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Submission: On October 30 via api from US — Scanned from DE
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Skip to content * Home * About * Portfolio * Blog Posts * Contact Menu * Home * About * Portfolio * Blog Posts * Contact THOMAS ACKLAND - COPYWRITER KNOCKING OUT THE COMPETITION WITH MY COPY Producing punch-perfect copy to champion your website to the top of Google search I am a fitness and combat sports copywriting specialist, who uses the written word to transform your business and drive results. Your content will stand out and thrive by knocking away the competition with perfectly placed words that’ll make your readers feel like a champion Get in touch MY COPYWRITING SERVICES Websites Product Descriptions Emails Content Marketing Websites On average, users spend 5.59 seconds per page on website’s written content. So it’s important to have content that immediately capture’s their attention. Great website content can turn your website visitors into conversions. Many businesses neglect great website copy, and what’s left is blocky content that has no emotional connection to the reader. Having attractive website content can engage the reader, and capture their interest on an emotional level. I can help you by: * Describing your products or services with clarity. * Delivering your brand’s story on an emotional level. * Ranking your business higher on Google. * Converting visitors into paying customers. Product Descriptions The global e-commerce industry is valued at around $810 billion and is constantly growing. Everybody is fighting for a slice of that pie, so well-written product descriptions can speak directly to the consumer, and explain why they should care. A report in 2017 stated that around 87% of consumers find product content “extremely or very important” when deciding to buy. I can help you by: * Turning basic product features into detailed benefits that target the perfect product prospects. * Creating attractive bullet points that help convey the best parts of your product. * Organising your product copy into the sections that grab that reader’s attention from the first word. * Implementing SEO strategies to your product copy, helping them to rank higher on Google. Emails Email marketing is one of the most effective digital marketing strategies around, and on average can generate $41 for every $1 spent. Having eye-catching campaigns can help bring in new business and improve customer retention. 99% of email users check their inbox daily so taking advantage of this opportunity could make a substantial difference to your business. I can help you by: * Creating and implementing email sequences that provide value, and opportunity to your prospects. * Analysing your current email copy, and applying changes that will increase your open rate. * Combining your brand voice and prospective buyer persona to create an email strategy that’ll keep your customers coming back. Content Marketing Content marketing can support your business by providing knowledge, insights, and resources to the consumer. 82% of marketers are actively investing in content marketing, and 76% say it helps to generate demand and leads. By supporting your product or service with blog posts, videos, and free demos you can strengthen your brand awareness and boost conversions. I can help you by: * Producing top-of-the-funnel content such as blog posts & video scripts which will provide value to your prospects. * Creating middle-of-the-funnel content such as case studies, newsletters, and templates that will strengthen your customer trust and relationship. * Driving your potential customers towards a free consultation, demo, or trial by strengthing their trust in your product or service. * Adapt your content to support SEO, helping your content to reach more people MMAUK MEDIUM ARTICLES LATEST BLOG POSTS May 26, 2024 | By Thomas Ackland 5 TYPES OF CONTENT FOR YOUR MARTIAL ARTS BRAND 54% of businesses will increase their content marketing budget this year. By not capitalising on content-focused marketing, you’ll be dragging behind those who are. In the martial arts world,... February 21, 2024 | By Thomas Ackland HOW TO USE URGENCY AND SCARCITY WITHIN YOUR FITNESS BRAND Introduction 60% of people make purchases because of FOMO. In the digital world, various techniques that involve consumer psychology are deployed to help drive sales. One of the best... February 15, 2024 | By Thomas Ackland A BEGINNER’S GUIDE TO FITNESS CONTENT MARKETING Introduction to Fitness Content Marketing Those who spend less than $15,000/mo on their content strategy are 74% more likely to see lower performance. In the digital age, content is... February 14, 2024 | By Thomas Ackland HOW TO WRITE A MARTIAL ARTS ‘ABOUT’ PAGE Customers who like a brand’s story are 55% more likelyto consider buying from them. This statistic proves that great, story-driven content can make a difference from a website visitor... February 6, 2024 | By Thomas Ackland KINGSLEY SCHOOL 4-WEEK JUDO COURSE REVIEW Over the last 4 weeks, I have been participating in a free beginners Judo course at ‘Kingsley School Judo Club’ in Bideford. It has been a fantastic experience and... January 24, 2024 | By Thomas Ackland HOW TO WRITE A MARTIAL ARTS SERVICE PAGE Welcome to the second part of my series where I attempt to break down some of the components that go into creating a website for your martial arts gym/school.... January 21, 2024 | By Thomas Ackland MY FIRST JUDO CLASS On Monday the 15th of January I attended my first Judo class. My local club offered a 4-week free course for children and adults, with the adults session being... January 20, 2024 | By Thomas Ackland HOW TO WRITE A MARTIAL ARTS HOMEPAGE Introduction The rise of MMA and other combat sports has massively increased the number of gyms worldwide, so much so that the martial arts studio market is now worth... DON'T MISS OUT ON 5 BENEFITS OF MARTIAL ARTS EMAIL MARKETING FREE DOWNLOAD * Home * About * Portfolio * Blog Posts * Contact * * All rights reserved * Home * About * Portfolio * Blog Posts * Contact