lifelong study of technique is the lifelong self-education. In fact,
technique can only be used properly by those who have definite purpose in
what they do, and it is only they who invent technique. Otherwise it is the
work of parrots.
41. There is nothing more entertaining than to have a frank talk with yourself.
Few do it—frankly. Educating yourself is getting acquainted with yourself.
42. I believe in the study of technique. One should know as far as possible all
the possibilities of a medium.
43. Painting should never look as if it were done with difficulty, however
difficult it may actually have been.
44. We must realize that artists are not in competition with each other.
45. Always we would try to tie down the great to our little nationalism;
whereas every great artist is a man who has freed himself from his family,
his nation, his race. Every man who has shown the world the way to beauty,
to true culture, has been a rebel, a “universal” without patriotism,
without home, who has found his people everywhere, a man whom all the world
recognizes, accepts, whether he speaks through music, painting, words or
form.
46. There is the new movement. There always has been the new movement and there
always will be the new movement. It is strange that a thing which comes as
regularly as clockwork should always be a surprise. In new movements the
pendulum takes a great swing, charlatans crowd in, innocent apes follow,
the masters make their successes and they make their mistakes as all
pioneers must do. It is necessary to pierce to the core to get at the value
of a movement and not be confused by its sensational exterior.
47. I am not interested in art as a means of making a living, but I am
interested in art as a means of living a life.
48. It is not easy to know what you like. Most people fool themselves their
entire lives through about this. Self-acquaintance is a rare condition.
49. We are all different; we are to do different things and see different life.
Education is a self-product, a matter of asking questions and getting the
best answers we can get. We read a book, a novel, any book, we are
interested in it to the degree we find in it answers to our questions.
50. I can think of no greater happiness than to be clear-sighted and know the
miracle when it happens.
51. With a great will to say a thing comes clairvoyance. The more positively
you have the need of a certain expression the more power you will have to
select out of chaos the term of that expression.
52. It is not desirable to devote all your time to an appreciation of art. Art
should drive you forth. It should be an incentive to life. The greatest
value of art to the appreciator is in that it stimulates to personal
activity.
53. Those who live their lives will leave the stuff that is really art. Art is
a result. It is the trace of those who have led their lives.
54. It takes a tremendous amount of courage to be young, to continue
growing—not to settle and accept. The most beautiful life possible, wherein
there is no sordidness, is only attainable by effort. To be free, to be
happy and fruitful, can only be attained through sacrifice of many common
but overestimated things.
55. Keep up the work. Try to reduce everything you see to the utmost
simplicity. That is, let nothing but the things which are of the utmost
importance to you have any place.
56. The only education that counts is self-education.
57. The pernicious influence of prize and medal giving in art is so great that
it should be stopped. You can give prizes justly for long-distance jumps,
because you can measure jumps with a foot-rule. No way has been devised for
measuring the value of a work of art. History proves that juries in art
have been generally wrong. With few exceptions the greatest artists have
been repudiated by the art juries in all countries and at all times.
58. To work, mind and body, and to be alone enough to concentrate is the thing.
59. I have no sympathy with the belief that art is the restricted province of
those who paint, sculpt, make music and verse. I hope we will come to an
understanding that the material used is only incidental, that there is
artist in every man; and that to him the possibility of development and of
expression and the happiness of creation is as much a right and as much a
duty to himself, as to any of those who work in the especially ticketed
ways.
60. I think the real artists are too busy with just being and growing and
acting (on canvas or however) like themselves to worry about the end. The
end will be what it will be. The object is intense living, fulfillment; the
great happiness in creation. People sometimes phrase about the joy of work.
It is only in creative work that joy may be found.
61. There is a joy in the pursuit of anything. Life is finding yourself. It is
a spirit development.
62. Your drawing should be an expression of your spiritual sight.
63. Keep a bad drawing until by study you have found out why it is bad.
64. When away from model draw from memory. Draw also opposite or very different
views from what you had in the class.
65. Look for the spirit line that runs through everything.
66. Self-education, only, produces expression of self. Don’t ask for a
criticism until you are sure you can’t give it yourself. Then you will be
in a fine state to receive it. You cannot impose education on anyone.
67. If you get stuck with your painting, make a sketch of the model in another
medium. It will give you a fresh eye.
68. In life we eradicate much to see beauty.
69. Everybody who has any respect for painting feels scared when he starts a
new canvas.
70. All real works of art look as though they were done in joy.
71. See things not as they are, but as you see them.

