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* Platform
Platform
Platform Overview Platform ActiveCampaign is your all-in-one solution for
creating and automating personalized customer experiences that grow your
business.
CAPABILITIES
* Marketing Automation
Automate your growth
* Omnichannel Marketing
Message across all channels
* Content Creation
Design emails, forms, and landing pages
* Audience Management
Build smart contact lists
* Analytics & Reporting
Validate your impact
* Integrated AI
Adapt with intelligence
* Integrations
Connect your favorite tools
TOP FEATURES
* Email Marketing
Send emails that convert
* Dynamic Content
Personalize for every customer
* Segmentation
Sort and automate contacts
* CRM
Track all your opportunities
* Landing Pages
Effortlessly capture leads
* Forms
Gather valuable info
HOW WE DELIVER
* Compare
See how we stack up
* Product Updates
Get the latest
* Customers
Automation in action
* Solutions
Solutions
All Solutions Solutions Find the right intelligent marketing automation
solution to grow your business
FEATURED INDUSTRIES
* AGENCY & CONSULTING
Drive client results
* ONLINE EDUCATION
Market and automate learning
* ECOMMERCE & RETAIL
Sell more online
* MULTI-LOCATION & FRANCHISES
Consistent experiences at scale
ALL INDUSTRIES
* SaaS & Technology
Scale your tech business
* Healthcare
Drive better patient experiences
* Creators & Influencers
Grow your audience
* Travel & Hospitality
Automate guest experiences
* Non-Profit
Build momentum with automation
* Explore all Industries
ACTIVECAMPAIGN FOR
* Solopreneurs
Grow your ideas
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Amplify your productivity
* Enterprise
Optimize your teams
* Transactional Email ↱
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* Resources
Resources
All Resources Resources
BUILD
* Integrations
Connect your favorite tools
* Automation Recipes
Discover hundreds of pre-built automations
* Email Templates
Choose from 250+ professional looks
* Marketing Tools
Explore our free resources
LEARN
* Blog
Read the latest from our experts
* Training & Events
Get the most out of our platform
* FAQ
Your big questions: answered
CONNECT
* Community
Connect with ActiveCampaign customers across the globe
* Forum
Discuss tips, tricks, and product features
* Ideas Portal
Suggest ideas for us to implement
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How many contacts do you have?
1,0002,5005,0007,50010,00015,00020,00025,00030,00040,00050,000>50,000
COMPARE & FIND THE RIGHT PLAN FOR YOU
Key features
All features
-
ENTERPRISE
Run campaigns at scale with enterprise-level support.
Customize your plan
Starts at
$196
/mo
Buy Now
-
PRO
Popular
Unlock full omnichannel marketing automation.
Customize your plan
Starts at
$107
/mo
Buy Now
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PLUS
Go further with automation and powerful customer insights.
Customize your plan
Starts at
$66
/mo
Buy Now
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STARTER
Get started with personalized marketing campaigns.
Customize your plan
Only available on plans with 10,000 contacts or less
Starts at
$20
/mo
Buy Now
Not sure which plan is the right fit? Talk to our team
Key features
All features
Enterprise
$196/mo
Buy Now
Pro
$107/mo
Buy Now
Plus
$66/mo
Buy Now
Starter
$20/mo
Buy Now
COMPARE & FIND THE RIGHT PLAN FOR YOU
Key features
All features
Key features
Email sends
15x contact limit 12x contact limit 10x contact limit 10x contact limit
Users
5 3 1 1
Multi-step marketing automation
Automation triggers & actions
Unlimited actions Unlimited actions Unlimited actions 5 actions per automation
Email campaigns & newsletters
Web forms
Standard & inline only
Landing pages
Email & landing page templates
Email only
A/B testing
Emails & automations Emails & automations Emails only Emails only
Generative AI
Conditional content
Predictive sending
Segmentation
Premium Advanced Standard Limited
Custom objects
AI-powered automation builder
900+ automation recipes
Marketing CRM
Pipelines enhanced CRM Add-on
Enhanced pipeline management and sales automation:
Pipeline management
Included in add-on Included in add-on Included in add-on
Deal records
Included in add-on Included in add-on Included in add-on
Account records
Included in add-on Included in add-on Included in add-on
Lead scoring
Included in add-on Included in add-on Included in add-on
Sales engagement enhanced CRM Add-on
Includes everything in the pipelines enhanced CRM add-on, as well as additional
email and AI capabilities:
Automated 1:1 email
