www.biocaremalta.com Open in urlscan Pro
188.114.97.3  Public Scan

Submitted URL: http://www.biocaremalta.com/www.facebook.com/business/help/952192354843755.html
Effective URL: https://www.biocaremalta.com/www.facebook.com/business/help/952192354843755.html
Submission: On July 19 via api from US — Scanned from NL

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HOW TO SET UP AND INSTALL A META PIXEL

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See an overview of how Apple's iOS 14 changes may affect advertising with Meta.

If you already set up your Meta Pixel using IMG tags or plan to do so, we
recommend that you follow our developer documentation. Learn more.

In this article, we'll cover how to set up and install a Meta Pixel on your
website. To learn more about the Pixel before getting started, check out the
benefits of installing a Meta Pixel.

If you already created a Meta Pixel and want to find your Pixel base code, skip
to section 2, Add the Meta Pixel to your website. Follow the instructions to
Manually add Pixel code to website.


BEFORE YOU BEGIN

 * You need a website for your business.
 * You must be able to update your website's code.


HOW TO SET UP A META PIXEL

 1. Go to Events Manager.
 2. Click Connect Data Sources and select Web.
 3. Select Meta Pixel and click Connect.
 4. Add your Pixel Name.
 5. Enter your website URL to check for easy setup options.
 6. Click Continue.


HOW TO INSTALL THE META PIXEL ON YOUR WEBSITE

Once you've created your Meta Pixel, you're ready to put the Pixel code on your
website. For instructions on how to do this, choose your setup option:

Manually add Pixel code to website
 1.  Go to Events Manager.
 2.  Click the Data sources icon on the left side of the page.
 3.  Select the Pixel you want to set up.
 4.  Click Continue Pixel Setup.
 5.  Select Meta Pixel and click Connect.
 6.  Select Install code manually.
 7.  Copy the Pixel base code.
 8.  Find the header of your website, or locate the header template in your CMS
     or web platform.
 9.  Paste the base code at the bottom of the header section, just above the
     closing head tag.
     
 10. Click Continue.
 11. Optional: Toggle on Automatic Advanced Matching and verify the customer
     information you want to send.
 12. Click Continue.
 13. Add events using the Event Setup Tool or by manually adding code to your
     website.
     Event Setup Tool
      * Click Open Event Setup Tool to add events and parameters without
        additional coding.
      * Follow the onscreen instructions to add events to your website.

     Manual setup
     
     Visit Meta for Developers to learn how to set up Pixel events using code.

 14. Click Done.

Use a partner integration
 1. Go to Events Manager.
 2. Click the Data sources icon on the left side of the page.
 3. Select the pixel you want to set up.
 4. Click Continue Pixel Setup.
 5. Click Use a partner.
 6. Select a partner from the list.
 7. Follow the onscreen setup instructions.

You can also set up your Meta Pixel on your website by going to the Partner
Integrations page in Events Manager, selecting your partner and following the
onscreen instructions. Learn more about the benefits of using partner
integrations to set up your Meta Pixel.

If you don't see your platform, use 1 of the other 2 ways to set up your pixel.

Email instructions

If someone else updates the code on your website, follow these steps to email
them your Meta Pixel setup instructions.

 1. Go to Events Manager.
 2. Click the Data sources tab on the left side of the page.
 3. Select the Pixel you want to set up.
 4. Click Continue Pixel Setup.
 5. Click Email Instructions.
 6. Enter the recipient’s email address.
 7. Click Send at the bottom of the page.


SET UP EVENTS

After you add the Meta Pixel base code to your website you can set up events to
measure the actions you care about, like making a purchase. You can do this by
manually installing the code or by using the point-and-click Event Setup Tool.
Then, make sure that your Meta Pixel is working correctly.

You can use one Pixel across your whole website, including multiple pages of
your website.

If you use the Meta Pixel to share events with Meta, we recommend that you also
use the Conversions API. The Conversions API works with your Meta Pixel to help
improve the performance and measurement of your Meta ad campaigns. Learn more
about the Conversions API.

Note: Apple’s iOS 14 changes require apps in the App Store that engage in what
Apple defines as “tracking” to show a prompt to iOS 14.5 and later users in
accordance with their AppTrackingTransparency framework. These changes impact
how Meta receives and processes events from tools like the Meta Pixel. If you
optimize, target or report on web events from Meta Pixel or any of our other
business tools, you can take steps to update your event setup and manage these
changes. Learn more.


