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Home News Exclusives Leaders Speak Events Awards Webinars Newsletters MasterClasses About Us Contact Us Advertise With Us EMPLOYER BRANDING CERTIFICATE PROGRAM EDITION 3 * Overview * Who Should Attend * Module Leaders * Modules * Pricing Details * More * Contact Us * Previous Edition Login #ETHREmployerBranding 13th September - 20th October 2024 Virtual Download Brochure Enroll Now OVERVIEW As we navigate the future of work, understanding the dynamics of Employer Branding (EB) is crucial. According to a recent report, 75% of job seekers consider an employer's brand before applying for a job, highlighting the significance of a robust EB strategy in attracting top talent. Therefore, to help professionals stay ahead of the competition, ETHRWorld is back with the third edition of the most awaited Employer Branding Certificate Program. This program covers essential topics such as aligning EB with Diversity and Inclusion (D&I) initiatives, creating a compelling Employee Value Proposition (EVP), leveraging AI in EB strategies, and integrating marketing channels for enhanced brand visibility. By the end of this program, participants will be adept at crafting and implementing effective EB strategies, measuring their impact, and fostering employee advocacy, ultimately positioning their organization as an employer of choice. Researched and curated by ETHRWorld, this program provides a global platform for all the people leaders to come to learn and understand various aspects of EB. Our cohort-based certifications follow an immersive CEC methodology which comprises the following elements: Conceptual - The masterclasses will help you understand the concept clearly. You will be going through various models and methodologies for better learning. Experiential - Experiencing the potential of the field through case studies can help you gain valuable insights. Collaboration - Connecting and collaborating with leaders of your industry will help you understand complex concepts and make connections of a lifetime! Join us on this immersive, enriching and engaging journey that will help you through the ups and downs of Attracting-Hiring-Retaining the best of the best! 10MODULES 11SPEAKERS 1CAPSTONE PROJECT 1LEARNING-BASED ASSESSMENT 1 ACTION PLAN REVIEW 100+PARTICIPANTS KEY FOCUS AREAS Future of Work Trends & AI * Impact of the new trends like remote working and gig economy * Investment in AI for a robust and global employer brand * Infusion of Diversity & Inclusion in EB Building an Employer Brand * Global EB that is culturally sensitive & resonates with diverse global audience * Impactful EVP development and communication plan * Profiles and personas of the talent you need Employee Advocacy * Employer Branding Advocacy Program * Making brand noteworthy through employee ambassadors Employer Branding & Marketing * Marketing strategies in EB * Increased brand visibility through leveraging company’s marketing routes EB Measurement Metrics * Measurement and evaluation of the improvements including defining KPIs * Holistic approach to monitoring EB health across multiple touch points * Advanced EB metrics & analytics MODULE LEADERS ARTI GANGAIYA Vice President, Talent Attraction- Employer Branding India, NatWest Group Arti Gangaiya Arti GangaiyaVice President, Talent Attraction- Employer Branding India, NatWest Group Arti Gangaiya, a corporate storyteller and a specialist in brand building, social media marketing, and communication strategies. She has extensively worked on employer brand strategies, social media campaigns, omni-channel models to scale and create an aspirational quotient of the brand. In her current role at NatWest Group, she leads the Talent Attraction- Employer Branding for India. Prior to NatWest Group, Arti led the Employer Branding charter at Myntra and Branding & Internal Communications for Aptiv (formerly Delphi) Technical Center India. LinkedIn handle: https://www.linkedin.com/in/arti-gangaiya-a2068495/ BARBARA ZYCH, PHD Founder, EBnavi, Employer Branding Stars and Employer Branding Institute Barbara Zych, PhD Barbara Zych, PhDFounder, EBnavi, Employer Branding Stars and Employer Branding Institute Growing employer brands with AI & tech & data. 20+ years of experience in HR, 400 employer branding projects implemented, 7 books published, 16 HR tools produced, 3 HR startups set up and hundreds of students educated. Head of postgrad studies: AI in HR and Effective EB. Using