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Overview

Schedule

Speakers

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ABOUT THIS EVENT

The accelerated shift to digital has transformed how our marketing landscape
works. Marketers who invested in agility and technology stood strong to adapt to
the new world. And now, we’ve stepped into a new era of the marketing landscape
- the hybrid world.




So, we bring to you another edition of our virtual conference - Marketing
(re)Focus, 2022 on Thursday, March 24, 2022, at 9:00 AM PDT.




The conference is intended to foster conversations on making marketing matter in
a hybrid world.




The shift from traditional marketing to moment marketing, the role of marketing
and analytics, MadTech, and more are some of the key topics that we’ll cover at
our conference. The event will be hosted by our in-house marketing evangelists -
Akanksha Dass, Team Lead, Content Marketing, and Monali Gupta, Senior Marketing
Specialist, Marketing.




You can expect to come away with the understanding of:







 * Marketing 2.0: Standing Out in an Innovation-First World

 * MadTech: Demystified and Simplified

 * Transitioning to Customer-Centricity With Marketing Automation

 * Hybrid Events: Take Your Event Marketing Game Up a Notch

 * Gamification as a Marketing Super Tool

The conference would be packed with keynotes, panel discussions, fireside chats,
and Q&As with the finest minds in the marketing space. Our aim is to talk about
striking a balance between marketing sustenance and continuity in the new era of
marketing.




--------------------------------------------------------------------------------

SCHEDULE

Mar

24THU



4:00 PM


Opening Keynote - Marketing 2.0: Standing Out in an Innovation-First World



10 mins

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In our constantly-changing marketing landscape, the one thing that’s certain is
that it’s no longer digital or in-person, it’s an amalgamation of the two - a
hybrid world. Let’s decode how brands can stay customer-centric in an
increasingly competitive hybrid marketing arena and unravel more insights around
executing future-ready marketing.

Alok Ramsisaria

CEO, Grazitti Interactive

4:10 PM


Keynote Session: Driving Marketing Breakthroughs With Next-Gen Analytics



10 mins

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In this session, David will share how a mix of marketing and analytics form a
revenue-driving powerhouse. Explore how next-gen analytics can get you an edge
in a hybrid world and what it takes to establish synergy between marketing and
analytics to maximize your marketing ROI.

David Edelman

Exec Advisor, Digital & Marketing Transformation

4:20 PM


Panel Discussion: MadTech: Demystified and Simplified



20 mins

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The lines between AdTech and MarTech are blurry and have created a whole new
realm - MadTech. But what does that mean for modern marketers? Decipher the
enigma that is MadTech, how it can turbocharge your marketing efforts, the key
pillars of MadTech, and a lot more from tech maestros.

David Edelman

Exec Advisor, Digital & Marketing Transformation

Tony Almeida

Founder, Strategic Advisory Services, Blue Dragon Consulting LLC

Aristomenis Capogeannis

Director, Revenue Marketing, Nvidia

4:40 PM


Networking Break



20 mins

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Match & converse one-on-one with participants for a limited time duration.



5:00 PM


Keynote Session: The Not-Talked-About Secret to Hypergrowth:Acceleration Through
Customer Experience



10 mins

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Brands that are customer-centric and laser-focused on innovative ideas achieve
hypergrowth. However, with this comes the challenge of maintaining customer
growth and the transformation of customer relationships into loyalty. Join Maria
Pergolino, in this keynote session, where she will share the trade secrets to
manage hypergrowth by creating differentiated and scalable customer experiences.

Maria Pergolino

Chief Marketing Officer, ActiveCampaign

5:10 PM


Panel Discussion: Transitioning to Customer-Centricity With Marketing Automation



20 mins

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Customer-centricity is the key to unlocking the true potential of customer
value. And using the powers of marketing automation, you can ensure successful
customer-centric transformation. Learn how to ensure successful
customer-centricity by aligning people, processes, data, and technology.

Shayla Wentz

Manager, Marketing Automation & Demand Generation, Grazitti Interactive

Jignesh Shah

Head of Integrated Incentives, Rybbon

Corey Bayless

Market Automation Program Manager, Amazon Web Services

5:30 PM


Networking Break



20 mins

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Match & converse one-on-one with participants for a limited time duration.



5:50 PM


Keynote Session: Harness the Value of Account-Based Marketing (ABM): Win Big
With Small Teams



8 mins

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Tony Almeida

Founder, Strategic Advisory Services, Blue Dragon Consulting LLC

6:00 PM


Panel Discussion: The Right Marketing Agency - Your Ally for Marketing Success



20 mins

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The right marketing agency can be your ticket to attract your audience, drive
your marketing ROI, and take your brand a notch up. However, finding the ideal
marketing agency is no easy feat. Learn from marketing experts how to identify,
select, and partner with a marketing agency to ace your marketing goals.

Amit Sharma

Marketing Automation Practice Head, Grazitti Interactive

Davinia Khong

Head of Marketing, Asia Pacific & Japan, Backbase

David Frank

Senior Email Marketing Manager, Seagull Scientific

6:20 PM


Networking Break



15 mins

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Match & converse one-on-one with participants for a limited time duration.



