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🇺🇸 English🇫🇷 Français🇩🇪 Deutsch🇯🇵 日本語
Products

PRODUCTS

 * Amplitude Analytics
 * Amplitude Experiment
 * Amplitude CDP
 * Why Amplitude

CAPABILITIES

 * Integrations
 * Audience Management
 * Behavioral Graph
 * Data Governance

Products

PRODUCTS

 * Amplitude Analytics
 * Amplitude Experiment
 * Amplitude CDP
 * Why Amplitude

CAPABILITIES

 * Integrations
 * Audience Management
 * Behavioral Graph
 * Data Governance

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Company

ABOUT AMPLITUDE

 * About Us
 * Diversity, Equity and Inclusion
 * Investor Relations
 * Careers
 * Press & News

PARTNERS

 * Partner Ecosystem
 * Become a Partner
 * Find a Partner

Company

ABOUT AMPLITUDE

 * About Us
 * Diversity, Equity and Inclusion
 * Investor Relations
 * Careers
 * Press & News

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 * Partner Ecosystem
 * Become a Partner
 * Find a Partner

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 * Events
 * Blog
 * Resource Center
 * On-demand Webinars
 * Amp Champs

SUPPORT

 * Amplitude Academy
 * Amplitude Community
 * Help Center
 * Development Center

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PRIVACY NOTICE


Table of Contents
 * 1. Introduction
 * 2. What This Privacy Notice Covers
 * 3. Personal Data We Collect And How We Use The Personal Data
 * 4. When Amplitude Discloses Personal Data
 * 5. Customer End User Data
 * 6. International Transfer
 * 7. Our Commitment To Data Security
 * 8. Choices About How We Use And Disclose Information We Collect From You
 * 9. Other Information About Our Privacy Practices
 * 10. Updates And Changes To The Privacy Notice
 * 11. Disputes
 * 12. Contact Us
 * 13. Cookies
 * 14. Previous Privacy Version

Last Updated: June 13, 2022


1. INTRODUCTION

Amplitude, Inc. ("Amplitude," "we," or "us") is a cloud-based product-analytics
platform that helps customers build better products. Amplitude respects the
privacy of individuals and is committed to protecting the information of
visitors to the website ("Visitors") and individuals or entities that register
to use the Amplitude products and services through the Website ("Customers").
This Privacy Notice describes Amplitude’s practices for collecting, using,
maintaining, protecting, and disclosing information in relation to Visitors of
the website, amplitude.com, including our Community Forum and Amplitude Academy
("Website"), Amplitude’s marketing activities, and Customers accessing and using
the products and services available on the Website (collectively, "Product").

Please read the following carefully to understand our policies and practices
regarding your information collected through the Website, through your use of
the Product, through our marketing activities and how we will treat it. If you
do not agree with the below policies and practices, your choice is not to use
our Website or register to use the Product through our Website.


2. WHAT THIS PRIVACY NOTICE COVERS

This Privacy Notice covers how we treat Personal Data that we gather when you
access or use our Product. Specifically, Amplitude is the controller of your
Personal Data as described in this Privacy Notice, when it collects personal
information from: (i) Visitors to Amplitude’s publicly available Website;
(ii) Customers when our Customers register to use the Product through the
Website or access their account through Amplitude’s account portal at:
https://analytics.amplitude.com/login and (iii) when we receive personal
information from you related to our marketing activities.

For clarity, this Privacy Notice does not apply when Amplitude processes
Personal Data in the role of a processor on behalf of its Customers, including
with respect to the processing of our Customer End User Data (as defined below).
In addition, this Privacy Notice does not apply to the mobile applications,
websites or services offered by our Customers or other third-parties.

Throughout this Privacy Notice, "Personal Data" means any information that
identifies or relates to a particular individual and also includes information
referred to as "personally identifiable information" or "personal information"
under applicable data privacy laws, rules or regulations.


3. PERSONAL DATA WE COLLECT AND HOW WE USE THE PERSONAL DATA

3.1 PERSONAL DATA WE COLLECT AND HOW WE COLLECT IT

The Personal Data you provide to us directly

 * You provide to us your Personal Data when you voluntarily fill in forms on
   our Website such as when you request a demo or to contact sales.
   This Personal Data may include: first and last name, company name, job title,
   work email address, phone number and the content of your request.
 * You may also share Personal Data with us through our Website when you sign up
   to register for an event, to receive our newsletter, subscribe to our
   blog, register to contribute and participate in our Community Forum, register
   for an event, to receive our newsletter, subscribe to our blog, register for
   an online webinar, download a white paper, playbook, or complete a survey.
   This Personal Data may include: first and last name, company name, job title,
   work email address, phone number and the content of your request. 
 * In order to access and use the Product, you are required to register for an
   account with us. When you register for an account, you may
   provide Personal Data to us, including first and last name, email address,
   company name, telephone number, physical address, username and password.
 * In order to participate in Amplitude’s start-up scholarship program, you may
   provide your credit card or other payment details information directly to our
   third party payment processor. As explained below, Amplitude does not store
   this information.
 * You may also provide Amplitude with your personal information at a marketing
   event. This Personal Data may include: first and last name, company name, job
   title, work email address, phone number and the content of your request. 

The Personal Data we collect from third party sources

Amplitude may obtain Personal Data about you from third parties, including, but
not limited to, marketing event organizers, partners and resellers. This
information may include your first and last name, company name, job title, work
email address, phone number and address. Amplitude requires that any third party
providing it with information has obtained the information lawfully and the
third party has obtained the appropriate consent to share the information with
Amplitude.

 * Service providers. For example, we may use third party providers of business
   contact information. The Personal Data provided by these Service providers to
   us about you may include your business mailing addresses, job
   titles, business email addresses and business phone numbers, and LinkedIn
   URLs for purposes of delivering relevant email content, advertisements and
   events.
 * Advertising partners. We receive information about you from some of our
   service providers who assist us with marketing or promotional
   services, related to how you interact with our Website, event
   promotions, advertisements or communications.

Information We Collect Automatically:

 * As you navigate through and interact with our Website or Product, we may use
   cookies, which are small files placed on the hard drive of your computer or
   mobile device, and web beacons, which are small electronic files located on
   pages of the Website, to collect certain information about your equipment,
   browsing actions, and patterns. You can learn more about cookies and how we
   use them here.
 * We also use cookies to access information when you sign in, store your
   preferences, to keep you logged in, and to store a limited amount of
   behavioral data.
 * The data automatically collected from cookies and web beacons may include
   information from your Web browser (such as browser type and browser language)
   and details of your visits to our Website, including traffic data, location
   data and logs, page views, length of visit and website navigation paths as
   well as information about your computer and internet connection, including
   your IP address and how you interact with our Product. We collect this data
   in order to help us improve our Website, the Product and the user experience
   with our Website and Product. You can learn more about cookies and how we use
   them here.
 * Amplitude currently does not support Do Not Track signals set by your
   browser because there is not an industry or legal standard for these
   signals. Do Not Track is a preference you can set in your web browser to
   inform websites that you do not want to be tracked.
 * The information we collect automatically may also include statistical and
   performance information arising from our Customers’ use of our Product and
   Visitors to our Website. This type of data will only be used by us in an
   aggregated and anonymized manner.
 * You can decide whether or not to accept cookies through your internet
   browser’s settings. Most browsers have an option for turning off the cookie
   feature, which will prevent your browser from accepting new cookies, as well
   as (depending upon the sophistication of your browser software) allow you to
   decide on acceptance of each new cookie in a variety of ways. You can also
   delete all cookies that are already on your computer. If you do this,
   however, you may have to manually adjust some preferences every time you
   visit a site and the Product, Website and functionalities may not work.
 * To explore what cookie settings are available to you, look in the
   "preferences" or "options" section of your browser’s menu. To find out more
   information about cookies, including information about how to manage and
   delete cookies, please
   visit https://ico.org.uk/for-the-public/online/cookies/ or
   https://www.allaboutcookies.org/.

3.2 THE WAY AMPLITUDE USES YOUR PERSONAL DATA

We use information that we collect about you or that you provide to us,
including Personal Data, in order to respond to a request from you, to carry out
our legal obligations, to fulfill a contract with you, to protect your vital
interests, to provide you with notices and for other purposes with your consent
as described below.

