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LOOK THE FIRST & ONLY AD EVER ON BLUEHAT!

It's probably because Eli started his own affiliate network


BLUE HAT SEO-ADVANCED SEO TACTICS

New To Blue Hat SEO?   Here are a few posts the other readers recommend you
check out.
 * SEO Empire - Part 1
 * Blue Hat Technique #19 - Keyword Spinning
 * SERP Domination
 * Captchas Captchas Captchas
 * QUIT- Quick Indexing Tool

User Contributed09 Jun 2011 02:21 pm

Guest Post: How To Start Your First Media Buy

This post was written by a good friend of mine and one of the best media buyers
I know Max Teitelbaum. He owns WhatRunsWhere and has previously offered to write
a guest post on the subject for you guys, but with all the buzz and relevancy of
his new WhatRunsWhere tool I requested he write a post that mixes the two using
his own experience. I shouldn’t forget to mention that WhatRunsWhere was
programmed/partnered by the great and very familiar face SlightlyShady. I’m a
paid member myself and its not a product I think should go without some sort of
beginner guide to make it complete.

My name is Max, I am one of the guys over at WhatRunsWhere.com, we offer the
premier online media buying intelligence tool. What I’m going to attempt to do
below is teach you how to start media buying on display inventory (banners) with
a small budget and little risk.

Media buying is one of the hardest channels of marketing to get into. Usually to
do media buys through large sites or networks, you have to shell out quite a bit
of cash (usually the 5-10k range to get your foot in the door), but I’m going to
show you how to test with a small budget (low risk) and find out what’s working
for anyone that wants to get into this highly lucrative space (mo money!). This
is how I personally got started media buying and how I scaled my first media
buying campaign (it blew up and made me a fair amount of cash). I’m going to
talk about two traffic sources that are low risk and can get you in the door and
profitable on media buys fast, adbuyer.com first and Sitescout.com secondly
(this may be a bit long just warning you guys) – plus a small bonus for those of
you that make it all the way through.

The trick that most people don’t know is exchanges/resellers exist. My favourite
site to start testing stuff on is adbuyer.com. I love adbuyer because it sells
remnant inventory from right media network, ad networks (remnant inventory is
inventory they have left over or don’t sell, so you get it at a discounted
rate). Right Media is yahoo’s ad exchange platform so they have inventory from
every network that uses that exchange, and allow you to target specific networks
in their functions. You can do this by selecting manual targeting instead of
their audience score (see image below).




What doing this allows you to do is see what networks are converting for you and
which shows promise. You do this by dumping in a test to every network and
seeing which ones show promise (conversions) on your limited budget. It allows
you to vet out what networks have a shot of working and save a LOT of money and
time testing the various networks. Also you can do this on a small starting
budget of around $500 instead of say $5000 per network.



You can also limit your risk here by using whatrunswhere.com, if you simply look
up some of the networks in here and check what’s already running on them within
whatrunswhere.com you can select a range of networks that already have your
niches product on them and working.



A big part of media buying is your creative and landing page. Obviously your
landing page like any other traffic source needs to be optimized, but your
creative is key. A good creative can make or break a campaign. This is because
of the bid structure of the media buy, most are run on a CPM (cost per thousand
impressions), obviously if you have a banner with a high click through rate
(CTR) your cost per click (CPC) will be lower, and you’ll be paying less for
interested eyeballs. Testing what creatives give you the best CTR while keeping
your CPA low is a main factor to having a successful media buy (later on I’ll
put in a product plug and tell you how you can use whatrunswhere.com to do
this).



Ok, mini break from adbuyer.com and lets go through how to research and get a
creative set to be ready to test. What I’d do is go into whatrunswhere.com and
search my niche keywords into our banner ad search. Tons of banners in your
niche that are currently running and making money will pop up. From there, I try
to spot similarities. What do the most popular banners have in common? Also, by
looking up banners on whatrunswhere.com you’ll be able to see how long the
banner has been running. Banners that have been seen a lot overtime are probably
working, because why would you keep running something as a direct response
marketer that wasn’t making you money.



Using this as inspiration, I can build my own set of creatives to start testing
with. I like to start broad with very different creatives to see what does best.
You honestly would be surprised what far out creative ideas pull in huge CTRs
and conversions. It’s about being eye grabbing but also communicating your
message properly to your audience.



I like to build my creative set of about 10 or so varying banners in different
ad sizes. Personally, 300×250 ads have always done best for me, but the other
IAB standard sizes like 160×600 also do well on specific sites as they engage
with visitors in different ways.
I like using whatrunswhere.com here because it saves me time and money. By using
concepts and ideas from what others are already doing, I can take out a lot of
the risk of having to test EVERYTHING and focus on testing what major elements
of what’s working, works for my specific campaign.



Once you’ve identified what networks you think may have promise, go contact them
directly. You know their remnant inventory is ok, or at least converts for your
page/offer. Most likely you won’t be profitable off the bat here (most media
buying campaigns don’t make money from day 1, they need to be optimized), but
it’s a good starting indicator of what will work (if you are profitable off the
bat, jump on those networks asap and start raking in some cash). Example: if you
test on adbuyer and see that network A is brining you in conversions at over
your CPA but no other networks are bringing in conversions, network A would be a
good place to start working on optimizing and buying directly with to get
profitable.



When you go direct to the network, there are a few things we need to hammer out
with the network to give us the best leverage:
Out clause (how much time you need to give them to pause the campaign if you
want to stop it) – try to get a 24 hour out clause or a 48 hour out clause at
the latest
Frequency cap (how many times your ad will show to a user per day) – I
personally like to frequency cap at 2/24 or 3/24 but you should play around with
it yourself
Demographic targeting – If you know the demographics of your offer, the network
can try to exclude irrelevant inventory (this will save you money)
CPA – make sure to place pixels and track a cpa, its not like ppc or social, the
network needs this data to be able to help you optimize placements
Network buys are like a black box, they do most of the placement optimization
(Where your site shows up) but you can always make recommendations based on
referrers that you see (where the traffic comes from) in your own tracking.



Ok, onto Sitescout.com. Sitescout is a RTB (real time buying platform). What
this means is they take a low margin and broker you out direct site buys from
Rubicon Project. This varies from adbuyer.com because instead of buying from a
“black box” media network, you can see exactly what sites your buying on and
exactly where on those sites you’re buying (but expect to pay higher CPMs on a
lot of sites for this privilege). It’s like doing major media buys on large
sites, but without the huge insertion orders (IOs) or prepays. You can also
literally get started here with just $500.



I like this as well because this is where I REALLY can use whatrunswhere.com to
give me a huge competitive edge. Every site has a visitor demographic (the type
of people that visit the site), by using whatrunswhere to search what other
people in my niche are doing, I can view the exact placements (websites) they’re
showing up on. If they’re in the Sitescout repertoire, I could test my campaign
on them as well to see if those placements would work, but more importantly, I
get a idea of site demographics. Using Quantcast.com, compete.com and alexa.com
I can build a pretty solid idea in my head about the demographics of any one
targets website. If I notice that a lot of similar demographic websites are
being targeted, that tells me something.



I can take that information over to Sitescout and look through the various
websites they offer. I can use this to match up my offers key audiences to other
sites within Sitescout that have the same demographics to try to maximize my
chance of finding sites that work.



Not every website on a direct buy will work, and some will burn out. The key is
to find a few nice placements that make you money and milk them for all it’s
worth.
Once you’ve found what’s profitable on Sitescout and you’re ready to go to the
next level, you can go direct and try to place buys on these websites. This
isn’t cheap and should only be done if you’re profitable already. Sitescout
takes very thin margins as is, so going direct will only make you marginally
more and you have to worry about rotating in multiple offers to stop creative
burnout (banner blindness) with that websites audience. Luckily, as I mentioned
before, whatrunswhere.com is a kickass tool for finding new creatives to test
that are already working and keep your campaigns fresh and visitors noticing
them.



