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đź”–Â You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order Pre-order 👉 Master retention & amplify growth with the Customer Marketing Summit. Starting in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds GRAB A FREE PASS GRAB A FREE PASS đź”–Â You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order Pre-order Log in Membership Membership PRO MEMBERSHIP All you need to succeed BECOME A PRO MEMBER PRODUCT MARKETING LEARNING PATHS TEMPLATES & FRAMEWORKS MENTORSHIP PROGRAMS PRODUCT MARKETING TOOLKITS ONDEMAND PRESENTATIONS EXCLUSIVE CONTENT EXEC MEMBERSHIP For product marketing leaders APPLY FOR EXEC MEMBERSHIP MASTER BUNDLES PMM STRATEGY TEMPLATES RECRUITMENT HUB PMM CRASH COURSES MONTHLY MASTERMINDS EXECUTIVE PEER COUNCIL TEAM MEMBERSHIP Level up your PMM team INSPIRE YOUR TEAM GET A TEAM MEMBERSHIP WHY PICK PMA? See what our members say MEMBERSHIP REVIEWS MEMBERSHIP CASE STUDIES MEMBERSHIP REFERRALS SAMPLE WHAT’S INSIDE PRO VS EXEC PLANS GET FREEMIUM MEMBERSHIP TEMPLATES FOR SUCCESS Resources CONTENT HUB Unlimited resources on tap ARTICLES EBOOKS GUIDES PODCASTS PMMFIXX REPORTS WEBINARS RESEARCH & REPORTS Industry insights from us STATE OF PRODUCT MARKETING STATE OF PRODUCT MARKETING LEADERSHIP STATE OF GO-TO-MARKET SALES ENABLEMENT LANDSCAPE PMM SALARY SURVEY PMM TOOLS OF CHOICE TOP 100 PMM INFLUENCERS COMPETITIVE INTELLIGENCE TRENDS VIEW ALL REPORTS GUIDES Brush up on the essentials PRODUCT MARKETING? PRODUCT MARKETING FRAMEWORK COMPETITIVE INTELLIGENCE PRICING OKRS POSITIONING GO-TO-MARKET VIEW ALL GUIDES BEST OF THE REST Highlights from the site NEWSLETTER PMM BOOKS PMM TECH STACK SALARY CALCULATOR CREATE AND CONTRIBUTE Certification PRODUCT MARKETING CORE The A to Z of PMM essentials PMM CERTIFIED: ONDEMAND LIVE & ONLINE [FOUR WEEKS] LIVE & ONLINE [ONE DAY] LIVE & IN-PERSON [TWO DAYS] PMM CERTIFIED: TEAMS CUSTOMER MARKETING CERTIFIED: CORE WHY PMMS ❤️ PMMC VIEW ALL CORE MASTERS CERTIFIED Get certified in any PMM skill MASTER PRODUCT MARKETING ADVANCED PRODUCT MARKETING CERTIFIED COMPETITIVE INTELLIGENCE CERTIFIED GO-TO-MARKET CERTIFIED MESSAGING CERTIFIED NARRATIVE DESIGN CERTIFIED POSITIONING CERTIFIED ALL PMM MASTERS PMM LEADERSHIP CERTIFIED The ultimate roadmap for PMM leaders PMM CERTIFIED: LEADERSHIP [ONDEMAND] PMM LEADERSHIP ACCELERATOR ALL PMM COURSES PMM TRAINING ACADEMY Individual & org-wide options VIRTUAL WORKSHOPS ENTERPRISE & CUSTOM TRAINING PMA CONSULT PMM HIRED SCHOLAR PROGRAM TALENT PROGRAM CERTIFICATION JOURNEY Events VIRTUAL EVENTS & MEETUPS Connecting our global community PMM MISUNDERSTOOD | FEB 22 PMM TALKS PMMNOW SOLO PMMS MEETUP PMM MEETUPS | REGIONAL CHAPTERS IN-PERSON SUMMITS Coming to a city near you PMM SUMMIT | AUSTIN | FEB 15 & 16 PMM SUMMIT | NEW YORK | MARCH 15 & 16 PMM SUMMIT | TEL AVIV | MARCH 22 PMM SUMMIT | DENVER | APRIL 5 & 6 PMM SUMMIT | AMSTERDAM | MAY 10 & 11 2023 SUMMIT CALENDAR IN-PERSON PMM MEETUPS QUICK LINKS & ONDEMAND Plan ahead or catch up CATCH UP ONDEMAND APPLY TO SPEAK ALL EVENTS ALL COURSES About THE BASICS Our journey & how to reach us MISSION CONTACT PARTNER WITH US PRESS RESOURCES CASE STUDIES OUR PEOPLE AKA the building blocks of PMA PMA TEAM MEET THE AMBASSADORS BECOME AN AMBASSADOR EXPERTS IN RESIDENCE PMA FOUNDING MEMBERS CAREERS GET INVOLVED Get your name published GET THE MEDIA GUIDE COMMUNITY PARTNERSHIPS PMA PULSE PRODUCT MARKETING