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Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement
Research OKRs



GUIDES


ARTICLES

Members-only
Go-to-Market


WHAT IS A GO-TO-MARKET STRATEGY?

A Go-to-Market strategy fuses together all of the elements that drive a
business, such as marketing, content marketing, customer intel, and brand
development and provides an action plan for how you can better reach your
customers....

 * Product Marketing Alliance

25 min read
Members-only
Guides


WHAT IS SALES ENABLEMENT?

Discover how we can help your sales reps close more deals in this complete
guide....

 * Product Marketing Alliance

24 min read
Members-only
Positioning & messaging


WHAT IS PRODUCT MARKETING?

Product marketing is the driving force behind getting products to market - and
keeping them there. Product marketers are the overarching voices of the
customer, masterminds of messaging, enablers of sales, and accelerators of
adoption.  Learn more in this complete guide....

 * Bryony Pearce

16 min read
Members-only
Metrics & OKRs


WHAT ARE OKRS IN PRODUCT MARKETING?

OKRs stands for objectives and key results - a simple management framework
developed to help your organization see progress. Discover how to set your OKRs
within your product marketing team for future development. Learn more....

 * Product Marketing Alliance

25 min read
Members-only
Pricing


WHAT IS A PRICING STRATEGY?

Discover how we can help your sales reps close more deals in this complete
guide....

 * Product Marketing Alliance
 * Bryony Pearce

31 min read
Members-only
Competitive Intelligence


WHAT IS COMPETITIVE INTELLIGENCE IN MARKETING?

Crush your next competitive intelligence project....

 * Product Marketing Alliance

29 min read
Members-only
Product positioning


WHAT IS POSITIONING?

A market positioning strategy is a set of actions and processes that are
designed to improve the image and visibility of a brand, company, or product....

 * Product Marketing Alliance

13 min read
Members-only
Personas


WHAT IS A PERSONA IN MARKETING?

Personas are fictional characters you create based on research, and they
represent segments of your market. When a company devotes consummate time and
effort to fine-tuning its personas, it can bring a whole host of benefits to the
table....

 * Product Marketing Alliance

25 min read
Members-only
Guides


PRODUCT-LED GROWTH STRATEGIES: DEFINITION, METRICS & EXAMPLES

We are in a major shift in terms of how organizations think about growth.
Product-led growth marks a shift not only in growth but in marketing and
customer behavior too....

 * Rebecca Stewart

21 min read
Members-only
Customer & Market Research


WHAT IS CUSTOMER AND MARKET RESEARCH?

Everything you need to truly embody the voice of the customer....

 * Product Marketing Alliance
 * Bryony Pearce

23 min read
Members-only
Careers


HOW TO TRANSITION INTO PRODUCT MARKETING

Wanna follow in their footsteps and make the transition from your current role
to a product marketing position? In this article, we’ll be focusing on essential
topics relating to transitioning into a product marketing job....

 * Lawrence Chapman

24 min read
Members-only
Positioning & messaging


WHAT IS PRODUCT MESSAGING?

Make a mark with your next round of messaging....

 * Product Marketing Alliance

24 min read
Members-only
Guides


HOW TO STRUCTURE A PRODUCT MARKETING TEAM

While we don’t have the magic formula for the perfect team structure, we do have
an awesome community of product marketers who generously shared data on their
team structure, average team size, and the stage of their organization....

 * Emma Bilardi

31 min read
Page 1 of 1


CONTENT

Members-only


PRODUCT MARKETING FRAMEWORK

Product marketing is an enthralling yet complicated area; there are a whole
bunch of different concepts you need to master inside and out to satisfy your
customers, motivate your team, and optimize your product. Enter our Product
Marketing Framework....

12 min read
Members-only


YOUR GUIDE TO OKRS

Measure your way to product marketing greatness....

13 min read
Newsletter

Get industry insights


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Event List
Product Marketing Certified: Core workshop
April 23, 2024
Los Angeles
PMM Leadership Accelerator
April 30, 2024
Online
Product Marketing Certified: Core workshop
May 15, 2024
Amsterdam
Product Marketing Summit
May 16-17, 2024
Amsterdam
Product Marketing Certified: Core workshop
June 4, 2024
Atlanta
Product Marketing Summit
June 5-6, 2024
Atlanta
Product Marketing Certified: Core workshop
June 11, 2024
Seattle
Product Marketing Summit
June 12-13, 2024
Seattle
Product Marketing Certified: Core workshop
June 18, 2024
Dublin
Product Marketing Certified: Core workshop
September 3, 2024
San Francisco
PMM Leaders Summit
September 3, 2024
San Francisco
Leadership Dinner
September 4, 2024
San Francisco
Product Marketing Summit
September 4-5, 2024
San Francisco
Product Marketing Summit
October 3-4, 2024
Boston
Product Marketing Summit
October 30-31, 2024
Sydney
Product Marketing Summit
November 6, 2024
Singapore
Product Marketing Summit
November 13-14, 2024
Chicago
Product Marketing Summit
November 20-21, 2024
Toronto
Leadership Breakfast Briefing
December 3, 2024
London
Leadership Dinner
December 4, 2024
London
Product Marketing Summit
December 4-5, 2024
London
Product Marketing Alliance was founded in February 2019 with a mission of
uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.

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