Negotiating a direct buy is much like negotiating a network buy (you have to
consider all the same factors), but usually your out clause will be a bit longer
and they’ll charge much higher cpms (it’s the price you pay for knowing EXACTLY
what you’re getting). So you need to make sure it’s worth it, don’t just go in
there blind and swinging. I did this when I was starting out and lost quite a
bit of money this way before I finally wised up, did what I described above and
started being able to profitably media buy ever since (when I started, Sitescout
wasn’t around, boy I wish it was).



Get out there and start testing. The truth is most people will read this post
and do nothing. The few people that take action and actually test and play
around will learn from this testing and start making money from media buys. This
is great for them, because this fear of testing sets a high barrier to entry for
others meaning its harder for your stuff to get ripped off by any new marketer
into the space. The best thing to do is just get your feet wet and start testing



BONUS: for all of you that read this far down the post, here’s a way to test
banners on a CPC instead of a CPM. Google content network. You can upload
banners here but you’ll pay a premium since your single banner has to have a
higher ctr than a whole block of text ads or you have to make Google’s eCPM (how
much they make the site per thousand impressions) higher than they would
normally get, to get shown frequently. But using their placement specific tools
or keyword related sites, you can test your creatives across a large range of
related websites, optimize cpms and such all on a budget. Again,
whatrunswhere.com is awesome here as it shows you the EXACT placements on the
content network where your competitors are buying so you can test them out to,
and not waste money testing stuff that you’re not sure if it’s working. It’s a
decent way to test out banner ads if you have an even more limited budget to the
point where you can’t spend the money testing on sitescout or adbuyer. That
being said, adbuyer and sitescout are a lot more affiliate friendly and will let
a lot more types of offers and more risky creatives through the network than
Google will, so it’s a give and take.

As with all IM tool related posts here is your discount with no affiliate link:
Special Order: https://www.whatrunswhere.com/signup/index2.php?pkg=2
Coupon Code: bhseo
$45 off your first month

Thanks Max for the awesome guest post!



1999 Comments »
User Contributed12 Jul 2010 02:14 pm

Open Questions: When To Never Do Article Submissions

Got a question in my E-Commerce SEO Checklist post from Rania, who didn’t leave
me a link for credit.

> “4. Steal your competitors articles and product reviews and do article
> distribution.”
> 
> You recommend STEALING articles from competitors as an advanced SEO tactic?!
> Seriously?!
> 
> How about recommending that users create their own unique content in order to
> increase their site traffic and ranking.
> 
> Suggesting that people steal competitors work really says a lot about you- and
> your company.
> 
> Good luck.

I know you’re only trying to make a point but I’ll accept the question anyway.

Why would I steal my competitors articles for article distribution instead of
writing/sharing my own?

The answer is much more than a time or ethics response.

1. Unnecessary Competition
A typical article distribution involves submitting to around 1-5k worth of
article directories and E-zines. Any time you submit the same piece of content
to that many sites it creates unnecessary competition. This is especially true
if your site is new. The article directories and ezines are old, your site is
new. They win. While they usually won’t take you out on the primary keywords
especially with your site linked in the article, they can snag a lot of unknown
positions in your longtail and mediumtailed phrases pushing your site down and
losing you an unknown bit of long term traffic. This can go all the way up to a
worse case scenario. Last year when Acai Berry was a hot niche a lot of people
were seoing for the term and many did article distributions. While their sites
never made it into the top 10, the articles they submitted came closer. So when
Google did some manual reviews and bitch slapped a bunch of rebill promoters and
affiliate pages on the term most of what was left was the articles. All ranking
and for awhile there while everyone else readjusted left a bunch of article
directories taking all that good traffic. The first thing the article directory
owners did of course was edit the articles and take out the links to the authors
websites and throw in their own affiliate links. Lesson learned, but that brings
us to point two.

2. Don’t Do It Unless Others Are
ESPECIALLY IF YOU ARE IN A SMALL NICHE! God damn, I see people do this all the
time. They find a nice little niche with nearly zero competition and in the
miniscule effort they have to put into ranking they realize the only way they
know how to build backlinks is to article submit. They get flooded out and cry.
Uhhg. The point is, same as point one. Don’t do it unless others are. I follow
the rule outlined in SEO Empire, if you want to win Match and Exceed. If it
becomes a problem for you to maintain your ranking, then submit where they
submit and a bit more. So don’t submit unless you have to, but if you do make
sure you…

3. Submit Your Competitors Articles Only
All those same articles on thousands of sites creates a massive duplicate
content penalty opportunity. So the worst choice you can make is to go through
the articles published on your site and submit them. In the middle of the bad
choices spectrum would be to write unique articles and submit those. Unique
articles are for pulling in seo traffic and thus they belong on your site and
preferably nowhere else. You throw little fits when people steal your content,
why would you willingly give it out? The wisest choice is to submit your
competitors articles because if you’re going to put anyone at risk for duplicate
content you might as well put them not yourself. I’ve always said, there’s two
ways to rank: You going up or them going down. I own about 170 article
directories as part of my basement. I understand how the article game is played.
People aren’t submitting articles to my sites because they want my directory to
be the best smelling turd around. They want the links. I want the pages of
content for link laundering and they want the links, that is what its all about
and nothing more. No one owes me unique articles, nor is it doing them any
favors to give them to me.

Hope that clears up the game rules for you Rania, sorry its not advanced, but
there’s good reasons for everything we do. Please understand, I don’t tell
people to be evil just because I enjoy watching them be evil (even though I do).
There is always some form of risk whenever you are. Yet never hesitate to be
evil when its a sink or swim situation, always match and exceed.



1855 Comments »
General Articles09 Jul 2010 01:12 am

SEO Checklist for E-Commerce Sites

Answering a question on Wickedfire here.

If you own an Ecommerce site and don’t know where to begin on the SEO go through
this check list. In total, it’ll cost less than $500.

1. Signup with all related forums. Put your site in the footer links and go
through answering product related questions on a weekly basis.

2. Create a free OSCommerce and Zencart template related to your parent niche
(if you sell CDs make a music template), insert your link on it and distribute
it on template
directories and their repositories.

3. Create an articles section on your site and put in a form allowing people to
submit articles. Email hobby blogs in your niche asking to use some of their
particularly good posts in exchange for a link back in the article. This will
make them aware of your site and they might even link to you in future posts
when talking about a particular product.

4. Steal your competitors articles and product reviews and do article
distribution.

5. Create a blog on the site and give out manufacturer coupon codes regularly.
This will sometimes help with getting negative results. Post those coupons on
item #1.

6. Put all your products in Google Products (froogle/base). This will sometimes
help with getting negative results.

7. Browse Google Products for small ecom sites with no reviews and similar
products and link exchange on a separate automated link exchange script on a
separate page.

8. Make sure you optimize your onsite seo. I assume you know how to do this.

9. Download, convert to html, and attach all the product manuals to each
individual product. Link back to the product on each manual. This will give you
more pages for indexing and catch a lot more longtail keywords.

10. Spam the fuck out of Yahoo answers and similar.

11. Directory submit! It may not work well for other sites of yours but
ecommerce sites are almost always welcome in directories.

12. Customize a nifty and unique toy style item with your logo on it and mail it
to the most popular bloggers in your niche. Shirts and hats also work well.

13. If you have access to the products get a webcam and pretend to be a vlogger.
Review the products and post them on all the major video sites.

14. Create autoblogs and link wheels.

There’s more but I think that’ll keep you busy enough for now

EDIT:
There was some confusion in the comments on what I meant by “Negative Results”
“negative results” or “negative rankings” are the results inside of the regular
results that Google puts in.
Such as:
Video Results
Image Results
News Results
Product Results
Blog Results
They used to always appear above the regular results so we call them negative
rankings because they’re less than #1. Now they tend to go between random
positions. This term may change the older this article gets.



1425 Comments »
Check Mates22 Jun 2010 12:40 am

How To Take Down A Competitors Website: Legally

They stole your articles didn’t they?
You didn’t even know until they outranked you.

