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which links they choose to click, what users do and don’t like, etc.) and this
enables us to build and maintain our service with user feedback. Hotjar uses
cookies and other technologies to collect data on our users’ behavior and their
devices. Hotjar stores this information on our behalf in a pseudonymized user
profile. Hotjar is contractually forbidden to sell any of the data collected on
our behalf. For implementation on our website, we use Google Tag Manager. You
will find additional information in our privacy policy under Google Tag Manager.
Collected Data
 * IP address
 * Device screen size
 * Device type
 * Browser
 * Geographic location (country only)
 * Preferred language

Third Party Provider
Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St
Julian's STJ 3141, Malta

In accordance with Art. 46, No. 2, lit. c), possible transmissions to the U.S.A.
are based on standard data privacy clauses.
Technology
Cookies
Cookies
_hjSessionUser_{site_id}, _hjid, _hjFirstSeen, _hjHasCachedUserAttributes,
_hjUserAttributesHash, _hjUserAttributes, _hjViewportId, _hjSession_{site_id},
_hjSessionTooLarge, _hjSessionResumed, _hjCookieTest, _hjLocalStorageTest,
_hjSessionStorageTest, _hjIncludedInPageviewSample,
_hjIncludedInPageviewSample_{site_id}, _hjAbsoluteSessionInProgress, _hjTLDTest,
_hjRecordingEnabled, _hjRecordingLastActivity, _hjClosedSurveyInvites,
_hjDonePolls, _hjMinimizedPolls, _hjShownFeedbackMessage
Retention Period
Depending on the cookie, up to 365 days.
Additional Information from the Third-Party Provider Hotjar
https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code
Withdrawal Option Provided by Hotjar
https://www.hotjar.com/policies/do-not-track/
Legal Basis
Art. 6, No. 1, lit. a) GDPR (Consent)

Marketing – We use these cookies to tailor product recommendations to your
interests, and to display advertisements, only ours, on other websites.

Detailed list of cookies

HubSpot: Marketing Analytics and Automation

Detailed information
Purpose
Data for statistical purposes is used to determine the amount of traffic on our
website and where it originates. In addition, it helps us to find out whether
all parts of the website work as desired and how to improve it. Data for
marketing purposes is used to tailor our marketing communications to your exact
interests. For implementation on our website, we use Google Tag Manager. You
will find additional information in our privacy policy under Google Tag Manager.
Collected Data
 * IP address
 * Domain
 * Start of visit
 * Pages visited
 * User token
 * Time stamp of first visit
 * Number of site visits
 * Any information entered into a contact form

Third Party Provider
HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA
In accordance with Art. 46, No. 2, lit. c), possible transmissions to the U.S.A.
are based on standard data privacy clauses.
Technology
Cookies
Cookies
__cf_bm, _cfuvid, __hs_opt_out, __hs_do_not_track, hs_ab_test, _key,
hs-messages-is-open, hs-messages-hide-welcome-message, __hsmem, __hstc,
Hubspotutk, __hssc, __hssrc, messagesUtk
Retention Period
Depending on the cookie, up to 13 months.
Additional Information from the Third-Party Provider HubSpot
https://legal.hubspot.com/privacy-policyhttps://knowledge.hubspot.com/account/hubspot-cookie-security-and-privacyhttps://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser
Withdrawal Option Provided by HubSpot
https://legal.hubspot.com/privacy-policy
Legal Basis
Art. 6, No. 1, lit. a) GDPR (Consent)

Microsoft Advertising

Detailed information
Purpose
The purpose of tracking is to attribute sales to a particular ad click, in order
to measure how well advertising efforts are performing. Use data (such as length
of stay, pages viewed, and purchase completion) is pseudonymized and used for
statistical purposes. For implementation on our website, we use Google Tag
Manager. You will find additional information in our privacy policy under Google
Tag Manager.
Collected Data
 * Time on site
 * Pages viewed
 * Purchases completed

Third Party Provider
Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399
In accordance with Art. 46, No. 2, lit. c), possible transmissions to the U.S.A.
are based on standard data privacy clauses.
Technology
Cookies
Cookies
MUID, MUIDB
Retention Period
Depending on the cookie, up to 180 days.
Additional Information from the Third-Party Provider Microsoft
https://privacy.microsoft.com/en-us/privacystatementhttps://help.bingads.microsoft.com/
Withdrawal options from the third-party provider Microsoft
https://account.microsoft.com/privacy/ad-settings/signedout
Legal Basis
Art. 6, No. 1, lit. a) GDPR (Consent)