What I got out of it

1. One of the more beautiful books I’ve read in sometime. Art is the study of
the relative of things, art is drawing what you see and not drawing things
as they are, it’s about making things and not the study of it, don’t limit
yourself to any one school, all education is self-education. Worth
re-reading!

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This entry was posted in Books and tagged Art, Creativity, Robert Henri, Worth
Re-reading on June 29, 2022 by Blas.

THE WAY TO LOVE: MEDITATIONS FOR LIFE BY ANTHONY DE MELLO

Summary

1. de Mello’s deep thoguhts on happiness, love, life

Key Takeaways

1. Yet another belief: Happiness will come if you manage to change the
situation you are in and the people around you. Not true. You stupidly
squander so much energy trying to rearrange the world. If changing the
world is your vocation in life, go right ahead and change it, but do not
harbor the illusion that this is going to make you happy. What makes you
happy or unhappy is not the world and the people around you, but the
thinking in your head.
2. If people want happiness so badly, why don’t they attempt to understand
their false beliefs? First, because it never occurs to them to see them as
false or even as beliefs. They see them as facts and reality, so deeply
have they been programmed. Second, because they are scared to lose the only
world they know: the world of desires, attachments, fears, social
pressures, tensions, ambitions, worries, guilt, with flashes of the
pleasure and relief and excitement which these things bring.
3. And when you are depressed and miserable, the cause is there for all to
see: Life is not giving you what you have convinced yourself you cannot be
happy without. Almost every negative emotion you experience is the direct
outcome of an attachment.
4. In order to be genuinely happy there is one and only one thing you need to
do: get deprogrammed, get rid of those attachments.
5. Now the tragedy of an attachment is that if its object is not attained it
causes unhappiness. But if it is attained, it does not cause happiness—it
merely causes a flash of pleasure followed by weariness; and it is always
accompanied, of course, by the anxiety that you may lose the object of your
attachment.
6. There is only one way to win the battle of attachments: Drop them. Contrary
to popular belief, dropping attachments is easy. All you have to do is see,
but really see, the following truths. First truth: You are holding on to a
false belief, namely, the belief that without this particular person or
thing you will not be happy. Take your attachments one at a time and see
the falseness of this belief.
7. Second truth: If you just enjoy things, refusing to let yourself be
attached to them, that is, refusing to hold the false belief that you will
not be happy without them, you are spared all the struggle and emotional
strain of protecting them and guarding them for yourself.
8. The third and final truth: If you learn to enjoy the scent of a thousand
flowers you will not cling to one or suffer when you cannot get it. If you
have a thousand favorite dishes, the loss of one will go unnoticed and
leave your happiness unimpaired. But it is precisely your attachments that
prevent you from developing a wider and more varied taste for things and
people.
9. Who decides what will finally make its way to your conscious mind from all
the material that is pouring in from the world? Three decisive filters:
first your attachments, second your beliefs and third your fears.
10. True happiness is uncaused. You are happy for no reason at all. And true
happiness cannot be experienced. It is not within the realm of
consciousness. It is unself-consciousness.
11. Change is only brought about by awareness and understanding. Understand
your unhappiness and it will disappear—what results is the state of
happiness.
12. How can you achieve this? Through an important realization, namely, that
every time you strive to improve on Nature by going against it, you will
damage yourself, for Nature is your very being.
13. with a view to making it learn something. If what you attempt is not to
change yourself but to observe yourself, to study every one of your
reactions to people and things, without judgment or condemnation or desire
to reform yourself, your observation will be nonselective, comprehensive,
never fixed on rigid conclusions, always open and fresh from moment to
moment. Then you will notice a marvelous thing happening within you: You
will be flooded with the light of awareness, you will become transparent
and transformed.
14. The royal road to mysticism and to Reality does not pass through the world
of people. It passes through the world of actions that are engaged in for
themselves without an eye to success or to gain—or profit actions.
15. How does one attain this quality of love? Anything you do will only make it
forced, cultivated and therefore phony, for love cannot be forced. There is
nothing you can do. But there is something you can drop. Observe the
marvelous change that comes over you the moment you stop seeing people as
good and bad, as saints and sinners and begin to see them as unaware and
ignorant. You must drop your false belief that people can sin in awareness.
No one can sin in the light of awareness. Sin occurs, not, as we mistakenly
think, in malice, but in ignorance.
16. The cause of my irritation is not in this person but in me.
17. Apply this now to every image that people have of you and they tell you
that you are a genius or wise or good or holy, and you enjoy that
compliment and in that minute you lose your freedom; because now you will
be constantly striving to retain that opinion.
18. So the first ingredient of love is to really see the other. The second
ingredient is equally important to see yourself, to ruthlessly flash the
light of awareness on your motives, your emotions, your needs, your
dishonesty, your self-seeking, your tendency to control and manipulate.
This means calling things by their name, no matter how painful the
discovery and the consequences. If you achieve this kind of awareness of
the other and yourself, you will know what love is. For you will have
attained a mind and a heart that is alert, vigilant, clear, sensitive, a
clarity of perception, a sensitivity that will draw out of you an accurate,
appropriate response to every situation at every moment.
19. It is in that act of seeing that love is born, or rather more accurately,
that act of seeing is Love.
20. It is the desire for “the more” that prevents clear thinking, whereas if we
are discontented, not because we want something, but without knowing what
we want; if we are dissatisfied with our jobs, with making money, with
seeking position and power, with tradition, with what we have and with what
we might have; if we are dissatisfied, not with anything in particular but
with everything, then I think we shall find that our discontent brings
clarity. When we don’t accept or follow, but question, investigate,
penetrate, there is an insight out of which comes creativity, joy.
21. The final disappearance of insecurity feelings will only come when you have
attained that blessed ability of the birds of the air and the flowers of
the field to live fully in the present, one moment at a time.
22. Each time you attempt that task you will understand that what clear
thinking calls for is not intelligence—that is easily come by—but the
courage that has successfully coped with fear and with desire, for the
moment you desire something or fear something, your heart will consciously
or unconsciously get in the way of your thinking.
23. Effort does not lead to growth; effort, whatever the form it may take,
whether it be willpower or habit or a technique or a spiritual exercise,
does not lead to change. At best it leads to repression and a covering over
of the root disease. Effort may change the behavior but it does not change
the person.