 * We use the Personal Data you provide to us when you fill in forms on our
   Website to respond to your request and to contact you about that request. Our
   legal basis for processing this personal information is our legitimate
   interest in communicating with you and fulfilling your requests.
 * We may use your Personal Data to provide the Product to you as well for
   non-marketing or administrative purposes (such as notifying you of major
   changes to the Website, the Product or for customer service purposes). Our
   legal basis for processing this Personal Data is in the performance of
   our contract to provide the Product or other services to you.
 * We also use the Personal Data you provide to us for the purpose of operating
   our Website, ensuring the security and integrity of our Website and Product
   and maintaining back-ups of our databases. Our legal basis for processing
   this personal information is our legitimate interests, namely the proper
   administration of and security of our Website and Product.
 * For Personal Data and information that we collect through tracking
   technologies about your interaction with our Website and Product, we use this
   information for analyzing the use of the Website and Product in order to
   improve the quality and design of our Website and the user experience with
   our Website and Product. Our legal basis for processing this type of data is
   our legitimate interests, namely, to provide you with a better user
   experience.
 * We may use the Personal Data you provide to us at marketing events, when you
   register for an online webinar or download a whitepaper for the purpose of
   offering, marketing and selling products and services to you. Our legal basis
   for processing this Personal Data is consent, which you can withdraw at any
   time.
 * We may also use any of your Personal Data identified in this Privacy Notice
   for the purposes of: (i) enforcing our agreements and policies, including
   Terms of Service or Master Service Agreement, (ii) protecting or defending
   Amplitude’s legal rights; (iv) protecting your vital interests or the vital
   interests of another natural person; or (v) complying with a legal
   obligation.
 * We may use your Personal Data for any other business purpose stated when
   collecting your Personal Data or as otherwise set forth in applicable data
   privacy laws, such as the California Consumer Privacy Act (the "CCPA").

We will not collect additional categories of Personal Data or use the Personal
Data we collected for materially different, unrelated, or incompatible purposes
without providing you notice.

As noted in the list above, we may communicate with you if you’ve provided us
the means to do so. For example, if you’ve given us your email address, we may
send you promotional email offers or email you about your use of the Product or
Website. Also, we may receive a confirmation when you open an email from us,
which helps us improve our Website and Product. If you do not want to receive
communications from us, please indicate your preference by emailing us
at privacy@amplitude.com or ccpa@amplitude.com.


4. WHEN AMPLITUDE DISCLOSES PERSONAL DATA

We may disclose Personal Data that we collect, or you provide to us as described
below. Amplitude does not share or sell your Personal Data with any third
parties for direct marketing purposes.

 * We may disclose Personal Data that we collect, or you provide to us to our
   subsidiaries and affiliates. This Personal Data may include first and last
   name, email address, phone number, geolocation data, commercial
   information, and professional or employment-related information.
 * We may share your Personal Data collected from you as described in
   this Privacy Notice with third-party service providers who need to access
   the Personal Data in order to perform services on behalf of Amplitude, such
   as processing or storing such information or providing analytics services on
   our behalf. The third-party service providers are limited to using
   the Personal Data solely to provide the services to us and are bound by
   contractual obligations to keep Personal Data confidential and to use it only
   for the purposes for which we disclose it to them. This Personal Data may
   include first and last name, email address, phone number, geolocation data,
   commercial information and professional or employment-related information.
 * If you are part of an Amplitude program that allows you to pay fees with a
   credit card or debit card and you choose to pay such fees with a credit card
   or debit card, your credit card or debit card information is provided
   directly to our third-party payment processor, Stripe, to process the
   payments. The payment information is transmitted directly via an encrypted
   connection to Stripe. Stripe uses, processes and stores
   your Personal Data and payment information in accordance with Stripe’s
   privacy policy available at stripe.com/us/privacy. Amplitude does not collect
   or store your payment information. Stripe maintains that it is PCI compliant
   and you can learn more about Stripe’s security measures available
   at stripe.com/help/security.
 * We may share your Personal Data and information if we believe disclosure is
   necessary to comply with applicable laws, regulations, respond to a court
   order, subpoena or a government request (such as a search warrant). If a
   government requests or other legal process requires Amplitude to disclose
   your personal data, then Amplitude will use reasonable efforts to provide you
   with prior notification of the disclosure unless Amplitude is prohibited by
   law from doing so.
 * Amplitude also reserves the right to disclose your Personal Data that
   Amplitude believes, in good faith, is appropriate or necessary to: (i)
   enforce our agreements and policies, including for billing and collection
   purposes, (ii) protect the security or integrity of the Website or
   Amplitude’s products and services; or (iii) protect or defend Amplitude’s
   legal rights.
 * In the event that Amplitude is acquired by or merged with a third party
   entity, we reserve the right, in any of these circumstances, to transfer or
   assign your Personal Data we have collected from you as part of such merger,
   acquisition, sale, or other change of control. In the unlikely event of our
   bankruptcy, insolvency, reorganization, receivership, or assignment for the
   benefit of creditors, or the application of laws or equitable principles
   affecting creditors rights generally, we may not be able to control how your
   personal information is treated, transferred, or used.
 * Amplitude may disclose non-personally identifiable information about Visitors
   to the Website or our Customers’ use of the Product that does not identify
   any individual in the aggregate in published studies without
   restriction. Amplitude will not compromise the confidentiality of
   your Personal Data in publishing these studies or publish any identifying
   information.
 * Amplitude may disclose Personal Data to third-party business partners at your
   direction, if you access the third-party business partners through the
   Product or Website.
 * Amplitude may disclose Personal Data that we collect, or you provide to us
   for any purpose disclosed by us when you provide the information or with your
   consent.

Sales of Personal Data

Amplitude has not sold your Personal Data over the last twelve (12) months and
Amplitude does not sell Personal Data. For purposes of this section, we use the
term ‘sell’ as it is defined in the CCPA.


5. CUSTOMER END USER DATA

This Privacy Notice does not apply to Customer End User Data or Customer
Applications. With respect to Amplitude’s Customers, Amplitude is a processor,
and Amplitude processes the Personal Data collected by our Customers and sent
to the Amplitude platform only in accordance with the instructions of our
Customers. Our Customers may integrate into their mobile applications, websites
or other services (collectively, "Customer Applications") certain aspects of our
Product in order to understand how their own users ("Customer End Users") engage
with the Customer Applications ("Customer End User Data").

Our Customers, not Amplitude, choose the type of Customer End User Data
collected by Customer Applications, and processed, transferred and stored
through our Customers’ use of the Products. We process the Customer End User
Data only according to the instructions of Customers and, our legal obligations
with respect to the Customer End User Data is set forth in the agreement between
us and our Customers. The collection of Customer End User Data through Customer
Applications is governed by our Customers’ privacy policies, and if you are a
Customer End User then you should review the Customer’s privacy policy to learn
more about the Customer’s data handling practices.

While Amplitude recognizes that an individual has the right to access, delete
and amend the data collected about that individual, Amplitude does not have a
relationship with the Customer End Users but rather only with our Customers. If
you are a Customer End User and you would like to access, amend or delete your
data, then you need to contact the Customer directly and Amplitude will respond
within a reasonable period of time to any such request by our Customer.

Amplitude only retains the Customer End User Data we process on behalf of our
Customers for as long as necessary to provide the Product to our Customers or as
required to comply with legal obligations, resolve disputes and enforce any
agreement.


6. INTERNATIONAL TRANSFER

By interacting with the Website or using the Product, you understand that your
Personal Data may be transferred to the United States or another country other
than your country of residence and you consent to such transfer. In order to
ensure that your Personal Data receives an adequate level of protection and
security, Amplitude has implemented appropriate safeguards for cross-border
transfers of Personal Data, as required by applicable data protection laws.
These safeguards include using the European Commission-approved standard
contractual clauses to protect the transfer of your Personal Data to Amplitude’s
corporate affiliates or service providers, if required by applicable law.

Amplitude also remains self-certified under the EU-U.S. and Swiss-U.S. Privacy
Shield Frameworks. However, it is not currently relying on these frameworks for
the transfer of Personal Data.

Amplitude complies with the EU-U.S. and the Swiss-U.S. Privacy Shield Frameworks
as set forth by the U.S. Department of Commerce regarding the collection, use
and retention of Personal Data transferred from the European Union, and the
United Kingdom and Switzerland to the United States, respectively, in reliance
on Privacy Shield. Amplitude has certified to the Department of Commerce that it
adheres to the Privacy Shield Principles with respect to such information. If
there is any conflict between the terms in this Privacy Notice and the Privacy
Shield Principles, the Privacy Shield Principles shall govern. To learn more
about the Privacy Shield program and to view the certification for Amplitude,
please visit: https://www.privacyshield.gov/.

For the actions of third party agents Amplitude engages to process data on our
behalf, Amplitude remains responsible and liable under the Privacy Shield
Principles if a third party agent processes the Personal Data in a manner
inconsistent with the Privacy Shield Principles, unless Amplitude proves that it
is not responsible for the event giving rise to the damage.


7. OUR COMMITMENT TO DATA SECURITY

Amplitude uses commercially reasonable physical, managerial, and technical
safeguards designed to secure your Personal Data from accidental loss and from
unauthorized access, use, alteration and disclosure. All information you provide
to us is also encrypted and stored on our secured servers behind firewalls.