AWARDS CREATE & CONTRIBUTE QUICK LINKS Our bread & butter SLACK COMMUNITY PMA CONSULT GET CERTIFIED MEMBERSHIP PRODUCT MARKETING FRAMEWORK ARTICLES ALL REPORTS Jobs Community What's new? 1 x close Nothing to display... or view by: Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs THE NEW PRODUCT MARKETING STANDARD. “PMA is the new standard of excellence to help product marketers lead their product lines and companies to the next level.” Marc Stitt, Product Marketing Leader GET CERTIFIED OUR STORY Search... THE NO. 1 PRODUCT MARKETING PLATFORM FOR 95,000+ PMMS. The latest talking points. Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs Courses PAVE YOUR WAY TO A STELLAR PRODUCT-LED GROWTH APPROACH Read more Members-only Members-only Product-Led HOW TO BE A PRODUCT-LED PRODUCT MARKETER What does it take to be a product-led product marketer and how can you adapt your marketing approach for success? Read more to find out.... * Charley Gale 10 min read Members-only Competitive Intelligence ARE YOU MORE OBSESSED WITH YOUR CUSTOMERS OR YOUR COMPETITORS? What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more.... * Meenal Relekar 6 min read Members-only CONVINCE THE BOSS | PMM DENVER Join your PMM peers for 2 days of non-stop networking, knowledge-sharing, keynotes, roundtables, and more at the PMM Denver Summit.... * Product Marketing Alliance 1 min read Members-only Membership content LISTEN WITHOUT PREJUDICE: CONDUCTING PERSONA STUDIES AND TAKING ACTION FROM THEM Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers.... * Ali Hanyaloglu 9 min read SEE ALL POSTS Get your PMM fix. Reports Unrivaled deep dives into essential PMM topics. GAIN INSIGHTS Podcasts Hot button convos with the industry’s biggest names. TUNE IN eBooks Compulsive reading on key product marketing skills. VIEW THE COLLECTION PMMFixx Home to the very best product marketing footage. WATCH NOW Our latest report. The State of Product Marketing report is back with updated insights and fresh perspectives on how the past 12 months have shaped the PMM function, and what the future holds for the industry. GET THE FREE REPORT 2:26 Unlock your PMM membership. Learn from the world’s leading product marketers, access an ever-growing bank of templates, content, and presentations, and reach your product marketing potential with the quintessential kit for leveling up your product marketing efforts. UNLOCK INVALUABLE CONTENT 2:24 Get product marketing certified. Catapult your career with the only CIM & CIPD accredited course for product marketers. Led by experts at Adobe, Meta, HubSpot, IBM, and more, arm yourself with exclusive knowledge and actionable templates to nail every aspect of PMM. GET CERTIFIED Upcoming PMM Summits. Members-only PMM WEEKLY LIVE SESSION | ONLINE | FEBRUARY 9, 2022 Discover current trends related to the buyer's journey, the importance of knowing your buyer, and ensuring your messaging and buyer's journey resonates.... 1 min read Members-only STRENGTHEN YOUR PRODUCT MARKETING KNOWLEDGE WITH THE PRODUCT MARKETING CORE: TWO-DAY IN-PERSON WORKSHOP| CHICAGO | JUNE 7 - 8, 2023 On June 7 - 8, the Product Marketing Alliance will deliver the Product Marketing Core workshop: A jam-packed, two-day in-person workshop held live in Chicago, delving into every aspect necessary to become a product marketing expert.... 