What I got out of it

1. Surrender your attachment to desires, realize it’s your reaction to things
that make you happy or not and you have control over that, be aware and
truly see yourself and others (the act of seeing is Love)

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This entry was posted in Books and tagged Anthony de Mello, Love, Philosophy,
Surrender on June 29, 2022 by Blas.

WHY GREATNESS CANNOT BE PLANNED BY KENNETH STANLEY, JOEL LEHMAN

Summary

1. This book is about questioning the value of objectives, particularly when it
is something audacious and innovative

Key Takeaways

1. Found that algorithms performed most interestingly without an explicit
objective function and argues the same holds true for life
2. Many objectives are admirable, but we should question their dominance in
our culture. Sometimes it may be better to surrender.
3. Interestingly, the most ambitious goals may be best reached without
objectives. It’s useful to think of achievement as a process of discovery.
Stepping stones are portals to the next level of possibility.
4. Ambitious goals are deceptive, so the next stepping stone to get to the
final end state are unclear. The greatest achievements are less likely when
they have objectives, so the optimal path for these great achievements is
to have no objective at all as relevant stepping stones aren’t obvious and
would be missed if too focused on the objective – the stepping stone
doesn’t resemble the final product. In other words, no matter how tempting
it is to believe in it, the distant objective cannot guide you to itself –
it is the ultimate false compass
5. Sometimes the best way to achieve something great is to stop trying to
achieve a particular great thing. In other words, greatness is possible if
you are willing to stop demanding what greatness should be…We’re missing
out on a lot by clinging to objectives
6. The genius of the Wright brothers wasn’t to invent every necessary
component from flight from scratch, it was to recognize that we were only a
stepping stone away from flight given past innovations. Great invention is
defined by the realization that the prerequisites are in place, laid before
us by predecessors with entirely unrelated ambitions, just waiting to be
combined and enhanced. The flash of insight is seeing the bridge to the
next stepping stone by building from the old ones. And the story of those
stepping stones is not a story of intentional objective-driven building,
one piece at at time towards some distant uber-invention as conceived by an
overarching plan. On the contrary, just like in natural evolution and just
like in Picbreeder, the stepping stones are laid in their own context for
their own independent reasons, not because a visionary foresaw their role
in future greatness
7. Unstructured play is vital for kids and adults – you have the right to
pivot and follow your passions. The point is that novelty can often act as
a stepping stone detector because anything novel is a potential stepping
stone to something even more novel. In other words, novelty is a rough
shortcut for identifying interestingness: interesting ideas are those that
open up new possibilities. And while it might sound wishy-washy to go
looking for “interesting” things, interestingness is a surprisingly deep
and important concept
8. Novelty search accumulates information well, moves naturally from simple to
complex
9. often possible to achieve more by not trying to achieve it
10. Nothing can reliably reach target objectives. We can find something
amazing, we just can’t say what those somethings are. Great discoveries are
possible if they’re left undefined…The strange paradox, where trying is a
curse and not a blessing, sets the stage for a more realistic understanding
of what is achievable and how. It means that ambitious goals can’t be
reliably achieved by trying – unless they are one stepping stone away,
where they come within reach. Otherwise, the only choice that remains is
not trying. And while this treasure-hunting approach will not ensure
reaching any particular objective, what it will do is accumulate stepping
stones that lead to unfamiliar places. The treasure hunter is an
opportunistic explorer – searching for anything and everything of value,
without a care for what might be found. To be a treasure hunter, you have
to collect as many stepping stones as you can, because you never know which
one might lead somewhere valuable
11. The best way to harness the power of a group of people in the non-objective
world isn’t through brainstorming sessions or meetings or big ambitious
projects. It’s not about sitting down and coming to a consensus on what to
do. That’s not the treasure hunter – consensus is exactly the cultural
tendency that we need to scale. We don’t want “Top 40” lists where everyone
tries to agree what the best songs are, nor “design by committee” where any
interesting vision for a new product is watered down by consensus. No, the
way to unleash the treasure hunter is to actually through separating people
from each other, like in Picbreeder, where people only interact by taking
off from where someone else left off. While many participants in such a
treasure-hunting system might arrive with their own personal objectives,
the system as a whole ends up lacking a unified objective because people’s
objectives differ…With instantaneous global communication, it becomes
easier than ever to organize people all over the world to build off each
other’s creations
12. Having no plan might be the best plan – explore widely without objectives
13. When there is no destination, there can’t be a right path. Instead of
judging every activity for its potential to succeed, we should judge our
projects for their potential to spawn more projects…So, if you’re wondering
how to escape the myth of the objective, just do things because they’re
interesting
14. To achieve our highest goals, we must be willing to abandon them
15. Search is at its most awesome when it has no unified objective
16. Perhaps then it would make sense sometimes to reward maximal disagreement
instead of agreement. It’s possible that anti-consensus may be more
interesting than bland agreement. After all, attracting a unanimous vote in
science could be a sign of nothing more than echoing the status quo. If
you’re doing whatever is hot and parrot the right buzzwords, you might be
able to attract wide support. On the other hand, an interesting idea is
likely to split votes. At the border between our present knowledge and the
unknown are questions whose answers remain uncertain. That’s why the
opinions of experts should diverge in such uncharted territory. It’s in the
wild borderland between the known and the unknown that we should want our
greatest minds probing, rather than within the comfortable vacation-spot of
maximal consensus. Just think, which project is likely more revolutionary,
one that receives, excellent, excellent, poor, poor, or the one that
receives excellent, excellent, excellent, excellent? Splitting experts may
be more of an achievement than unifying them
17. If you’re looking to invest in visionaries, find those who wander in nearby
shadows
18. The successful inventor asks where we can get from here rather than how ewe
can get there
19. Competition should play a secondary role to creativity
20. Natural evolution can be seen as novelty-generating search with local
competition…A key insight from thinking non-objectively in this chapter is
that although evolution can be seen as a competition, out-competing other
creatures on the “objective” of surviving and reproducing is less important
than escaping from competition to form new niches.

