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BUILD YOUR CREATIVE CONFIDENCE


BUILD YOUR CREATIVE CONFIDENCE



Online learning from award-winning design & innovation firm, IDEO

View All Courses

Creativity & innovation tips delivered to your inbox.

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Thanks, you're in! Look for us in your inbox.



ONLINE LEARNING EXPERIENCES

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CERTIFICATE PROGRAMS

Advance your career and build your confidence with a 3-6 month action-oriented
learning experience made up of cohort and self-paced courses.

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COHORT COURSES

Collaborate with a global community in our 5-week online courses and apply new
skills to your day-to-day work to increase your impact.

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SELF-PACED COURSES

Learn anytime, anywhere. Boost your skills with flexible, short-form online
courses designed to fit your life. Access 90 days from purchase.


CHOOSE WHAT YOU'LL LEARN

IDEO U equips you with creative problem-solving skills, easy-to-use tools, and
leadership mindsets to stay resilient in our fast-changing modern world

 * Design Thinking
 * Innovation
 * Leadership
 * Power Skills


DESIGN THINKING



“Design thinking is a human-centered approach to innovation that draws from the
designer’s toolkit to integrate the needs of people, the possibilities of
technology, and the requirements for business success.”

—Tim Brown, Chair of IDEO



FOUNDATIONS IN DESIGN THINKING CERTIFICATE

Learn the core skills and mindsets of design thinking
Certificate Program 2-3 Months
Regular price $1,198
Sale price $1,198 Sale
Unit price /per 
Learn More
Starting Soon



INSIGHTS FOR INNOVATION

Learn to use insights to turn customer needs into human-centered solutions
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More
Starting Soon



STORYTELLING FOR INFLUENCE

Craft a narrative to motivate and inspire
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More
Starting Soon



FROM IDEAS TO ACTION

Learn to prototype, experiment, and iterate to move your ideas forward
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More

ADVANCED DESIGN THINKING CERTIFICATE

Deepen your design thinking skills and practice
Certificate Program 5+ Months
Regular price $2,595
Sale price $2,595 Sale
Unit price /per 
Learn More
Starting Soon



IMPACTFUL PRESENTATIONS

Craft human-centered presentations that connect, resonate, and inspire
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More

DESIGNING A BUSINESS

Build and test new business ideas
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More

HUMAN-CENTERED SERVICE DESIGN

Design the moments that matter
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More
Introductory



HELLO DESIGN THINKING

An introduction to the foundational concepts and tools of design thinking
Self-Paced Course start anytime
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More

PROTOTYPING FOR DIGITAL EXPERIENCES

Low-fidelity prototyping methods for digital products and services
Self-Paced Course start anytime
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More

HELLO DESIGN THINKING IN SPANISH

Una introducción a los conceptos fundamentales del design thinking
Self-Paced Course Empieza Cuando Quieras
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More




--------------------------------------------------------------------------------

See Design Thinking courses


INNOVATION



“Innovation is now recognized as the single most important ingredient in any
modern economy.”

– Tom Kelley, IDEO Partner



Starting Soon



DESIGNING STRATEGY

Unite rigor and creativity to create a successful strategy
Cohort Course 5 Weeks
Regular price $799
Sale price $799 Sale
Unit price /per 
Learn More

BUSINESS INNOVATION CERTIFICATE

Make strategic choices and turn ideas into reality
Certificate Program 3-4 Months
Regular price $1,398
Sale price $1,398 Sale
Unit price /per 
Learn More
Starting Soon



CULTIVATING CREATIVE COLLABORATION

Tap into diverse perspectives to foster creative thinking
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More

DESIGNING A BUSINESS

Build and test new business ideas
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More

DESIGNING FOR CHANGE

Start small, start with people, start now
Cohort Course 5 Weeks
Regular price $699
Sale price $699 Sale
Unit price /per 
Learn More
Starting Soon



INSIGHTS FOR INNOVATION

Learn to use insights to turn customer needs into human-centered solutions
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More

UNLOCKING CREATIVITY

Exercises to overcome the common barriers to creativity
Self-Paced Course start anytime
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More

POWER OF PURPOSE

Learn to work and lead with purpose
Self-Paced Course start anytime
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More




--------------------------------------------------------------------------------

See Innovation courses


LEADERSHIP



“The ability to tolerate and navigate ambiguity—and to guide organizations
without knowing what’s ahead—is one of the key leadership qualities of our
time.” 

