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Text Content

Open Menu
 * Who We Help
   * Multi-Location Provider Groups
   * Behavioral Health
   * Health Systems
   * DSOs
   * Senior Care
   * Private Equity
   * Veterinary Medicine
   * Primary Care
 * Solutions
   * Patient Acquisition StrategyGrow with holistic performance marketing
     strategies.
   * Digital TransformationTake your healthcare brand into the digital era.
   * MSO Digital StrategyBuild a scalable platform to maximize returns.
   * Business IntelligenceGain deep insights to fuel your growth.
 * Capabilities
   * PPC ManagementDrive high-quality leads with scalable Google Ads strategies.
   * Facebook AdsBolster brand awareness and drive demand with eye-catching
     creative.
   * TikTok AdvertisingSupercharge your brand with engaging and authentic video
     content.
   * Display & Video AdsStay top of mind with engaging display ads.
   * SEODominate search with robust multi-site SEO strategies.
   * AnalyticsLeverage data insights to level up your growth strategy.
   * RevRx™Build an intelligent channel mix that lowers CAC while driving
     patient growth.
   * Web DesignCreate scalable websites patients love.
 * Insights
   * Case Studies
   * Blog
   * Webinars & Events
   * Podcast
   * Scaling Up Summit
 * About Us
   * Careers
 * Contact Us

Break Through Your Growth Plateau


GROW NEW PATIENT VOLUME, NOT YOUR ACQUISITION COST

We build custom performance marketing strategies for provider groups that are
ready to hyperscale. If there’s a smarter way to scale, we’ll find it.

Request a Strategy Consultation
 * 
 * 
 * 



Client Case Studies


HEALTHCARE GROWTH STORIES TO ENVY

Nation’s largest physical therapy group meets capacity targets with data-driven
PPC strategy.

77% increase in CVR
Read the Case Study

Veterinarian network of 300+ hospitals meets ambitious growth goals with
data-driven PPC strategy.

55% increase in total leads YoY
Read the Case Study

Growing DSO increases lead volume with new holistic performance marketing
strategy.

116% increase in lead volume
Read the Case Study
Previous Slide Next Slide
What We Do


DITCH THE MYTH THAT ONE AGENCY CAN DO IT ALL

If you’re looking for status quo agency-speak, this probably isn’t a match.
That’s because patient acquisition strategy is our only strategy. With Cardinal,
you get deep healthcare expertise, custom media strategies, and relentless
innovation that connects your brand with new patients.

PAID MEDIA

Dominate the ad space.

Learn More

SEO

Own the search results.

Learn More

WEBSITE DESIGN

Engage the people.

Learn More

BI

Outsmart the competition.

Learn More
Why Hire Cardinal?


GET CUSTOM STRATEGIES THAT CAPTURE YOUR NUANCE

Never settle for a one-size-fits-all solution. Fuel rapid growth with a nuanced
marketing strategy that guides budget investment across the media mix—investment
plan, roadmap, and all. Here’s how we do it.

1. ALIGN WITH YOUR GOALS

Not just patient acquisition goals but goals for your specific service lines,
regions, and locations. We go deep from day one.

2. AUDIT EXISTING CAMPAIGNS

Take inventory of improvement opportunities across your media mix. We’ll spot
all of the issues and budget wasters—even the ones you might not have thought
of.

3. CONDUCT FORECASTING & ANALYSIS

We use advanced forecasting methodologies to structure your marketing
investments. Do you have the right mix of campaigns within Google Ads? Is it
time to move beyond diminishing PPC returns? We’ll show you the next steps.

4. CREATE A CUSTOM STRATEGY

We’ll combine our audit findings, forecasting, and 15 years of healthcare and
marketing experience to develop a bespoke digital marketing strategy that’s
completely aligned with your goals.


GET READY TO GROW

We know finding a HIPAA-compliant yet growth-orientated healthcare marketing
agency can be complicated, but we’re here to make things easy for you. Request a
free proposal today to find out how we can help you grow—without the growing
pains.