What I got out of it

1. The idea of being a curious explorer, following and optimizing for novelty
and interestingness strikes me deeply. Importantly, this is for ambitious,
audacious ideas and not for to-do lists or day to day life. You have to
concede control of the final destination. There is risk in this, but the
reward is worthwhile

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This entry was posted in Books, Worth Re-reading and tagged AI, Algorithms, Joel
Lehman, Ken Stanley, Philosophy, Worth Re-reading on June 29, 2022 by Blas.

THE PHILOSOPHY OF MONEY

I recently read Morgan Housel’s wonderful book, The Psychology of Money. It’s a
powerfully pragmatic, concise, and useful book in a sea of useless financial
resources.

While I enjoyed the actual content, one of the more valuable things it did was
to help me revisit the question behind the “why” of money and wealth. After
thinking through this again, it left me feeling like there is a gap that I’m
hoping this essay is useful in helping explore. If Morgan’s book focuses on the
“what” of money, I aim to focus here on the “why”.

The Philosophy of Money

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This entry was posted in Essays and tagged Essays, Money, Philosophy, Wealth on
June 27, 2022 by Blas.

THE UNTETHERED SOUL: THE JOURNEY BEYOND YOURSELF BY MICHAEL SINGER

Summary

1. What would it be like to free yourself from limitations and soar beyond your
boundaries? What can you do each day to discover inner peace and serenity?
The Untethered Soul offers simple yet profound answers to these questions.

Key Takeaways

1. The 3 big distractions from the seat of our soul – the outside world, our
thoughts, our emotions.
2. All external movement is striving to make ourselves feel good inside. Aim
to fix the internal rather than try to patch through the external
3. Come to understand that nothing that happens is personal. You are witness
to a tiny fraction of all the things that are happening, yet you think the
one thing you’re a part of is happening to you. It isn’t
4. Don’t surrender life, surrender resistance to life. Resistance or the
clinging to positive things brings suffering
5. Personal preferences get in the way of your ability to objectively view
reality. The highest plane is to be able to observe, learn, grow, and
accept from all of life’s experiences. Accept whatever reality throws at
you
6. Most people identify most closely with their thoughts, but realize these
are padding as well. You can recognize them and then let them go. They need
not rule your life
7. Letting go of yourself rather than serving yourself is the real paradigm
shift
8. Every experience makes you a greater person if you don’t resist it
9. Accepting an emotion is the midway between suppressing and expressing
10. If you are wise, you’ll change your reactions to reality rather than
fighting reality

What I got out of it

1. A beautiful book that left me feeling grounded. Nothing new, but many
simple, powerful reminders

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This entry was posted in Books and tagged Meditation, Michael Singer,
Philosophy, Surrender on June 2, 2022 by Blas.

THE BOOK OF FIVE RINGS BY MIYAMOTO MUSASHI

Summary

1. The Book of Five Rings is a text on kenjutsu and the martial arts in
general, written by the Japanese swordsman Miyamoto Musashi around 1645.

