paperplanes.co.uk Open in urlscan Pro
18.132.11.207 Public Scan

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URL:
https://paperplanes.co.uk/
Submission: On May 17 via api (May 17th 2024, 9:24:39 am UTC) from US — Scanned from GB

Form analysis
3 forms found in the DOM

POST /#wpcf7-f81085-o1

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Text Content

 * How it Works
 * About Us
   * Our Story
   * Meet the team
   * Sustainability
 * Clients
 * Resources
   * Blog
   * Case Studies
   * The Learning Wing
 * Contact us




DIRECT MAIL DONE DIFFERENTLY




PAPERPLANES AUTOMATION TECHNOLOGY CREATES INDIVIDUALLY PERSONALISED DIRECT MAIL,
TRIGGERED FROM CUSTOMERS INTERACTIONS WITH YOUR WEBSITE


Book Free Consultation
CASE STUDIES




EUROPE'S LEADING PROVIDER OF INSIGHT-DRIVEN PROGRAMMATIC DIRECT MAIL



Realise the power of always-on postal re-targeting and direct mail through
evolving optimisation of content and detailed insights on campaign performance.




COMPLEMENT YOUR DIGITAL STRATEGY WITH DIRECT MAIL



Unlike email, social or online display re-targeting postal marketing is not a
heavily saturated channel.

Increase efficiency of marketing spend through minimised wastage and maximised
sales.




UNDERSTAND DIRECT MAIL CAMPAIGN PERFORMANCE THROUGH DETAILED ANALYTICAL TRACKING



We don’t just tell you when campaigns leave the print house.

We provide clear attribution analytics and performance measurement built on our
vast experience working with customer insights and big data sources.


INTELLIGENT E-COMMERCE ACROSS 5 CAMPAIGN TYPES

--------------------------------------------------------------------------------



 * Browse But No Sale
 * Abandoned Basket
 * First Time Purchasers
 * Customers Stop Buying
 * Loyal Customers


BROWSE BUT NO SALE



--------------------------------------------------------------------------------


 * A customer browses a section or multiple sections of your website signifying
   intent to purchase products.
 * Paperplanes collects information based on what the customer browses but does
   not make any purchases.
 * Programmatic personalised communications are triggered automatically.
   Relevant direct mail is sent to the customers home.
 * This direct mail communication encourages them to go online to purchase or
   even go in-store if applicable.


ABANDONED BASKET



--------------------------------------------------------------------------------


 * A customer browses your website, placing an item, or items, into their
   virtual shopping basket.
 * The customer ends up leaving your website before they complete their
   purchase.
 * The customer doesn’t go back to recover their basket within a specific
   timeframe, so a piece of programmatically triggered direct mail is sent to
   them.
 * The direct mail communication encourages them to go back online to recover
   their basket and complete the purchase.


FIRST TIME PURCHASERS



--------------------------------------------------------------------------------


 * A customer goes online to browse your website for the first time.
 * The customer registers with your brand to receive info, discounts and offers.
 * The customer doesn’t make a purchase after their visit to the website.
 * Programmatic direct mail is triggered based on their browsing history.
 * Content on mail is relevant to their preferences to encourage them to make a
   first purchase.


CUSTOMERS STOP BUYING



--------------------------------------------------------------------------------


 * A customer has purchased from your brand in the past but hasn’t purchased
   anything for a while.
 * To encourage the customer to return to your website to make future purchases,
   a piece of personalised direct mail is programmatically triggered.
 * The direct mail is personalised based on historic transactional data to
   encourage the customer to go back online and purchase new items.


LOYAL CUSTOMERS



--------------------------------------------------------------------------------


 * A customer has bought products from your brand multiple times.
 * From these purchases, your brand collects information on the customer, e.g
   date of birth, anniversary with a brand.
 * A piece of programmatically triggered direct mail is sent out to reward them
   for their loyalty.
 * The direct mail is personalised, for example wishing them a happy birthday,
   and providing an exclusive offer encouraging them to make future purchases
   whilst rewarding them for their commitment.

SEE HOW IT WORKS



WHO WE WORK WITH




25% Lapser Recovery

24% Basket Recovery Rate

10% Incentivised Second Purchase

11% Basket Recovery Rate

10% Increase in Page Views

5% Basket Recovery Rate

14% Basket Recovery Rate

12% Basket Recovery Rate

7.5% Incentivised Second Purchase

11% Churn Recovery

17% Basket Recovery Rate

Decreased CPA Rates

12% Basket Recovery Rate

12% Basket Recovery Rate

4% Churn Recovery Rate

10% Incentivised Second Purchase

25% Lapser Recovery

24% Basket Recovery Rate

10% Incentivised Second Purchase

11% Basket Recovery Rate

10% Increase in Page Views

5% Basket Recovery Rate

14% Basket Recovery Rate

12% Basket Recovery Rate

7.5% Incentivised Second Purchase

11% Churn Recovery

17% Basket Recovery Rate

Decreased CPA Rates

12% Basket Recovery Rate

12% Basket Recovery Rate

4% Churn Recovery Rate

10% Incentivised Second Purchase





--------------------------------------------------------------------------------




WHAT OUR CLIENTS SAY




PREVIOUSLY WE TESTED AN ALTERNATIVE APPROACH TO DIRECT MAIL. PARTNERING WITH
PAPERPLANES GAVE US A MORE DYNAMIC OPTION, ALLOWING US TO SPEAK TO THE RIGHT
PEOPLE AT THE RIGHT TIME.




