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DIRECT MAIL CAMPAIGNS. SIMPLIFIED.

Create a custom campaign in 5 minutes and have it sent out within three days
using PostNow's easy-to-use online direct mail tools.  

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15% OFF YOUR FIRST CAMPAIGN WITH US

LET'S START
TOP RATED DIRECT MAIL MARKETING SERVICES

PostNow is Canada's only online print and mail shop offering complete Direct
Mail services.

We provide comprehensive Direct Mail solutions, including our unique online
platform that lets you create custom Ad Mail campaigns in minutes. With free
mail templates, campaign tracking and easy audience management, we make direct
mail simple for businesses across Canada.

 * Campaigns ready to send in as few as 3-days!
 * Single-source design, print, and mail company.
 * Precision Targeter support included.
 * Easy to use online ordering. Or call us.
 * Canada Post Expert Partners.


What is Smartmail Marketing?


TOOLS TO EFFECTIVELY ADVERTISE WITH DIRECT MAIL

Successful direct mail campaigns focus on ROI. PostNow's suite of online Direct
Mail tools helps increase your overall marketing ROI while saving you time, and
decreasing your Direct Mail Advertising costs. Access to direct mail tools
requires a PostNow account.



MAIL COST CALCULATOR

Budget your Direct Mail Campaign in seconds.


AUDIENCE MANAGER

Save your audiences for future campaign use.


CAMPAIGN BUILDER

Create custom direct mail ad campaigns in minutes. 


CAMPAIGN TRACKER

Track the progress of your ordered campaigns in real time. 


WE'RE BACKED BY THE #1 RATED MAIL HOUSE 
FOR SMALL BUSINESSES


One To One Mailing is Canada Post's top choice for small business direct mail
campaigns across Canada. See what customers say about working with Canada's top
direct mail company for SMBs


MOGUL REALTY GROUP

We have used One To One Mailing to do some direct mail marketing in Alberta and
British Columbia, They are fast efficient and do their best to find
cost-effective ways to help your business!


GREGORY C.

I like One To One because they can deal with design to print to mail. The
quality is superior and delivery time is quicker simply because you’re dealing
with one company not 3.



GERALD DIXON

I never really knew a place like this existed, I could email a list and what I
want to send and it’s done. Or I could say something like people over 40 and an
income of 80k+ and it’s done, the more I learn about one to one mailing the more
I need them. I highly recommend them for your company.



THE #1 RATED DIRECT MAIL COMPANY IN CANADA


Our customers consistently rate us as the best mail house they have ever worked
with. From every step of your campaign, we are here to help you achieve
successful results with innovation, marketing creativity, and cost efficiency.

In both 2024 and 2022, PostNow won Canada Post's coveted "Wings of Leadership"
award, which highlighted us as the best Canadian Direct Mail Company.


One to One mailing is extremely easy to work with. They provide fast, efficient
and precise service. Our mail outs generate a measurable revenue increase for
our business. Thanks One to One Mailing.

~ Foothills Property Works

I never really knew a place like this existed, I could email a list and what I
want to send and it’s done. Or I could say something like people over 40 and an
income of 80k+ and it’s done, the more I learn about one to one mailing the more
I need them. I highly recommend them for your company.

~ Gerald Dixon

I like One To One because they can deal with design to print to mail. The
quality is superior and delivery time is quicker simply because you’re dealing
with one company not 3.

~ Gregory C.

We have used One To One Mailing to do some direct mail marketing in Alberta and
British Columbia, They are fast efficient and do their best to find
cost-effective ways to help your business!

~ Mogul Realty Group





DIRECT MAIL MADE SIMPLE FOR CANADA'S SMALL BUSINESSES


ALL-IN PRICING

Our online campaign builder provides a price that includes design, data, print &
postage. No hidden fees. Extremely competitive.


ONLINE CAMPAIGN PRICING

Enter your quantity and you’ll instantly see the exact cost of your campaign as
you build it online. Volume discounts are applied automatically.


CONTRACT POSTAGE RATES

Pay the lowest possible price on your postage. We apply your real estate
franchise postage rates as set up by Canada Post. No hoops to jump through.


CAMPAIGNS FROM 100 PIECES

Have a small customer list? You can create Personalized Direct Mail campaigns as
small as 100 pieces all the way up to 50,000 online


BUY* NAMES & ADDRESS

You can now rent Canada Post's name and address data through PostNow. Connect
with these prospects using Personalized Mail.