Key Takeaways

1. The warrior must know literature, strategy, warfare, the way of death. This
makes them strong and deadly
2. The strategy of a general relies on applying on a large scale what they’ve
studied on a small scale. The principle of strategy is knowing 10,000 things
from a single thing. Knowing 1 thing deeply has compounding benefits
3. If you master multiple weapons, you’ll know the right time for the right
weapon. Each has its advantages and drawbacks. You should not become overly
reliant on any one weapon and you should personalize each to your strengths
and weaknesses. It is a negative to have marked preferences
4. Learn to appreciate all things and to be able to judge the quality of it
5. Do not perform useless acts
6. Look powerfully. See gently

What I got out of it

1. A beautiful and engaging book on military strategy that combines philosophy,
zen buddhism, confucianism, taoism, and mastery

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This entry was posted in Books and tagged Kenjutsu, Martial Arts, Mastery,
Miyamoto Musashi on June 2, 2022 by Blas.

THE JOYS OF COMPOUNDING: THE PASSIONATE PURSUIT OF LIFELONG LEARNING BY GAUTAM
BAID

Summary

1. Value investing is not just a system for success in the market. It is also
an intellectual toolkit for achieving a deeper understanding of the world.
The author takes a holistic approach to value investing and philosophy from
his wide-ranging reading, combining practical approaches, self-cultivation,
and business wisdom.