HEAD OF CRM, BOTB.COM




HAVING SEEN THE WAY PAPERPLANES OPERATES AND THE RESULTS THEY GENERATED I NOW
HAVE CONFIDENCE THAT THE POSTAL CHANNEL CAN MAKE A DIFFERENCE




ECOMMERCE MARKETING MANAGER, OTTY.COM




PAPERPLANES ARE A VALUABLE PARTNER FOR US TO HELP AID OUR CUSTOMER CONTACT
STRATEGY.




HEAD OF CRM, GOUSTO




THE FLEXIBILITY OF CREATIVE ALLOWED US TO PERSONALISE OUTPUT TO A GRANULAR
LEVEL. I WOULD RECOMMEND THEM TO ANYONE.




HEAD OF MARKETING, YOUGARDEN.COM




INTRODUCING PROGRAMMATIC DIRECT MAIL FROM PAPERPLANES ALONGSIDE OUR ABANDON
BASKET EMAIL CAMPAIGNS HAS PROVEN A GREAT SUCCESS




DIRECTOR OF ECOMMERCE AND MARKETING, 31DOVER.COM




PAPERPLANES RESULTS WERE REALLY IMPRESSIVE AND WORKS OUT AS MORE COST EFFECTIVE
THAN SOME OF OUR OTHER ACQUISITION CHANNELS




DIGITAL MARKETING AND CRM DIRECTOR, HEARST MAGAZINES




PAPERPLANES OPTIMISATION ALLOWED US TO ACTION POSITIVE CHANGE QUICKLY




CO FOUNDER, BUTTERFLY TWISTS




THE INCREMENTAL 20% BASKET RECOVERY RATE WAS FAR BETTER THAN WHAT I HAD
ANTICIPATED




FOUNDER AND CEO, ICLOTHING.COM




THE A/B CREATIVE TESTING UNCOVERED INTERESTING TRENDS THAT ALLOWED US TO
OPTIMISE CREATIVE




CRM MANAGER, SMART PHOTO




PAPERPLANES HAS HELPED UNCOVER INSIGHTS ON HOW WE CAN USE DIRECT MAIL TO TARGET
CUSTOMERS OVER A LONGER TERM




HEAD OF CRM, PACT COFFEE



PREVIOUSLY WE TESTED AN ALTERNATIVE APPROACH TO DIRECT MAIL. PARTNERING WITH
PAPERPLANES GAVE US A MORE DYNAMIC OPTION, ALLOWING US TO SPEAK TO THE RIGHT
PEOPLE AT THE RIGHT TIME.




HEAD OF CRM, BOTB.COM




HAVING SEEN THE WAY PAPERPLANES OPERATES AND THE RESULTS THEY GENERATED I NOW
HAVE CONFIDENCE THAT THE POSTAL CHANNEL CAN MAKE A DIFFERENCE




ECOMMERCE MARKETING MANAGER, OTTY.COM




PAPERPLANES ARE A VALUABLE PARTNER FOR US TO HELP AID OUR CUSTOMER CONTACT
STRATEGY.




HEAD OF CRM, GOUSTO




THE FLEXIBILITY OF CREATIVE ALLOWED US TO PERSONALISE OUTPUT TO A GRANULAR
LEVEL. I WOULD RECOMMEND THEM TO ANYONE.




HEAD OF MARKETING, YOUGARDEN.COM




INTRODUCING PROGRAMMATIC DIRECT MAIL FROM PAPERPLANES ALONGSIDE OUR ABANDON
BASKET EMAIL CAMPAIGNS HAS PROVEN A GREAT SUCCESS




DIRECTOR OF ECOMMERCE AND MARKETING, 31DOVER.COM




PAPERPLANES RESULTS WERE REALLY IMPRESSIVE AND WORKS OUT AS MORE COST EFFECTIVE
THAN SOME OF OUR OTHER ACQUISITION CHANNELS




