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GALVANIZING GROWTH: ECOMMERCE STRATEGIES BEHIND ROWEL WESTERN WEAR’S SUCCESS

by Casey | Jan 26, 2024 | E-Commerce

In the digital age, where eCommerce competition is as fierce as a showdown at
high noon, one brand, Rowel Western Wear, managed to rise above the dust with a
little help from their partners at Gravity Digital. This isn’t just a tale of
success; it’s a...


10 E-COMMERCE MARKETING TIPS TO BOOST SALES AND GROW YOUR ONLINE BUSINESS

by Gravity Digital | Dec 24, 2023 | E-Commerce

Hello and welcome to Gravity Digital! Are you looking to take your e-commerce
business to the next level? In this post, we’ll be sharing 10 proven strategies
to help you boost sales and grow your online store. Tip #1: Utilize social media
to reach a wider...


UNDERSTANDING CAC PAYBACK PERIOD: UNRAVELING THE SECRET SAUCE OF BUSINESS HEALTH

by Casey | Nov 29, 2023 | Doctor Marketing, Healthcare Marketing

Ever wondered how long it takes before your business starts seeing green from
all those dollars spent on wooing new customers? Enter Customer Acquisition Cost
(CAC) Payback Period – your business’s financial health checkup wrapped in a
metric. Why CAC Payback...


HOW TO INCREASE AVERAGE ORDER VALUE (AOV)

by Gravity Digital | Nov 15, 2023 | E-Commerce

What is Average Order Value (AOV) Average Order Value (AOV) is the average
dollar value of the single orders in your e-commerce store. To figure out yours,
divide your total revenue by the total number of orders you’ve taken. This is
NOT to be confused with your...


THE TWO MOST IMPORTANT MARKETING METRICS FOR HEALTHCARE CEOS

by Casey | Nov 15, 2023 | Healthcare Marketing

In the fast-evolving landscape of healthcare, CEOs face the constant challenge
of making informed decisions that drive their companies forward. Two metrics
stand out in this quest: New Customer Acquisition Cost (NCAC) and Marketing
Efficiency Ratio (MER)....


5 SIGNS YOUR HEALTHCARE COMPANY NEEDS A FRACTIONAL CHIEF MARKETING OFFICER

by Casey | Nov 10, 2023 | Healthcare Marketing

In the dynamic healthcare industry, staying ahead of the curve is crucial for
growth. But sometimes, the key to unlocking your company’s full potential lies
in a strategic leadership role that you might not be utilizing yet: a Fractional
Chief Marketing Officer....


THE 6 KLAVIYO AUTOMATIONS YOU MUST HAVE FOR SHOPIFY

by Gravity Digital | Oct 18, 2023 | E-Commerce

These are the SIX Klaviyo Automations that we put in place for every e-commerce
client at Gravity Digital. Klaviyo is a marketing platform that connects
beautifully with Shopify and makes magical things happen, but if you’re using
another platform, these...


KLAVIYO PRODUCT REVIEW – FOR ECOMMERCE STORES

by Casey | Oct 7, 2023 | E-Commerce, Email Marketing, Klaviyo, Shopify

Klaviyo is a powerful email marketing platform that helps businesses create
personalized and automated campaigns to increase customer engagement and drive
sales. Calling it an “email marketing” platform is a little understated. Think
of it like: Email Marketing CRM...


5 MARKETING CHALLENGES HEALTHCARE PROVIDERS WILL FACE IN 2024

by Casey | Sep 15, 2023 | Doctor Marketing, Healthcare Marketing

In the ever-evolving landscape of healthcare marketing, certain principles
remain steadfast while new dynamics continually emerge. As we step into 2024,
it’s crucial to realign your strategy to cater to the shifting patient
expectations and technological...


13 WAYS TO IMPROVE CUSTOMER SERVICE AT YOUR MEDICAL PRACTICE TODAY

by Matt Brannon | Sep 7, 2023 | Doctor Marketing

Managing online reviews is a critical part of any doctor’s marketing strategy.
It’s important to note that the vast majority of negative reviews (19 out of 20)
are caused by inadequate communication and disorganized operations. It
essentially comes down to providing...
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RECENT POSTS

 * Galvanizing Growth: eCommerce Strategies Behind Rowel Western Wear’s Success
 * 10 E-Commerce Marketing Tips to Boost Sales and Grow Your Online Business
 * Understanding CAC Payback Period: Unraveling the Secret Sauce of Business
   Health
 * How to Increase Average Order Value (AOV)
 * The Two Most Important Marketing Metrics for Healthcare CEOs

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