Google Advertising

Detailed information
Purpose
We use the Google Inc. advertising system including "Conversion Tracking" and
"Remarketing" for measuring visitor interactions and page views, in order to
measure the success of advertisements in the Google network. We and other
advertisers via Google Ads do not receive any information with which users can
be personally identified. Conversion cookies lose their validity after a maximum
of 30 days and are not used to identify you personally. For implementation on
our website, we use Google Tag Manager. You will find additional information in
our privacy policy under Google Tag Manager.
Collected Data
 * IP address (abbreviated)
 * Browser information (browser type, referrer/exit pages, files viewed on our
   website, operating system, date/time stamp and/or clickstream data)
 * Usage data (views, clicks)

Third Party Provider
Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA
In accordance with Art. 46, No. 2, lit. c), possible transmissions to the U.S.A.
are based on standard data privacy clauses.
Technology
Cookies, pixel tags
Cookies
_guid, _gcl_aw, _gcl_au, test_cookie, IDE
Retention Period
12 months
Further data protection information from the third-party provider Google
https://policies.google.com/privacyhttps://policies.google.com/technologies/ads
Opt-out options from the third-party provider Google
https://www.google.com/settings/ads/pluginhttps://www.google.com/settings/ads/onwebhttps://tools.google.com/dlpage/gaoptouthttps://safety.google/privacy/privacy-controls
Legal Basis
Art. 6, No. 1, lit. a) GDPR (Consent)

Affiliate Marketing Network – Cookies are used to track an end user that has
visited a Publisher's service, found a product, and clicked the link to be taken
to the Advertiser's website to review or purchase the product.

Detailed list of cookies

ShareASale: Affiliate Marketing Network

Detailed information
Purpose
The purpose of tracking is to attribute sales and marketing efforts by a
Publisher to a particular transaction, to enable us to reward Publishers on a
per-transaction basis. Tracking also allows ShareASale to provide Publishers and
Advertisers with related reports. The majority of these reports contain only
aggregated statistical data. For implementation on our website, we use Google
Tag Manager. You will find additional information in our privacy policy under
Google Tag Manager.
Collected Data
 * IP address
 * Operating system
 * Browser
 * Time stamp of visit
 * User ID
 * Click ID

Third Party Provider
AWIN AG (c.o. ShareASale), Eichhornstrasse 3, 10785, Berlin, Germany
In accordance with Art. 46, No. 2, lit. c), possible transmissions to the U.S.A.
are based on standard data privacy clauses.
Technology
Cookies
Cookies
<merchantid>c, <merchantid>o, <merchantid>u, sscid, sstid, XD<0-39>, xaj, xsj,
xdj
Retention Period
Depending on the cookie, up to 30 days.
Additional Information from the Third-Party Provider ShareASale (Awin, Inc.)
https://www.awin.com/us/privacy#section_advertisers-and-publishers
Withdrawal Option Provided by ShareASale (Awin, Inc.)
https://www.awin.com/us/privacy#section_advertisers-and-publishers
Legal Basis
Art. 6, No. 1, lit. a) GDPR (Consent)

External Media – Content from video or social media platforms is blocked by
default. If you accept cookies from external media, accessing this content does
not require individual consent.

Detailed list of cookies

YouTube Videos: Integration

Detailed information
Purpose
Display and playback of YouTube videos. YouTube videos are only embedded in our
pages if we have your consent.For implementation on our website, we use Google
Tag Manager. You will find additional information in our privacy policy under
Google Tag Manager.
Collected Data
 * Referrer-URL
 * IP-Adresse (truncated)
 * Device and browser attributes
 * Time stamp

Third Party Provider
ProviderGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4,
IrelandLocation of ProcessingEuropean Union; a transmission to servers of Google
U.S.A. is possible. In accordance with Art. 46, No. 2, lit. c), possible
transmissions to the U.S.A. are based on standard data privacy clauses.
Technology
Cookies
Cookies
 * VISITOR_INFO1_LIVE (6 Monate), GPS (Session), YSC (Session)
 * Local Storage (yt-remote-device-id, yt-remote-connected-devices)
 * Session Storage (yt-remote-session-app, yt-remote-cast-installed,
   yt-remote-session-name, yt-remote-cast-available,
   yt-remote-fast-check-period)

Retention Period
Up to 6 months
Additional Information from the Third-Party Provider Google
https://policies.google.com/privacy?hl=en
Withdrawal Option Provided by Google
https://tools.google.com/dlpage/gaoptout?hl=enhttps://safety.google/privacy/privacy-controls/
Legal Basis
Art. 6, No. 1, lit. a) GDPR (Consent)
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