6:35 PM


Keynote Session: How Voice Search, AR, and VR Will be the Future of Content
Marketing



10 mins

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Without the right technology in place, building, scaling, tracking, and
rewarding referral and affiliate marketing strategies can be a tall order. Learn
from industry experts how marketing automation platforms can lift the weight of
your referral and affiliate marketing efforts to amplify your marketing
campaigns, get more qualified leads, new customers, and revenue.

Theresa Mcendree

Chief Marketing Officer, Recurly

6:45 PM


Panel Discussion: Gamification as a Marketing Super Tool



20 mins

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Who doesn’t love a game? As gamification rises in popularity, you must know the
tricks of the trade to leverage gamification tools to engage customers and build
trust. Learn how you can drive marketing ROI by making gamification your
marketing ally.

John Summers

Director, Community Practice, Grazitti Interactive

Lauren Hagerty

Senior Director of Marketing and Community, PowerToFly

Corina Gheonea

Director, Global Community, UiPath, UiPath

7:05 PM


Networking Break



15 mins

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Match & converse one-on-one with participants for a limited time duration.



7:20 PM


Fireside Chat: Hybrid Events - Take Your Event Marketing Game Up a Notch



20 mins

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Join this keynote session to explore more about how moment marketing is the next
big thing for brands to deliver the right message to the right audience, at the
right time, and in the right context. Learn how to navigate swiftly through the
era of moment marketing.

Jessica Cerami

Director of Marketing Events, Gem

Maneesh Kumar

VP, Sales, Grazitti Interactive

7:40 PM


Closing Keynote – A Summary of the Event



10 mins

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Our panellists include some of the most distinguished individuals in the
marketing space. It’s going to be an event packed with interactions,
brainstorming, inspiration, and so much more. There will be networking breaks
between the sessions where you’d have the opportunity to connect with fellow
marketing leaders from across the globe.

Shivraj Asthana

President, Grazitti Interactive

--------------------------------------------------------------------------------

SPEAKERS

ALOK RAMSISARIA

CEO, Grazitti Interactive

Alok has over 25 years of marketing, building, and consulting experience for the
largest online marketing companies and the most complex software products. He is
the chief participant at Grazitti and provides mentoring and marketing momentum
to team Grazitti.

MARIA PERGOLINO

Chief Marketing Officer, ActiveCampaign

Maria Pergolino is known for building world-class go-to-market teams that drive
growth, differentiation, and category leadership. She has served as a senior
marketing leader for global B2B technology organizations for almost two decades
and is currently Chief Marketing Officer at ActiveCampaign, the hyper-growth
Customer Experience Automation platform. Previously, Maria served as Chief
Marketing Officer at Anaplan (NYSE:PLAN), Senior Vice President of Marketing &
Sales Development at Apttus, an...

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ARISTOMENIS CAPOGEANNIS

Director, Revenue Marketing, Nvidia

Aristomenis is an expert Revenue Marketing technologist and veteran team
architect leading organizations into record growth through cohesive digital
experiences across traditionally siloed Marketing and Sales activities. A
strategic visionary backed by 23+ years of experience in leading hi-tech
companies. His focus is to look beyond "ABM" as a buzzword and move towards
actionable People-Based Marketing, or "PBM". Aristomenis is passionate about
optimizing today’s digital experiences via custom s...

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JOHN SUMMERS

Director, Community Practice, Grazitti Interactive

John is an accomplished marketing and community operations professional. With
extensive experience in the development and implementation of key strategies, he
is equipped to assist organizations in enhancing the efficiency, effectiveness,
and growth of their communities.

SHIVRAJ ASTHANA

President, Grazitti Interactive

Shivraj has over three decades of distinctive experience spanning leadership
roles in diverse organizations from technology start-ups in the Silicon Valley
to the management of public services in India. With a passion for technology and
solving complex customer problems, Shivraj has spent the last 10 years leading
innovation in the digital domain, helping and advising global businesses and
venture-backed start-ups in crafting digital strategies through analytics and
has helped them achieve custo...

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JIGNESH SHAH

Head of Integrated Incentives, Rybbon

Jignesh Shah is Head of Integrated Incentives at Rybbon, a Blackhawk Network
business. Rybbon is the leading digital rewards management platform used by
1,000+ companies like Lyft, Pandora and RedHat to boost customer acquisition and
lead generation programs. Jignesh has been building and marketing products for
20 years at start-ups and enterprises and was previously the CMO at Metalogix
and Vice President at Software AG.

AMIT SHARMA

Marketing Automation Practice Head, Grazitti Interactive

Amit is a highly accomplished operations leader adept in delivering cutting-edge
technical services and solutions. Currently, he is spearheading the marketing
automation team with his leadership & EQ skills and a passion to drive business
goals. His impeccable knowledge and expertise in Business Process & Consulting,
Product Development, Customer Relationship Management, and Employee Engagement
make him an indispensable asset for the organization.

CORINA GHEONEA

Director, Global Community, UiPath, UiPath

Corina, currently working as a community strategist, is well-versed in
developing solutions for users and brands that re-shape the usual way of life.
She is a creator of cutting-edge online communities, learning experiences, and a
lot more.

