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Submitted URL: https://www2.saleslabx.com/e/722833/bout-outlook--utm-medium-email/32y8fq/1119948756?h=IZ4GxTYJ12xTfihc6k0rALSFo8RYQgIBDMao...
Effective URL: https://saleslabx.com/resources/look-out-its-time-to-talk-about-outlook/?utm_medium=email
Submission: On December 07 via api from IE — Scanned from DE
Effective URL: https://saleslabx.com/resources/look-out-its-time-to-talk-about-outlook/?utm_medium=email
Submission: On December 07 via api from IE — Scanned from DE
Form analysis 1 forms found in the DOM
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</form>Text Content
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LOOK OUT! IT’S TIME TO TALK ABOUT OUTLOOK!
IT’S TIME TO TALK ABOUT THE ELEPHANT IN THE ROOM THAT’S PROBABLY NOT RENDERING
CORRECTLY.
MICROSOFT OUTLOOK FIRST HIT THE SCENE IN 1997 AND HAS BEEN DEALING MENTAL DAMAGE
TO DIGITAL MARKETERS EVER SINCE. IF YOU’VE BEEN IN THE EMAIL CAMPAIGN GAME FOR
ANY AMOUNT OF TIME, YOU KNOW THAT NINE TIMES OUT OF TEN, YOUR EMAIL WILL LOAD
INTO AN EMAIL CLIENT CORRECTLY, AND THAT TENTH TIME WILL BE WHEN IT LOADS IN
OUTLOOK.
THERE ARE A TON OF DIFFERENT OUTLOOK VERSIONS, AND WITH THAT COME TONS OF WAYS
THAT YOUR MARKETING MESSAGE COULD ARRIVE MANGLED. OUTLOOK FOR DESKTOP IN
PARTICULAR IS THE MOST STUBBORN, WITH NEWER WEB VERSIONS BEHAVING A LITTLE MORE
REASONABLY. THAT BEING SAID, WE HAVE A FEW HELPFUL HINTS THAT WILL TAKE THE
MARKETING EMAILS YOU SEND TO OUTLOOK USERS AND MAKE THEM LOOK PRETTY OKAY (WE’RE
NOT PROMISING PERFECT HERE).
LET’S HAVE THE MEASUREMENTS
YOU NEED TO INCLUDE HEIGHT AND WIDTH ATTRIBUTES, OR OUTLOOK IS GOING TO DISPLAY
YOUR IMAGE AT ITS ACTUAL SIZE. IF YOU’RE USING HIGH-QUALITY IMAGES (LARGE AND
UNWIELDY IN BOTH SCREEN REAL ESTATE AND FILE SIZE), THIS CAN NUKE THE WHOLE
EMAIL AND MAKE IT UNREADABLE. MANY VERSIONS OF OUTLOOK DON'T SUPPORT CSS FOR
HEIGHT AND WIDTH (BECAUSE OF COURSE THEY DON'T), SO ADD IN THOSE ATTRIBUTES IN
LINE USING CONDITIONAL MSO CODE TO MAKE SURE YOUR EMAIL STARTS OFF ON THE RIGHT
FOOT.
GIFS PROBABLY WON’T
DO THE JOB
OUTLOOK IS NOT A FAN OF ANIMATION. YOU CAN HAVE THE FIRST FRAME OF THE GIF
DISPLAY AS A STILL IMAGE, BUT DON’T EXPECT ANYTHING LIKE GIFS OR ANY HTML
INTERACTIVE ELEMENTS TO FLY WITH MICROSOFT OUTLOOK.
INTERACTIVE HTML USES THE HIDDEN CHECKBOX TRICK OR APM CODE TO WORK, AND NEITHER
IS SUPPORTED BY OUTLOOK. THIS MEANS THAT YOUR TOOLBOX WITH OUTLOOK IS RATHER
LIMITED, AND YOU NEED TO PUT A LOT MORE THOUGHT INTO YOUR COPY, CTAS, AND MAKING
SURE YOUR GRAPHICS ARE DISPLAYING PROPERLY.
HOVER EFFECTS:
WHO NEEDS ‘EM?
OUTLOOK DOESN’T, APPARENTLY, BUT THIS DOESN’T MEAN YOU SHOULDN’T INCLUDE IT!
JUST BECAUSE OUTLOOK DOESN’T DISPLAY HOVER EFFECTS DOESN’T MEAN YOU SHOULD TRY
TO KEEP YOUR EMAILS ACCESSIBLE TO OTHER EMAIL CLIENTS. JUST MAKE SURE IT ISN’T
ESSENTIAL TO YOUR MESSAGE WHEN IT COMES TO OUTLOOK.
USE TABLES INSTEAD
OF < DIV > BLOCKS
THE WIDTH AND PADDING STYLES THAT YOU’D TYPICALLY APPLY TO YOUR < DIV > TAGS
WON’T HELP YOU WHEN IT COMES TO OUTLOOKS. IT IGNORES MOST OF THEM. SIMPLE FIX,
THOUGH: USE < TABLE > AND < TD > TAGS FOR YOUR CONTENT INSTEAD.
OUTLOOK IS A FICKLE BEAST. WE’VE BATTLED WITH IT FOR YEARS, AND WHEN IT COMES TO
PEDDLING YOUR WARES VIA EMAIL, IT CONTINUES TO STAND IN THE WAY OF CONSISTENT
VISUAL MESSAGING. THE BEST WE CAN DO–UNTIL EVERYONE THAT USES OUTLOOK FOR
DESKTOP CHUCKS IT INTO THE FLAMES AND UPGRADES–IS USE THE TRICKS WE’VE COLLECTED
TO SEND EMAILS THAT GET OUR POINT ACROSS MINUS A FEW BITS OF EXTRA FLAIR.
NOT SURE HOW TO IMPLEMENT THE CODE WE TALKED ABOUT? WANT TIPS ON HOW TO TEST
YOUR EMAILS TO SEE HOW THEY’LL LOOK WHEN THEY ARRIVE IN DIFFERENT EMAIL CLIENTS?
WE DO ALL OF THAT! SCHEDULE A FREE DEMO TODAY, AND WE CAN BEAT MICROSOFT OUTLOOK
TOGETHER!
GET A DEMO
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