However, you are also responsible for maintaining the confidentiality of your
password and other information used by you to access the Website or use the
Product. While Amplitude does its best to protect your Personal Data, Amplitude
cannot guarantee the security of your Personal Data transmitted to our Website
because the transmission of information via the internet is not completely
secure. Any transmission of your Personal Data is done at your own risk and
Amplitude cannot guarantee that such Personal Data may not be accessed,
disclosed, altered, or destroyed by breach of any of our physical, technical, or
managerial safeguards, and except as expressly required by law, we are not
responsible for the theft, destruction, loss or inadvertent disclosure of your
Personal Data or information. If Amplitude learns of a security systems breach,
then we may attempt to notify you electronically so that you can take
appropriate protective steps. Amplitude may post a notice on the Website if a
security breach occurs. Depending on where you live, you may have a legal right
to receive notice of a security breach in writing. To receive a written notice
of a security breach (or to withdraw your consent from receiving electronic
notice) you should notify us at privacy@amplitude.com.


8. CHOICES ABOUT HOW WE USE AND DISCLOSE INFORMATION WE COLLECT FROM YOU

We strive to provide you with choices regarding the Personal Data you provide to
us and we understand that you have the right to access, correct, delete, object
to and restrict our use of your Personal Data. We also understand that you have
the right to obtain a copy of your Personal Data from us and to withdraw your
consent of the processing of your Personal Data by us. Please note that the
rights set forth in this Section 8 apply globally to all Visitors and Customers,
whether or not you are a California resident or a resident of the European
Union, United Kingdom, Lichtenstein, Norway or Iceland. We have created
mechanisms to provide you with the following control over your Personal Data:

 * You may choose not to provide Personal Data through our Website or when you
   register for the Product, in which case Amplitude may not be able to provide
   certain services to you or respond to your requests.
 * You can access, review and change your Personal Data by logging into your
   account on the Website and visiting your account profile page. You may also
   send us an email at privacy@amplitude.com or ccpa@amplitude.com to request
   access to, correct or delete any Personal Data that you have provided to us.
   In some cases, we may not be able to delete your Personal Data except by also
   deleting your user account. 
 * If you do not wish to have your email address or other contact information
   used by us to promote our own products or services, you can opt-out by
   checking the relevant box located on the form on which we collect
   your Personal Data or at any time by logging into the Website and adjusting
   your user preferences in your account profile by checking or unchecking the
   relevant boxes, or by sending us an email stating your request
   to privacy@amplitude.com. If we have sent you a promotional email, you may
   unsubscribe to receive future emails via the unsubscribe link in that email
   or adjust your user preferences in your account profile as noted above. The
   opt out specified above does not apply to information provided to us as a
   result of a purchase, product service experience or other transactions.
 * You may also request a copy of your Personal Data that you have provided to
   us directly by sending an email to privacy@amplitude.com or
   ccpa@amplitude.com. We will provide you a copy of your Personal Data in a
   commonly used electronic form. 

Please note to exercise the rights set forth above we may will ask you to: (1)
provide sufficient information to allow us to verify that you are the person
about whom we have collected Personal Data, and (2) describes request in
sufficient detail to allow us to understand, evaluate, and respond to it. Each
request that meets both of these criteria will be considered a "Valid
Request." We may not respond to requests that do not meet these criteria. We
will only use Personal Data provided in a Valid Request to verify you and
complete your request. You do not need an account to submit a Valid Request.

We will work to respond to your Valid Request within 30 days of receipt. We will
not charge you a fee for making a Valid Request unless your Valid Request(s) is
excessive, repetitive, or manifestly unfounded. If we determine that your Valid
Request warrants a fee, we will notify you of the fee and explain that decision
before completing your request.

You may submit a Valid Request by emailing us at privacy@amplitude.com or
ccpa@amplitude.com

We will not discriminate against you for exercising your rights under the GDPR,
CCPA or other applicable data privacy laws or regulations. We will not deny you
our goods or services, charge you different prices or rates, or provide you a
lower quality of goods and services if you exercise your rights under the GDPR,
CCPA or other applicable data privacy laws or regulations.


9. OTHER INFORMATION ABOUT OUR PRIVACY PRACTICES

9.1 Our Retention Practices

Personal Data that Amplitude collects and processes as a controller for the
purposes identified in this Privacy Notice are not kept by Amplitude for longer
than is necessary for the specific purpose identified in
this Privacy Notice unless Amplitude is required to retain your
Personal Data for a longer period of time to comply with our legal obligations
(for example, if we are required to retain your Personal Data to comply with
applicable laws or regulations), resolve disputes, and enforce our legal
agreements and policies. Personal Data that Amplitude processes on behalf of its
Customers as a processor is retained for the period of time specified in the
agreement between Amplitude and its Customers, unless Amplitude is required to
retain the Personal Data for a longer period of time to comply with our legal
obligations (for example, if we are required to retain your personal information
to comply with applicable laws), resolve disputes, and enforce our legal
agreements and policies.

9.2 Children’s Privacy

Amplitude does not knowingly collect or solicit Personal Data directly
from Visitors of the Website that are under the age of 13. If you are under
13, please do not provide or send us any Personal Data or attempt
to register for or otherwise use the Product. If we learn that a child under 13
has directly provided us with their Personal Data through the Website, then we
will delete that information. If you believe a child under 13 has registered for
an account on the Website, please contact us at privacy@amplitude.com.

9.3 Automated Decision-Making

Amplitude does not use any Personal Data provided by you for the purpose of
automated decision-making.

9.4 Other Websites; Links

Our Website may contain links to other third party websites or applications
(such as Facebook, LinkedIn or Twitter). This Privacy Notice does not apply to
any third party websites, including through any application that may link to or
be accessible from or on the Website, and Amplitude is not responsible for the
privacy policies and the content of the third party websites or applications.


10. UPDATES AND CHANGES TO THE PRIVACY NOTICE

Please note that we reserve the right, at any time, to add to, change, update,
or modify this Privacy Notice. If, in our reasonable discretion, the changes are
material, we will post a notice on our website or send you an email. The
modified Privacy Notice will be posted on this website along with the effective
date. You are responsible for ensuring that we have an up-to-date active and
deliverable email address for you, and for periodically visiting our Website and
this Privacy Notice to check for any changes. Changes to this Privacy Notice are
effective when they are posted on this page.


11. DISPUTES

As part of our commitment to the Privacy Shield Principles, if you are a
resident of the European Union or Switzerland and you have a privacy or data use
concern, please contact Amplitude directly at privacy@amplitude.com and
Amplitude will use its best efforts to address your concern within 45 days of
receipt of your complaint. For an unresolved privacy or data use concern that
Amplitude has not addressed satisfactorily, please contact our U.S. based third
party dispute resolution provider (free of charge)
at https://www.jamsadr.com/file-an-eu-us-privacy-shield-or-safe-harbor-claim.

For any Privacy Shield disputes that cannot be resolved by the methods above,
you may be able to invoke a binding arbitration process under certain
conditions. To find out more about the Privacy Shield’s binding arbitration
scheme, please
see: https://www.privacyshield.gov/article?id=ANNEX-I-introduction.

The Federal Trade Commission has investigation and enforcement authority over
Amplitude’s compliance with the Privacy Shield Framework.


12. CONTACT US

If you have any comments, concerns or questions about this Privacy Notice or our
privacy practices in general, please send an email to privacy@amplitude.com,
ccpa@amplitude.com, or send mail to:

Amplitude, Inc.
Attn: Privacy
201 Third Street, Suite 200
San Francisco, CA 94103

Your right to file a complaint with a data supervisory authority about our
privacy practices remains unaffected.

Under California Code Sections 1798.83-1798.84, California residents are
entitled to contact us to prevent disclosure of Personal Data to third parties
for such third parties’ direct marketing purposes; in order to submit such a
request, please contact us at privacy@amplitude.com or ccpa@amplitude.com.

EFFECTIVE DATE

This Privacy Notice was last updated on June 13, 2022.


13. COOKIES

Amplitude uses cookies, web beacons and other tracking technologies to collect
certain information about your equipment, browsing actions, and patterns. Below
we describe what are cookies and web beacons, why we use cookies and web
beacons, the types of cookies and web beacons that we use as well as what you
can do in order to manage and delete cookies and web beacons.

What are cookies and web beacons?

 * Cookies are small text files that websites often store on computer hard
   drives or mobile devices of visitors to their websites. A cookie contains a
   unique number, which is used to recognize your computer or mobile device when
   you return to our Website. Cookies can remain on your computer or mobile
   device for different periods of time. The cookies can be either "persistent"
   cookies or "session" cookies. Persistent cookies are stored by a web browser
   and remain valid until a set expiration date. Session cookies only exist
   while your internet browser is open and are automatically deleted once you
   close your browser.
 * Web beacons (also referred to as clear gifs, pixel tags, and single-pixel
   gifs) are small electronic files contained on pages of websites that permit
   companies to count users who have visited certain webpages on a website and
   are used for other related website statistics (e.g., recording the popularity
   of certain website content and verifying system and server integrity).