They jacked your $50 lander without a single thought to how you’d feel?
Insensitive pricks

They violated your salescopy with synonyms.
Probably didn’t even use a rubber.

They rank #8 and you rank #9 on EVERY KEYWORD!
bastards!

Listen, why don’t you just relax. Have a seat over there and enjoy an Otterpop.
You obviously Googled this article for a reason. No one reads this blog anymore.
I haven’t even updated since November or so I hear. Literally, Someone had to
tell me I haven’t updated since November. I didn’t check so I’m just going to
assume they wouldn’t bullshit me. The point is you have anger issues and would
like to turn those anger issues into an anger problem. That’s cool I’ll show ya
how, but first lose your initital instinct to go troll a forum asking about ways
to take down a competitors website which inevitably leads to trying to find a
hacker. Don’t be stupid illegal shit will ruin you eventually. Instead join the
vigilante team to be a real jerk about it.

How To Take Down A Competitor’s Site The Asshole Way
First create a free account on www.spamcop.net. Spamcop.net is a large
anti-email spam service that I hear is secretly owned by Spamhaus (another free
antispam service). It allows very bored antispam vigilantes (”spamcops”) to
anonymously report email spam. From there they track down the host and server
provider, tear out all the contact info so they can’t trace it back to you, and
send them a report claiming you’ve been sending email spam. The fortunate and
unfortunate thing about spamcop.net is they are very reputable despite having no
method of verifying any of the reports are real. Hosts/server providers take
their reports very seriously and often times after 3-4 reports in a short period
will disconnect the targets server’s IP and a few more after that cancel their
server keeping all their files. It really is a guilty until proven innocent
scenario. The only way to win if someone is reporting fake spam against you is
to really be a spammer and just shut down and move to a new host. If you’re a
legit webmaster you’re pretty much fucked to say the least because they’ll just
keep telling you to stop doing what you’re not doing and if they’re really
patient they’ll ask you to prove you’re no longer doing what you were never
doing. LOL

DMCA Notices Don’t Have Shit On Spam Reports
Once you create your account and login go to the Report Spam tab…

*disclaimer*
I’M NOT ACTUALLY SAYING TO DO THIS. I’M SAYING IF YOU WERE TO DO IT THIS IS WHAT
YOU WOULD DO BECAUSE THAT IS WHAT OTHERS ARE DOING. I AM AN ENLIGHTENER TO WHAT
ALREADY HAPPENS EVERY DAY. I DON’T WANT TO BE SUED BY THESE ASSHOLES. LOL
*/disclaimer*

Copy and paste a few random spam emails currently in your inbox. Swap out the
domains and ips (they even give you neat tools for this!) and send away.
If you do this every day for a week or two their server will eventually go
offline. For them it becomes an uphill battle to keep from getting shut down.

This definitely isn’t a cool thing to do and isn’t in the spirit of competition
nor is it affective against large sites like Wikipedia or Yahoo(DANG!). Likewise
I wouldn’t recommend doing it, but unfortunately the tactic exists and is in
play already. The problem is with reputation. Spamhaus and Spamcop.net has a
reputation as never being abused, but that’s only because no one ever bothers to
check to see if it is abuse giving them a near perfect record. True recent
story: I can’t say if my server really did send out spam or not originally
because I just had no way of knowing, but I got this spam complaint. It was
nearly worthless just had one of my domains as the links in the spammail and my
server IP. I couldn’t find the problem so I told the server provider. That
wasn’t acceptable with them so I made something up, saying umm yeah it was a
sendmail hack or something. I fixed it. I fortunately could tell from some
hidden code in the email that got skipped by the censors who the spam complaint
came from. I thought it was over with but unfortunately I got complaints from
him every day for about a week and a half. I fended them off till they
eventually shut off my IPs with no warning and wouldn’t even give me access to
the server to fix the problem. Haha oddly enough they said they wouldn’t turn it
back on until I did fix the problem..idk. Anyways I said screw it and let the
server stay down for two weeks. I come back and the guy is still sending spam
complaints. Each one is dated for the current date. Basically he was spinning
these emails and claiming my server was spamming him for two weeks without the
server even being on. By the time I could even point this out it was too late,
the servers and everything on them was pretty much dead.

THIS IS THE REALITY! THIS IS WHAT HAPPENS.

So I definitely don’t feel bad if this information gets abused because it may
eventually lead to a solution to a major problem that causes a lot of damage to
the rest of us.



927 Comments »
Neat Tricks and Hacks11 Nov 2009 08:46 am

Addon Domain Spamming With Wordpress and Any Other CMS

I got this question from Primal in regards to my post on Building Mininets

> Eli,
> 
> I like the post and your entire site. Thanks for sharing your knowledge. One
> thing confuses me about this particular tactic. Where are you getting the
> content from? You mentioned Audioscrobbler and Youtube API but I am not
> focusing on a music niche. The “widely available car db” sounds more like
> something I could use. Can you say where you would get something like this
> from? Also is there any reason why I should use customized pages instead of a
> CMS like Wordpress to generate these kinds of sites?

Upon a glancing read this question seems to focus too much on the exact example
used in the post. Yet if you really read the multipart question thoroughly and
get to its core it’s a FANTASTIC question that really needs an answer in more
depth than what I would put in a comment response. The mininet building post
isn’t about how to use APIs and RSS feeds to get content. Nor is it about
creating a custom CMS or doing multiple installs of the same site structure (I
covered that in depth in my SEO Empire post and called them ANT Scripts). The
real down to brass tax gem behind the technique is understanding how to do Addon
Domain Spam via environmental variables such as HTTP_HOST to create a lot of
sites from a single install of ANYTHING. I’m absolutely a firm believer that
addon domain spam is the future of webspam. Subdomains had their day and now its
time for figuring out creative ways to create a ton of unique sites from a
single platform. This doesn’t always have to be done through addon domains and
as mentioned in the comments can be done through other ways such as editing the
httpd.config. For now though I wanted to focus on the basics such as using addon
domains and if you’d like to go cheap about it subdomains, and let the SEO
ingenuity naturally evolve from there.

To answer your question yes you can use databases to help with the content for
these sites. Check out my Madlib Sites post for some great ideas on how to
accomplish that and use databases. As for the second part YES you can use other
CMS’ such as Wordpress!

How To Use Wordpress To Do Addon Domain Spam
I got several emails from people asking how to create a wordpress plugin to
accomplish this technique as well as a comment from the longtime reader PhatJ. I
realize at first thought this sounds like a complicated process to be able to
convert wordpress over to being able to read multiple addon domains and treat
them as multiple installs and probably require some sort of plugin being
created, but as with most things the simple solution is often the best.

The easiest and most effective way to convert any CMS to be used for addon
domains that I’ve found is to simply edit the config files. No joke, that’s
seriously usually all it ever takes. In my wordpress wp-config.php file I
grabbed the line that declared the database:

define(’DB_NAME’, ‘database1′);

I replaced it with a simple IF ELSE statement to check for the domain and define
the appropriate database:

if ( $_SERVER["HTTP_HOST"] == 'domain1.com' ) {
define('DB_NAME', 'database1');
}
elseif($_SERVER["HTTP_HOST"] == 'domain2.com'){
define('DB_NAME', 'database2');
}else {
define('DB_NAME', 'database1');
}


Then I just pull each database in the browser or mass wordpress installer script
and setup each blog as if it was separate.

To show you it in action I put up a single Wordpress install on a subdomain on
Bluehat. I then added a second database and put that code into the
wp-config.php. Looking at each you’d have no idea they were a single wordpress
install. See for yourself

Domain 1: http://addtest1.bluehatseo.com
Domain 2: http://addtest2.bluehatseo.com

Thanks for your question Primal!