Key Takeaways

1. The best investment of time is to invest in personal development.
2. The way to achieve success in life is to learn constantly. And the best way
to learn is to read, and to do so effectively.
3. rich have money. The wealthy have control over their time.
4. Knowledge is overrated. Wisdom is underrated. Intellect is overrated.
Temperament is underrated. Outcome is overrated. Process is underrated.
Short-term outperformance is overrated. Long-term adherence to one’s
investment philosophy is underrated. Gross return is overrated.
Stress-adjusted return is underrated. Upside potential is overrated.
Downside protection is underrated. Maximization of returns is overrated.
Avoidance of ruin is underrated. Growth is overrated. Longevity is
underrated. Entry multiple is overrated. Exit multiple is underrated.
Price-to-earnings ratio is overrated. Duration of competitive advantage
period is underrated. Categorization of stocks into large cap, mid cap, and
small cap is overrated. Categorization of businesses into great, good, and
gruesome is underrated. Being more frequently right than others is
overrated. Being less wrong than others is underrated. Forecasting is
overrated. Preparation is underrated. Confidence is overrated. Humility is
underrated. Conviction is overrated. Pragmatism is underrated. Complexity
is overrated. Simplicity is underrated. Analytical ability is overrated.
Personal behavior is underrated. Having a high income level is overrated.
Inculcating a disciplined saving habit is underrated. Competition with
peers is overrated. Helping our peers is underrated. Large personal net
worth is overrated. Good karma is underrated. Talent is overrated.
Resilience is underrated. Being the best investor is overrated. Being the
most authentic version of yourself is underrated.
5. Study the science of art. Study the art of science. Develop your
senses—especially learn how to see. Realize that everything connects to
everything else. —Leonardo da Vinci
6. excellent resource to build up one’s latticework.1) As the Chinese proverb
goes, “I forget what I hear; I remember what I see; I know what I do.”
Because the best way to learn something is by practicing it, we must
routinely apply the mental models to different situations in our daily
lives.
7. deliberate practice, it helps us identify our leverage
8. Doubt is not a pleasant condition, but certainty is absurd. —Voltaire
9. Charles Collier writes, in his guidebook on philanthropy Wealth in
Families, that “according to Aristotle and his latter-day student, Thomas
Jefferson, the ‘pursuit of happiness’ has to do with an internal journey of
learning to know ourselves and an external journey of service of others.”
10. Buffett’s key takeaway from The Intelligent Investor was this: If you
eliminate the downside, then all that remains is the upside. After that,
the key is to keep emotions in check and be patient. It really is that
simple.
11. Investing is not about being original or creative; it is about looking for
the greatest amount of value (for the price paid) with the least amount of
risk. Putting in more time and effort does not guarantee better results in
investing. Rather, it is more beneficial to do less and make fewer but
better choices.
12. As Charlie Munger says, “The goal of investment is to find situations where
it is safe not to diversify.”
13. One of the hardest things to do in life is to avoid good opportunities so
that you have time to devote to great opportunities—and having the wisdom
to know the difference.
14. Instead, ask yourself, “What is the most important thing I can do today?
What is the one thing that would make everything else in my life either
easier or unnecessary?”
15. There is no path to peace. Peace is the path. —Mahatma Gandhi
16. The parable of the Mexican fisherman and the American banker is one of my
favorite stories and contains an important life lesson. It is habitual for
most of us to build incessantly and forget that the endgame should really
be happiness and a fulfilling life. It is equally easy to overlook all the
goodness we are surrounded by today. It doesn’t take a lot of money to have
a truly wealthy life, but it does take financial independence, which gives
us control over our time.
17. The goal of financial independence is to stop depending on others (bosses,
