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ResourcesSmartStudioSubscribe
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Social Media


SNAPCHAT AR GAME TECH OFFERS MARKETING OPPORTUNITIES

Marketers look to AR to connect in new ways with audiences in gaming and retail.

Education


USING VIRTUAL REALITY TO ADD OOMPH TO LESSONS

From the Great Wall of China to a sleigh ride with Santa, virtual reality
enlivens lessons for a broader student experience.

Communication


HOW LEADERS CAN BRING PEOPLE TOGETHER AFTER MESSING UP

Do you know how to recover from a very public mistake? John Baldoni offers
leaders tips based on TV's "Borgen."

Marketing


QONSENT, GIVSLY BLEND CAUSE MARKETING AND DATA PRIVACY

The collaboration aims to ease purpose-driven marketing efforts for brands.


LEADERSHIP

Leadership


5 STEPS TO BUILDING A NEW LEADERSHIP IDENTITY 

New leaders must make their own mark by creating their own identity.

Leadership


LET’S REPLACE THE MANAGER MODEL — THE OLD ONE IS BROKEN

"Manager" is a misnomer that's ripe for a change. Replace the manager model to
focus less on supervision and more on coaching.

Leadership


HOW TO MAKE CUSTOMER-CENTRIC DECISIONS

Customers should drive every aspect of a business, from market opportunities to
goals and strategies. Learn how to be customer-centric.

Leadership


ARE REWARDS EVER APPROPRIATE?

Motivational expert Susan Fowler is adamant that rewards are never appropriate
-- but she does have three important caveats.

Communication


COWORKER CONNECTIONS IN THE VIRTUAL WORKPLACE

Some simple leadership strategies can help create better coworker connections
when some employees are hybrid or remote.

Inspiration


GIVING PERMISSION: THE FUTURE OF LEADERSHIP BEGINS WITHIN

Giving employees permission to be imperfect, dream and more illustrates your
trust and support. First, you must give yourself permission.


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MARKETING

Marketing


HOW TO TALK TO YOUR AUDIENCE: THE RIGHT MESSAGE TO THE RIGHT PEOPLE AT THE RIGHT
TIME

The way you talk to your audience can make or break a sale. We know that
different audiences benefit from different messaging strategies but knowing how
to position those messages to the proper audience can be tough. We are here to
help you

Digital Technology


VIRTUAL WORLDS GIVE CONSUMERS A PLACE TO BELONG

Consumers feel more included, accepted in the metaverse, report finds.

Digital Technology


DIGITAL MARKETING SKILLS ARE IN DEMAND

Digital marketers and their related skillsets are among top trending skills in
the US.

Marketing


CUSTOMER SERVICE TEAMS ARE A BRAND’S BEST AMBASSADORS

Ruby’s Patti Crume explores how customer service teams can serve as brand
ambassadors to embody your brand and build customer loyalty.

Marketing


THE STATE OF META ADVERTISING AND WHY REELS IS ONE TO WATCH

Though Meta advertising may be taking a hit in terms of lower impressions and
rising CPMs, Tinuiti research finds a bright spot in Instagram Reels.

Digital Technology


WHERE MULTICULTURAL MARKETERS CAN BEST ENGAGE AUDIENCES

A recent My Code study offers insights for multicultural markets into how best
to digitally reach their audiences.


EDUCATION

Updates


EXTRA CREDIT: GENDER SUPPORT PLAN; US TEACHER JAILED IN RUSSIA

Will a Gender Support Plan help students limited by Florida's Parental Rights in
Education law? Are sneaker giveaways a fix to chronic absenteeism?

Education


TEACHER SHARES 2 MATH TOOLS FOR ENGAGING ASSESSMENTS

A math interventionist shares two of her favorite math tools that make
assessments easier for her and more engaging for her students.

Educational Leadership


HOW ALTERNATIVE SCHOOLING BETTER SERVES DIVERSE STUDENTS

Many students are suffering in traditional schools. Robin Harwick explains
alternative schooling that embraces students' differences.

Education


TPACK: INCORPORATE TECHNOLOGY INTO LESSONS

Fancy edtech programs abound, but it needn't be costly or difficult for teachers
to incorporate technology into lessons.

Educational Leadership


SCHOOL CHANGES: SHAKING OFF THE PANDEMIC MENTALITY

As districts confront a post-shutdown normal, school changes are a given.
Leaders must decide where they want to go and plot a course.

Education


WHY GAMIFIED LEARNING ENHANCES A KINDERGARTEN CLASSROOM 

Using gamified learning in kindergarten -- via tech or no-tech -- can engage
students longer and teach other skills.


FOOD

Food


THE INGREDIENTS FOR A WINNING LIMITED-TIME OFFER 

Restaurant operators don’t have to create a new item from scratch to reap the
rewards of increased sales and traffic from an LTO.

Food


SMARTSUMMIT: THE ROLE OF TECHNOLOGY IN RESTAURANT RECRUITMENT AND RETENTION

Three experts from the restaurant industry spoke about the role technology tools
can play in recruiting and retaining employees during SmartBrief’s SmartSummit,
“The role of technology in restaurant recruitment and retention."

Sponsored


SIAL PARIS 2022 TO HELP GLOBAL FOOD INDUSTRY RESPOND TO CHANGE

The SIAL Paris show will reconvene in person this October for the first time
since 2018, bringing together food industry professionals from around the globe
to discuss how they can prepare for the industry’s future. In this interview,
SIAL Network CEO Nicolas Trentesaux discusses the “Own the Change” theme of this
year’s show and what attendees can expect.

CPG


CONSUMERS SEEK OUT THE HEAT IN UNEXPECTED SPICY FOODS

Spicy foods are trending, and brands are offering innovative products to keep
the flavor profile new and exciting.

Consumer Insights


CLOSING THE GAP IN SUSTAINABILITY: OPPORTUNITIES TO CONNECT WITH CONSUMERS

The Hartman Group looks at how consumer familiarity with “sustainability” has
grown steadily, but their confidence in identifying specific sustainable
products and companies continues to lag behind.

CPG


FANCY FOOD BRANDS FIND GROWTH POTENTIAL IN THE PANDEMIC

Fancy food startups found their way during the pandemic with mission-driven
models.

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