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 * Why Estonia?
 * About Us
 * Case studies
 * Contact Us
 * EN
 * AR
 * CN

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 * Why Estonia?
 * About Us
 * Case studies
 * Contact Us
 * EN
 * AR
 * CN


LAUNCH SMALL

Make sure at least 10,000 people love your product before
launching it to a million. Test-launch your digital or retail
product in Estonia before entering bigger markets.

MINIMISE FINANCIAL RISKS. MAXIMISE CONFIDENCE.

Contact us:



HOW IT WORKS

Soft launch
in Estonia.

Study customer
feedback on product
& launch campaign.

Make necessary
changes to product
& launch campaign.

Congratulations!
Your product is ready
to launch anywhere.


THE MOST ADVANCED
DIGITAL SOCIETY IN THE WORLD


ESTONIA -
THE DIGITAL REPUBLIC


THE WORLD'S
MOST DIGITAL COUNTRY


WHY IS THE SMALL COUNTRY OF ESTONIA THE PERFECT TEST MARKET FOR A SOFT LAUNCH?

Undeniably
fast
Instant
product trials
Digitally savvy Estonians are
early adopters, eager to try
new products.

Digitally-driven
business processes
E.g. You can register a new
company in less than 4 hours!
Valuable
feedback
On product
As modern digital natives,
Estonians give mission-critical
feedback, especially on digital
products.

On launch
messages
Test different launch
messages to see what
works best.
Low
costs
Low operational costs
For physical set-ups, logistical
costs are ultra-affordable &
lower than most western European
countries.
Low
risk
Even in the event of substantial
negative feedback, it only
effects your launch in a really
small market without
impacting future launches
in other markets.
100% Remote manageability
Estonia offers eResidency
Foreigners can start, set up & run business operations virtually, without ever
stepping into Estonia. Discover eResidency


WHO ARE WE?

TESTinEST is driven by Optimist Group.

We're Estonia's most award-winning collective of business strategists, marketing
experts,
operations specialists, creative directors, digital media hackers and startup
accelerators
with over 20 years experience in launching new products.


WHAT CAN WE DO FOR YOU?

1. Set-up

Whether you have a physical or digital product, our
team of experts will help you set up and get your
business running in no time!

2. Launch campaign

Optimist's creative department which has been
awarded Estonia's agency of the year 4 times in
a row, plans and executes your creative/marketing campaign.

3. Data & analytics

Our analysts study customer feedback via
data/analytics/surveys. Then convert conclusions to
actionable points for your product & marketing team.

4. Legal & finance

Our network of legal & finance teams
are there for you any time you need them.


CASE STUDIES


DIGITAL PRODUCTS

THE CLIENT:

Statistics Estonia

TEST DURATION:

6 months

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THE CONCEPT:

Real-time data visualisation that captures LIVE the progress of the government
in achieving national goals.

tamm.stat.ee

--------------------------------------------------------------------------------

OUR ROLE:

To test if such a solution would make governments more transparent and make
government goals more understandable for the general public, so the model could
be applied to other countries.


DIGITAL + PHYSICAL CONCEPTS

THE CLIENT:

Kookon Smart Storage

TEST DURATION:

2 years

--------------------------------------------------------------------------------

THE CONCEPT:

A self storage franchise that can
be rented & managed online.

kookon.com

--------------------------------------------------------------------------------

OUR ROLE:

The concept, marketing campaign and software was developed, launched and
validated in Estonia. Soon Kookon will launch in Latvia and Finland.


RETAIL PRODUCTS

THE CLIENT:

Carlsberg Group

TEST DURATION:

1 year

--------------------------------------------------------------------------------

THE CONCEPT:

A new healthy soft drink by Carlsberg Group.

barleybros.com

--------------------------------------------------------------------------------

OUR ROLE:

The creative launch campaign was created, launched and validated in Estonia to
study what kind of campaign would be most effective for bigger markets.


WE’D LOVE TO
HEAR FROM YOU!

Berlin office
Rheinsberger Str. 76/77,
10115 Berlin, Germany

--------------------------------------------------------------------------------

Tallinn office
Tondi 51,
11315 Tallinn, Estonia
Contact us
testinest@optimist.ee / +372 502 2911