TONS OF TEMPLATES

Looking for a direct mail campaign template? We have you covered. Customization
is included in the campaign cost too!


3 WAYS TO SEND YOUR DIRECT MAIL CAMPAIGNS


PERSONALIZED MAIL

Send mail to your client list with a personalized touch that will keep them
engaged and keep you top of mind for their next endeavour.


POSTAL CODE TARGETING

When you prepare your Postal Code Targeting mailing according to our guidelines,
you’ll get better marketing return on your acquisition investment.



NEIGHBOURHOOD MAIL

We can help you launch a direct mail campaign using our system, you can target
an entire neighbourhood efficiently and effectivly. Ensuring the best ROI.



FREQUENTLY ASKED QUESTIONS


WHAT ARE CANADA POST TRANSPORTATION FEES?



Canada Post adds a Neighbourhood Mail transportation fee to all campaigns not
inducted into the exact depot(s) closest to your delivery neighbourhoods.

In other words, unless you are willing to drive your campaign mail pieces to a
specific dropoff depot or depots for larger campaigns, you are covering the cost
for Canada Post to distribute your campaign to the appropriate depots for final
sorting/delivery.

This transportation fee is often why you will see a published Neighbourhood Mail
rate of $0.18 / piece, but the final price is $0.192 when working with a mail
house or Canada Post directly.

At PostNow we include the transportation fee in all campaigns automatically.


HOW MUCH IS CANADA POST FLYER DELIVERY?



Flyer delivery falls under Canada Post Neighbourhood Mail. This is unaddressed
ad mail and would cost $0.192 per piece, including transportation costs from
Canada Post if it is under 6 x 12 x 1″ and <50g. Larger flyers, including
magazine-style flyers like the Ikea Idea Books, are subject to higher rates.

A “Specified Delivery Start Date” can be added as a campaign option for an extra
$0.01 / per piece. This guarantees that your flyer will not be delivered before
a set date and is a great way to ensure you time your flyers for a specific
sale/promotion.

Download the Neighbourhood Mail price sheet for oversized flyer delivery
pricing.

 


WHAT COSTS ARE THERE WITH DIRECT MAIL ADVERTISING?



When budgeting for a Direct Mail Ad Campaign you should plan for the following
cost categories:

 * Planning & Design Costs (labour costs, asset licences, etc. )
 * Targeting/Data Costs (databases, licences, software, labour)
 * Production Costs (printing, folding, inserting, bundling, etc)
 * Postage/Transportation Costs

Final costs can be controlled with proper planning and targeting.


WHAT IS THE BEST VALUE POSTCARD SIZE TO SEND?



While you can send a 4×6″ postcard with Neighbourhood Mail, which will be the
cheapest to produce, it does not offer the best value.

Larger postcards will grab more attention and drive more campaign engagement,
making them generate more ROI. We find the best size to send is a 5.5×8.5″
postcard due to its production costs being highly efficient and its impact being
strong in a pile of flyers.


WHAT IS THE MINIMUM NUMBER OF PIECES I CAN SEND WITH POSTNOW?



You can send as few as 150 pieces for any available direct mail campaign in
PostNow.


ARE THERE DISCOUNTS ON NEIGHBOURHOOD MAIL POSTAGE?



Discounts are available. To qualify, a customer must commit to a minimum spend
of $10,000 annually per service. Canada Post will look at your marketing plan
and budget to see if you’re likely to achieve the minimum spend before awarding
you a postage discount. There are various tiers of discounts available. Please
contact us if you would like an introduction to a Canada Post sales rep.

An example of $10,000 would spend would be:

 * 100,000 NM (approximately)
 * 20,000 PM (approximately)

Discounts start at about 20% and increase based on total volume. The commitments
are in the millions of dollars spent/year for the largest available Canada Post
discounts.


HOW TO BUILD A NEIGHBOURHOOD MAIL CAMPAIGN?


