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BRAZIL’S BRF: EXPERTISE AND ATTENTION TO HALAL PRODUCTION

ONE OF THE LEADING BRAZILIAN EXPORTERS OF ANIMAL PROTEIN, THE COMPANY HAS SERVED
ARAB MARKETS FOR OVER 50 YEARS. TO PRODUCE ACCORDING TO THE RULES OF ISLAM, THE
COMPANY HAS SEGREGATED PLANTS, PRODUCT CERTIFICATION, AND INVESTED IN
DEVELOPMENT.

25/10/2023 124
Marcos Carrieri/ANBA

Marcos Carrieri
mcarrieri@anba.com.br

São Paulo – One of Brazil’s leading animal protein exporters, BRF has specific
policies for halal production (in compliance with the laws of Islam). The plants
producing foods bound to Arab and Muslim countries are certified, the slaughter
and manufacturing of poultry byproducts are segregated from other units, and
each country’s demand is met separately.

“We have specific certification for each market because requirements change for
each country,” said this Wednesday (25) the vice president of Marketing and New
Business of BRF, Marcel Sacco. The company received a group of journalists at
its Innovation Center (pictured) in the city of Jundiaí, in São Paulo. The
journalists came to São Paulo on a press trip, including visits to other
companies, and participated in the 2nd Global Halal Brazil Business Forum (GHB),
held in partnership between the Arab-Brazilian Chamber of Commerce (ABCC) and
certifier FAMBRAS Halal.

Sacco explained that the company does not export its range of frozen meals, such
as pizza and lasagna, to Muslim countries. “We don’t export because the plants
that produce them are not certified,” said him as an example of the company’s
attention to the rules of Islam. The company has been operating in the Gulf for
50 years. The Sadia brand is the poultry market leader in the region.

The director of Research & Development of BRF, Fabio Bagnara, highlighted other
stages in the development and production of food besides halal production. At
the innovation center, the company does not have slaughter or production
sections but can simulate up to 90% of its manufacturing on an experimental
scale. It is also the plant where challenges are solved. “Recipes might change
for two reasons. The consumer changes or the inputs do. Therefore, we need to
adjust the formula,” said Bagnara.

The director of Marketing & Communication of the ABCC, Silvana Gomes, said BRF,
by receiving journalists, is giving other companies an example of the halal
market’s potential. “BRF, like other large companies in the protein segment that
are leaders in halal production and exports, inspires other companies. Receiving
journalists is a way of demonstrating expertise and showing other companies,
including from different segments, that the halal market can be explored,” she
said.

The visit of foreign journalists is part of the Halal do Brasil Project, a
partnership between the ABCC and the Brazilian Trade and Investment Promotion
Agency (ApexBrasil) to foster Brazilian exports of value-added foods to Muslim
markets. “It’s a way to promote Brazil as a major global food supplier,” said
Gomes about the project and visits.

The project brought journalists from the Emirates News Agency (WAM), Salaam
Gateway, The Halal Times, and the assistant professor of Sociology and Islamic
Studies of Johns Hopkins University, Ryan M. Calder.

Translated by Elúsio Brasileiro

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BRAZIL-ARAB NEWS AGENCY (ANBA)
Avenida Paulista 283/287 - 10th floor
Postal code: 01311-000 - São Paulo/SP - Brazil
Phone: +55 (11) 3145-3200
Email: anba@anba.com.br

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