clients, a schedule, a paycheck). True wealth is measured in terms of
personal liberty and freedom, not monetary currency. Money alone does not
signify independence. Control over time does. The only definition of
success is to be able to spend your life in your own way.
18. Growth and contribution are the bedrocks of happiness. Not stuff.
19. Personal freedom allows us sufficient time to think. Making good decisions
requires quiet time alone in our heads to think through a problem from
multiple points of view. Uninterrupted personal time is life’s most
valuable limited resource. Several notable creators, including Bill Gates
and Mark Zuckerberg, regularly take “think weeks” to invigorate their
thinking and to allow their minds to wander.
20. Do you ask what is the proper limit to wealth? It is, first, to have what
is necessary, and, second, to have what is enough.
21. A contrarian isn’t one who always takes the opposite path just for the sake
of it. That is simply a conformist of a different sort. A true contrarian
is one who reasons independently, from the ground up, based on factual
data, and resists pressure to conform.
22. To invest in companies with “the capacity to suffer,” we must be willing to
suffer along with them. In other words, we need a high tolerance for
short-term pain.
23. Embracing deferred gratification is what leads to the single biggest edge
for an investor. Human nature makes it difficult to utilize this edge. This
difficulty is the very reason the edge exists, and because human nature
will never change, this edge is a durable one for those who possess the
right temperament to capitalize on it. Bezos
24. The path to lasting wealth is deferred gratification, savings, and compound
interest. Develop the habit of saving in such a way that you enjoy your
present reasonably well and also ensure a bright future tomorrow.
25. Ask the right questions; you’ll get valuable answers.
26. Markets systematically underprice quality over long time periods.
27. High quality always beats a bargain over time. Although there are certainly
exceptions, in the long run, bargains never outperform solid investments.
This simple yet profound principle can be applied to virtually every area
of life. Crash diets, predatory pricing, dishonesty, and shortcuts can work
well for a while, but they are never sustainable.
28. Techno-Fund investors tend to believe in two key principles, in addition to
strong earnings growth and industry fundamentals, when analyzing potential
buys: first, stocks that show relative strength, that is, that go sideways
or consolidate during significant market pullbacks, tend to outperform
significantly during the subsequent market recovery; and, second, the first
stocks that break out to new fifty-two-week highs after, or during, a major
correction tend to become the leaders of the next rally.
29. When you truly embrace lifelong learning, Lady Luck and serendipity
eventually reward you in a big way.
30. The right book at the right time will speak to you in a way that the right
book at the wrong time just won’t.
31. Well-managed low-cost commodity producers usually do not generate higher
returns. High-cost producers do, because they show a higher percentage gain
in profitability. This is highly counterintuitive for most investors.
32. Commodity stocks are not long-term investments. They generate alpha in
portfolios in a short period of time, driven by a combination of financial
and operating leverage, and you exit them not on peak reported earnings but
when the expectations of margin improvement peak out. A good time to begin
planning your exit from a commodity industry is when the government decides
to curb its profitability.
33. When only a single firm in the entire industry is profitable, then the
commodity in question may be at or near the bottom of the cycle.

What I got out of it

1. A comprehensive, fun read on the benefits of compounding in various life
domains. Even if you don’t care about investing, the mindset and examples
Gautam shares will be useful regardless of age, industry, or passions

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This entry was posted in Books and tagged Compounding, Gautam Baid, Investing on
June 2, 2022 by Blas.

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