893 Comments »
Blue Hat Techniques10 Nov 2009 05:11 am

Blue Hat Technique #21 - Advanced Mininet Building

I promised awhile back that I’d teach you ugly bitches more ways to build your
sexy SEO Empire. With some spare time this week I might as well take some time
to help your nasty hooker ass do just that. YES I will insult you through this
entire post because judging from the recent comments you donkey fuckers are
getting a lil too big for your own britches and need to be brought down a peg.
I’m kidding of course. You guys are great. I just feel like filling this post
full of as many reasons not to read it as possible and since no one gave me an
excuse to do it, I just made one up. This post will be advanced and since this
technique’s ability to be bulletproof feeds off creativity and the subtleties of
being selfmade I’ll also only give out pseudo code instead of code samples. It
is however an extremely efficient way to build large amounts of unique and
self-promoting sites and is more than reusable for just about any chunk of
niches so modularize your code and save it for future scaling. Trust me you’ll
wish you did.

Getting Started With Your Custom Mininet Generator
It’s always easiest to start a project with an example in mind so begin by
picking a generalized niche that can involve a lot of different sites along the
same theme. For this example I’ll use music based fan sites. So I’ll grab a few
starter domains to test with such as AudioslaveFanzSite.com
MetallicaFanzSite.com KanyeWestFanzSite.com and maybe one more for good measure,
JonasBrothersFanzSite.com. <- See how I was all insulting and mean at the
beginning of this post and suddenly changed it around to being all considerate
and using faggy bands as examples so you fags can relate to what I’m saying
here. I’m not mean all the time and can in fact be quite understanding. *grin*
Anyways! Now that you got your domains setup an account under a single domain on
your server and add the rest as addon domains. In your site’s root make a
Sources folder and another to hold a data dump. After that setup a MYSQL
database to be used by all sites and put a row in a table for a single domain
you bought (the rest will be inserted automatically later). I recommend you put
the actual domain in some value in that row.

Build a Single Universal Template
This is easier than it sounds. You can always go 100% custom but to save time I
like grabbing a generic looking premade template. I then put it into a script
and disect the html to put in as many variables as I can fit. A few examples
would be <title>$sitetitle - $pagetitle</title> <h1>$heading1</h1> <body
bgcolor=”$bgcolor”> <img src=”/data/$domain/images/$mainimage”>
<div>$maincontent</div> which I will later fill with the actual content and
variable values. Pack the template full of as many customizations as you can so
it will not only be flexible and universal among all topics in the niche but the
html itself is very random and as uncookie cutter like as you can get it.
Torwards the end of the process I also tend to throw in a bunch of $randspacing
type variables as possible. Then i use a randomizing function to create various
spacing and line returns and randomly insert it throughout just about every
group of html tags. I mention this now instead of later in the post because its
important to realize that you will want this template to be as flexable as
possible because you’ll eventually be using that same template on a TON of sites
that may or may not be doing some interlinking so you don’t want it to appear as
a network. Changing colors, widths, and images around are a great way to
accomplish this just don’t get too complicated with it starting out. Keep it
very basic and once you got the mininet nearly done you can add as many as you’d
like later. Sometimes it’s typical to throw yourself off focus and doom the
project by getting too hung up on getting the same thing perfect. For each
variable you place in the template you’ll want to put the same as a field in the
SQL table you created previously.

Putting Together Some Content Sources
For an example such as the music fan sites mininet I’d probably jot down a few
sources of content such as Audioscrobbler for the band descriptions, primary
image, and discography. Then Youtube API for a few music videos for each
musician. Another great source would be Yahoo Images for some band related
wallpapers and Alexa for some related sites to link to. I might even grab the
Google Blogsearch rss for some recent blog posts related to that artist.
Starting out it’s usually best to keep your sources as simplistic as possible
and not stray too far from readily available RSS and APIs. Like I said you can
always get more advanced and custom later. Create a module script for each
source and put it in your previously created Sources folder. Then for each
source you came up with add it as a table in your SQL and put in all the fields
you’ll need for each one and remember to save room to identify the domain on
each one.

Building The Generator
Create a backend script that will simply be a place to copy and paste a list of
the domains and their primary keywords into with a button to submit it. My
domains and keywords for this example would most likely be pipe delimited such
as:
GodsmackFanzSite.com|God Smack
U2FanzSite.com|U2
BeyonceFanzSite.com|Beyonce Knowles
Once the list is submitted the generator needs to insert a new row into the
table and create all the randomized variables for the site such as the
background colors , various spacings (and/or a brand new template file stored in
the data folder) putting them in the same single row. Once the basics are done
it can call all the source modules and run them using the domain name and the
keywords they need to grab the right content. They will then need to put that
content into the database under the proper domain’s row(s). You now have all the
content you need for each site and each got its own template! Now it’s time to
just build the son of a bitch.

BUT! Before I show you how I’ll give you a few examples of how I would setup my
tables for each of the sources so you can get a better idea.
For my Youtube I’d probably keep it simple and just do the domain and the embed
code.
Domain|EmbedCode

Audioscrobbler:
Domain|BandDescription|Albums|PrimaryImage

YahooImages
Domain|PathToImage

GoogleBlogSearch
ID|Domain|PostTitle|PostDescription|PostLink

Alexa
Domain|RelatedSite1|MySite1|RelatedSite2|MySite2|RelatedSite3|MySite3|MoneySite1

*the MySite1 would be another random fan site in your list of domains. The
MoneySite1 would be a money site of yours you can insert later to help with
upward linking These are foundation sites after all.

So simple even a retarded piss bucket like yourself can figure it out

Scripting The Sites
I know some of you are going to talk about dedicated IPs for each site and
various other expensive ways to make sure the sites don’t get associated with
each other but there was a good reason I said to use addon domains although
there are other more complicated and better solutions. The first thing you
should do when scripting the index page is to grab the current domain using an
environmental variable such as HTTP_HOST. Once you have the domain name you can
use that to grab all the appropriate data for each domain name and you only have
to code one site and get it to work for ALL the sites in the mininet. For
instance if someone goes to JayZFanzSite.com it’ll grab that into the variable
and customize the entire site to be a Jay-Z fan site even though its all the
same script controlling all the addon domains. I always start with the main page
and branch all my subpages off that. For instance for the Jayzfanzsite.com I
would put in a section for Jay-Z Music Videos and link to More Jay-Z Music
Videos(the Jay-Z being that domains primary keyword as specified in the DB).
That Jay-Z Music Videos subpage would just be more previously scraped music
videos from youtube. The same would be done for the Jay-Z Wallpapers, Jay-Z
Discography, Jay-Z Lyrics, Jay-Z Guitar Tabs..Whatever sources I’m using. Each
would be a small section on the main page and would expand into their own
subpage which would target popular keywords for that artist. Once all that is
done and built into the template you can test each change among all the current
test domains you have to make sure each shows up nicely and the randomizations
and backgrounds all are static and neat for each site. Be sure to put in a place
for your Alexa similar sites and as shown above mix in links to your other fan
sites for each band/musician as well as some placements for your current and
future money sites so they can all get good link volume. Once every test site
looks pretty and is fully functional along with fairly unique content all you
have to do is scale up with more domains.

BUT FIRST! I like to incorporate ways for each site to self build links. Such as
for the Google Blogsearch posts I’d put a section on the main page for Jay-Z
News listing the most recent 25 blog post results or so. Then I would build a
small cronjob script to update it every day with 25 new posts or so and do a
pingback on each to score a few unique links from other related sites every day
automatically. This way you not only have lateral links from other sites on the
mininet but links from other sites and the links are always growing slowly so
each site can continue to grow in rank and traffic over time.