1 min read Members-only JOIN THE TWO-DAY PRODUCT MARKETING CORE: IN-PERSON WORKSHOP | MINNEAPOLIS | JUNE 1 - 2, 2023 Product Marketing Alliance presents the Product Marketing Core workshop: A comprehensive, in-person, two-day event happening live in Minneapolis on June 1-2, that delves deeply into every critical aspect required to master product marketing.... 1 min read Members-only PRODUCT MARKETING MISUNDERSTOOD | ONLINE | FEBRUARY 22 đź—Ł Join 3000+ incredible product marketers & grow your online network with people paving the way forward for the industry.... 1 min read Members-only ENHANCE YOUR PRODUCT MARKETING APPROACH WITH THE PRODUCT MARKETING CORE: TWO-DAY IN-PERSON WORKSHOP | BERLIN | MAY 3 - 4, 2023 Don't miss out on this unparalleled chance to transform your product marketing skills and soar to new heights in the pulsing heart of Berlin.... 1 min read Members-only JOIN THE TWO-DAY PRODUCT MARKETING CORE: IN-PERSON WORKSHOP | LONDON | MAY 17 - 18, 2023 "Don't miss out on the fun - limited seats available for our upcoming London cohort on May 17-18. Grab your spot now for maximum interaction and learning experience"... 1 min read SEE ALL EVENTS Event List Calculating and increasing battlecard ROI [webinar] February 9, 2023 Online Product Marketing Summit February 15-16, 2023 Austin Product Marketing Misunderstood February 22, 2023 Online Product Marketing Leadership Accelerator February 27, 2023 Live & online Product Marketing Summit March 15-16, 2022 New York Product Marketing Summit March 22, 2022 Tel Aviv Product Marketing Summit April 5-6, 2022 Denver Product Marketing Summit May 10-11, 2022 Amsterdam Product Marketing Core In person March 22-23, 2023 Vancouver Lots of ♥, from lots of PMMs. They’ve found their tribe, now it’s your turn. Madeline Turner Chief Marketing Officer "Not only has this community been an absolute wealth of knowledge and answers - it's a place of constant inspiration. I see questions asked or answered in ways that I had never thought of before. In many ways, this network has been an extension of my team. We're learning, growing, and testing together" JD Prater Head of Product Marketing "I love PMA and what it stands for, elevating the role of product marketing. Through this community, I’ve connected with many great product marketers across the world. They encourage me. They inspire me. They challenge me. It’s a honor to be a part of this community." Madison Moyd Product Marketing Manager "My joining PMA started by looking for a hub of educational resources to become the best Product Marketer I could be. I had no idea I’d soon find new friends, mentors, and future colleagues who shared my same passion for this expertise." Yoni Solomon Director of Product Marketing "The PMA truly is a product marketer’s dream organization -- in that it aligns product marketers from all walks of life, from all around the world." MORE LOVE Sponsors & Partners PARTNER WITH US Get the latest landing in your inbox. Stay up-to-speed with all things PMA and PMM with our monthly newsletter. Subscribe now SEND Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Let’s elevate product marketing together. ABOUT * Contribute * Media Guide * Ambassadors * Privacy Policy * Terms of Service RESOURCES * Podcasts * Reports * PMM tools * AMAs GENERAL * PMM Certification * Events * Membership * Community Learn Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis 1:10 3:45 English * Español * ä¸ć–‡ (简体) * Français * Deutsch * PortuguĂŞs Brasileiro