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CRM AND CX SOLUTIONS


Deploy industry-tailored customer experience (CX) solutions that are connected,
insightful, and adaptive.
Request a demo
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THE GOAL IS SIMPLE: PUT THE CUSTOMER AT THE CENTER OF YOUR BUSINESS

SAP is redefining intelligence for customer experience. By leveraging
interconnected, insightful, and adaptive technology solutions, you can put the
customer at the center of your operations to improve loyalty and profitability. 



MANAGE RELATIONSHIPS ACROSS THE ENTIRE CUSTOMER LIFECYCLE, SPANNING DEPARTMENTS
LIKE MARKETING, SALES, DIGITAL COMMERCE, AND CUSTOMER SERVICE.

 * Deliver innovative and engaging e-commerce experiences.

 * Automate campaigns and execute them on a global scale.

 * Accelerate issue resolution and improve customer satisfaction.

 * Streamline sales processes so your sales team can focus on your customers.


E-COMMERCE

Seize market opportunities and drive profitable growth by delivering innovative
and engaging e-commerce experiences.

Explore the SAP Commerce Cloud solution 
View all e-commerce solutions 


CUSTOMER DATA

Surpass review and growth targets while gaining detailed customer insights and
reducing compliance risks.

Explore SAP Customer Data Platform 
View all customer data solutions 


MARKETING

Identify target audiences, deliver personalized omnichannel experiences, and
measure your results.

Explore SAP Emarsys Customer Engagement 


CUSTOMER SERVICE

Deliver on your brand promise by connecting business-wide service operations to
offer outstanding service across the entire customer journey.

Explore the SAP Service Cloud solution 


SALES AUTOMATION

Empower sales teams to engage effectively with customers using automated sales
processes that help build lasting customer relationships.

Explore the SAP Sales Cloud solution 


ARTIFICIAL INTELLIGENCE

Give your global sales, service and e-commerce teams the AI-based tools and
insights to help them work more efficiently and effectively.

Explore SAP CX AI Toolkit 
Explore our portfolio

AI MEETS CX

See the full recording of SAP Customer Experience LIVE 2024 on demand.

Watch now


SEE HOW CUSTOMERS ARE SUCCEEDING WITH SAP CUSTOMER EXPERIENCE SOLUTIONS


DELIVERING A CONSISTENT CUSTOMER EXPERIENCE

ALDO Group built a company with deep customer understanding through a connected
e-commerce ecosystem and SAP solutions.

Read the customer story 


50% LESS TIME FOR CONTRACT CREATION

Find out how MVV Enamic transformed lead and contract management processes to
improve purchasing experiences for its partners.

Read the customer story 


INCREASING WEBSITE CONVERSIONS

Explore how South Shore implemented cloud solutions to offer consumers smooth
and personalized e-commerce experiences.

Read the customer story 


~1,000 DAILY LOGINS TO A MOBILE APP

Discover how Toyota Motor Philippines digitalized its sales and service channels
to support a smooth customer experience.

Read the customer story 
View all customer stories


ARTIFICIAL INTELLIGENCE


AI FOR CUSTOMER EXPERIENCE MANAGEMENT

Relevant, reliable, and responsible AI is built into our CX solutions – helping
you predict, manage, and understand your customers to build relationships that
last. 

AI solutions for sales and service 
AI solutions for marketing and e-commerce 


LATEST INNOVATIONS


PRODUCT RECOMMENDATIONS BASED ON CUSTOMER NEEDS

Use historical data and machine learning to recommend the best products and
generate quotes quickly and easily.

Explore SAP Intelligent Product Recommendation 


LIVE PERFORMANCE ANALYTICS

Monitor shipment and delivery performance with real-time tracking to identify
opportunities for improvement and fulfill customer commitments.

Explore SAP Order Management Foundation 


AI PRODUCT IMAGE GENERATION

Use new AI capabilities to easily generate and edit compelling product images
that can increase engagement and sales.

