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 1. 
 2. About Us

 


ARCHITECTING THE FUTURE WHILE RELENTLESSLY DELIVERING TODAY'S BUSINESS GROWTH

 
 1. 
 2. About Us


ABOUT US

The interaction between people and brands has been forever changed - it is
closer, personal, powerful and pervasive.  And marketing and communications
capabilities are about to further explode with the future of 5G, AI, and other
emerging technology.  Add a growing generation of screenagers entering the
workforce and always-connected consumers to the mix, and you have a
once-in-an-era transformation in the way brands and their customers interact.

At the MMA, we believe the best way to thrive – and the only way to survive – is
to capture this zeitgeist by committing to both proven and peer-driven best
practices, without compromise.

The MMA helps marketers lead this imperative for marketing change – in ways that
enable future breakthroughs while optimizing current activities. In all that we
do, we are committed to science and questioning. We believe that creating
marketing impact is steeped in constructively challenging the status quo. We
invest millions of dollars in rigorous research to enable marketers with
unassailable truth and actionable tools.

By enlightening, empowering and enabling marketers, the MMA shapes future
success, while propelling business growth today.


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GLOBAL OPERATIONS: WHO WE ARE

Comprised of over 800 member companies globally and 14 regional offices, the MMA
is the only marketing trade association that brings together the full ecosystem
of marketers, tech providers and sellers working collaboratively to shape the
future. The MMA's global headquarters are located in New York with regional
operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin
America (LATAM).

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OUR EXECUTIVE TEAM

Greg Stuart
CEO
MMA Global

Fabiano Lobo
CEO LATAM
MMA

Rohit Dadwal
CEO MMA Global APAC & Global Head of SMARTIES Worldwide and Board of Director
Asia Pacific
MMA Global Asia Pacific

Susan Hothersall
Chief People Officer
MMA Global

Vassilis Bakopoulos
SVP – Head of Industry Research
MMA

View Biographies


OUR MEMBERS INCLUDE


View All Members

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Not an MMA member? Learn more about becoming an MMA member here.


WHAT WE DO



We enlighten you with a path to the future.

By redefining what it means to be a customer-centric marketer through
personalized, predictive, powerful consumer engagment

With our pioneering next-generation Think Tanks we solve the most significant
impediments to marketer growth, shaping and accelerating the future while
supporting brands to solidify the present.

 * MATT - Marketing Attribution Think Tank
 * MOSTT - Marketing Organization Structure Think Tank

By providing the framework for what it means to be a Brand Safe marketer with
SAVE Future of Brand Safety Council

With over 2 dozen global events per year, our industry-leading CMO & CEO Summit
brings C-Suite members together to define and lead the future.

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We empower you with unique knowledge and connections.

By participating on our board and joining committees with representation and
engagement from the highest levels you'll be exposed to peers, experts and
thought leaders from across the full ecosystem of marketers, tech providers, and
sellers for more in-depth insight into issues and solutions.

Join our Marketers Future Collective which represents some of the top marketing
talent in the industry today and are the change-agents in their organization

With our Smarties Awards, we have the world's best connected-consumer marketing
awards program honoring innovation, creativity and success.

Our Case Study Hub delivers, members-only database of over 1,000 best-in-class
marketing case studies from around the world.

Learn best practices from industry-leading brands and build your marketing
capabilities by attending the MMA's regular webinar series.

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We enable you with science-backed truths and tools.

At our core, the MMA is committed to science and truth. Through a rigorous and
intensive research agenda in the areas of measurement, organization, creative,
emerging technologies and more, we give the confidence to drive change and help
you make better decisions more quickly. Marketers like Wal-Mart have used these
insights to reallocate hundreds of millions of dollars in ad spending.

Cross Marketing Effectiveness Research studies (SMoX): Brands have spent
millions on our scientific research, including Wal-Mart which invested another
$100 million in mobile based on the insights from a SMoX study.

Smarties Business Impact Index: The only global and regional rankings for
identifying which advertisers, brands, tech enablers and agencies are delivering
the highest business impact with their campaigns.

Proprietary Research: We have spent millions on proprietary research in the past
four years and own the most significant body of independent research on
next-generation marketing measurement and mix modeling through our Marketing
Attribution Think Tank (MATT).

MOSTT is a community of marketing experts and professors committed to rethinking
the world of the modern marketing organization, guiding CMO organization design
decisions in order to compete more effectively and better drive business growth
in today’s dramatically changing consumer and technology environment.

ABOUT MMA

Comprised of over 800-member companies globally and 15 regional offices, the MMA
is the only marketing trade association that brings together the full ecosystem
of marketers, martech and media companies working collaboratively to architect
the future of marketing, while relentlessly delivering growth today. Led by
CMOs, the MMA helps marketers lead the imperative for marketing change – in ways
that enable future breakthroughs while optimizing current activities. The MMA is
committed to science and questioning and believes that creating marketing impact
is steeped in constructively challenging the status quo encouraging business
leaders to aggressively adopt proven, peer-driven and scientific best practices,
without compromise. The MMA invests millions of dollars in rigorous research to
enable marketers with unassailable truth and actionable tools. By enlightening,
empowering and enabling marketers, the MMA shapes future success, while also
propelling business growth.

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+ 1 646 257 4515 | mma@mmaglobal.com

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