Buying More Domains and Scaling Up
As indicated I like to keep it simple and pick a prefix or suffix that has many
open domains that way I don’t have to spend a ton of time picking out the
domains I can just grab a list of several thousand popular bands and mass buy
the domains then copy and paste them into the backend generator. Boom! Several
hundred to, if you’re bold enough, thousands of new sites. All of which will
grab quite a bit of underexposed traffic from keywords, image search and links.
It will also give you tons of links and awesome pagerank for future sites you
build. It’s a lot of work initially but it’s definitely easier then hand
building all those sites yourself and the sites can easily become just as
successful as if you did, especially if you did a good job with your sources.
Once you’ve scaled up that mininet to a level you’re comfortable with and can
maintain financially (it helps to build in a montenization module to the site so
you can easily switch out ads among all the sites so they can create the most
money possible per site) you can switch to a new group of sites using the same
code, many of the same sources, and same method. The music fan site example is
great because nearly the exact same code can be used in so many ways. For
instance I can take the same damn code, get rid of the audioscrobbler and swap
it for a widely available car DB for the description, image and car specs, and
build a whole mininet for every single make and model car out there with a whole
new set of domains such as JaguarXJ220specs.com, BMW540specs.com,
PontaicGrandPrixspecs.com. It’s as easy as swapping out the keywords used in the
modules so they become Pontiac Grand Prix Videos (from youtube source) and
Pontiac Grand Prix Wallpapers/Images. All you need is a new template and a new
group of domains to build an absolutely massive and diverse mininet that is
actually profitable and self growing.

PS. I know I said HUNDREDS and THOUSANDS of sites all dramatically, but as with
all techniques start off small. Get your scripts and promotion right. Make sure
it works and is profitable on a per site basis before scaling up to any
ridiculous levels.

LATA JERKS!



790 Comments »
Site Reviews & Commentary01 Sep 2009 02:42 pm

Review of AutoPligg Backlink Tool

If you already own AutoPligg read this post anyways. I promise you’ll learn
something…

Today’s tool review is of a tool called Autopligg by the Syndk8 crew. You’ve
probably already heard of it by now but I’ve been using it for the last 6 months
or so and I wanted to give you some insight on the tool and maybe some resources
if you don’t already have it. Autopligg is a windows or serverside based tool
that spams the popular Pligg platform, which is a CMS that basically is like
Digg. There is a TON of sites out there using the PLIGG platform which makes
this tool more than deserving of a review.

How Is It Useful
I use the word spam tool hesitantly in the case of Autopligg because it’s unique
in the fact that yes it is a spam tool and it is automated link building but I
think its real power lies in using it for white hat purposes and a way to mass
post your stories to a whole lot of fuckin sites that want your posts. If you
look at the typical PLIGG site it’s structured much like Digg with categories
and you put up your links in those categories and people can either vote them up
or down and people leave comments on it. Ya know all that bullshit you’re
already familiar and tired of. You can get links one of two ways on them. You
can post your links (typically article links if you don’t want them deleted) as
stories or leave comments. Very few of these sites are very high PR or of a high
link quality but anytime you have a platform that allows you to post links on it
with well over a 100k working sites out there using it; It becomes a link
builders wet dream. For that Autopligg becomes a very useful tool. Here’s where
the catch 22 happens however.

The Quality Of The Links It Builds
It’s no secret that I’ve never been a believer in nofollow and its ability to be
“not followed” but I’m never very vocal and definitive about it because 10
minutes after I say something about it, it could change lol. Ain’t that a bitch.
The main story links are nofollowed by the Pligg platform. So every link you
post as a story will be nofollowed. HOWEVER! The link will be the top outside
link excluding the site’s possible navigation. It will be in a heading tag and
have your anchor text. Plus it gets its own page that will be cycled through the
main page. Here’s the strange shit, the comment links are dofollow. They are
only placed automagically by the platform by putting the full url including the
http:// in your comment. They are dofollow but they don’t have your anchor text.
They don’t cycle through the main pages and they are standard links beyond the
point of the page’s navigation. By now, if you’ve been paying attention to this
blog, you should already know what link type I prefer….both! But lets not loose
focus on the point of this tool by worrying about the quality. It is by all uses
a Link Volume building tool NOT a link quality building. It’s nice to have at
least a bit of link quality with every link so they produce the link worth
necessary to make them count instead of going supplementals. This brings up
another SEO concept that the tool was kind enough to also address, link indexing
saturation. I was really curious with all the links it builds at once if it’ll
have at least something to get them indexed. It does have a pinger that also
allows proxy use. Cool! Good enough for me. Between that and the outputted list
of successful postings I have everything I need to get as high of a link
indexing saturation rate as possible. Kudos on that.

How Is It Not Useful
I may spare no punches when it come to the negatives of tool reviews on BlueHat
but to date I’ve never given a negative review of a tool. This is simply because
I’ll only post the review if I think the tool is useful to you the reader. I
tend to reserve that right when asked to do a review. Autopligg does have a VERY
strong negative side which I was really hoping would go away in the months since
it’s release that way this review can be all positive and not get a negative
just because of a few issues that typically work themselves out after the first
few months after it’s release. At this point, almost 8 months later, it appears
this isn’t going to happen so the beef still stands. Anytime a new link building
tool comes out there’s always those few people (amateurs) that want to get their
“monies worth.” They use the tool in the most retarded way possible and do it as
hard as they can. It typically makes the tool worthless for the first couple
months. It does them no good and provides no benefit and at the same time hurts
everyone else and the tool itself. Autopligg stemming from the Synkd8 crowd who
is notorious, and even self proclaiming, for pulling this kind of shit wasn’t
expected to be an exception. ESPECIALLY since it has a windows based version. At
least with serverside versions you have to have at least a few braincells to use
the program and with web based you can cancel their accounts. So this was
entirely expected, but what shocked me was. It was and since the launch always
has been only about 3 users of the program that have been doing this idiotic
irresponsible use of the tool. Unfortunately as I mentioned above, they’ve yet
to stop.

What they’ve done is, they’ve opened up like 10 instances of the program and put
in a single super long comment into the comment poster that’s nothing but a ton
of links to separate subdomain spam on a single site (i guess after buying the
tool they couldn’t afford more domains). They have a macro restarting each
submissions over and over and over so every single post on every single Pligg
site instantly gets hit with a ton of worthless spammy links. The main domain
has been banned for months now so instead of stopping the script they just
forwarded the domain as if it was going to do them any fucking good. Especially
since they forwarded the domain and all its subdomains to a single wordpress
blog with some spammy text written by the worlds worst content generator and no
ads or offers or particular keywords. Here let me show you what I’m talking
about and you can decide if this isn’t the most retarded shit you’ve ever seen:
http://www.5wing4.net/story.php?title=Cat_Urine_Removers-1. If you’re like OMG
that’s my site he just outed consider this before bitching to me. If you don’t
want attention don’t be an attention whore. You did it to yourself, fuck off I
don’t care. The sites were worthless the moment you got put in charge of SEOing
them anyways.

So please, use this tool responsibly. Even if others aren’t it’s still a very
useful tool and one I would definitely recommend you have in your arsenal
because like I said, it’s for link volume and deep link volume not link quality.
For that reason I’ll go over the best way to use the tool and how to get the
most out of it, because often times the trick to harnessing the optimal power
out of a link building tool is using it correctly.

How To Use Autopligg The Right Way
As with all Blue Hat Techniques the short answer is, mimic the white hatters.
Now that you know how not to use the tool I’ll show you how I used it and got a
lot of success. I am actually planning on writing a guest post for this for
SEOBook that’ll cover it more in depth, but for now I’ll at least introduce what
I call MacroNiche Blogs and if he doesn’t end up publishing it I’ll at least
post it here for yall. <- Check it out Quadzilla another new SEO concept! Quick
copy paste copy paste copy paste!