 1. Create your free account at postnow.ca
 2. Your account will be verified and postage rates applied.
 3. Select Campaign Builder located under the SmartMail tab in the main menu.
 4. Name your campaign and select type of campaign (neighbourhood mail). Select
    the date you’d like your campaign delivered to Canada Post. Final in-home
    delivery will be subject to Canada Post delivery standards.
 5. Upload your own targeting data or select a previously used audience. Enter
    your campaign quantity (150-50,000). We included a chart to show you pricing
    options for the most common options as you adjust your total.
 6. Select your campaign format – choose from postcards, letters, invitations,
    and more.
 7. Choose a template from the template gallery, upload your ready-to-print
    files or request custom artwork from our in-house graphic designer. (All
    required template changes are included in fees, custom artwork starts at
    $295).
 8.  If you chose to Upload your Data, you will be prompted to either upload now
    or later. Click yes to clean your data, then select your data retention
    policy for this campaign.
 9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If
    you choose to complete later you will receive a link good for 30
    days via the email you supply. You will receive email notifications
    confirming your campaign order, as well as any edits requested with custom
    or edited design work.
    **At any time during this process there is a Campaign Summary button located
    on the bottom right of
    the page. This will show any customizations to your campaign as well as a
    quick Help section if you have any questions. Click the button again to
    close.

WE HANDLE EVERYTHING FROM: DESIGN, PRINT, DATA CLEANING, MAIL PREP AND DELIVERY
TO CANADA POST.


HOW MUCH DOES NEIGHBOURHOOD MAIL COST?



Neighbourhood Mail is the most affordable type of direct mail you can send in
Canada. The price of a campaign varies due to the cost of print and campaign
production but postage rates are always the same, regardless of volume*.

Current Neighbourhood Mail postage rates for 2023 are $0.188, including
transportation fees ($0.015/piece).

Check out our Neighbourhood Mail Budget Calculator for accurate pricing options
that include postage, mail prep, design, print and transportation. A small
campaign may cost $0.50+/postcard while a high volume campaign (10,000
households or more) will see significant reduction in print cost per piece
($0.15 each).

*If you spend more than $10,000 in Canada Post postage fees per year, you may be
eligible for a discounted contract rate! Contact our team for information and a
direct introduction to a Canada Post rep in your area.

For more information on Neighbourhood Mail and how to use it effectively, you
can check out our Neighbourhood Mail resources.


HOW MUCH DOES AN AUDIENCE COST?



Prices for a Direct Mail audience start at “free” and increase based on the
dataset being accessed. Standard options for each mail type are listed below.
More advanced data sets can be accessed from 3rd party providers like
Environics.

NEIGHBOURHOOD MAIL AUDIENCE OPTIONS:

 * Canada Post Precision Targeter – free to use. Includes neighbourhood
   targeting based on combinations of up-to 3 demographic filters.

PERSONALIZED MAIL AUDIENCE OPTIONS:

 * Use your own data – free. This includes PostNow doing basic cleaning of your
   data and running it through the National Change of Address (NCOA) to identify
   any bad records.
 * Canada Post Postal Code Name/Addresses – from $0.15/record. Use 6-digit
   postal codes to target all households within. Includes names and address data
   that can be printed by an Expert Partner. Not available for any other use.

POSTAL CODE TARGETING AUDIENCE OPTIONS:

 * Canada Post Postal Code Data. Included in postage. Use 6-digital postal codes
   to target all households within. A suppression list can be provided to remove
   existing customers from the final data.  Data includes address only, no
   names.


IS PERSONALIZED MAIL THE SAME AS SMARTMAIL MARKETING?



Personalized mail is one of many options for smartmail marketing. Other forms of
smartmail marketing can include: postal code targeting and neighbourhood mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail
marketing direct mail campaigns that we offer.


ARE THERE DISCOUNTS ON PERSONALIZED MAIL POSTAGE?



Discounts are available for contracts with Canada Post. To qualify, a customer
is required to commit to a minimum spend of $10,000 annually per service. Canada
Post will look at your marketing plan and budget to see if you’re likely to
achieve the minimum spend before awarding you a postage discount.

An example of $10,000 would spend would be:

 * 100,000 NM (approximately)
 * 20,000 PM (approximately)

There are various tiers of discounts available. Please contact your Canada Post
rep for more info.


PERSONALIZED MAIL GUIDELINES



Here are a few guidelines if you’re considering using Personalized Mail:

 * There must be intent behind your campaign to promote a product, service,
   program, or event
 * Mail piece requires a 2″x4″ area for addressing and indicia purposes
 * The indicia can be customized but must be placed above and to the right of
   addressing
 * Minimum quantity of pieces: 150

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