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Limited Time: $18 kit FREE with return. Use code: SAVE2SMILE. CLICK HERE TO GET
STARTED.

 * SDC vs Invisalign
 * How it works
 * Results
 * Pricing
 * Insurance
 * SDC Teens
 * Locations Free scan
 * Teeth Whitening

 * Home starter kit
 * Get started
   
 * Am I a candidate?

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Am I a candidate?
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 * 1-800-848-7566

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SMILEDIRECTCLUB MARKETING CLAIMS


ALIGNERS

“60% less than braces”

 * “60% less than braces” claim is based on Single Pay vs. average fees
   (including diagnostics and in-person exams) for treatment of mild-to-moderate
   malocclusion with braces as reported in a survey of orthodontists. Price
   comparison does not include additional costs, such as retainers. As treatment
   is highly individualized, results may not be the same.

“60% less than Invisalign”

 * “60% less than Invisalign” claim is based on Single Pay vs. average fees
   (including diagnostics and in-person exams) for treatment of mild-to-moderate
   malocclusion with Invisalign as reported in a national survey of practicing
   dentists and orthodontists. Price comparison does not include additional
   costs, such as retainers. As treatment is highly individualized, results may
   not be the same.

“8x markup of braces”

 * “8x markup” claim is based on the average cost of traditional braces charged
   to the orthodontist by the manufacturer, as compared to the average total
   fees (including diagnostics and in-person exams) charged to the consumer by
   the orthodontist for treatment of mild-to-moderate malocclusion with
   traditional braces, as reported in a national survey of practicing
   orthodontists. Results may vary.

“3x markup of Invisalign”

 * “3x markup” claim is based on the average cost of Invisalign aligners charged
   to the dentist or orthodontist by Align Technology, Inc., as compared to the
   average total fees (including diagnostics and in-person exams) charged to the
   consumer by the dentist or orthodontist for treatment of mild-to-moderate
   malocclusion with Invisalign, as reported in a 2021 national survey of
   practicing dentists and orthodontists. Results may vary.

“$5600 average cost of braces”

 * “$5600 average cost of braces” claim is based on average total fees
   (including diagnostics and in-person exams) for treatment of mild-to-moderate
   malocclusion with braces as reported in a national survey of practicing
   orthodontists.

“$5200 average cost of Invisalign”

 * “$5200 average cost of Invisalign” claim is based on average total fees
   (including diagnostics and in-person exams) for treatment of mild-to-moderate
   malocclusion with Invisalign as reported in a 2021 national survey of
   practicing dentists and orthodontists.

“Straighten your teeth in less than 6 months”

 * “Less than 6 months” claim is based on the number of 22 hour wear customer
   orders (approx. 95%) with treatment plans that are 6 months or less. 

“Straighten your teeth in as little as 4 months”

 * “As little as 4 months” claim is based on the number of 22 hour wear customer
   orders (approx. 65%) with treatment plans that are 4 months or less.

“Straighten your teeth in 4-6 months”

 * “4-6 months” claim is based on the number of 22 hour wear customer orders
   (approx. 95%) with treatment plans that are 4, 5, or 6 months.

"Start seeing results in as few as 90 days"

 * “As few as 90 days” claim is based on survey results with customers who were
   in treatment with SmileDirectClub 22 hour wear clear aligners where 98% said
   they saw movement within the first 90 days.

"Start seeing results in as little as 60 days"

 * “As little as 60 days” claim is based on survey results with customers who
   were in treatment with SmileDirectClub 22 hour wear clear aligners where 80%
   said they saw movement within the first 60 days.

"Many customers see results in as little as 30 days"

 * “As little as 30 days” claim is based on survey results with customers who
   were in treatment with SmileDirectClub 22 hour wear clear aligners where 50%
   reported seeing movement in first 30 days.

"Typical Nighttime Aligner™ treatment takes 10 months with 10 hours of
continuous nighttime wear"

 * “10 months with 10 hours of continuous nighttime wear” claim is based on the
   number of 10-hour Nighttime Aligners™ customer orders (approx. 95%) with
   treatment plans that are 8-12 months. Results may vary.


SMILEPAY™

"Less than $89/month"

 * “Less than $89/month” claim is based on SmilePay™. SmilePay is $89/month for
   24 months with $250 deposit ($2386). APR varies. See
   SmileDirectClub.com/Pricing/APR-Financing for financing details for your
   state.

"Less than $3/day"

 * “Less than $3/day” claim is based on SmilePay™ monthly payments divided by 30
   days. SmilePay is $89/month for 24 months with $250 deposit ($2386). APR
   varies. See SmileDirectClub.com/Pricing/APR-Financing for financing details
   for your state.


LIFETIME SMILE GUARANTEE™

"Guaranteed for life"

 * “Guaranteed for life” claim is based on our Lifetime Smile Guarantee™. Terms
   and conditions apply. See SmileDirectClub.com/guarantee for details.