Included in add-on Included in add-on Included in add-on
Win probability
Included in add-on Included in add-on Included in add-on
Premium CRM integrations
Salesforce, Microsoft Dynamics, & more
900+ integrations
Standard ecommerce integrations
Shopify, Square, & WooCommerce
Prospecting & retargeting ads
Google, Facebook, & LinkedIn
Reporting & analytics
Premium Advanced Standard Limited
Site tracking
Attribution & conversion tracking
Revenue reporting
Single Sign-On (SSO)
Dedicated account team
Top features
Multi-step marketing automation
Omnichannel marketing
Email sends
15x contact limit 12x contact limit 10x contact limit 10x contact limit
Users
5 3 1 1
Segmentation
Premium Advanced Standard Limited
Conditional content
Predictive sending
Generative AI
Advanced contact management
Single sign-on (SSO)
Enhanced CRM Add-on
Boost our CRM with two add-ons: Pipelines and sales engagement
Available add-on Available add-on Available add-on
Automation
Multi-step marketing automation
Automation actions
Unlimited actions Unlimited actions Unlimited actions 5 actions per automation
AI-powered automation builder
Multiple triggers
Omnichannel marketing automation
Email only
Email automation
SMS Add-on
Extend your campaigns with SMS marketing automation
Available add-on Available add-on Available add-on
Sales automation
Ecommerce automation
A/B testing
Email & automation Email & automation Email only Email only
Automations map
Activity feed
900+ automation recipes
Campaigns
Email campaigns & newsletters
Scheduled, RSS-triggered, & date-based campaigns
Drag & drop email designer
Plain text & HTML editors
250+ pre-built templates
A/B testing
Content manager
Dynamic content
Generative AI
Conditional content
Predictive content
Predictive sending
Spam check
Inbox preview & testing
Unlimited 5 per month 5 per month
Gmail & Outlook integrations
Autoresponder & reply templates
CRM
Contact profiles
Custom fields
Lists
Up to 5
Tags
Segmentation
Advanced Advanced Advanced Standard
Premium CRM integrations
Salesforce, Microsoft Dynamics, & more
Pipelines enhanced CRM Add-on
Enhanced pipeline management and sales automation:
Pipeline management
Included in add-on Included in add-on Included in add-on
Deal records
Included in add-on Included in add-on Included in add-on
Account records
Included in add-on Included in add-on Included in add-on
Lead scoring
Included in add-on Included in add-on Included in add-on
Sales engagement enhanced CRM Add-on
Includes everything in the pipelines enhanced CRM add-on, as well as additional
email and AI capabilities:
Automated 1:1 email
Included in add-on Included in add-on Included in add-on
Win probability
Included in add-on Included in add-on Included in add-on
Analytics & reporting
Site tracking
Link tracking
Attribution tracking
Conversion tracking
Custom event tracking
Goals
Automation reporting
Contact & subscriber reporting
Campaign reporting
Sales reporting
Revenue reporting
Ecommerce reporting
Transactional email Add-on
Reliably send password reset emails, notifications, confirmations, and more
Available add-on Available add-on Available add-on Available add-on
Channels
Email
SMS Add-on
Extend your campaigns with SMS marketing automation
Available add-on Available add-on Available add-on
Forms
Standard & inline only
Landing pages
Site messages
Websites
WordPress, Squarespace, Wix & more
Push notification
Via integration
WhatsApp
Via integration
Prospecting & retargeting ads
Google, Facebook, & LinkedIn
Segmentation & personalization
Segmentation
Premium Advanced Standard Limited
Saved segments
Custom fields
Custom objects
Personalization fields
Dynamic content
AI content generation
Conditional content
Suggested actions
Integrations
900+ integrations
Gmail & Outlook
Zapier
Google, Facebook, & LinkedIn ads
Calendly & Eventbrite
PayPal & Stripe
Slack
Docusign
Standard ecommerce integrations
Shopify, WooCommerce, Square
Premium ecommerce integrations
BigCommerce, Magento, & Shopify Plus
Standard CRM integrations
Freshsales, Pipedrive, Zoho, & more
Premium CRM integrations
Salesforce, Microsoft Dynamics, & more
Zendesk
API & webhooks
Platform
Custom user permissions
Unlimited inactive contacts
Custom mailserver domain
Custom account domain
Custom branded forms
Custom branded landing pages
Database sync
Single sign-on (SSO)
HIPAA support
ActiveCampaign mobile app
Service & support
Guides & tutorials
Community access
Email & chat support
Priority Priority Basic Basic
Onboarding & migration support
Priority Priority Basic Basic
Dedicated account team
Uptime SLA
CAN’T FIND THE ANSWER YOU’RE LOOKING FOR?