a proprietary brand management model, she trains employees and organisations worldwide on leveraging AI and innovation to enhance employee and candidate experiences FInd her at Linkedin: https://www.linkedin.com/in/barbarazych/ CARRIE CORCORAN Employer Brand Consultant Carrie Corcoran Carrie CorcoranEmployer Brand Consultant Carrie Corcoran founded Carrie Cares Employer Brand Consulting, revolutionizing talent attraction and enterprise hiring with a blend of heart and humor. With over a decade of experience in recruiting operations excellence and employer branding, Carrie has significantly impacted industries from hospitality at Hilton to banking at BOK Financial. In 2020, she launched Carrie Cares LLC, offering employer-brand consulting services. Carrie also contributes to the Talent Brand Alliance and was a co-host of the Hiring Humans podcast. Known as A Fairy Job Mother, she is passionate about enhancing hiring processes and empowering recruiters to excel. DAVID THOMPSON Employer Branding Consultant & Director, Employer Branding Made Easy David Thompson David ThompsonEmployer Branding Consultant & Director, Employer Branding Made Easy David is a passionate advocate of employer branding and talent marketing. He has accumulated vast experience in the subject over many years, helping to shape the employer brand strategies for clients such as Asda, National Trust, Clarks, Capita, The Telegraph, and Miele, heading up employer brand agencies and winning several awards along the way. A regular employer branding podcast guest and blogger, David is now the owner and Lead Consultant of Employer Branding Made Easy, focusing on EVP and employer brand Consulting, Mentoring, and Training. DIPTI RAWAL Co-Founder and Director, The PeopleIQ Dipti Rawal Dipti RawalCo-Founder and Director, The PeopleIQ Dipti Rawal -Co-Founder and Director - The PeopleIQ, an IIM Ahmedabad graduate with 22 years of experience at companies like Bank of America and Novartis, excels in strategic communication, leadership, employer branding, and shaping corporate culture. Dipti has led communications for large-scale transformations and change management. Her commitment to redefining corporate presence, enhancing workplace dynamics, and providing mentorship contributes to significant progress in workplace diversity. Dipti is a LinkedIn Top Voice and a sought-after thought leadership and personal branding coach, known for her ability to elevate corporate identities and guide leaders in personal branding. JASON HUYNH CEO & Brand Advisor, Talent Brand Jason Huynh Jason HuynhCEO & Brand Advisor, Talent Brand A dynamic HR leader, speaker, and trainer with 15+ years driving talent and brand success. CEO and Brand Advisor at Talent Brand, partnering with 100+ companies on 200+ projects and empowering 2,000+ HR professionals through Employer Branding training. Social media influencer reaching 67,000+ across platforms SARANG BRAHME Head of Employer (Talent) Branding, ShareChat Sarang Brahme Sarang BrahmeHead of Employer (Talent) Branding, ShareChat Sarang is obsessed with building marketing & branding to attract & retain employees/candidates. His career started with digital marketing and later moved into recruitment. In his 13 years journey with Capgemini, he evangelized social recruiting & employer branding within talent functions. He is currently heading an employer branding function for Indias largest social media company, ShareChat. He runs his own podcast and an instagram page about employer branding. He loves sharing his knowledge and experiences with professionals who would like to explore employer branding as a career. SHIVANI NAGPAL BALI Head - Talent Management, Employer Branding, Communication & Engagement, Times Internet Shivani Nagpal Bali Shivani Nagpal BaliHead - Talent Management, Employer Branding, Communication & Engagement, Times Internet A Communication,Talent Management, and Employer Brand expert, Shivani is passionate about articulating and activating the companys EVP, Story, and Talent Brand. She spearheads Times Internets Talent Management, Employer Branding, Internal Communication, and Organizational Culture portfolios. With over 20 years of experience spanning HR Business Partnering, Talent Strategy, Acquisition, D&I, and Events, Shivani plays a pivotal role in crafting strategies and campaigns that drive Times Internets change agenda, fostering a stronger sense of purpose and employee advocacy. SHONALIE GUPTA Co-Founder and Director, The