Request a Strategy Consultation



REVRX™: STRATEGIC PLANNING THAT FEELS LIKE MAGIC, WORKS LIKE SCIENCE

Go beyond traditional media planning. RevRx™ shows you the connection between
marketing investments and your overall revenue goals. 

Ready to move from trial and error to confident growth? RevRx™ is your ultimate
business intelligence tool for growing patient numbers while cutting acquisition
costs. Designed for growth-minded CMOs, RevRx™ brings clarity to every
investment decision, enabling you to drive measurable patient growth without
second-guessing. 

We combine Media Mix Modeling (MMM) with deep healthcare expertise and
relentless channel testing to give marketing leaders a clear view of what’s
working—and what’s not—across their entire marketing ecosystem.

It’s not just about growing fast; it’s about scaling with a partner that knows
healthcare inside and out. With RevRx™, you’ll have everything you need to hit
ambitious targets with confidence and clarity.

See how it works.




ALWAYS BE TESTING

We get it: In-house testing takes too long and requires too much expertise,
especially across hundreds of locations. Count on us to relentlessly test and
experiment, always exploring the channels and tactics that lead to the best
outcomes.


FAIL FAST, ITERATE, AND PUSH THE BOUNDARIES OF WHAT’S POSSIBLE

We never settle. Our rigorous testing process helps to quickly identify and
scale the channels/ad units that drive the highest patient volume at the best
acquisition cost. Plus we apply insights from all our accounts in a way that
in-house teams simply can’t. This is what allows us to deliver such outsized
performance for healthcare organizations, helping them stay ahead of the
competition.




KNOW THE SIGNALS THAT MATTER

When it’s time to diversify your media mix, we’ll know about it. Because it’s
one thing to test with unmatched energy. It’s another to know which data signals
actually matter for the purpose of optimization. Our team builds frameworks for
ingesting the data so we can tell exactly how it influences performance, lead
quality, and cost. 


Industries Served


WHO WE WORK WITH

See All Healthcare Specialties We Help
Plastic Surgery
Optometry
Physical Therapy
LASIK
Dentists & DSOs
Mental Health Providers
Private Equity
Addiction Treatment
Women’s Health
Urgent Care
Veterinary Medicine
Dermatology
Orthodontics
Plastic Surgery
Optometry
Physical Therapy
LASIK
Dentists & DSOs
Mental Health Providers
Private Equity
Addiction Treatment
Women’s Health
Urgent Care
Veterinary Medicine
Dermatology
Orthodontics
Plastic Surgery
Optometry
Physical Therapy
LASIK


STRATEGIC GROWTH FOR DENTISTS & DSOS

With deep roots in dental, we fully understand the unique needs dental groups
and DSOs face as they scale—especially when it comes to launching de novos and
meeting capacity goals. 

Get the DSO Marketing Guide
116%

Increase in lead volume for Peak Dental

48%

Increase in CVR for The Smilist

See how we can help your dental group grow


PERFORMANCE MARKETING FOR MENTAL HEALTH PROVIDERS

As the mental healthcare market rapidly expands, we serve as your strategic
growth partner to facilitate sustainable growth.

Get the Behavioral Health Marketing Guide
195%

Increase in total site conversions in six months for LifeStance

82%

Increase in traffic from new users

Learn how we can help your mental health organization reach new heights


LEVERAGE CARDINAL’S EXPERIENCE TO ACCELERATE YOUR PORTFOLIO'S GROWTH

We offer a consistent, repeatable marketing framework you can depend on to
deliver rapid growth for each new acquisition.

Get the Proven Marketing Playbook for MSOs
445%

Increase in YoY Conversions for TheKey

82%

Increase in new traffic for LifeStance Health

Learn how we can ignite performance for your portfolio


AMPLIFYING IMPACT FOR ADDICTION TREATMENT PROVIDERS

Our suite of strategic growth services empowers addiction treatment brands to
scale and accelerate their impact on the lives of their patients.

Get the Addiction Treatment Marketing Guide
52%

Increase in average monthly organic conversions for Bluff Plantation

43%

Increase in average monthly organic sessions

Learn how we can help your addiction treatment center reach new heights


FRICTIONLESS GROWTH FOR WOMEN’S HEALTH BRANDS

We know how to address your patients’ unique needs with empathetic,
patient-centric messaging that drives conversions.