DIGITAL MARKETING AND CRM DIRECTOR, HEARST MAGAZINES




PAPERPLANES OPTIMISATION ALLOWED US TO ACTION POSITIVE CHANGE QUICKLY




CO FOUNDER, BUTTERFLY TWISTS




THE INCREMENTAL 20% BASKET RECOVERY RATE WAS FAR BETTER THAN WHAT I HAD
ANTICIPATED




FOUNDER AND CEO, ICLOTHING.COM




THE A/B CREATIVE TESTING UNCOVERED INTERESTING TRENDS THAT ALLOWED US TO
OPTIMISE CREATIVE




CRM MANAGER, SMART PHOTO




PAPERPLANES HAS HELPED UNCOVER INSIGHTS ON HOW WE CAN USE DIRECT MAIL TO TARGET
CUSTOMERS OVER A LONGER TERM




HEAD OF CRM, PACT COFFEE





READ CASE STUDIES


BLOG


Case Studies




May 15, 2024


PROGRAMMATIC MAIL REPLICATED AN EMAIL CUSTOMER JOURNEY



Read More

Case Studies




May 9, 2024


CRAFT GIN CLUB’S JOURNEY: HOW DIRECT MAIL TRANSFORMED SUBSCRIPTION RETENTION
STRATEGIES



Read More

Blogs




April 11, 2024


DIRECT MAIL MARKETING FOR FASHION INDUSTRY BOOST YOUR BRAND’S REACH



Read More





LATEST NEWS




FLY.PAPERPLANES


Want to supercharge your marketing strategy?
@bowercollective, a champion for eco-friendly livi
Can you feel the excitement building? IRX & eDX (

Everyone Checks Their Mail! Target the audience m

Want to level up your e-commerce game this ye
𝐓𝐢𝐫𝐞𝐝 𝐨𝐟 𝐟𝐥𝐞𝐞𝐭
Ready to elevate your retail strategy? Come
𝐑𝐞𝐝𝐮𝐜𝐞 𝐲𝐨𝐮𝐫 𝐦𝐚
Load More Follow on Instagram


SEE PAPERPLANES IN ACTION



AND WHAT ALL THE FUSS IS ABOUT


REQUEST DEMO


RECOGNITION



The Strategic Mailing Partnership: Platinum Performance Award Winner 2023

CV Magazine Corporate Excellence Awards 2020

Recognised leader for Direct Marketing 2019

Shortlisted for Best Use of Innovation 2018

Tech Awards Finalist 2017

DirectCommerce Innovator 2017

LINKS

--------------------------------------------------------------------------------



HOW IT WORKS



ABOUT US



DIRECT MAIL MARKETING COMPANY



CASE STUDIES



CLIENTS



PRIVACY POLICY



CONTACT

--------------------------------------------------------------------------------



info@paperplanes.co.uk
0203 488 2263

STAY CONNECTED

--------------------------------------------------------------------------------




© 2022 Paperplanes. All rights reserved

Reg no. 1129 5997 | Head Office address: Paperplanes Global Limited, House of
Creative, 225 Shoreditch High St, London E1 6PN


Get in touch
Arrange a consultation and see what Paperplanes can do for you.

- Industry* -Accommodation & Food serviceAgriculture, forestry & fishingArts,
entertainment, recreation and other servicesBusiness administration and support
servicesConstructionE-commerceE-commerce subscriptionEducationFinance &
insuranceHealthInformation & CommunicationManufacturingMining, quarrying &
utilitiesMotor tradesProductionProfessional, scientific &
technicalPropertyPublic administration & defenceRetailTransport &
storageWholesaleOther



- How did you hear about us?* -Press RealeaseArticleBlogsGoogleLinkedInWord of
MouthHeard a Podcast / WebinarReferred by a ColleagueMet Someone At an
EventHeard You Speak at an Event














Get in touch
Arrange a consultation and see what Paperplanes can do for you.

- Industry* -Accommodation & Food serviceAgriculture, forestry & fishingArts,
entertainment, recreation and other servicesBusiness administration and support
servicesConstructionE-commerceE-commerce subscriptionEducationFinance &
insuranceHealthInformation & CommunicationManufacturingMining, quarrying &
utilitiesMotor tradesProductionProfessional, scientific &
technicalPropertyPublic administration & defenceRetailTransport &
storageWholesaleOther



- How did you hear about us?* -Press RealeaseArticleBlogsGoogleLinkedInWord of
MouthHeard a Podcast / WebinarReferred by a ColleagueMet Someone At an
EventHeard You Speak at an Event













Get in touch
Arrange a consultation and see what Paperplanes can do for you.

- Industry* -Accommodation & Food serviceAgriculture, forestry & fishingArts,
entertainment, recreation and other servicesBusiness administration and support
servicesConstructionE-commerceE-commerce subscriptionEducationFinance &
insuranceHealthInformation & CommunicationManufacturingMining, quarrying &
utilitiesMotor tradesProductionProfessional, scientific &
technicalPropertyPublic administration & defenceRetailTransport &
storageWholesaleOther



- How did you hear about us?* -Press RealeaseArticleBlogsGoogleLinkedInWord of
MouthHeard a Podcast / WebinarReferred by a ColleagueMet Someone At an
EventHeard You Speak at an Event

paperplanes.co.uk Open in urlscan Pro 18.132.11.207 Public Scan

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paperplanes.co.uk Open in urlscan Pro
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Form analysis
3 forms found in the DOM