MacroNiche Blogs
People often talk about Niche Sites and MicroNiche Sites. In case you’re not
familiar they’re basically talking about the size and focus (scope) of a
particular site. For instance a niche site might be a site on female orgasms.
It’ll have the main page which sells some product(s) related to those and it’ll
have a few other articles on particular such as Gspot orgasm, Clit orgasms and
various other myths. Each of those pages will also typically sell a product or
an offer related to them as well. A MicroNiche Site is very similar except its
more focused such as the main page being solely on the Gspot orgasm then a few
supporting subpages on the same topic but all pushing the same product and
offer. Since I love to confuse things I tend encompass all of these types of
sites into the single “Money Site” term. This is because i technically consider
every site no matter where it is in the empire’s scale a niche site because it
does focus on a niche thus it is a niche site. Therefore I tend to group things
on the intensity and focus of the site pushing a single offer or product. A
Money Site would be at the top of that scale. Therefore a MacroNiche Site or in
this case MacroNiche Blog is exactly what it implies. It’s a single blog that
encompasses a very large niche but doesn’t focus on that niche. Instead it
focuses on lots of much smaller niches within the single site and uses the
authority being passed through the subsections to help the others so new sites
for each microniche isn’t required to rank for each individual offer.

Although accurate I may have explained that in a way that was a bit more
complicated then it is. Let’s use an example, an example that happens to be the
very first test site I used AutoPligg on. My blog’s macro niche was Health. I
then looked through a bunch of offers on some CPA networks and made a list of
niches based on all the offers I found that would fit into the Health macro
niche. So I setup my blog with a bunch more categories such as: Weight Loss,
Hair Care, Teeth Care, Bodybuilding, Skin Care, Exercise. The list goes on and
on. I was very thorough in my niches. I then put in some subcategories under
each that were my microniches. These were more focused on individual offers. For
instance under Weight Loss I put in Dieting, Diet Pills and under Teeth Care I
put in stuff like Teeth Whitening and under Exercise I put in Exercise
Equipment, Yoga blah blah.

This MacroNiche structure was the perfect test for AutoPligg because it utilized
AutoPliggs most powerful attribute, it’s ability to build both deep link volume
and main page link volume. Had I have only used a Niche Site or a MicroNiche
Site after submitting the main page and all the subarticles I would have become
immediately limited to just spamming the comments for further link volume. The
ability to continuously use both the article submission for the microniches and
the standard niches and the comment postings for the main page authority and
link volume gives this structure a huge benefit in it’s overall domain authority
and it’s ability to quickly rank new posts. So that’s exactly what I did and
continue to do.

First, once I got the design and categories setup, I hired a couple writers to
go through each of the categories and subcategories and schedule several months
worth of daily posts making sure each category and subcategory were accounted
for within the first month then subsequently each following month at least once.
Once they were done I immediately did a directory submission for each primary
category as well as the main page along with some social bookmarking and various
other link building. As you’re all bound to ask, for my primary keyword for the
main page I picked one that was fairly medium competition that would grab the
attention of other health related bloggers. That way later when I got that
ranking and wanted to do some blogroll link exchanges it was easy to find
willing targets. Then every day I would give special attention to the individual
blog posts for that day. For each one I would submit it through the story
submitter in AutoPligg so it would get several thousand links plus each of those
links would get pinged for some link saturation along with a few daily rounds of
comment postings for that category and the main page. I would then do a quick
scan for similar articles on each post and submit those through several hundred
article directories with links to both the singular post and the main page as
well as the subcategory with the keywords for each. I would then ping and social
bookmark the individual post. After that all I had to do was find 5 new posts
with the same keywords as that post and exchange links within the post to the
other blogger’s post *cough* Pingcrawl *cough*. This also got the attention of
other bloggers in the niches and macroniche to notice my site and be more
willing to do blogroll exchanges. That caused each individual post to quickly
start ranking the same day/week it was posted and brought up the total site
authority with every one. Which brought me to my final step, bringing up the
total site authority as much as possible via the main page, by placing links to
the main page across my SEO Empire and running some automated link building
tools as well as general link building such as commenting on other blogs/news
sites. The fact that it was a MacroNiche Blog with legitimate articles on each
subject made each post more credible and the site more credible overall so if
there was a human review or in the case of directory submissions, more palatable
and acceptable to the reviewer.

This is where it turned into a mutha fuckin Money Site! I could go through the
offers at my leisure and write targeted salescopies pushing the offers and throw
them up as I wrote them as if they were their own microniche site. Likewise when
new offers would come out on untapped niches, while everyone else has to start
building new sites around them and then start the link building to get them
ranked I could just immediately jump in with a new post and instantly hold a new
ranking using the site’s existing authority. You actually see this happen all
the time when shit like Oprah’s fat ass blogs about a product. All I was doing
was using Autopligg and my eye for structure to mimic that effect. There’s
obviously a lot of spins and ways to build a MacroNiche Site as with any
structure, but if you start out and do it right the first time you’ll quickly
learn and expand very nicely. There’s also a lot of macro niches out there to
take over such as Business (bizops, grants, paid surveys etc) Consumer Reports
(Credit Cards, Credit Reports etc) Downloads (adware, recipe/music/games
programs, etc).

Pricing
Now that I gave it a fairly positive review and got you started on how to have
success with it (the two make a logical partner) lets talk pricing because as it
stands now it’s a bit more complicated then it should be for tools I review.
It’s normal for IM tools to fluctuate their prices to accommodate sales volume
drops or when they say its only $5 for the first 5 people then it’s a $100 for
every person after that. That’s all mind fuck marketing bullshit. The only
excuse to fluctuate a price in a tool is when new versions come out (new
versions with new features not new versions that simply fix old bugs for that
matter) because that causes more development costs along with support and
marketing costs. So in that right it’s understandable. Normally as a condition
of doing a review I get assurance that the price, at least for the readers here,
will not change and that there is always some sort of long standing discount.
This time I’m going to break the rule just a bit. When Autopligg released it
costed $289. As of writing this post it’s $189. I’m told a new version is coming
out next month and the price will go back up to the $289. This is okay with me
in this case for three reasons. First, I was okay with the original $289 price
so as long as the flux doesn’t go back above that then I’m cool. Second, I’ve
been assured that the people who buy at the $189 price will get a the new
version free. There’s nothing I hate more than having to buy the same product
twice. Third, allegedly the new version will have a new feature of being able to
crack the recaptcha captchas used by many of the autopligg sites. This opens you
up to literally tens of thousands of new targets. That in itself is a big enough
feature to warrant a price change. Finally, after talking to Earl Grey (the
owner) I got a coupon code that should last through the price change with the
new version.

AutoPligg Purchase Website
Use the coupon code: BLUEHATSEO for a $45 discount.
I recommend you use the Windows desktop version. It’s faster and more efficient
then the serverside version. I know I know weird eh

BONUS
Since lists of good pligg sites are tough to come by and the program requires
it, I took the liberty of building my own list for you guys. Here’s the database
of the 7,409 pligg sites I use. Although most require manual registration (till
the new version comes out) all are scraped by me tested, work and are importable
into the program. It should be fairly error free at the time of writing this
post, but they do change daily so bear with it if the list becomes
systematically worthless as time passes. The best advice I can give you is for
now ignore the lists they hand out in the private forum. Most are raw lists and
a colossal waste of time to import (several hours each) and only get 200-400
good ones out of.

List of AutoPligg Sites
Right click Save As



755 Comments »
Random Thoughts05 Jun 2009 02:09 am

Conspiracy Theories Please

If you find portions of my writing style on this blog hard to understand, overly
complicated, different then my writing style elsewhere or just generally outside
the realm of normal blogging; It’s not because I’m trying to hide something,
trick you, cover up a lack of experience, or prevent you from learning the
technique. In fact I’m not blogging at all. I’m writing pseudocode.

Thanks for understanding,
-Fishy Eli



597 Comments »
Random Thoughts04 Jun 2009 12:53 am

Open Questions - Subdomains and Main Domains

I got a great question on my SEO Empire post from Ryan at NetSEO. I figured it
was worth addressing in a post rather than leaving a really long comment.

> Eli,
> Can you be so kind and explain why this is:
> 
> “Primary domains can pass a penalty to subdomains. Subdomains can’t pass a
> penalty to a main domain unless the main domain holds a relation to the
> subdomain (ie. a link).”