Get the OB/GYN Marketing Guide
25%

Increase in conversions for Boston IVF

27%

Decrease in Cost Per Acquisition

Discover how Cardinal helps defy growth plateaus


DRIVING IMMEDIATE PATIENT VOLUME FOR URGENT CARE FACILITIES

We’ll help you rise above the competition—and see a rise in profits—with
outstanding local SEO and targeted PPC practices aimed at scaling your urgent
care brand.

Get the Urgent Care Marketing Guide
173,880

Digital leads in 9 months for CareSpot

25%

YOY increase in call leads the two past years for RMD

Supercharge growth for your urgent care brand


DATA-DRIVEN PERFORMANCE MARKETING FOR VETERINARY CLINICS

We ignite ambitious growth with proven tactics to help you scale your veterinary
clinic swiftly and strategically.

Get the Veterinarian Marketing Guide
55%

increase in total leads YoY for Southern Veterinary Partners

Learn how we can ignite growth for veterinary practice


STRATEGIC GROWTH FOR DERMATOLOGISTS

Cardinal strengthens the patient pipeline and drives strategic growth for
dermatology practices with targeted performance marketing strategies.

Get the Dermatology Marketing Guide
309%

Increase in patient leads for VitalSkin Dermatology

159%

increase in conversions YoY for Water’s Edge Dermatology

Learn how we can help your dermatology practice reach new heights


PERFORMANCE MARKETING FOR ORTHODONTIC GROUPS

An orthodontic practice must consistently attract new patients to grow. Our
marketing team will work to increase your web presence and brand awareness,
which helps drive referrals to your office.

Get the Orthodontics Marketing Guide
73%

increase in calls and form submissions for Smile Doctors

20%

increase in PPC conversion rate for Smile Design Dentistry

Increase patient volume for your orthodontic group


CUSTOM DIGITAL MARKETING STRATEGIES FOR PLASTIC SURGERY PRACTICES

Just as each patient receives treatment tailored to their specific needs,
Cardinal builds a customized marketing strategy designed to help your practice
grow.

Get the Plastic & Cosmetic Surgery Marketing Guide
294%

increase in new patients for Advanced Reconstructive Surgery Alliance

192%

increase in conversion rate for Tolson Center for Cosmetic Surgery

Supercharge growth for your plastic surgery practice


ENGAGE NEW OPTOMETRY AND OPHTHALMOLOGY PATIENTS

Our strategic growth services help optometrists and ophthalmologists scale their
practices a swiftly and strategically.

Get the Optometry & Ophthalmology Marketing Guide
41%

increase in website traffic for America's Best Contacts & Eyeglasses

27%

increase in conversion rate for Pacific Cataract and Laser Institute

See how we can help optometrists and ophthalmologists grow online


FRICTIONLESS GROWTH FOR PHYSICAL THERAPY CLINICS

We know how to address your patients’ unique needs with empathetic,
patient-centric messaging that drives conversions.

Get the Physical Therapy Marketing Guide
334%

increase in lead volume for Piedmont Hospital

1300

additional qualified leads funnel to the OrthoAtlanta site monthly

Discover how we can help you find and engage new patients


EXPAND YOUR PATIENT PIPELINE WITH POWERFUL LASIK MARKETING STRATEGIES

We help LASIK and cataract surgery groups soar to new heights with proven
patient generation tactics.

Get the LASIK Marketing Guide
44%

increase in PPC impression share for Pacific Cataract and Laser Institute

31%

increase in page views for America's Best Contacts & Eyeglasses

Discover how we can help you defy growth plateaus

I'm so pleased and grateful to see the collaboration within the team, the work
being accomplished, and the results that we are achieving together. 400+ animal
hospitals is a lot to scale marketing for but between the Cardinal + SVP teams
we have grown lead volume while lowering CPL over the last 3 years together.