PeopleIQ Shonalie Gupta Shonalie GuptaCo-Founder and Director, The PeopleIQ Shonalie Gupta - Co-Founder and Director - The PeopleIQ brings 22 years of experience and the credentials of an XLRI graduate to her role, where she offers strategic advice on setting up technology hubs and scaling teams. She has set up and scaled 12+ Global Capability Centers (GCC) in recent years. Her consulting emphasizes the execution of impactful HR initiatives, guiding leadership, and managing stakeholder relationships. Her deep HR knowledge is a key asset in driving organizational change to ensure GCCs achieve their potential. Shonalie is a LinkedIn Top Voice and is IC certified, bringing a wealth of experience and thought leadership to her work. TETYANA LADUBA Global Employer Branding Director, Ciklum Tetyana Laduba Tetyana LadubaGlobal Employer Branding Director, Ciklum She has over 15 years of experience in marketing and communications, with more than seven years focusing on employer branding. During this time, she has helped numerous innovative IT businesses rethink their approach to developing EVP, employee experience, and internal communications. She has worked with both product companies and leaders in the IT service market. WHO SHOULD ATTEND * HR Leaders, HR Generalists & HR Managers * Employee Experience Professionals * Employer Branding Professionals * Talent Acquisition / Attraction Professionals * Recruitment and Onboarding Leaders * Talent Brand Ambassadors * Recruitment Marketing Specialists * Marketing and Communications Managers MODULES MODULE 0. SETTING THE STAGE: INTRODUCTION AND CONTEXT SETTING Know More MODULE 1. CREATING A COMPELLING EB STRATEGY WITH AN EVP THAT REPRESENTS YOUR ORGANISATION Know More MODULE 2. IMPLEMENTING: EMPLOYING PERSONAS, EB STRATEGY AND EMPLOYEE ADVOCACY Know More MODULE 3. MARKETING INTEGRATION: LEVERAGING MARKETING CHANNELS FOR INCREASED BRAND VISIBILITY Know More MODULE 4. AI INCLUSION: INFUSING AI IN THE EMPLOYER BRANDING STRATEGY Know More MODULE 5. MEASURING AND EVALUATING THE EMPLOYER BRANDING EFFORTS Know More MODULE 6. EXITING EMPLOYEES WITH DIGNITY: IT'S NOT ABOUT YOU, IT'S ABOUT THEM Know More MODULE 7. CAPSTONE PROJECT EVALUATION AND ASSESSMENT Know More MODULE 8. LEARNING BASED ASSESSMENT Know More MODULE 9. ACTION PLAN SUBMISSION Know More MODULE 0 SETTING THE STAGE: INTRODUCTION AND CONTEXT SETTING KEY TAKEAWAYS * Understand what employer branding stands for and why it is essential. * Learn how to integrate employer brand thinking into the organization. * 13th September, Friday, 2024 * 4:00 - 4:45 PM IST PANEL FUTURE OF WORK AND EB: UNDERSTANDING WHAT'S NEW, WHAT'S NEXT MODULE LEADER Sarang Brahme Head of Employer (Talent) Branding, ShareChat Arti Gangaiya Vice President, Talent Attraction- Employer Branding India, NatWest Group David Thompson Employer Branding Consultant & Director, Employer Branding Made Easy KEY TAKEAWAYS * Discover what's new and what's next in strategic employer branding. * Understand how the new trends like remote work & gig economy are impacting the EB strategies. * 4:45 - 5:30 PM IST GROUP DISCUSSION EB & DI: HOW TO ALIGN EB WITH DIVERSITY AND INCLUSION (D&I) INITIATIVES TO CREATE A COHESIVE AND ATTRACTIVE WORKPLACE? KEY TAKEAWAYS * What's an immersive journey without insightful and meaningful discussions? * Break the ice and interact with your co-learners to understand their problems, solutions and best practices. * 5:30 - 6:00 PM IST MODULE 1 CREATING A COMPELLING EB STRATEGY WITH AN EVP THAT REPRESENTS YOUR ORGANISATION MODULE LEADER Tetyana Laduba Global Employer Branding Director, Ciklum KEY TAKEAWAYS * Craft your employer brand image and identify the assets you'll need. * Steps to research and establish an impactful and more meaningful Employee Value Proposition (EVP) for your organisation. * Develop EB strategies that are culturally sensitive & resonate with diverse global audiences for the desired output. * 14th September, Saturday, 2024 * 4:00 - 6:00 PM IST MODULE 2 IMPLEMENTING: EMPLOYING PERSONAS, EB STRATEGY AND EMPLOYEE ADVOCACY MODULE LEADER Dipti Rawal Co-Founder and Director, The PeopleIQ Shonalie Gupta Co-Founder and Director, The PeopleIQ KEY TAKEAWAYS * Utilize personas to gain insights into your target audience. * Implement your employer brand internally and externally and create a communication plan. * Harness the power of employee advocacy. * 20th September, Friday, 2024 * 04:00 - 6:00 PM IST MODULE 3 MARKETING INTEGRATION: LEVERAGING MARKETING CHANNELS FOR INCREASED BRAND VISIBILITY MODULE LEADER Jason Huynh CEO & Brand Advisor, Talent Brand KEY TAKEAWAYS * Leverage the synergy between marketing and employer branding. * Enhance employer brand visibility to attract top talent through marketing channels. * Transform employees into brand ambassadors. * 21st September, Saturday, 2024 * 4:00 - 6:00 PM IST MODULE 4 AI INCLUSION: INFUSING AI IN THE EMPLOYER BRANDING STRATEGY MODULE LEADERS Barbara Zych, PhD Founder, EBnavi, Employer Branding Stars and Employer Branding Institute KEY TAKEAWAYS * AI in Employer Branding - how to approach it for long term advantage? * AI for EVP research and EB strategy. * AI for Employer Brand activations. * Building AI toolbox for your EB team. * 27th September, Friday, 2024 * 4:00 - 6:00 PM IST MODULE 5 MEASURING AND EVALUATING THE EMPLOYER BRANDING EFFORTS KEY TAKEAWAYS * Use data analytics on key HR metrics to measure impact and EB equity across multiple touch points. * Evaluate the effectiveness of your employer branding using key performance indicators (KPIs). * Develop innovative approaches to address deviations and unexpected circumstances in employer branding strategies. * 28th September, Saturday, 2024 * 04:00 - 6:00 PM IST MODULE 6 EXITING EMPLOYEES WITH DIGNITY: IT'S NOT ABOUT YOU, IT'S ABOUT THEM Join us to explore an often-missing part of the employer brand experience: the exit. Uncover secrets to creating a magnetic employer brand that captivates even at the end. Through heartwarming insights, humorous reflections, and actionable takeaways, this session will show you how to celebrate the last chapter of your employees' careers, turning departures into unforgettable moments that enhance your employer brand and leave a lasting legacy. MODULE LEADER Carrie Corcoran Employer Brand Consultant KEY TAKEAWAYS * Put yourself in their shoes. It's not about you, it's about them. * What's next? The mental and emotional toll. * Flipping the switch. Moving from traditional outplacement to body, mind, spirit, and outplacement. * A good exit equals boomerangs and referrals. * 4th October, Friday, 2024 * 04:00 - 6:00 PM IST MODULE 7 CAPSTONE PROJECT EVALUATION AND ASSESSMENT KEY TAKEAWAYS * Working in teams to understand and ideate on a capstone project on Employer Branding. * Presenting the deck in front of the Jury for evaluation and assessment * 11th October, Friday, 2024 * 04:00 - 6:00 PM IST MODULE 8 LEARNING BASED ASSESSMENT Our learning-based assessment is designed to evaluate your understanding through a series of multiple-choice questions (MCQs). You will need to complete the assessment within the allotted time, demonstrating your grasp of the material covered in our program. This assessment aims to reinforce your learning and gauge your retention and application of key concepts. * 19th October, Saturday, 2024 * 05:00 - 6:00 PM IST MODULE 9 ACTION PLAN SUBMISSION Participants are required to submit a detailed action plan addressing a current problem statement within their organization. As HR practitioners, they will outline a 6-month strategy to tackle this issue, focusing on actionable steps, key milestones, and expected outcomes. We will reconvene after 6 months to review the progress made and discuss insights gained from the implementation of the plan. * 20th October, Sunday, 2024 * 11:59 PM IST WHY SHOULD YOU ATTEND By attending this program, you will gain a holistic and practical understanding of employer branding, equipping you with the skills and knowledge to create, implement, and evaluate effective branding strategies that attract and retain top talent. * Develop a comprehensive understanding of employer branding principles and strategies and stay updated with the latest trends of the future of work. * Learn the steps to research and establish a meaningful and impactful EVP to meet evolving workplace dynamics and attract top talent. * Explore how AI can enhance employer branding efforts by personalizing communication and help in catering to a larger audience more effectively and efficiently. * Gain hands-on experience in crafting and implementing an effective employer brand that aligns with your organization’s goals as well as is culturally sensitive and resonate with diverse global audiences. * Work in teams to ideate and develop a capstone project on employer branding.Present your project to a jury for evaluation and feedback, gaining valuable experience and insights. * Understand how to integrate