–Suzanne Gibbs Howard, founder and Dean of IDEO U



Starting Soon



STORYTELLING FOR INFLUENCE

Craft a narrative to motivate and inspire
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More
New



HUMAN-CENTERED SYSTEMS THINKING

A holistic approach to problem solving starts with people
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More
New



LEADING COMPLEX PROJECTS

An adaptable approach to deliver stronger outcomes in changing conditions
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More
Starting Soon



DESIGNING STRATEGY

Unite rigor and creativity to create a successful strategy
Cohort Course 5 Weeks
Regular price $799
Sale price $799 Sale
Unit price /per 
Learn More

COLLABORATIVE LEADERSHIP CERTIFICATE

Lead and influence across projects and teams
Certificate Program 6-9 Months
Regular price $2,096
Sale price $2,096 Sale
Unit price /per 
Learn More
Starting Soon



CULTIVATING CREATIVE COLLABORATION

Tap into diverse perspectives to foster creative thinking
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More

LEADING FOR CREATIVITY

Learn to scale creative problem solving from Tim Brown, Chair of IDEO
Cohort Course 5 Weeks
Regular price $699
Sale price $699 Sale
Unit price /per 
Learn More

DESIGNING FOR CHANGE

Start small, start with people, start now
Cohort Course 5 Weeks
Regular price $699
Sale price $699 Sale
Unit price /per 
Learn More

FOUNDATIONS IN CREATIVE LEADERSHIP CERTIFICATE

Lead teams for creativity and collaboration
Certificate Program 3+ Months
Regular price $1,897
Sale price $1,897 Sale
Unit price /per 
Learn More

UNLOCKING CREATIVITY

Exercises to overcome the common barriers to creativity
Self-Paced Course start anytime
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More

POWER OF PURPOSE

Learn to work and lead with purpose
Self-Paced Course start anytime
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More

FROM SUPERPOWERS TO GREAT TEAMS

Activate greatness in yourself and others
Self-Paced Course Start Anytime
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More




--------------------------------------------------------------------------------

See Leadership courses


POWER SKILLS



“It is only in teams where you have the courage and bravery to be your full self
that you can contribute your best.”

—Keith Yamashita, SYPartners Chairman and Founder



Starting Soon



IMPACTFUL PRESENTATIONS

Craft human-centered presentations that connect, resonate, and inspire
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More
Starting Soon



CULTIVATING CREATIVE COLLABORATION

Tap into diverse perspectives to foster creative thinking
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More
New



HUMAN-CENTERED SYSTEMS THINKING

A holistic approach to problem solving starts with people
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More
Starting Soon



INSIGHTS FOR INNOVATION

Learn to use insights to turn customer needs into human-centered solutions
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More
New



LEADING COMPLEX PROJECTS

An adaptable approach to deliver stronger outcomes in changing conditions
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More

COMMUNICATING FOR IMPACT CERTIFICATE

Shape and share your ideas in ways that engage, inspire, and motivate
Certificate Program 2-3 Months
Regular price $1,198
Sale price $1,198 Sale
Unit price /per 
Learn More
Starting Soon



STORYTELLING FOR INFLUENCE

Craft a narrative to motivate and inspire
Cohort Course 5 Weeks
Regular price $599
Sale price $599 Sale
Unit price /per 
Learn More

UNLOCKING CREATIVITY

Exercises to overcome the common barriers to creativity
Self-Paced Course start anytime
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More

POWER OF PURPOSE

Learn to work and lead with purpose
Self-Paced Course start anytime
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More

FROM SUPERPOWERS TO GREAT TEAMS

Activate greatness in yourself and others
Self-Paced Course Start Anytime
Regular price $199
Sale price $199 Sale
Unit price /per 
Learn More




--------------------------------------------------------------------------------

See Power Skills courses


THE IDEO U LEARNING EXPERIENCE

HOW OUR COURSES WORK


SEE

Our courses engage you through stories, expertise, and humor. Each lesson has a
series of 3-5 minute videos that explain the why, what, and how of a specific
topic. Plus we bring everything to life through case studies from around the
globe.


REFLECT

Our learning experiences have a variety of reflective activities to help you
make the connections to your specific work challenges. Reflection is one of the
most effective ways to deepen your professional impact.

See
Try
Reflect
Share


TRY

In order to develop new skills, you need to try them out through repeated
practice and exposure to new contexts. Our courses provide opportunities to try
out new behaviors online and through real-world projects.


SHARE

In order to develop new skills, you need to try them out through repeated
practice and exposure to new contexts. Our courses provide opportunities to try
out new behaviors online and through real-world projects.


SEE

Our courses engage you through stories, expertise, and humor. Each lesson has a
series of 3-5 minute videos that explain the why, what, and how of a specific
topic. Plus we bring everything to life through case studies from around the
globe.


TRY

In order to develop new skills, you need to try them out through repeated
practice and exposure to new contexts. Our courses provide opportunities to try
out new behaviors online and through real-world projects.


REFLECT

Our learning experiences have a variety of reflective activities to help you
make the connections to your specific work challenges. Reflection is one of the
most effective ways to deepen your professional impact.


SHARE

In order to develop new skills, you need to try them out through repeated
practice and exposure to new contexts. Our courses provide opportunities to try
out new behaviors online and through real-world projects.

Learn More


LOVED BY LEARNERS ACROSS THE GLOBE

 * 58k+ Alumni
 * 138 Countries
 * 91K+ Courses Taken

Kez Margrie Commissioning Editor Children's BBC, U.K.

Bringing a more empathetic lens toward understanding her audience at the BBC.