Happy to answer Ryan

Anytime I make a statement like that I am usually making a reference to an
exemption to the general This-Is-My-Site -> This-Is-Google -> This-Is-The-Value
stream of things. Sometimes I’m a bit presumptuous in assuming readers caught
the reference. In this instance I’m talking about the exception given to protect
free hosts from penalties, particularly those who give their users subdomains
such as Hypermart, Xoom, Wordpress.com, Blogger, Tripod etc. This exemption
can’t only cover the popular free hosts otherwise no new freehosts would ever
stand a chance. As soon as they got a single spammy user their whole site could
get banned and poof goes their legit business. Likewise algorithmically it can’t
cover all free hosts because then the biggens like Wordpress.com and Typepad
would all be penalized. On a foresight this would also include profile based
social sites such as Myspace and outbound linking social sites such as
Delicious. Anyone remember when Geocities sites used to rank so well. Yet at the
same time with a lot of splog platforms out there manual reviews would be a
nightmare and unfeasible. So there is a line drawn. That line has to consist of
some sort of relationship between the primary domain and the subdomain of a site
that’ll evaluate if the “subsite” belongs to the main site or if it’s a separate
entity. By way of algorithms that relationship is very tough to determine. In
fact it’s damn near impossible to do with 100% accuracy. Unfortunately for them,
they have the burden of relying on internal linking relationships between the
two which would include the above statement as well as other protective factors
that would encompass other exceptions such as nonstatic links (like Furl &
Delicious would use).

This area of unsureness gives us SEO peeps room to do things such as create
splogs and do subdomain spam. As long as we know what they’re looking for (the
antispam teams) we know what not to provide. Most sites that contain ownership
of their subdomains link from their mainpage down to the subpages to the
subdomains and so on and so forth. So when in doubt do the opposite. It’ll
provide less of a chance for a relationship between the maindomain and subdomain
to be found and if you’re worried about linkjuice get it from other sources via
deeplinks.





585 Comments »
Guides21 Apr 2009 06:37 pm

Advanced White Hat SEO Exists Damn It! - Dynamic SEO

Hello again!
I’ve been restless and wanting to write this post for a very long time and I’m
not going to be happy until its out. So get out your reading glasses, and I have
it on good authority that every reader of this blog happens to be the kind of
dirty old men that hang out and harass high school chicks at gas stations so
don’t tell me you don’t have a pair. Get ‘em out and let’s begin….

Fuck, how do I intro-rant this post without getting all industry political?
Basically, this post is an answer to a question asked a long time ago at some IM
conference to a bunch of gurus. They asked them does advanced White Hat SEO
exist? If I remember right, and this was a long time ago and probably buzzed up
so forgive me, every guru said something along the lines of there is no such
thing as advanced White Hat SEO. Now I’m sympathetic to the whole self promotion
thing to a small degree. If your job is to build buzz around yourself you have
to say things that are buzz worthy. You can’t say the obvious answer, YOU BET IT
DOES AND YOU’RE RETARDED FOR ASKING! You gotta say something controversial that
gets people thinking, but not something so controversial that anyone of your
popularity level is going to contradict in a sensible way making your popularity
appear more overrated than a cotton candy vendor at the Special Olympics. In
short, yes advanced white hat exists and there’s tons of examples of it; but you
already knew that and I’m going to give you such an example now. That example is
called Dynamic SEO. I’ve briefly mentioned it in several posts in the past and
it is by every definition simple good ol’ fashion on-site keyword/page/traffic
optimizing White Hat SEO. It also happens to be very simple to execute but not
so simple to understand. So I’ll start with the basics and we’ll work into
building something truly badhatass.

What Is Dynamic SEO?
Dynamic SEO is simply the automated no-guessing self changing way of SEOing your
site over time. It is the way to get your site as close to 100% perfectly
optimized as needed without ever knowing the final result AND automatically
changing those results as they’re required. It’s easier done than said.

What Problems Does Dynamic SEO Address?
If you’re good enough at it you can address EVERY SEO related problem with it. I
am well aware that I defined it above as on-site SEO, but the reality is you can
use it for every scenario; even off-site SEO. Hell SQUIRT is technically dynamic
off-site SEO. Log Link Matching is even an example of advanced off-site Dynamic
SEO. The problems we’re facing with this post specifically includes keyword
optimization which is inclusive of keyword order, keyword selection, and even
keyword pluralization.

See the problem is you. When it comes to subpages of your site you can’t
possibly pick the exact best keywords for all of them and perfectly optimize the
page for them. First of all keyword research tools often get the keyword order
mixed up. For instance they may say “Myspace Template” is the high traffic
keyword. When really it could be “Templates For Myspace”. They just excluded the
common word “for” and got the order wrong because “Template Myspace” isn’t
popular enough. They also removed the plural to “broad” the count. By that logic
Myspace Templates may be the real keyword. Naturally if you have the intuition
this is a problem you can work around manually. The problem is not only will you
never be perfect on every single page but your intuition as a more advanced
Internet user is often way off, especially when it comes to searching for
things. Common users tend to search for what they want in a broad sense. Hell
the keyword Internet gets MILLIONS of searches. Who the fuck searches for a
single common word such as Internet? Your audience is who. Whereas you tend to
think more linear with your queries because you have a higher understanding of
how Ask Jeeves isn’t really a butler that answers questions. You just list all
the keywords you think the desired results will have. For instance, “laptop
battery hp7100″ instead of “batteries for a hp7100 laptop.” Dynamic SEO is a
plug n play way of solving that problem automatically. Here’s how you do it.

Create A Dynamic SEO Module
The next site you hand code is a great opportunity to get this built and in
play. You’ll want to create a single module file such as dynkeywords.pl or
dynkeywords.php that you can use across all your sites and easily plug into all
your future pages. If you have a dedicated server you can even setup the module
file to be included (or required) on a common path that all the sites on your
server can access. With it you’ll want to give the script its own sql database.
That single database can hold the data for every page of all your sites. You can
always continue to revise the module and add more cool features but while
starting out it’s best to start simple. Create a table that has a field
structure similar to ID,URL,KEYWORD,COUNT. I put ID just because I like to
always have some sort of primary key to auto increment. I’m a fan of large
numbers what can I say?

Page Structure & Variables To Pass To Your Module
Before we get deep into the nitty gritty functions of the module we’ll first
explore what basic data it requires and how the site pages will pass and return
that data. In most coded pages, at least on my sites, I usually have the title
tag in some sort of variable. This is typically passed to the template for
obvious reasons. The important thing is it’s there so we’ll start with that.
Let’s say you have a site on home theater equipment and the subpage you’re
working on is on LCD televisions. Your title tag may be something like
“MyTVDomain.com: LCD Televisions - LCD TVs”.

Side Note/
BTW sorry I realize that may bother some people how in certain cases I’ll put
the period outside of the quotes. I realize it’s wrong and the punctuation must
always go inside the quotes when ending a sentence. I do it that way so I don’t
imply that I put punctuation inside my keywords or title tags etc etc.
/Side Note