Rachelle Kuebler-Weber VP of Marketing


Healthcare Marketing Educational Resources


INSIGHTS AND STRATEGIES TO POWER YOUR GROWTH

Article


5-STEP PAID MEDIA STRATEGY TO ATTRACT YOUR IDEAL PATIENTS

Advanced tactics and tips to improve paid media performance and drive qualified
lead volume in healthcare.

Read More
Article


PRIVACY FIRST: MARKETING TECHNOLOGIES THAT PRIORITIZE HIPAA COMPLIANCE

Healthcare marketers must strike a balance between effective marketing
strategies and strict privacy rules. Here's our list of HIPAA-compliant
marketing technologies healthcare marketers can use to get their jobs done while
still ensuring compliance.

Read More
Article


ENHANCING LEAD QUALITY IN HEALTHCARE: A 5-STEP PROCESS

Every lead is not a good lead, especially in the healthcare vertical. If you’re
looking to fill your patient pipeline with higher-quality patient leads—leads
that bring the most value and are easier to convert—here’s our guide to
evaluating and improving lead quality.

Read More
Article


REVRX™: UNLOCKING THE POWER OF MEDIA MIX MODELING

Take the guesswork out of marketing budget planning—discover how Media Mix
Modeling can optimize every dollar spent.

Read More
We’re Performance-driven and Our Clients’ Results Prove It


HEAR FROM PEAK DENTAL SERVICES




FREQUENTLY ASKED QUESTIONS


WHAT IS HEALTHCARE MARKETING?

The goal of healthcare marketing is to increase awareness of medical conditions
and treatments, build trust with patients, and guide them through their unique
journey to finding care. 

Through efficient paid search campaigns, patient-centric social strategies, and
a full-funnel approach to organic search, healthcare marketing can increase
engagement, build trust, and strengthen your brand.

With the healthcare industry growing more competitive by the day, healthcare
marketing has become an essential tool for providers to reach potential
patients!


HOW DO I INCREASE PATIENT VOLUME?

A full-funnel digital marketing strategy is an effective way to increase patient
volume. Connect with patients at every step of their healthcare journey with
engaging social ads and targeted PPC campaigns. To foster organic growth, pair
these strategies with a responsive, scalable website fully optimized for search.

Remember, all businesses have their own unique goals, so it’s important to take
a look at your current marketing maturity and patient demographics to determine
which digital marketing mix works best for you. Leveraging the right tactics and
working with an experienced healthcare marketing agency will help you build a
strong patient pipeline.


HOW DO YOU IMPROVE THE DIGITAL PATIENT EXPERIENCE?

In today’s world, much of the patient experience occurs online. That’s why it’s
crucial to create low-friction digital experiences. Begin by optimizing your
website for mobile devices and local SEO to make it easy for patients to find
and connect with your medical practice. Simplify the scheduling process with
easy online booking options and automated reminders to reduce no-shows and keep
patients engaged. 

Offering helpful content like health tips and educational resources can also
improve patient loyalty. By prioritizing a seamless digital experience, you’ll
establish your practice as a trusted source of information and care, ultimately
leading to happier patients.


WHAT ARE THE BENEFITS OF MARKETING?

Healthcare marketing can provide numerous benefits for your brand. By engaging
patients at every step of their journey, targeting the right audience, and
optimizing your conversion rates, you can generate consistent leads for all your
locations. 

Adopting innovative marketing solutions will give your organization the
opportunity to expand, boost ROI, and ensure potential patients are choosing
your practice over the competition. Partnering with a specialized medical
marketing agency can amplify these benefits, offering expert guidance and
strategies to navigate the complexities of the healthcare industry effectively.

 


WHAT ARE THE TOP HEALTHCARE MARKETING STRATEGIES & ADVERTISING TACTICS?

In today’s digital age, the top healthcare marketing strategies revolve around
digital prowess and patient engagement. Modern healthcare advertising is more
than just selling your medical products and services; you must find new ways to
reach and connect with your patient base. Providing a high-quality digital
experience through your website is crucial for attracting new patients to your
practice.

Leveraging local SEO and running a proficient Google Ads campaign will increase
your visibility on the web, giving your organization an edge over the
competition. Additionally, having a robust reputation management strategy to
establish trust and credibility, as well as developing engaging video marketing
campaigns, can significantly boost your practice’s success!