diversity and inclusion (D&I) initiatives with your employer branding efforts, creating a more attractive and cohesive workplace. * Leverage marketing channels to enhance employer brand visibility and attract top talent. * Harness the power of employee advocacy to strengthen your employer brand and transform employees into brand ambassadors, amplifying your employer brand message. * Utilize data analytics to measure the impact of your employer branding efforts across multiple touchpoints and evaluate the effectiveness of your strategies using key performance indicators (KPIs). * Use personas to gain insights into your target audience and tailor your strategies accordingly. PRICING DETAILS Offer/ Number of Participants Launch Offer (Till 31 July) Early Bird Offer (1 August - 16 August) Standard Price (17 August Onwards) Upto 2 $565 $635 $710 3 - 4 $540 $605 $670 5 onwards $510 $565 $635 Buy Now Buy Now Buy Now The above prices are per participant For Indian participants, the prices mentioned above are inclusive of 18% GST. TESTIMONIALS Previous Next PRESTIGIOUS ORGANIZATIONS PARTICIPATED Previous ArchLynk (Krypt India Pvt Ltd) Tomtom India Pvt Ltd Acme Pharmaceuticals Ecom Express Persistent Systems Limited Compunnel Milltec Machinery Private Limited Datametica Solutions Private Limited Vikram Solar Limited Salasar Techno Engineering Limited NEC Software Solutions Apollo Hospitals Enterprise Limited DCM Shriram Themepro Technologies Pvt Ltd RPSG Modenik Lifestyle Pvt Ltd Licious Schindler India Adani Wilmar Limited Tech Mahindra Rustomjee LivPure Bajaj Electricals Varroc TBEA India Piramal Pharma Ltd Forbes Marshall MTR Foods Pvt. Ltd. Infosys Ltd Pipeline Infrastructure Limited HDFC Ergo Cairn Oil & Gas Cyient Allcargo Group NIIT Pepsico Opteamix ATs Films Airbnb Sify Technologies Limited Yum! Restaurants India Sotax Publicis Sapient FGL Hindustan Coca-Cola Beverages Pvt Ltd KJ Somaiya Institute Management ArchLynk (Krypt India Pvt Ltd) Tomtom India Pvt Ltd Acme Pharmaceuticals Ecom Express Persistent Systems Limited Compunnel Milltec Machinery Private Limited Datametica Solutions Private Limited Vikram Solar Limited Salasar Techno Engineering Limited NEC Software Solutions Apollo Hospitals Enterprise Limited DCM Shriram Themepro Technologies Pvt Ltd RPSG Modenik Lifestyle Pvt Ltd Licious Schindler India Adani Wilmar Limited Tech Mahindra Rustomjee LivPure Bajaj Electricals Varroc TBEA India Piramal Pharma Ltd Forbes Marshall MTR Foods Pvt. Ltd. Infosys Ltd Pipeline Infrastructure Limited HDFC Ergo Cairn Oil & Gas Cyient Allcargo Group NIIT Pepsico Opteamix ATs Films Airbnb Sify Technologies Limited Yum! Restaurants India Sotax Publicis Sapient FGL Hindustan Coca-Cola Beverages Pvt Ltd KJ Somaiya Institute Management ArchLynk (Krypt India Pvt Ltd) Tomtom India Pvt Ltd Acme Pharmaceuticals Ecom Express Persistent Systems Limited Compunnel Milltec Machinery Private Limited Datametica Solutions Private Limited Vikram Solar Limited Salasar Techno Engineering Limited Next CONTACT US For enrolment, please contact Ashwani Bhat ashwani.bhat@timesinternet.in +91 9871008127 Tushar Sharma tushar.sharma2@timesinternet.in +91 8800579977 For general queries, please contact Mehak Jain mehak.jain1@timesinternet.in +91 9560977493 ABOUT ETHRWORLD ETHRWorld is the exclusive digital initiative by The Economic Times. It is a unique blend of learning, networking and exploring opportunities with industry experts, peers, policies makers and solution providers, impacting the dynamic HR landscape in India. It is the first of its kind HR community which is exclusively crafted for the HR leaders and by the HR leaders, from across the globe. A new dynamic in the world of people and work which aims at enabling and empowering organizations in turbocharging their HR efforts to metamorph into an Exponential Organization. Enroll Now For any issues requiring immediate escalation, please write to keshav.kumar@timesinternet.in - Keshav Kumar, Head of Brand Solutions and Product Marketing, The Economic Times Business Verticals. EVENTS * Nextech India HR Summit 2024 | 22 Feb '24 - 23 Feb '24 * Talent Acquisition Certification Program | 22 Nov '23 * About Us * Contact Us * Advertise with us * Newsletter * RSS Feeds * Invite Friends * Privacy Policy * Terms & Conditions * Guest-Post Guidelines * Sitemap * Embed ETHRWorld.com Widgets on your Website Copyright © 2024 ETHRWorld.com . All Rights Reserved. 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