You know your keywords will be similar to LCD Televisions, but you don’t know
whether LCD TVs would be a better keyword. ie. It could either be a higher
traffic keyword or even a more feasible keyword for that subpage to rank for.
You also don’t know if the plurals would be better or worse for that particular
subpage so you’ll have to keep that in your mind while you pass the module the
new title variable. So before you declare your title tag create a quick scalar
for it (hashref array). In this scalar you’ll want to put in the estimated best
keywords for the page:
[
Keyword1 -> ‘LCD Television’,
Keyword2 -> ‘LCD TV’,
]
Then put in the plurals of all your keywords. It’s important not to try to over
automate this because A) you don’t want your script to just tag the end of every
word with “s” because of grammatical reasons (skies, pieces, moose, geese) and
B) you don’t want your module slowing down all the pages of your site by
consulting a dictionary DB on every load.
[
Keyword1 -> ‘LCD Television’,
Keyword2 -> ‘LCD TV’,
Keyword3 -> ‘LCD Televisions’,
Keyword4 -> ‘LCD TVs’,
]
Now for you “what about this awesome way better than your solution” mutha fuckas
that exist in the comment section of every blog, this is where you get your
option. You didn’t have to use a scalar array above you could of just have used
a regular array and passed the rest of the data in their own variables, or you
could of put them at the beginning of the standard array and assigned the
trailing slots to the keywords OR you could use a multidimensional array. I
really don’t give a shit how you manage the technical details. You just need to
pass some more variables to the modules starting function and I happen to prefer
tagging them onto the scalar I already have.
[
Keyword1 -> ‘LCD Television’,
Keyword2 -> ‘LCD TV’,
Keyword3 -> ‘LCD Televisions’,
Keyword4 -> ‘LCD TVs’,
URL -> ‘$url’,
REFERRER -> ‘$referrer’,
Separator -> ‘-’
]
In this case the $url will be a string that holds the current url that the user
is on. This may vary depending on the structure of the site. For most pages you
can just pull the environmental variable of the document url or if your site has
a more dynamic structure you can grab it plus the query_string. It doesn’t
matter if you’re still reading this long fuckin’ post you probably are at the
point in your coding abilities where you can easily figure this out. Same deal
with the referrer. Both of these variables are very important and inside the
module you should make a check for empty data. You need to know what page the
pageview is being made on and you’ll need to know if they came from a search
engine and if so what keywords did they search for. The Separator is simply just
the character you want to separate the keywords out by once its outputted. In
this example I put a hyphen so it’ll be “Keyword 1 - Keyword 2 - Keyword 3″ Once
you got this all you have to do is include the module in your code before the
template output, have the module return the $title variable and have your
template output that variable in the title tag. Easy peasey beautiful single
line of code.

Basic Module Functions
Inside the module you can do a wide assortment of things with the data and the
SQL and we’ll get to a few ideas in a bit. For now just grab the data and check
the referrer for a search engine using regex. I’ll give you a start on this but
trust it less the older this post gets:
Google: ^http:\/\/www\.google\.[^/]+\/search\?.*q=.*$
[?&]q= *([^& ][^&]*[^& +])[ +]*(&.*)?$
Yahoo: ^http:\/\/(\w*\.)*search\.yahoo\.[^/]+\/.*$
[?&]p= *([^& ][^&]*[^& +])[ +]*(&.*)?$
MSN: ^http:\/\/search\.(msn\.[^/]+|live\.com)\/.*$
[?&]q= *([^& ][^&]*[^& +])[ +]*(&.*)?$

Once you’ve isolated the search engines and the keywords used to find the
subpage you can check to see if it exists in the database. If it doesn’t exist
insert a new row with the page, the keyword, and a count of 1. Then select where
the page is equal to the $url from the database order by the highest count. If
the count is less than a predefined delimiter (ie 1 SE referrer) than output the
$title tag with the keywords in order (may want to put a limit on it). For
instance if they all have a count of 1 than output from the first result to the
last with the Separator imbetween. Once you get your first visitor from a SE
it’ll rearrange itself automatically. For instance if LCD TV has a count of 3
and LCD Televisions has a count of 2 and the rest have a count of 1 you can put
a limit of 3 on your results and you’ll output a title tag with something like
“LCD TV - LCD Televisions - LCD Television” LCD Television being simply the next
result not necessarily the best result. If you prefer to put your domain name in
your title tag like “MYTVSITE.COM: LCD TV - LCD Televisions - LCD Television”
you can always create an entry in your scalar for that and have your module just
check for it and if its there put it at the beginning or end or whatever you
prefer (another neat customization!).

Becoming MR. Fancy Pants
Once you have the basics of the script down you can custom automate and SEO
every aspect of your site. You can do the same technique you did with your title
tag with your heading tags. As an example you can even create priority headings
*wink*. You can go as far as do dynamic keyword insertion by putting in
placeholders into your text such as %keyword% or even a long nonsense string
that’ll never get used in the actual text such as
557365204c534920772f205468697320546563686e6971756520546f20446f6d696e617465. With
that you can create perfect keyword density. If you haven’t read my super old
post on manipulating page freshness factors you definitely should because this
module can automate perfect timings on content updates for each page. Once you
have it built you can get as advanced and dialed in as you’d like.

How This Works For Your Benefit
Here’s the science behind the technique. It’s all about creating better odds for
each of your subpages hitting those perfect keywords with the optimal traffic
that page with its current link building can accomplish. In all honesty,
manually done, your odds are slim to none and I’ll explain why. A great example
of these odds in play are the ranges in competitiveness and volume by niche. For
instance you build a site around a homes for sale database you do a bit of
keyword research and figure out that “Homes For Sale In California” is an
awesome keyword with tons of traffic and low competition. So you optimize all
your pages for “Homes For Sale In $state” without knowing it you may have just
missed out on a big opportunity because while “Homes For Sale In California” may
be a great keyword for that subpage “New York Homes” may be a better one for
another subpage or maybe “Homes For Sale In Texas” is too competitive and “Homes
In Texas” may have less search volume but your subpage is capable of ranking for
it and not the former. You just missed out on all that easy traffic like a
chump. Don’t feel bad more than likely your competitors did as well.

Another large advantage this brings is in the assumption that short tail terms
tend to have more search volume than long tail terms. So you have a page with
the keywords “Used Car Lots” and “Used Car”. As your site gets some age and you
get more links to it that page will more likely rank for Used Car Lots sooner
than Used Car. Along that same token once it’s ranked for Used Car Lots for
awhile and you get more and more links and authority since Used Car is part of
Used Car Lots you’ll become more likely to start ranking for Used Car and here’s
the important part. Initially since you have your first ranking keyword it will
get a lot of counts for that keyword. However once you start ranking for the
even higher volume keyword even if it is a lower rank (eg you rank #2 for Used
Car Lot and only #9 for Used Car) than the count will start evening out. Once
the better keyword outcounts the not as good than your site will automatically
change to be more optimized for the higher traffic one while still being
optimized for the lesser. So while you may drop to #5 or so for Used Car Lot
your page will be better optimized to push up to say #7 for Used Car. Which will
result in that subpage getting the absolute most traffic it can possibly get at
any single time frame in the site’s lifespan. This is a hell of a lot better
than making a future guestimate on how much authority that subpage will have a
year down the road and its ability to achieve rankings WHILE your building the
fucking thing; because even if you’re right and call it perfectly and that page
does indeed start to rank for Used Car in the meantime you missed out on all the
potential traffic Used Car Lot could have gotten you. Also keep in mind by
rankings I don’t necessarily always mean the top 10. Sometimes rankings that
result in traffic can even go as low as the 3rd page, and hell if that page 3
ranking gives you more traffic than the #1 slot for another keyword fuck that
other keyword! Go for the gold at all times.

What About Prerankings?
See this is what the delimiter is for! If your page hasn’t achieved any rankings
yet than it isn’t getting any new entry traffic you care about. So the page
should be optimized for ALL or at least 3-6 of your keywords (whatever limit you
set). This gives the subpage at least a chance at ranking for any one of the
keywords while at the same time giving it the MOST keywords pushing its
relevancy up. What I mean by that is, your LCD page hasn’t achieved rankings yet
therefore it isn’t pushing its content towards either TV or Televisions. Since
it has both essentially equaled out on the page than the page is more relevant
to both keywords instead of only a single dominate one. So when it links to your
Plasma Television subpage it still has the specific keyword Television instead
of just TV thus upping the relevancy of your internal linking. Which brings up
the final advanced tip I’ll leave you with.

Use the module to create optimal internal linking. You already have the pages
and the keywords, its a very easy to do and short revision. Pass the page text
or the navigation to your module. Have it parse for all links. If it finds a
link that matches the domain of the current page (useful variable) then have it
grab the top keyword count for that other page and replace the anchor text.
Boom! You just got perfectly optimized internal linking that will only get
better over time.

There ya go naysayers. Now you can say you’ve learned a SEO technique that’s
both pure white hat and no matter how simple you explain it very much advanced.



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