What does Amplitude use cookies and web beacons for?

Amplitude uses a variety of cookies, web beacons and other tracking
technologies for different purposes. Specifically, Amplitude uses cookies and
web beacons to enhance the experience of our visitors to our Website (for
example, by remembering your preferences and letting you navigate between pages
efficiently) and to better understand how the Website and Product are used.
Cookies may tell us, for example, whether you have visited the Website before or
whether you are a new visitor.

What types of cookies and web beacons are used by Amplitude?

Amplitude uses both first-party and third-party cookies and web beacons.
First-party cookies and web beacons are cookies and web beacons that are served
directly by Amplitude to your computer or mobile device. Third-party cookies and
web beacons are served by a third-party service provider on behalf of
Amplitude. Third-party cookies are most commonly used for advertising
and analytics purposes. 

There are four categories of cookies and web beacons used by Amplitude.
Specifically, Amplitude uses essential, performance, functionality and
advertising cookies and web beacons.

 * Essential cookies, web beacons and other tracking technologies are necessary
   for the operation of the Website and Product. These tracking technologies
   enable you to move around on the Website and use the Website’s features. You
   may not opt-out of these types of cookies because they are required to
   operate the Website and Product.
 * Performance cookies, web beacons and other tracking technologies collect
   information about how you have used the Website and Product. We use
   performance cookies, web beacons and other tracking technologies to improve
   the user experience with our Website and Product.
 * Functionality cookies, web beacons and other tracking technologies allow us
   to remember how you are logged into our Website, when you logged in or out
   and the actions you have taken while you have been logged into the Website.
 * Advertising cookies, web beacons and other tracking technologies are used by
   our third-party service providers to deliver advertising to you on
   other third-party websites as well as help measure the effectiveness of our
   advertising campaigns. We also use these types of cookies to analyze Website
   visits and ad conversions from third-party websites. 

The table below lists the types of cookies and third party service providers
currently used by Amplitude but may not include all cookies or third party
service providers. In addition, the below list of cookies and third party
service providers is subject to change at any time.





Cookie TypeWho serves itWhat it doesMore information
Performance
Amplitude
We use our own products and services to analyze the user behavior within our
website and our own products and services.
For more information about our privacy practices, see
https://amplitude.com/privacy
Performance
Google Analytics
We use Google Analytics to analyze the use of our website.
For more information about Google’s privacy practices, see
https://policies.google.com/privacy
Performance
Split.io
We use Split.io for experimentation.
For more information about Split.io’s privacy practices, see
https://www.split.io/legal/privacy-policy/
Performance
Optimizely
We use Optimizely to optimize page content on our website.
For more information about opting-out of Optimizely’s cookies, see
https://www.optimizely.com/legal/opt-out/
Performance
Splash
We use Splash to connect with event attendees and measure event impact.
For more information about Splash’s privacy policy, please see
https://splashthat.com/privacy
Performance
Hotjar
We use Hotjar to analyze use of our website.
For more information about Hotjar’s privacy practices, see
https://www.hotjar.com/legal/
Functional
Mutiny
We use Drift to power chat functionality.
For more information about Drift’s privacy practices, see
https://www.drift.com/privacy-policy/
Functional
Drift
We use Drift to power chat functionality.
For more information about Drift’s privacy practices, see
https://www.drift.com/privacy-policy/
Advertising
Marketo
We use Marketo for marketing automation services.
For more information about Marketo’s cookie policy, see
https://documents.marketo.com/legal/cookies/
Advertising
Doubleclick
We use Doubleclick to track advertisements and measure website visits and
conversions.
For more information about opting out of the ads, see
https://adssettings.google.com/u/0/authenticated
Advertising
LinkedIn
We use LinkedIn to track conversions and website visits from our advertisements
displayed on LinkedIn.
For more information about LinkedIn’s privacy practices, please see
https://www.linkedin.com/legal/privacy-policy
Advertising
Facebook
We use Facebook to track conversions and website visits from our advertisements
displayed on Facebook.
For more information about Facebook’s privacy practices, please see
https://www.facebook.com/help/www/213802165366955
Marketing
AddThis
We use AddThis for their website tools like social sharing buttons. 
For more information about AddThis’s privacy practices, please see
https://www.oracle.com/legal/privacy/addthis-privacy-policy.html
Marketing
Rollworks
We use Rollworks for account based marketing.
For more information about Rollworks’s privacy practices, please see
https://www.nextroll.com/privacy

What are your choices about cookies?

It is your choice as to whether or not to accept cookies. Most browsers allow
you to configure the browser settings so that cookies from websites cannot be
placed on your computer or mobile device. If you choose not to accept cookies,
then you may be able to continue browsing our Website but we may not be able to
provide you with certain features. If you want to opt out of advertising or
performance cookies, then you may do so by reviewing the privacy policies of the
third party service providers who serve the advertising and performance cookies
identified above. If you would like further information about cookies and how to
manage and delete them, please visit www.allaboutcookies.org or
www.youronlinechoices.eu.

What are your choices about cookies and interest-based advertisements?

Through the Digital Advertising Alliance and Network Advertising
Initiative, several media and marketing associations have developed an industry
self-regulatory program to give consumers a better understanding of, and greater
control over, ads that are customized based on a consumer’s online behavior
across different websites and properties. To make choices about internet-based
ads from participating third parties, including to opt-out of receiving
behaviorally targeted advertisements from participating organizations or
to learn more about opting out of advertising cookies, please visit the
Network Advertising Initiative’s or Digital Advertising
Alliance’s consumer opt-out pages, which are located
at http://networkadvertising.org/choices/ or www.aboutads.info/choices. For
those users located in the European Union, you can visit the European
Interactive Digital Advertising Alliance’s user information website a
http://www.youronlinechoices.eu/.


14. PREVIOUS PRIVACY VERSION

January 1, 2020

Last Updated: June 13, 2022


1. INTRODUCTION

Amplitude, Inc. ("Amplitude," "we," or "us") is a cloud-based product-analytics
platform that helps customers build better products. Amplitude respects the
privacy of individuals and is committed to protecting the information of
visitors to the website ("Visitors") and individuals or entities that register
to use the Amplitude products and services through the Website ("Customers").
This Privacy Notice describes Amplitude’s practices for collecting, using,
maintaining, protecting, and disclosing information in relation to Visitors of
the website, amplitude.com, including our Community Forum and Amplitude Academy
("Website"), Amplitude’s marketing activities, and Customers accessing and using
the products and services available on the Website (collectively, "Product").

Please read the following carefully to understand our policies and practices
regarding your information collected through the Website, through your use of
the Product, through our marketing activities and how we will treat it. If you
do not agree with the below policies and practices, your choice is not to use
our Website or register to use the Product through our Website.


2. WHAT THIS PRIVACY NOTICE COVERS

This Privacy Notice covers how we treat Personal Data that we gather when you
access or use our Product. Specifically, Amplitude is the controller of your
Personal Data as described in this Privacy Notice, when it collects personal
information from: (i) Visitors to Amplitude’s publicly available Website;
(ii) Customers when our Customers register to use the Product through the
Website or access their account through Amplitude’s account portal at:
https://analytics.amplitude.com/login and (iii) when we receive personal
information from you related to our marketing activities.

For clarity, this Privacy Notice does not apply when Amplitude processes
Personal Data in the role of a processor on behalf of its Customers, including
with respect to the processing of our Customer End User Data (as defined below).
In addition, this Privacy Notice does not apply to the mobile applications,
websites or services offered by our Customers or other third-parties.

Throughout this Privacy Notice, "Personal Data" means any information that
identifies or relates to a particular individual and also includes information
referred to as "personally identifiable information" or "personal information"
under applicable data privacy laws, rules or regulations.


3. PERSONAL DATA WE COLLECT AND HOW WE USE THE PERSONAL DATA

3.1 PERSONAL DATA WE COLLECT AND HOW WE COLLECT IT

The Personal Data you provide to us directly

 * You provide to us your Personal Data when you voluntarily fill in forms on
   our Website such as when you request a demo or to contact sales.
   This Personal Data may include: first and last name, company name, job title,
   work email address, phone number and the content of your request.
 * You may also share Personal Data with us through our Website when you sign up
   to register for an event, to receive our newsletter, subscribe to our
   blog, register to contribute and participate in our Community Forum, register
   for an event, to receive our newsletter, subscribe to our blog, register for
   an online webinar, download a white paper, playbook, or complete a survey.
   This Personal Data may include: first and last name, company name, job title,
   work email address, phone number and the content of your request. 
 * In order to access and use the Product, you are required to register for an
   account with us. When you register for an account, you may
   provide Personal Data to us, including first and last name, email address,
   company name, telephone number, physical address, username and password.
 * In order to participate in Amplitude’s start-up scholarship program, you may
   provide your credit card or other payment details information directly to our
   third party payment processor. As explained below, Amplitude does not store
   this information.
 * You may also provide Amplitude with your personal information at a marketing
   event. This Personal Data may include: first and last name, company name, job
   title, work email address, phone number and the content of your request. 