LEARN MORE

 * About the Meta Pixel
 * Industry Specifications for Meta Pixel and App SDK Setup for Ads
 * Meta Pixel on Meta for Developers
 * About Conversions API

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More in this section: EVENTS

BASICS


About pixelStandard and custom eventsAbout automatic eventsAbout Partner
IntegrationsAbout the Event Setup Tool for webAbout custom conversionsPixel
updates for Apple's iOS 14 requirements
About pixelStandard and custom eventsAbout automatic eventsAbout Partner
IntegrationsAbout the Event Setup Tool for webAbout custom conversionsPixel
updates for Apple's iOS 14 requirements

CREATE


Best practices for Pixel setupCreate and install a PixelCreate a Pixel in
Business ManagerAbout Advanced MatchingSet up Automatic Advanced MatchingBest
practices for Advanced Matching
Best practices for Pixel setupCreate and install a PixelCreate a Pixel in
Business ManagerAbout Advanced MatchingSet up Automatic Advanced MatchingBest
practices for Advanced Matching

SET UP EVENTS


Set up events using the Event Setup ToolBest practices for standard event
setupSet up automatic eventsSet event value and currencyAbout events and
parameters for dynamic adsRequired events and parameters for dynamic
adsIndustry-specific Pixel setup for adsAbout deduplication for Pixel and
Conversions API events
Set up events using the Event Setup ToolBest practices for standard event
setupSet up automatic eventsSet event value and currencyAbout events and
parameters for dynamic adsRequired events and parameters for dynamic
adsIndustry-specific Pixel setup for adsAbout deduplication for Pixel and
Conversions API events

CUSTOM CONVERSIONS


Best practices for custom conversionsUse custom conversions to optimize for URL
trafficUse custom conversions to log standard events without code Use custom
conversions to filter eventsShare custom conversionsEdit custom
conversionsDelete custom conversionsRemove access to custom conversions
Best practices for custom conversionsUse custom conversions to optimize for URL
trafficUse custom conversions to log standard events without code Use custom
conversions to filter eventsShare custom conversionsEdit custom
conversionsDelete custom conversionsRemove access to custom conversions

MANAGE


About sharing controlsAdd people to your Pixel in Business ManagerAbout your
Pixel historyTypes of Pixel activity historyAbout cookie settingsAbout traffic
permissionsManage Pixel traffic permissionsBest practices for traffic
permissions
About sharing controlsAdd people to your Pixel in Business ManagerAbout your
Pixel historyTypes of Pixel activity historyAbout cookie settingsAbout traffic
permissionsManage Pixel traffic permissionsBest practices for traffic
permissions

RESULTS


Navigate Events ManagerDifferences between Ads Manager, Ads Reporting and Events
ManagerDifferences in web event counts in Events ManagerSwitch between accounts
in Events ManagerAbout diagnostics in Events ManagerManage marketing industry
and regulatory impacts on campaigns
Navigate Events ManagerDifferences between Ads Manager, Ads Reporting and Events
ManagerDifferences in web event counts in Events ManagerSwitch between accounts
in Events ManagerAbout diagnostics in Events ManagerManage marketing industry
and regulatory impacts on campaigns

SPECIFICATIONS


Specifications for standard eventsBest practices for privacy and data useAbout
restricted Meta Business Tools data
Specifications for standard eventsBest practices for privacy and data useAbout
restricted Meta Business Tools data

TROUBLESHOOT


Troubleshoot Pixel error messagesTroubleshoot drops in website event
trafficAbout the Meta Pixel HelperInstall the Meta Pixel HelperUse the Test
Events ToolTroubleshoot the Test Events ToolTroubleshoot blocked website
domainsTroubleshoot Meta Business Tools data policy violationsTroubleshoot the
Event Setup Tool
Troubleshoot Pixel error messagesTroubleshoot drops in website event
trafficAbout the Meta Pixel HelperInstall the Meta Pixel HelperUse the Test
Events ToolTroubleshoot the Test Events ToolTroubleshoot blocked website
domainsTroubleshoot Meta Business Tools data policy violationsTroubleshoot the
Event Setup Tool




EVENTS |


META PIXEL



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