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 * Perpetual - Our founding spirit
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Under The Pole


ARCTIC SEAS YIELD THEIR SECRETS

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FEATURED STORIES

 * Under the melting ice
 * Exploring submarine forests in Patagonia’s fjords
 * Epic journeys
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PROJECTS TO PROTECT OUR PLANET


INSPIRING STORIES

Our home is dependent on the individuals and organizations committed to finding
solutions to protect it. We, at Rolex, support those who go above and beyond to
safeguard and preserve our Perpetual Planet for the next generations.

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Invite others to discover these Rolex inspiring initiatives

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 * Mission Blue
   
   
   WATCHING OVER THE EARTH’S BLUE HEART
   
   Rolex’s Perpetual Planet Initiative supports those using science to
   understand the world’s environmental challenges and who are finding ways to
   restore balance to our ecosystems, particularly the oceans, which are under
   siege from a host of pressures.
   
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 * Perpetual Planet
   
   
   HEROES OF THE OCEANS
   
   Discover the new generation of heroes who are showing us what needs to be
   done to restore health to the ocean, creating a Perpetual Planet for us all.
   
   Watch the video
 * Rolex National Geographic Explorer of the Year
   
   
   PAULA KAHUMBU: DEFENDING RIGHTS FOR ELEPHANTS
   
   National Geographic Explorer Dr. Paula Kahumbu has devoted her career to
   protecting elephants from environmental changes and poachers.
   
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 * Rolex and Exploration
   
   
   A LONG-STANDING COMMITMENT
   
   The history of Rolex and exploration is one linked to some of the greatest
   adventures of the past century.
   
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   The man behind the Crown

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   Colm Tóibín & Colin Barrett



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About Rolex.org

Behind the Rolex crown is a way of thinking about our place in the world and an
aspiration to contribute. We call this perpetual spirit.

It is based on a fundamental belief in unlimited human potential, in continuous
improvement, in always pushing the boundaries and taking the long-term view. Our
watches are built to last. So is our contribution to future generations.

#Perpetual

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