The Personal Data we collect from third party sources

Amplitude may obtain Personal Data about you from third parties, including, but
not limited to, marketing event organizers, partners and resellers. This
information may include your first and last name, company name, job title, work
email address, phone number and address. Amplitude requires that any third party
providing it with information has obtained the information lawfully and the
third party has obtained the appropriate consent to share the information with
Amplitude.

 * Service providers. For example, we may use third party providers of business
   contact information. The Personal Data provided by these Service providers to
   us about you may include your business mailing addresses, job
   titles, business email addresses and business phone numbers, and LinkedIn
   URLs for purposes of delivering relevant email content, advertisements and
   events.
 * Advertising partners. We receive information about you from some of our
   service providers who assist us with marketing or promotional
   services, related to how you interact with our Website, event
   promotions, advertisements or communications.

Information We Collect Automatically:

 * As you navigate through and interact with our Website or Product, we may use
   cookies, which are small files placed on the hard drive of your computer or
   mobile device, and web beacons, which are small electronic files located on
   pages of the Website, to collect certain information about your equipment,
   browsing actions, and patterns. You can learn more about cookies and how we
   use them here.
 * We also use cookies to access information when you sign in, store your
   preferences, to keep you logged in, and to store a limited amount of
   behavioral data.
 * The data automatically collected from cookies and web beacons may include
   information from your Web browser (such as browser type and browser language)
   and details of your visits to our Website, including traffic data, location
   data and logs, page views, length of visit and website navigation paths as
   well as information about your computer and internet connection, including
   your IP address and how you interact with our Product. We collect this data
   in order to help us improve our Website, the Product and the user experience
   with our Website and Product. You can learn more about cookies and how we use
   them here.
 * Amplitude currently does not support Do Not Track signals set by your
   browser because there is not an industry or legal standard for these
   signals. Do Not Track is a preference you can set in your web browser to
   inform websites that you do not want to be tracked.
 * The information we collect automatically may also include statistical and
   performance information arising from our Customers’ use of our Product and
   Visitors to our Website. This type of data will only be used by us in an
   aggregated and anonymized manner.
 * You can decide whether or not to accept cookies through your internet
   browser’s settings. Most browsers have an option for turning off the cookie
   feature, which will prevent your browser from accepting new cookies, as well
   as (depending upon the sophistication of your browser software) allow you to
   decide on acceptance of each new cookie in a variety of ways. You can also
   delete all cookies that are already on your computer. If you do this,
   however, you may have to manually adjust some preferences every time you
   visit a site and the Product, Website and functionalities may not work.
 * To explore what cookie settings are available to you, look in the
   "preferences" or "options" section of your browser’s menu. To find out more
   information about cookies, including information about how to manage and
   delete cookies, please
   visit https://ico.org.uk/for-the-public/online/cookies/ or
   https://www.allaboutcookies.org/.

3.2 THE WAY AMPLITUDE USES YOUR PERSONAL DATA

We use information that we collect about you or that you provide to us,
including Personal Data, in order to respond to a request from you, to carry out
our legal obligations, to fulfill a contract with you, to protect your vital
interests, to provide you with notices and for other purposes with your consent
as described below.

 * We use the Personal Data you provide to us when you fill in forms on our
   Website to respond to your request and to contact you about that request. Our
   legal basis for processing this personal information is our legitimate
   interest in communicating with you and fulfilling your requests.
 * We may use your Personal Data to provide the Product to you as well for
   non-marketing or administrative purposes (such as notifying you of major
   changes to the Website, the Product or for customer service purposes). Our
   legal basis for processing this Personal Data is in the performance of
   our contract to provide the Product or other services to you.
 * We also use the Personal Data you provide to us for the purpose of operating
   our Website, ensuring the security and integrity of our Website and Product
   and maintaining back-ups of our databases. Our legal basis for processing
   this personal information is our legitimate interests, namely the proper
   administration of and security of our Website and Product.
 * For Personal Data and information that we collect through tracking
   technologies about your interaction with our Website and Product, we use this
   information for analyzing the use of the Website and Product in order to
   improve the quality and design of our Website and the user experience with
   our Website and Product. Our legal basis for processing this type of data is
   our legitimate interests, namely, to provide you with a better user
   experience.
 * We may use the Personal Data you provide to us at marketing events, when you
   register for an online webinar or download a whitepaper for the purpose of
   offering, marketing and selling products and services to you. Our legal basis
   for processing this Personal Data is consent, which you can withdraw at any
   time.
 * We may also use any of your Personal Data identified in this Privacy Notice
   for the purposes of: (i) enforcing our agreements and policies, including
   Terms of Service or Master Service Agreement, (ii) protecting or defending
   Amplitude’s legal rights; (iv) protecting your vital interests or the vital
   interests of another natural person; or (v) complying with a legal
   obligation.
 * We may use your Personal Data for any other business purpose stated when
   collecting your Personal Data or as otherwise set forth in applicable data
   privacy laws, such as the California Consumer Privacy Act (the "CCPA").

We will not collect additional categories of Personal Data or use the Personal
Data we collected for materially different, unrelated, or incompatible purposes
without providing you notice.

As noted in the list above, we may communicate with you if you’ve provided us
the means to do so. For example, if you’ve given us your email address, we may
send you promotional email offers or email you about your use of the Product or
Website. Also, we may receive a confirmation when you open an email from us,
which helps us improve our Website and Product. If you do not want to receive
communications from us, please indicate your preference by emailing us
at privacy@amplitude.com or ccpa@amplitude.com.


4. WHEN AMPLITUDE DISCLOSES PERSONAL DATA

We may disclose Personal Data that we collect, or you provide to us as described
below. Amplitude does not share or sell your Personal Data with any third
parties for direct marketing purposes.

 * We may disclose Personal Data that we collect, or you provide to us to our
   subsidiaries and affiliates. This Personal Data may include first and last
   name, email address, phone number, geolocation data, commercial
   information, and professional or employment-related information.
 * We may share your Personal Data collected from you as described in
   this Privacy Notice with third-party service providers who need to access
   the Personal Data in order to perform services on behalf of Amplitude, such
   as processing or storing such information or providing analytics services on
   our behalf. The third-party service providers are limited to using
   the Personal Data solely to provide the services to us and are bound by
   contractual obligations to keep Personal Data confidential and to use it only
   for the purposes for which we disclose it to them. This Personal Data may
   include first and last name, email address, phone number, geolocation data,
   commercial information and professional or employment-related information.
 * If you are part of an Amplitude program that allows you to pay fees with a
   credit card or debit card and you choose to pay such fees with a credit card
   or debit card, your credit card or debit card information is provided
   directly to our third-party payment processor, Stripe, to process the
   payments. The payment information is transmitted directly via an encrypted
   connection to Stripe. Stripe uses, processes and stores
   your Personal Data and payment information in accordance with Stripe’s
   privacy policy available at stripe.com/us/privacy. Amplitude does not collect
   or store your payment information. Stripe maintains that it is PCI compliant
   and you can learn more about Stripe’s security measures available
   at stripe.com/help/security.
 * We may share your Personal Data and information if we believe disclosure is
   necessary to comply with applicable laws, regulations, respond to a court
   order, subpoena or a government request (such as a search warrant). If a
   government requests or other legal process requires Amplitude to disclose
   your personal data, then Amplitude will use reasonable efforts to provide you
   with prior notification of the disclosure unless Amplitude is prohibited by
   law from doing so.
 * Amplitude also reserves the right to disclose your Personal Data that
   Amplitude believes, in good faith, is appropriate or necessary to: (i)
   enforce our agreements and policies, including for billing and collection
   purposes, (ii) protect the security or integrity of the Website or
   Amplitude’s products and services; or (iii) protect or defend Amplitude’s
   legal rights.
 * In the event that Amplitude is acquired by or merged with a third party
   entity, we reserve the right, in any of these circumstances, to transfer or
   assign your Personal Data we have collected from you as part of such merger,
   acquisition, sale, or other change of control. In the unlikely event of our
   bankruptcy, insolvency, reorganization, receivership, or assignment for the
   benefit of creditors, or the application of laws or equitable principles
   affecting creditors rights generally, we may not be able to control how your
   personal information is treated, transferred, or used.
 * Amplitude may disclose non-personally identifiable information about Visitors
   to the Website or our Customers’ use of the Product that does not identify
   any individual in the aggregate in published studies without
   restriction. Amplitude will not compromise the confidentiality of
   your Personal Data in publishing these studies or publish any identifying
   information.
 * Amplitude may disclose Personal Data to third-party business partners at your
   direction, if you access the third-party business partners through the
   Product or Website.
 * Amplitude may disclose Personal Data that we collect, or you provide to us
   for any purpose disclosed by us when you provide the information or with your
   consent.