Our Sales team is standing by to help. Get in touch and we’ll be happy to assist
you.
Request a demo
FREE SERVICES TO HELP EVERY GROWING BUSINESS
No matter what plan you choose, our services are designed to help you get the
most out of your investment — so you can focus on running your business.
Learn all about ActiveCampaign services
* ActiveTraining
* Video tutorials
* Contact migration
* Chat and ticket support
* Customer enablement workshops
* Knowledge base & help guides
12,500+ POSITIVE CUSTOMER REVIEWS AND COUNTING
We’re the most positively-reviewed marketing automation platform in the world.
*
*
*
*
*
*
*
*
*
4.5 rating out of 5 stars
12,500+ reviews
ENHANCED CRM
Take our built-in CRM to the next level with two powerful add-ons: pipelines and
sales engagement.
Pipelines adds advanced pipeline management, deal records, and lead scoring to
help you track, manage, and build customer relationships.
Sales engagement gives you everything you need to convert with 1:1 email
capabilities, alongside powerful AI analysis and win probability tools to put
your sales team one step ahead.
FREQUENTLY ASKED QUESTIONS
Discover answers to some of the most-asked questions about our platform.
* WHAT IS A CONTACT?
A contact is a single person you have recorded in your account. Think of one
email address being one contact.
* DO YOU RESTRICT FEATURES WITH A FREE TRIAL?
While trials are more limited than paid accounts, you will be able to try
most of our features.
* DO YOU HAVE A SETUP COST?
Absolutely not. You can take on a monthly plan with no contracts, no setup
fees, and no hidden gimmicks. Cancel anytime on our month-to-month plans.
* ANYTHING SPECIAL FOR NON-PROFITS?
Yes! We offer a 20% discount for non-profits. Simply contact us with proof of
non-profit status.
INSTANTLY CONNECT WITH 900+ OF YOUR FAVORITE MARKETING TOOLS
See all 900+ integrations
Shopify
WordPress
Slack
Stripe
WooCommerce
Instagram
DocuSign
Calendly
Zendesk Support
Square
Eventbrite
Salesforce
Squarespace
Google Sheets
Google Ads
Facebook
Zapier
Meta Ads
READY TO TAKE ACTIVECAMPAIGN FOR A SPIN?
Try it free for 14 days.
Free 14-day trial with email sign-up
Email address
Get started
Join over 180k customers. No credit card needed. Instant setup.
PLATFORM
CAPABILITIES
* Omnichannel Marketing
* Content Creation
* Audience Management
* Marketing Automation
* Analytics & Reporting
* Artificial Intelligence
TOP FEATURES
* Email Marketing
* Dynamic Content
* Segmentation
* CRM
* Landing Pages
* Forms
* All Features
HOW WE DELIVER
* Compare
* Product Updates
* Customers
SOLUTIONS
BY INDUSTRY
* Ecommerce & Retail
* Healthcare
* Education & Online Courses
* Non-profit
* Agency & Consulting
BY BUSINESS SIZE
* Solopreneurs
* Small & Medium Businesses
* Enterprise
* Multi-location & Franchise
* Request a Demo
RESOURCES
BUILD
* Integrations
* Automation Recipes
* Email Templates
* Marketing Tools
LEARN
* Blog
* Training & Events
* Glossary
* FAQ
CONNECT
* Community
* Forum
* Ideas Portal
HELP
* Help Docs
* Submit a Help Request
* Book a Strategy Session
CHANNEL PARTNERS
* Agency & Reseller
* Affiliate
* App & Developer
COMPANY
* About Us
* Leadership
* DEI
* Press
* Careers
* Upcoming Events
* Contact Us
* Privacy Policy
* Legal Center
*
*
*
*
© 2024 ActiveCampaign
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