Explore CX AI Toolkit 
Explore our most recent innovations


TRANSFORM YOUR BUSINESS WITH INTELLIGENT CX


HOW TO USE AI TO GAIN LIFELONG CUSTOMERS

Discover how AI can enhance customer experience and loyalty through digital
self-serve options and efficient customer interactions.

Read the e-book 
Watch the webcast 


ECONOMIC BENEFITS OF AI, CX, AND ERP

Read this ESG study to learn how integrating AI-driven SAP CX with SAP ERP has
economic benefits, such as reduced costs and improved CX, productivity, and ROI.

Read the study 


RESOURCES


FIVE WAYS AI CAN STRENGTHEN CX IN E-COMMERCE

Use AI to enhance your e-commerce business with advanced chatbots, streamlined
catalog management, and more efficient operations.

Read the e-book 


TRANSFORMING CUSTOMER SERVICE WITH AI

Discover how AI can optimize customer service.  Automate tasks and summarize
information so agents can provide customized support.

Read the e-book 


HOW TO USE AI AND CX TO BOOST YOUR SALES

Learn how AI can provide strategic insights to outmaneuver competitors, increase
conversion rates, and speed up sales cycles.

Read the e-book 


HOW AI CAN IMPROVE YOUR MARKETING STRATEGY

Discover how AI can help you analyze customer data, generate personalized email
campaigns, and measure campaign performance.

Read the e-book 
View all customer experience resources


SEE WHAT ANALYSTS ARE SAYING ABOUT SAP


THREE KEYS TO A SUCCESSFUL CUSTOMER EXPERIENCE

Learn why 1,000 business leaders said tech, data insights, and business
processes lead to quality CX in this IDC white paper.

Read the white paper 


SAP A LEADER IN ENTERPRISE B2B DIGITAL COMMERCE APPLICATIONS

Discover why SAP was recognized in the IDC MarketScape: Worldwide Enterprise B2B
Digital Commerce Applications 2023–2024 Vendor Assessment.

Read the report 


SAP IS NAMED A LEADER IN IDC MARKETSCAPE 2024

Discover why SAP was recognized in the IDC MarketScape: Worldwide Enterprise B2C
Digital Commerce Applications 2024 Vendor Assessment.

Read the excerpt 


SAP IS A LEADER IN IDC MARKETSCAPE

SAP is named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing
Platforms for B2C Enterprises 2023 Vendor Assessment.

Get the report 


FREQUENTLY ASKED QUESTIONS


WHAT IS CRM?

CRM stands for customer relationship management. CRM software is technology that
analyzes and manages customer interactions and data throughout the customer
lifecycle, thereby building better customer experiences, better customer
service, and better business relationships while increasing revenue.


WHAT IS CUSTOMER EXPERIENCE (CX)?

The customer experience is how interactions with your brand or product make
customers feel. A customer can be a business (B2B) or a person (B2C) and the
spirit of honoring their journey is the same. It’s their experience, and if you
plan for it, it will be a good experience.


WHAT IS HYBRIS?

Before being acquired by SAP, hybris was an e-commerce software company serving
both B2B and B2C companies. In 2018, hybris officially became the SAP Commerce
Cloud solution, part of the SAP Customer Experience portfolio.

 

Now, hybris’ omnichannel e-commerce capabilities are deeply integrated into the
SAP cloud technology ecosystem, enabling the enhanced data and tools that
sellers need to optimize margins and drive customer loyalty.

Learn more 


WHAT IS GIGYA?

Before being acquired by SAP, Gigya was a software company providing customer
identity and access management (CIAM) and consent data management solutions. In
2017, SAP announced the acquisition of Gigya.

 

Today, Gigya’s software capabilities are integrated into our customer data
solutions. This portfolio helps businesses grow revenue by delivering trusted,
personalized customer experiences at scale. Such outcomes make marketing
campaigns more effective, improve the sales experience, and drive more
personalized commerce and customer service interactions – all while building
customer trust.

Learn more 


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