Sales of Personal Data

Amplitude has not sold your Personal Data over the last twelve (12) months and
Amplitude does not sell Personal Data. For purposes of this section, we use the
term ‘sell’ as it is defined in the CCPA.


5. CUSTOMER END USER DATA

This Privacy Notice does not apply to Customer End User Data or Customer
Applications. With respect to Amplitude’s Customers, Amplitude is a processor,
and Amplitude processes the Personal Data collected by our Customers and sent
to the Amplitude platform only in accordance with the instructions of our
Customers. Our Customers may integrate into their mobile applications, websites
or other services (collectively, "Customer Applications") certain aspects of our
Product in order to understand how their own users ("Customer End Users") engage
with the Customer Applications ("Customer End User Data").

Our Customers, not Amplitude, choose the type of Customer End User Data
collected by Customer Applications, and processed, transferred and stored
through our Customers’ use of the Products. We process the Customer End User
Data only according to the instructions of Customers and, our legal obligations
with respect to the Customer End User Data is set forth in the agreement between
us and our Customers. The collection of Customer End User Data through Customer
Applications is governed by our Customers’ privacy policies, and if you are a
Customer End User then you should review the Customer’s privacy policy to learn
more about the Customer’s data handling practices.

While Amplitude recognizes that an individual has the right to access, delete
and amend the data collected about that individual, Amplitude does not have a
relationship with the Customer End Users but rather only with our Customers. If
you are a Customer End User and you would like to access, amend or delete your
data, then you need to contact the Customer directly and Amplitude will respond
within a reasonable period of time to any such request by our Customer.

Amplitude only retains the Customer End User Data we process on behalf of our
Customers for as long as necessary to provide the Product to our Customers or as
required to comply with legal obligations, resolve disputes and enforce any
agreement.


6. INTERNATIONAL TRANSFER

By interacting with the Website or using the Product, you understand that your
Personal Data may be transferred to the United States or another country other
than your country of residence and you consent to such transfer. In order to
ensure that your Personal Data receives an adequate level of protection and
security, Amplitude has implemented appropriate safeguards for cross-border
transfers of Personal Data, as required by applicable data protection laws.
These safeguards include using the European Commission-approved standard
contractual clauses to protect the transfer of your Personal Data to Amplitude’s
corporate affiliates or service providers, if required by applicable law.

Amplitude also remains self-certified under the EU-U.S. and Swiss-U.S. Privacy
Shield Frameworks. However, it is not currently relying on these frameworks for
the transfer of Personal Data.

Amplitude complies with the EU-U.S. and the Swiss-U.S. Privacy Shield Frameworks
as set forth by the U.S. Department of Commerce regarding the collection, use
and retention of Personal Data transferred from the European Union, and the
United Kingdom and Switzerland to the United States, respectively, in reliance
on Privacy Shield. Amplitude has certified to the Department of Commerce that it
adheres to the Privacy Shield Principles with respect to such information. If
there is any conflict between the terms in this Privacy Notice and the Privacy
Shield Principles, the Privacy Shield Principles shall govern. To learn more
about the Privacy Shield program and to view the certification for Amplitude,
please visit: https://www.privacyshield.gov/.

For the actions of third party agents Amplitude engages to process data on our
behalf, Amplitude remains responsible and liable under the Privacy Shield
Principles if a third party agent processes the Personal Data in a manner
inconsistent with the Privacy Shield Principles, unless Amplitude proves that it
is not responsible for the event giving rise to the damage.


7. OUR COMMITMENT TO DATA SECURITY

Amplitude uses commercially reasonable physical, managerial, and technical
safeguards designed to secure your Personal Data from accidental loss and from
unauthorized access, use, alteration and disclosure. All information you provide
to us is also encrypted and stored on our secured servers behind firewalls.

However, you are also responsible for maintaining the confidentiality of your
password and other information used by you to access the Website or use the
Product. While Amplitude does its best to protect your Personal Data, Amplitude
cannot guarantee the security of your Personal Data transmitted to our Website
because the transmission of information via the internet is not completely
secure. Any transmission of your Personal Data is done at your own risk and
Amplitude cannot guarantee that such Personal Data may not be accessed,
disclosed, altered, or destroyed by breach of any of our physical, technical, or
managerial safeguards, and except as expressly required by law, we are not
responsible for the theft, destruction, loss or inadvertent disclosure of your
Personal Data or information. If Amplitude learns of a security systems breach,
then we may attempt to notify you electronically so that you can take
appropriate protective steps. Amplitude may post a notice on the Website if a
security breach occurs. Depending on where you live, you may have a legal right
to receive notice of a security breach in writing. To receive a written notice
of a security breach (or to withdraw your consent from receiving electronic
notice) you should notify us at privacy@amplitude.com.


8. CHOICES ABOUT HOW WE USE AND DISCLOSE INFORMATION WE COLLECT FROM YOU

We strive to provide you with choices regarding the Personal Data you provide to
us and we understand that you have the right to access, correct, delete, object
to and restrict our use of your Personal Data. We also understand that you have
the right to obtain a copy of your Personal Data from us and to withdraw your
consent of the processing of your Personal Data by us. Please note that the
rights set forth in this Section 8 apply globally to all Visitors and Customers,
whether or not you are a California resident or a resident of the European
Union, United Kingdom, Lichtenstein, Norway or Iceland. We have created
mechanisms to provide you with the following control over your Personal Data:

 * You may choose not to provide Personal Data through our Website or when you
   register for the Product, in which case Amplitude may not be able to provide
   certain services to you or respond to your requests.
 * You can access, review and change your Personal Data by logging into your
   account on the Website and visiting your account profile page. You may also
   send us an email at privacy@amplitude.com or ccpa@amplitude.com to request
   access to, correct or delete any Personal Data that you have provided to us.
   In some cases, we may not be able to delete your Personal Data except by also
   deleting your user account. 
 * If you do not wish to have your email address or other contact information
   used by us to promote our own products or services, you can opt-out by
   checking the relevant box located on the form on which we collect
   your Personal Data or at any time by logging into the Website and adjusting
   your user preferences in your account profile by checking or unchecking the
   relevant boxes, or by sending us an email stating your request
   to privacy@amplitude.com. If we have sent you a promotional email, you may
   unsubscribe to receive future emails via the unsubscribe link in that email
   or adjust your user preferences in your account profile as noted above. The
   opt out specified above does not apply to information provided to us as a
   result of a purchase, product service experience or other transactions.
 * You may also request a copy of your Personal Data that you have provided to
   us directly by sending an email to privacy@amplitude.com or
   ccpa@amplitude.com. We will provide you a copy of your Personal Data in a
   commonly used electronic form. 

Please note to exercise the rights set forth above we may will ask you to: (1)
provide sufficient information to allow us to verify that you are the person
about whom we have collected Personal Data, and (2) describes request in
sufficient detail to allow us to understand, evaluate, and respond to it. Each
request that meets both of these criteria will be considered a "Valid
Request." We may not respond to requests that do not meet these criteria. We
will only use Personal Data provided in a Valid Request to verify you and
complete your request. You do not need an account to submit a Valid Request.

We will work to respond to your Valid Request within 30 days of receipt. We will
not charge you a fee for making a Valid Request unless your Valid Request(s) is
excessive, repetitive, or manifestly unfounded. If we determine that your Valid
Request warrants a fee, we will notify you of the fee and explain that decision
before completing your request.

You may submit a Valid Request by emailing us at privacy@amplitude.com or
ccpa@amplitude.com

We will not discriminate against you for exercising your rights under the GDPR,
CCPA or other applicable data privacy laws or regulations. We will not deny you
our goods or services, charge you different prices or rates, or provide you a
lower quality of goods and services if you exercise your rights under the GDPR,
CCPA or other applicable data privacy laws or regulations.


9. OTHER INFORMATION ABOUT OUR PRIVACY PRACTICES

9.1 Our Retention Practices

Personal Data that Amplitude collects and processes as a controller for the
purposes identified in this Privacy Notice are not kept by Amplitude for longer
than is necessary for the specific purpose identified in
this Privacy Notice unless Amplitude is required to retain your
Personal Data for a longer period of time to comply with our legal obligations
(for example, if we are required to retain your Personal Data to comply with
applicable laws or regulations), resolve disputes, and enforce our legal
agreements and policies. Personal Data that Amplitude processes on behalf of its
Customers as a processor is retained for the period of time specified in the
agreement between Amplitude and its Customers, unless Amplitude is required to
retain the Personal Data for a longer period of time to comply with our legal
obligations (for example, if we are required to retain your personal information
to comply with applicable laws), resolve disputes, and enforce our legal
agreements and policies.

9.2 Children’s Privacy

Amplitude does not knowingly collect or solicit Personal Data directly
from Visitors of the Website that are under the age of 13. If you are under
13, please do not provide or send us any Personal Data or attempt
to register for or otherwise use the Product. If we learn that a child under 13
has directly provided us with their Personal Data through the Website, then we
will delete that information. If you believe a child under 13 has registered for
an account on the Website, please contact us at privacy@amplitude.com.