MANEESH KUMAR

VP, Sales, Grazitti Interactive

Maneesh is a sales veteran with experience of over 25 years in India, South
Asia, and the ASEAN region in the software products and solutions space. His
unmatched strategic leadership skills and sales expertise have fueled sales
teams to achieve better results.

DAVID EDELMAN

Exec Advisor, Digital & Marketing Transformation

With over 30 years of experience as a Chief Marketing Officer, David leverages
his technical and analytical expertise to help several consultancy businesses
like McKinsey, Digitas, and the Boston Consulting Group. He is an
insights-driven executive, with an unwavering commitment to innovation and
results, combined with a dedication to customers’ needs. Having driven
large-scale change from both the client and client-service side

THERESA MCENDREE

Chief Marketing Officer, Recurly

As the Chief Marketing Officer of Recurly, Theresa leads the go-to-market
strategy for demand and revenue creation. A customer champion and passionate
brand storyteller, Theresa guides her team in setting the stage for all things
Recurly - who we are, why we win, and how we stay at the forefront of
subscription management and billing innovation. She is the driving force behind
a team of innovative designers, marketers, and brand advocates who are all on an
endeavor to tell the story of Recurly’s...

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SHAYLA WENTZ

Manager, Marketing Automation & Demand Generation, Grazitti Interactive

With decades of experience in the industrial automation space, Shayla is a
skilled Marketing Communications Manager with a demonstrated history of
translating complex business challenges and strategies into innovative
solutions. Adept in the development and execution of international and
multi-segment communications plans and programs for both the short and long
term, she ensures that the company’s products and services stand out amongst the
rest. Her impeccable skills in Sales, Analytics, Marke...

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LAUREN HAGERTY

Senior Director of Marketing and Community, PowerToFly

Lauren Hagerty (she/her) is the Senior Director of Marketing and Community for
PowerToFly - the diversity recruiting platform fast-tracking economic equality
by upskilling and connecting underrepresented talent to roles in highly visible
sectors. She launched PowerToFly’s Virtual Chat & Learn program in 2018 and has
hosted over 400 conversations with thought leaders worldwide. Formerly, Lauren
worked as the Community Engagement Manager for the industry-leading home
automation platform, Wink wher...

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JESSICA CERAMI

Director of Marketing Events, Gem

As the Director of Marketing Events, Jessica Cerami oversees the development and
execution of all B2B customer-facing events at Gem, the all-in-one recruiting
platform to find, engage, and nurture top talent. With over a decade of
experience bringing experiential marketing strategies to life, Jessica
specializes in demand generation by way of events, especially when it comes to
honing in on effective strategies to win new markets and showcase the
enterprise-level readiness of teams she’s a part ...

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COREY BAYLESS

Market Automation Program Manager, Amazon Web Services

Corey is an expert who uses marketing technology and cloud automation to create
engaging marketing programs and solve enterprise customer issues. He is a
certified MCE Marketo systems admin with experience of working directly with
numerous Marketo instances. His creative force, combined with his digital
marketing and technical experience equips him to dive deep into code and data
analytics to bring forth quick real-time solutions that help customers. He
leverages his technical prowess to impleme...

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DAVINIA KHONG

Head of Marketing, Asia Pacific & Japan, Backbase

Davinia Khong is a B2B marketing leader with 15+ years of international,
cross-cultural experience from Fortune 500 companies to high-growth scale-ups in
technology, financial services and professional services industry across Asia
Pacific.

DAVID FRANK

Senior Email Marketing Manager, Seagull Scientific

David is a senior marketer with 15+ years of experience in 7 nations in 4
continents in a wide range of industries, from events to SaaS. He uses his broad
marketing knowledge and experience to transform marketing processes for SMBs to
global enterprises.

TONY ALMEIDA

Founder, Strategic Advisory Services, Blue Dragon Consulting LLC

A Strategic Innovation and Transformational Visionary with 20+ years of global
multi-industry experience, I have delivered nearly $2 billion of capital
investments to Global 1000 firms in the Insurance, Banking, Financial Services,
Telco, Healthcare, Retail, and Manufacturing industries. His digital enterprise
solutions leveraged design thinking and process intelligence to implement
emerging technologies (Cloud, Analytics, Applied AI, Machine Learning, Data
Science, IoT, RPA, AR/VR) that enabled...

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HOST

Host

GRAZITTI INTERACTIVE

Marketing for Digital Native, IT Firm

Grazitti Interactive is a digital innovation leader with extensive experience in
developing solutions that unlock data insights, increase operational efficiency,
and drive customer success. Our experts enable companies of all sizes, including
Fortune 500 enterprises, to implement, customize, configure, optimize,
integrate, and manage solutions like CRM, Marketing Automation, Online
Communities, and Analytics.

MARKETING (RE)FOCUS, 2022

Event By

Grazitti Interactive

Mar

24

2022



START TIME

4:00 PM GMT

END TIME

8:00 PM GMT

START TIME

4:00 PM GMT

END TIME

8:00 PM GMT

EVENT STARTS IN



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