WHY DO DOCTORS NEED SEO AND DIGITAL MARKETING?

The healthcare market is highly competitive; therefore, having a strong online
presence is essential. Let’s face it: everyone is using the internet to find
providers. As patients are now more reliant on online sources rather than
traditional referrals, digital marketing is crucial for doctors to attract and
retain these new consumers. 

SEO is one important piece of the digital marketing puzzle. Ultimately, a robust
full-funnel SEO strategy for doctors will help drive organic traffic AND highly
qualified leads to all your locations. Plus, modern healthcare SEO best
practices encourage marketers to adopt a patient-first approach, which will help
cement your brand as a trusted provider. If you’re not sure where to start,
working with an experienced healthcare marketing agency can help you avoid
common mishaps. 


HOW DO YOU PERSONALIZE YOUR WEBSITE TO IMPROVE THE PATIENT EXPERIENCE?

To improve the patient experience, you can start by optimizing your website’s UX
to make it intuitive and easy to navigate. Enhancing page load speeds will
ensure your website is responsive and convenient while developing a
mobile-friendly website ensures accessibility.

You can also provide unique, helpful content that caters to the specific needs
of your patients. Creating patient personas will enable you to understand and
address their needs better, and implementing patient portals will provide a
personal touch, allowing them to manage their health records and appointments
conveniently. 

Always remember, before you start your website personalization campaign, mind
your campaign’s legal and ethical guidelines to ensure HIPAA compliance. If
navigating these technical and regulatory landscapes seems daunting, consider
partnering with a healthcare marketing company. They can help you build a
HIPAA-compliant tech stack and guide you through the intricacies of effective,
compliant digital marketing.


WHY IS HEALTHCARE MARKETING IMPORTANT?

In the face of growing consolidation in healthcare, practices can level the
playing field through strategic healthcare marketing. By creating targeted,
data-driven campaigns, they can attract new patients and keep existing ones.

With relevant, personalized content, they can build brand loyalty and encourage
repeat visits. Organizations looking to drive high-quality leads, increase
revenue, and maintain healthy profits need a robust multi-channel marketing
strategy in place.


WHAT IS A PATIENT JOURNEY?

The patient journey is the healthcare “customer’s” path. It’s every step a
patient takes, from researching symptoms and seeking a healthcare provider
online to making an appointment, receiving treatment, and post-care follow-up.

This encompasses all interactions with doctors, hospitals, clinics, and digital
touchpoints like websites or emails. For healthcare marketers, understanding
this journey is critical. It helps you meet the patient where they are,
personalize their experience, and build long-term loyalty. Thus, a comprehensive
digital marketing strategy is crucial to effectively engage with patients
throughout their journey.


HOW CAN MARKETING BE PATIENT-CENTRIC?

Patient-centric marketing means putting your patient’s needs and experiences at
the heart of your strategy. Use digital tools and personalized content to
connect with your patients and build trust. Not only will this enhance patient
satisfaction, but it will also foster patient loyalty and streamline your
operational processes. Remember, a satisfied patient is your best advocate.

Who We Are


ABOUT CARDINAL DIGITAL MARKETING

As a leading healthcare digital marketing agency, Cardinal Digital Marketing has
partnered with some of the most recognizable brands in the country. We’ve helped
countless multi-location organizations reach and convert patients through
tailored, HIPAA-compliant patient acquisition solutions, comprehensive digital
transformation strategies, and stunning brand creative.

Our extensive experience and innovative approach make us the preferred
healthcare marketing company for high-growth, multi-site providers. A
partnership with Cardinal means highly targeted strategies that increase patient
volume, improve brand recognition, and drive revenue. Performance marketing, on
your parameters.


Let’s Get Started


READY, SET, GROW.

Growth shouldn’t be groan-inducing. Let us help you scale your organization with
performance marketing services that take the guesswork out of growth. We’ll
start with your business goals and budget, then help you find the right
HIPAA-compliant digital marketing strategy to ignite real results. 

 

Fill out this form to get started!

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Cardinal is a healthcare performance marketing agency focused on driving growth
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