9.3 Automated Decision-Making

Amplitude does not use any Personal Data provided by you for the purpose of
automated decision-making.

9.4 Other Websites; Links

Our Website may contain links to other third party websites or applications
(such as Facebook, LinkedIn or Twitter). This Privacy Notice does not apply to
any third party websites, including through any application that may link to or
be accessible from or on the Website, and Amplitude is not responsible for the
privacy policies and the content of the third party websites or applications.


10. UPDATES AND CHANGES TO THE PRIVACY NOTICE

Please note that we reserve the right, at any time, to add to, change, update,
or modify this Privacy Notice. If, in our reasonable discretion, the changes are
material, we will post a notice on our website or send you an email. The
modified Privacy Notice will be posted on this website along with the effective
date. You are responsible for ensuring that we have an up-to-date active and
deliverable email address for you, and for periodically visiting our Website and
this Privacy Notice to check for any changes. Changes to this Privacy Notice are
effective when they are posted on this page.


11. DISPUTES

As part of our commitment to the Privacy Shield Principles, if you are a
resident of the European Union or Switzerland and you have a privacy or data use
concern, please contact Amplitude directly at privacy@amplitude.com and
Amplitude will use its best efforts to address your concern within 45 days of
receipt of your complaint. For an unresolved privacy or data use concern that
Amplitude has not addressed satisfactorily, please contact our U.S. based third
party dispute resolution provider (free of charge)
at https://www.jamsadr.com/file-an-eu-us-privacy-shield-or-safe-harbor-claim.

For any Privacy Shield disputes that cannot be resolved by the methods above,
you may be able to invoke a binding arbitration process under certain
conditions. To find out more about the Privacy Shield’s binding arbitration
scheme, please
see: https://www.privacyshield.gov/article?id=ANNEX-I-introduction.

The Federal Trade Commission has investigation and enforcement authority over
Amplitude’s compliance with the Privacy Shield Framework.


12. CONTACT US

If you have any comments, concerns or questions about this Privacy Notice or our
privacy practices in general, please send an email to privacy@amplitude.com,
ccpa@amplitude.com, or send mail to:

Amplitude, Inc.
Attn: Privacy
201 Third Street, Suite 200
San Francisco, CA 94103

Your right to file a complaint with a data supervisory authority about our
privacy practices remains unaffected.

Under California Code Sections 1798.83-1798.84, California residents are
entitled to contact us to prevent disclosure of Personal Data to third parties
for such third parties’ direct marketing purposes; in order to submit such a
request, please contact us at privacy@amplitude.com or ccpa@amplitude.com.

EFFECTIVE DATE

This Privacy Notice was last updated on June 13, 2022.


13. COOKIES

Amplitude uses cookies, web beacons and other tracking technologies to collect
certain information about your equipment, browsing actions, and patterns. Below
we describe what are cookies and web beacons, why we use cookies and web
beacons, the types of cookies and web beacons that we use as well as what you
can do in order to manage and delete cookies and web beacons.

What are cookies and web beacons?

 * Cookies are small text files that websites often store on computer hard
   drives or mobile devices of visitors to their websites. A cookie contains a
   unique number, which is used to recognize your computer or mobile device when
   you return to our Website. Cookies can remain on your computer or mobile
   device for different periods of time. The cookies can be either "persistent"
   cookies or "session" cookies. Persistent cookies are stored by a web browser
   and remain valid until a set expiration date. Session cookies only exist
   while your internet browser is open and are automatically deleted once you
   close your browser.
 * Web beacons (also referred to as clear gifs, pixel tags, and single-pixel
   gifs) are small electronic files contained on pages of websites that permit
   companies to count users who have visited certain webpages on a website and
   are used for other related website statistics (e.g., recording the popularity
   of certain website content and verifying system and server integrity).

What does Amplitude use cookies and web beacons for?

Amplitude uses a variety of cookies, web beacons and other tracking
technologies for different purposes. Specifically, Amplitude uses cookies and
web beacons to enhance the experience of our visitors to our Website (for
example, by remembering your preferences and letting you navigate between pages
efficiently) and to better understand how the Website and Product are used.
Cookies may tell us, for example, whether you have visited the Website before or
whether you are a new visitor.

What types of cookies and web beacons are used by Amplitude?

Amplitude uses both first-party and third-party cookies and web beacons.
First-party cookies and web beacons are cookies and web beacons that are served
directly by Amplitude to your computer or mobile device. Third-party cookies and
web beacons are served by a third-party service provider on behalf of
Amplitude. Third-party cookies are most commonly used for advertising
and analytics purposes. 

There are four categories of cookies and web beacons used by Amplitude.
Specifically, Amplitude uses essential, performance, functionality and
advertising cookies and web beacons.

 * Essential cookies, web beacons and other tracking technologies are necessary
   for the operation of the Website and Product. These tracking technologies
   enable you to move around on the Website and use the Website’s features. You
   may not opt-out of these types of cookies because they are required to
   operate the Website and Product.
 * Performance cookies, web beacons and other tracking technologies collect
   information about how you have used the Website and Product. We use
   performance cookies, web beacons and other tracking technologies to improve
   the user experience with our Website and Product.
 * Functionality cookies, web beacons and other tracking technologies allow us
   to remember how you are logged into our Website, when you logged in or out
   and the actions you have taken while you have been logged into the Website.
 * Advertising cookies, web beacons and other tracking technologies are used by
   our third-party service providers to deliver advertising to you on
   other third-party websites as well as help measure the effectiveness of our
   advertising campaigns. We also use these types of cookies to analyze Website
   visits and ad conversions from third-party websites. 

The table below lists the types of cookies and third party service providers
currently used by Amplitude but may not include all cookies or third party
service providers. In addition, the below list of cookies and third party
service providers is subject to change at any time.





Cookie TypeWho serves itWhat it doesMore information
Performance
Amplitude
We use our own products and services to analyze the user behavior within our
website and our own products and services.
For more information about our privacy practices, see
https://amplitude.com/privacy
Performance
Google Analytics
We use Google Analytics to analyze the use of our website.
For more information about Google’s privacy practices, see
https://policies.google.com/privacy
Performance
Split.io
We use Split.io for experimentation.
For more information about Split.io’s privacy practices, see
https://www.split.io/legal/privacy-policy/
Performance
Optimizely
We use Optimizely to optimize page content on our website.
For more information about opting-out of Optimizely’s cookies, see
https://www.optimizely.com/legal/opt-out/
Performance
Splash
We use Splash to connect with event attendees and measure event impact.
For more information about Splash’s privacy policy, please see
https://splashthat.com/privacy
Performance
Hotjar
We use Hotjar to analyze use of our website.
For more information about Hotjar’s privacy practices, see
https://www.hotjar.com/legal/
Functional
Mutiny
We use Drift to power chat functionality.
For more information about Drift’s privacy practices, see
https://www.drift.com/privacy-policy/
Functional
Drift
We use Drift to power chat functionality.
For more information about Drift’s privacy practices, see
https://www.drift.com/privacy-policy/
Advertising
Marketo
We use Marketo for marketing automation services.
For more information about Marketo’s cookie policy, see
https://documents.marketo.com/legal/cookies/
Advertising
Doubleclick
We use Doubleclick to track advertisements and measure website visits and
conversions.
For more information about opting out of the ads, see
https://adssettings.google.com/u/0/authenticated
Advertising
LinkedIn
We use LinkedIn to track conversions and website visits from our advertisements
displayed on LinkedIn.
For more information about LinkedIn’s privacy practices, please see
https://www.linkedin.com/legal/privacy-policy
Advertising
Facebook
We use Facebook to track conversions and website visits from our advertisements
displayed on Facebook.
For more information about Facebook’s privacy practices, please see
https://www.facebook.com/help/www/213802165366955
Marketing
AddThis
We use AddThis for their website tools like social sharing buttons. 
For more information about AddThis’s privacy practices, please see
https://www.oracle.com/legal/privacy/addthis-privacy-policy.html
Marketing
Rollworks
We use Rollworks for account based marketing.
For more information about Rollworks’s privacy practices, please see
https://www.nextroll.com/privacy

What are your choices about cookies?

It is your choice as to whether or not to accept cookies. Most browsers allow
you to configure the browser settings so that cookies from websites cannot be
placed on your computer or mobile device. If you choose not to accept cookies,
then you may be able to continue browsing our Website but we may not be able to
provide you with certain features. If you want to opt out of advertising or
performance cookies, then you may do so by reviewing the privacy policies of the
third party service providers who serve the advertising and performance cookies
identified above. If you would like further information about cookies and how to
manage and delete them, please visit www.allaboutcookies.org or
www.youronlinechoices.eu.

What are your choices about cookies and interest-based advertisements?