WHITENING

"Up to 9 shades whiter in 1 week"

 * "9 shades whiter" claim is based on average results after 1 week when used as
   directed. Results may vary. Based on internal study, data on file.

"Up to 5 shades whiter in just 3 days"

 * "5 shades whiter" claim is based on average results after 3 consecutive days
   when used as directed. Results may vary. Based on internal study, data on
   file.

 "Results that last up to 6 months"

 * "Up to 6 months" claim is based on one full week treatment when used as
   directed. Results may vary. Based on internal study, data on file.

"Starts whitening after just 1 use"

 * "After just 1 use" claim is based on average results when used as directed.
   Based on internal study, data on file.

"Same enamel-safe whitening agent used by dentists, for a fraction of the cost"

 * “Same enamel-safe whitening agent used by dentists” claim is based on a
   professional in-office treatment using hydrogen peroxide-based gel. Source on
   file.

 * "For a fraction of the cost" claim is based on prices compared to a
   professional in-office dentist treatment, starting at $500 per session.
   Source on file.

"ProActivate whitening accelerator preps your teeth to increase brightness 50%"

 * "To increase brightness 50%" claim is based on whitening with ProActivate™
   and bright on® as directed versus whitening with bright on® alone. Based on
   internal study, data on file.


TOOTHBRUSH

“Cleans 50% better than a manual toothbrush"

 * “Cleans 50% better” claim is based on a comparison to a standard round
   filament brush. Results from independent study, data on file.


WATERFLOSSER

“Removes 99% of plaque between teeth and below the gumline.”

 * “Removes 99% of plaque” claim is based on an efficacy comparison against
   string floss after a single use. Results from independent study, data on
   file.

"50% more effective than string floss"

 * "50% more effective” claim is based on a comparison against string floss
   after 14 days where water flossing was found to be 50% more effective for
   improving gum health (reduction in gingival bleeding). Results from
   independent study, data on file.



 * Learn More
 * About
 * Careers
 * Blog & Resources
 * Why Smile Direct Club
 * Become a Dental Partner
 * SmileDirectClub Foundation
 * Start Saving for Aligners
   

 * Support
 * 1-800-848-7566
 * Contact
 * Press/Investors
 * FAQs
 * Lifetime Smile Guarantee
 * Accessibility
   

 * Locations
 * SmileShops
   

 * Grin With Us
 * Choose Smile
 * Invite Friends, Get $
 * @smiledirectclub
   


United States
   
 * Privacy
 * Terms
 * Returns
   

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© 2021 SmileDirectClub. All Rights Reserved.







English
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Choose the right accessibility profile for you
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Seizure Safe Profile Eliminates flashes and reduces color
This profile enables epileptic and seizure prone users to browse safely by
eliminating the risk of seizures that result from flashing or blinking
animations and risky color combinations.
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Vision Impaired Profile Enhances the website's visuals
This profile adjusts the website, so that it is accessible to the majority of
visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract,
Glaucoma, and others.
OFF ON
Cognitive Disability Profile Assists with reading and focusing
This profile provides various assistive features to help users with cognitive
disabilities such as Autism, Dyslexia, CVA, and others, to focus on the
essential elements of the website more easily.
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ADHD Friendly Profile More focus and fewer distractions
This profile significantly reduces distractions, to help people with ADHD and
Neurodevelopmental disorders browse, read, and focus on the essential elements
of the website more easily.
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Blind Users (Screen-reader) Use the website with your screen-reader
This profile adjusts the website to be compatible with screen-readers such as
JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software that is
installed on the blind user’s computer and smartphone, and websites should
ensure compatibility with it.

Note: This profile prompts automatically to screen-readers.
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Keyboard Navigation (Motor) Use the website with the keyboard
This profile enables motor-impaired persons to operate the website using the
keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such
as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics)
to jump to specific elements.

Note: This profile prompts automatically for keyboard users.
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Accessibility StatementCompliance status

We firmly believe that the internet should be available and accessible to anyone
and are committed to providing a website that is accessible to the broadest
possible audience, regardless of ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web
Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA
level. These guidelines explain how to make web content accessible to people
with a wide array of disabilities. Complying with those guidelines helps us
ensure that the website is accessible to blind people, people with motor
impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as
accessible as possible at all times. We utilize an accessibility interface that
allows persons with specific disabilities to adjust the website’s UI (user
interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the
background and optimizes its accessibility level constantly. This application
remediates the website’s HTML, adapts its functionality and behavior for
screen-readers used by blind users, and for keyboard functions used by
individuals with motor impairments.