Caio Barrocal Product Designer and MSc Student
the University of São Paulo

Using design thinking to transform educational experiences in the classroom.

CHEE MING LOH PROJECT MANAGER
 Toyota Tsusho Corporation

Shifted his company’s culture to embrace a prototyping and action-led mindset.

Read Learner Stories


LEARN ALONGSIDE LEADING COMPANIES

 * 
 * 
 * 
 * 
 * 
 * 

“At its core, creative confidence is about believing in your ability to create
change in the world around you.”

TOM Kelley PARTNER AT IDEO



DESIGN THINKING IN ACTION



We're part of IDEO, an award-winning global design firm that takes a
human-centered, design-based approach to help organizations innovate and grow.
IDEO U was created to share the methods and mindsets that IDEO has practiced for
decades and to empower individuals, teams, and organizations to become more
resilient, adaptable, and innovative.



Case Study: PillPack


GROWING AN ONLINE PHARMACY FROM STARTUP TO SALE

Launching a nationwide venture that redefines and simplifies how customers
engage with their pharmacy.

Learn More

Case Study: Innova Schools


DESIGNING A NETWORK OF SCHOOLS FROM THE GROUND UP

Scaling an entire network of schools for the growing Peruvian middle class.

Learn More


FREQUENTLY ASKED QUESTIONS


WHAT IS A TYPICAL COURSE SCHEDULE AND STRUCTURE?

There are two distinct ways to learn at IDEO U—cohort courses and self-paced.
Each has a different structure and schedule: 



Cohort courses

Cohort courses run on a set calendar, with fixed start and end dates. Course
learning is self-paced within those dates and requires approximately 4-5 hours
per week over 5 weeks. Courses consist of videos, activities, assignments,
access to course teaching teams, and feedback from a global community of
learners.

Cohort courses also provide optional 1-hour video Community Conversations, held
weekly by the teaching team. They occur during set times, which are released
during the first week of the course, and set to accommodate as many time zones
as possible.



Self-paced courses

Self-paced courses take between 1-8 hours to complete. We provide 90 days of
access from the date of purchase, so you may spread your learning over multiple
weeks, or refer back to it multiple times during your access period. Courses
consist of a series of videos, activities, and small assignments.


HOW DO CERTIFICATE PROGRAMS WORK?

Certificate programs are comprised of multiple courses and typically take 3-6
months to complete. Once you complete all required courses, you will be awarded
a certificate of completion. There is no deadline for the completion of the
programs and you do not have to purchase all required courses at the same time
to be eligible for a certificate.

Explore different ways to deepen your learning and broaden your professional
impact through our certificate programs here.


CAN I TAKE MULTIPLE COHORT COURSES AT THE SAME TIME?

While you can enroll in multiple courses concurrently, we strongly advise that
you do so only if you are able to commit to a minimum of 5 hrs/week for each
course (i.e. 10 hrs/week for 2 courses) to ensure the most valuable learning
experience. If that does not feel feasible, we recommend taking the courses
separately and exploring future dates on our course calendar.



Please make sure to select your desired cohort date for each course from the
dropdown menu during checkout.


DOES MY TIME ZONE MATTER?

All of our courses are fully online and self-paced, so you can take them from
any time zone, anywhere in the world.

During 5-week cohort courses, your course teaching team will host scheduled
virtual community conversations which are optional. Timing will be announced
during the first week of the course and is set to accommodate as many time zones
as possible. Don’t worry if you aren’t able to make it, as these are purely
optional.


WHICH COURSE BEST SUITS ME?

Great question! We offer an array of courses covering different topics and
choosing one really comes down to what you want to learn at this point. 



That said, the best place for most people to begin at IDEO U is our Foundations
in Design Thinking Certificate program. This program includes 2 cohort courses
that will enable you to gain a foundational and practical understanding of
essential design thinking skills and empower you to create innovative solutions
that are human-centered.

You can also take a quick quiz to find the course that best meets your specific
needs.


CAN I ENROLL MY TEAM?

Absolutely! We have had many teams go through our courses together with great
success. For those taking our courses as a team, we provide a couple of
additional benefits:

1. A Team Learning Guide, developed to provide your team with resources to
facilitate offline discussion to complement the in-course experience.

2. A Manage Learners function, which provides visibility into your team's
progress within the course.

3. The ability to create a private Learning Circle, which is a closed space for
discussion on the learning platform specifically for your team.



For more information, visit our Team Learning page.


ARE THERE ANY DISCOUNTS?

We offer a discount when you enroll at the same time in both courses that make
up our Foundations in Design Thinking certificate program. You can also enter
your email address at the bottom of this page in order to receive updates on
future offers or possible discounts. 

Additionally, we have a scholarship application you can fill out here. Please
keep in mind we review these monthly, so plan accordingly if you are looking to
join a course soon.


HOW DO I PURCHASE MY COURSE?

You can purchase your course on our website using a credit card, PayPal, or Shop
Pay. 

We also offer installment plans which you can select at checkout if you use the
Shop Pay method of payment. Available for U.S. learners at the moment.

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