Through the Digital Advertising Alliance and Network Advertising
Initiative, several media and marketing associations have developed an industry
self-regulatory program to give consumers a better understanding of, and greater
control over, ads that are customized based on a consumer’s online behavior
across different websites and properties. To make choices about internet-based
ads from participating third parties, including to opt-out of receiving
behaviorally targeted advertisements from participating organizations or
to learn more about opting out of advertising cookies, please visit the
Network Advertising Initiative’s or Digital Advertising
Alliance’s consumer opt-out pages, which are located
at http://networkadvertising.org/choices/ or www.aboutads.info/choices. For
those users located in the European Union, you can visit the European
Interactive Digital Advertising Alliance’s user information website a
http://www.youronlinechoices.eu/.


14. PREVIOUS PRIVACY VERSION

January 1, 2020


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English
Accessibility Adjustments
Reset Settings Statement Hide Interface

Choose the right accessibility profile for you
OFF ON
Seizure Safe Profile Clear flashes & reduces color
This profile enables epileptic and seizure prone users to browse safely by
eliminating the risk of seizures that result from flashing or blinking
animations and risky color combinations.
OFF ON
Vision Impaired Profile Enhances website's visuals
This profile adjusts the website, so that it is accessible to the majority of
visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract,
Glaucoma, and others.
OFF ON
ADHD Friendly Profile More focus & fewer distractions
This profile significantly reduces distractions, to help people with ADHD and
Neurodevelopmental disorders browse, read, and focus on the essential elements
of the website more easily.
OFF ON
Cognitive Disability Profile Assists with reading & focusing
This profile provides various assistive features to help users with cognitive
disabilities such as Autism, Dyslexia, CVA, and others, to focus on the
essential elements of the website more easily.
OFF ON
Keyboard Navigation (Motor) Use website with the keyboard
This profile enables motor-impaired persons to operate the website using the
keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such
as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics)
to jump to specific elements.

Note: This profile prompts automatically for keyboard users.
OFF ON
Blind Users (Screen Reader) Optimize website for screen-readers
This profile adjusts the website to be compatible with screen-readers such as
JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software that is
installed on the blind user’s computer and smartphone, and websites should
ensure compatibility with it.

Note: This profile prompts automatically to screen-readers.
Content Adjustments
Content Scaling
Default

Readable Font
Highlight Titles
Highlight Links
Text Magnifier
Adjust Font Sizing
Default

Align Center
Adjust Line Height
Default

Align Left
Adjust Letter Spacing
Default

Align Right
Color Adjustments
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Light Contrast
High Contrast
High Saturation
Adjust Text Colors
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Monochrome
Adjust Title Colors
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Low Saturation
Adjust Background Colors
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Orientation Adjustments
Mute Sounds
Hide Images
Read Mode
Reading Guide
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Select an option Home Header Footer Main Content
Stop Animations
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Highlight Hover
Highlight Focus
Big Black Cursor
Big White Cursor
HIDDEN_ADJUSTMENTS
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Screen Reader Adjustments
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Accessibility StatementCompliance status

We firmly believe that the internet should be available and accessible to anyone
and are committed to providing a website that is accessible to the broadest
possible audience, regardless of ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web
Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA
level. These guidelines explain how to make web content accessible to people
with a wide array of disabilities. Complying with those guidelines helps us
ensure that the website is accessible to blind people, people with motor
impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as
accessible as possible at all times. We utilize an accessibility interface that
allows persons with specific disabilities to adjust the website’s UI (user
interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the
background and optimizes its accessibility level constantly. This application
remediates the website’s HTML, adapts its functionality and behavior for
screen-readers used by blind users, and for keyboard functions used by
individuals with motor impairments.

If you wish to contact the website’s owner please use the website's form

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet
Applications) technique, alongside various behavioral changes, to ensure blind
users visiting with screen-readers can read, comprehend, and enjoy the website’s
functions. As soon as a user with a screen-reader enters your site, they
immediately receive a prompt to enter the Screen-Reader Profile so they can
browse and operate your site effectively. Here’s how our website covers some of
the most important screen-reader requirements:

 1. Screen-reader optimization: we run a process that learns the website’s
    components from top to bottom, to ensure ongoing compliance even when
    updating the website. In this process, we provide screen-readers with
    meaningful data using the ARIA set of attributes. For example, we provide
    accurate form labels; descriptions for actionable icons (social media icons,
    search icons, cart icons, etc.); validation guidance for form inputs;
    element roles such as buttons, menus, modal dialogues (popups), and others. 
    
    Additionally, the background process scans all of the website’s images. It
    provides an accurate and meaningful image-object-recognition-based
    description as an ALT (alternate text) tag for images that are not
    described. It will also extract texts embedded within the image using an OCR
    (optical character recognition) technology. To turn on screen-reader
    adjustments at any time, users need only to press the Alt+1 keyboard
    combination. Screen-reader users also get automatic announcements to turn
    the Screen-reader mode on as soon as they enter the website.
    
    These adjustments are compatible with popular screen readers such as JAWS,
    NVDA, VoiceOver, and TalkBack.
    
    
 2. Keyboard navigation optimization: The background process also adjusts the
    website’s HTML and adds various behaviors using JavaScript code to make the
    website operable by the keyboard. This includes the ability to navigate the
    website using the Tab and Shift+Tab keys, operate dropdowns with the arrow
    keys, close them with Esc, trigger buttons and links using the Enter key,
    navigate between radio and checkbox elements using the arrow keys, and fill
    them in with the Spacebar or Enter key.
    
    Additionally, keyboard users will find content-skip menus available at any
    time by clicking Alt+2, or as the first element of the site while navigating
    with the keyboard. The background process also handles triggered popups by
    moving the keyboard focus towards them as soon as they appear, not allowing
    the focus to drift outside.
    
    Users can also use shortcuts such as “M” (menus), “H” (headings), “F”
    (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported on our website
 * Epilepsy Safe Profile: this profile enables people with epilepsy to safely
   use the website by eliminating the risk of seizures resulting from flashing
   or blinking animations and risky color combinations.
 * Vision Impaired Profile: this profile adjusts the website so that it is
   accessible to the majority of visual impairments such as Degrading Eyesight,
   Tunnel Vision, Cataract, Glaucoma, and others.
 * Cognitive Disability Profile: this profile provides various assistive
   features to help users with cognitive disabilities such as Autism, Dyslexia,
   CVA, and others, to focus on the essential elements more easily.
 * ADHD Friendly Profile: this profile significantly reduces distractions and
   noise to help people with ADHD, and Neurodevelopmental disorders browse,
   read, and focus on the essential elements more easily.
 * Blind Users Profile (Screen-readers): this profile adjusts the website to be
   compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A
   screen-reader is installed on the blind user’s computer, and this site is
   compatible with it.
 * Keyboard Navigation Profile (Motor-Impaired): this profile enables
   motor-impaired persons to operate the website using the keyboard Tab,
   Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M”
   (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to
   jump to specific elements.

Additional UI, design, and readability adjustments
 1. Font adjustments – users can increase and decrease its size, change its
    family (type), adjust the spacing, alignment, line height, and more.
 2. Color adjustments – users can select various color contrast profiles such as
    light, dark, inverted, and monochrome. Additionally, users can swap color
    schemes of titles, texts, and backgrounds with over seven different coloring
    options.
 3. Animations – epileptic users can stop all running animations with the click
    of a button. Animations controlled by the interface include videos, GIFs,
    and CSS flashing transitions.
 4. Content highlighting – users can choose to emphasize essential elements such
    as links and titles. They can also choose to highlight focused or hovered
    elements only.
 5. Audio muting – users with hearing devices may experience headaches or other
    issues due to automatic audio playing. This option lets users mute the
    entire website instantly.
 6. Cognitive disorders – we utilize a search engine linked to Wikipedia and
    Wiktionary, allowing people with cognitive disorders to decipher meanings of
    phrases, initials, slang, and others.
 7. Additional functions – we allow users to change cursor color and size, use a
    printing mode, enable a virtual keyboard, and many other functions.

Assistive technology and browser compatibility

We aim to support as many browsers and assistive technologies as possible, so
our users can choose the best fitting tools for them, with as few limitations as
possible. Therefore, we have worked very hard to be able to support all major
systems that comprise over 95% of the user market share, including Google
Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS, and NVDA
(screen readers), both for Windows and MAC users.

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their
needs, there may still be pages or sections that are not fully accessible, are
in the process of becoming accessible, or are lacking an adequate technological
solution to make them accessible. Still, we are continually improving our
accessibility, adding, updating, improving its options and features, and
developing and adopting new technologies. All this is meant to reach the optimal
level of accessibility following technological advancements. If you wish to
contact the website’s owner, please use the website's form

Hide Accessibility Interface? Please note: If you choose to hide the
accessibility interface, you won't be able to see it anymore, unless you clear
your browsing history and data. Are you sure that you wish to hide the
interface?
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