If you wish to contact the website’s owner please use the website's form

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet
Applications) technique, alongside various behavioral changes, to ensure blind
users visiting with screen-readers can read, comprehend, and enjoy the website’s
functions. As soon as a user with a screen-reader enters your site, they
immediately receive a prompt to enter the Screen-Reader Profile so they can
browse and operate your site effectively. Here’s how our website covers some of
the most important screen-reader requirements:

 1. Screen-reader optimization: we run a process that learns the website’s
    components from top to bottom, to ensure ongoing compliance even when
    updating the website. In this process, we provide screen-readers with
    meaningful data using the ARIA set of attributes. For example, we provide
    accurate form labels; descriptions for actionable icons (social media icons,
    search icons, cart icons, etc.); validation guidance for form inputs;
    element roles such as buttons, menus, modal dialogues (popups), and others. 
    
    Additionally, the background process scans all of the website’s images. It
    provides an accurate and meaningful image-object-recognition-based
    description as an ALT (alternate text) tag for images that are not
    described. It will also extract texts embedded within the image using an OCR
    (optical character recognition) technology. To turn on screen-reader
    adjustments at any time, users need only to press the Alt+1 keyboard
    combination. Screen-reader users also get automatic announcements to turn
    the Screen-reader mode on as soon as they enter the website.
    
    These adjustments are compatible with popular screen readers such as JAWS,
    NVDA, VoiceOver, and TalkBack.
    
    
 2. Keyboard navigation optimization: The background process also adjusts the
    website’s HTML and adds various behaviors using JavaScript code to make the
    website operable by the keyboard. This includes the ability to navigate the
    website using the Tab and Shift+Tab keys, operate dropdowns with the arrow
    keys, close them with Esc, trigger buttons and links using the Enter key,
    navigate between radio and checkbox elements using the arrow keys, and fill
    them in with the Spacebar or Enter key.
    
    Additionally, keyboard users will find content-skip menus available at any
    time by clicking Alt+2, or as the first element of the site while navigating
    with the keyboard. The background process also handles triggered popups by
    moving the keyboard focus towards them as soon as they appear, not allowing
    the focus to drift outside.
    
    Users can also use shortcuts such as “M” (menus), “H” (headings), “F”
    (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported on our website
 * Epilepsy Safe Profile: this profile enables people with epilepsy to safely
   use the website by eliminating the risk of seizures resulting from flashing
   or blinking animations and risky color combinations.
 * Vision Impaired Profile: this profile adjusts the website so that it is
   accessible to the majority of visual impairments such as Degrading Eyesight,
   Tunnel Vision, Cataract, Glaucoma, and others.
 * Cognitive Disability Profile: this profile provides various assistive
   features to help users with cognitive disabilities such as Autism, Dyslexia,
   CVA, and others, to focus on the essential elements more easily.
 * ADHD Friendly Profile: this profile significantly reduces distractions and
   noise to help people with ADHD, and Neurodevelopmental disorders browse,
   read, and focus on the essential elements more easily.
 * Blind Users Profile (Screen-readers): this profile adjusts the website to be
   compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A
   screen-reader is installed on the blind user’s computer, and this site is
   compatible with it.
 * Keyboard Navigation Profile (Motor-Impaired): this profile enables
   motor-impaired persons to operate the website using the keyboard Tab,
   Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M”
   (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to
   jump to specific elements.

Additional UI, design, and readability adjustments
 1. Font adjustments – users can increase and decrease its size, change its
    family (type), adjust the spacing, alignment, line height, and more.
 2. Color adjustments – users can select various color contrast profiles such as
    light, dark, inverted, and monochrome. Additionally, users can swap color
    schemes of titles, texts, and backgrounds with over seven different coloring
    options.
 3. Animations – epileptic users can stop all running animations with the click
    of a button. Animations controlled by the interface include videos, GIFs,
    and CSS flashing transitions.
 4. Content highlighting – users can choose to emphasize essential elements such
    as links and titles. They can also choose to highlight focused or hovered
    elements only.
 5. Audio muting – users with hearing devices may experience headaches or other
    issues due to automatic audio playing. This option lets users mute the
    entire website instantly.
 6. Cognitive disorders – we utilize a search engine linked to Wikipedia and
    Wiktionary, allowing people with cognitive disorders to decipher meanings of
    phrases, initials, slang, and others.
 7. Additional functions – we allow users to change cursor color and size, use a
    printing mode, enable a virtual keyboard, and many other functions.

Assistive technology and browser compatibility

We aim to support as many browsers and assistive technologies as possible, so
our users can choose the best fitting tools for them, with as few limitations as
possible. Therefore, we have worked very hard to be able to support all major
systems that comprise over 95% of the user market share, including Google
Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS, and NVDA
(screen readers), both for Windows and MAC users.

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their
needs, there may still be pages or sections that are not fully accessible, are
in the process of becoming accessible, or are lacking an adequate technological
solution to make them accessible. Still, we are continually improving our
accessibility, adding, updating, improving its options and features, and
developing and adopting new technologies. All this is meant to reach the optimal
level of accessibility following technological advancements. If you wish to
contact the website’s owner, please use the website's form

Hide Accessibility Interface? Please note: If you choose to hide the
accessibility interface, you won't be able to see it anymore, unless you clear
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