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REINVENTING THE FINANCIAL EXPERIENCE THROUGH DIGITAL INNOVATION MAY 04 - 05, 2022 | 12:00PM ET | ONLINE Free Sign Up Sponsor THE GREAT RESIGNATION, SHIFTING EXPECTATIONS, PHYGITAL CHANNELS... WHAT'S NEXT? Digital is no longer secondary: Within a two-year span, the pandemic has been the root of shifting customer expectations, pushing your organization to: rapidly evolve customer engagement strategies, survive closing physical channels by investing in digital channels, respond quickly to the Great Resignation and challenging labor market that follows. With over 190 million digital banking users reported in the US in 2021 (75% of the population), the need for digital channels has grown more than ever, drastically accelerating timelines for most financial institutions to bring digital to the forefront of their customer strategy. This puts an even greater lens on customer experience, with companies investing their time, money, and attention to making the digital experience more smooth, convenient and engaging. Join 250+ of your peers during our Virtual Summit, the ultimate networking experience: packed with strategies, case studies, and fresh insights curated by senior level customer experience experts in financial services and data management. Join us and connect with 250+ like-minded professionals as they dive into ways to combat post-pandemic customer expectations, a changing labor market, and industry disruptions from non-traditional financial institutions. Find out why we're rated #1 as the source for invaluable insights on challenges, trends and strategies that are continuing to revolutionize the financial services sector. Reserve Your Free Spot OUR SPEAKERS. YOUR VISIONARIES. Michelle Drager VP, Talent Development Director Columbia Bank Ilan Davidovici Client Experience Leader Edward Jones Free Sign Up 2 DAYS OF CONTENT, INFINITE TAKEAWAYS. SET YOUR BANKING EXPERIENCE STRATEGY UP FOR SUCCESS Our agenda is 100% focused on the biggest challenges and opportunities that you’re currently facing. Brimming with inspirational content from industry leaders, you’ll get tons of detailed strategies on differentiating from non-traditional tech giants, diversifying your digital & physical landscape, and responding to your customers needs efficiently. Walk away knowing exactly how to take your banking experience to the next level. THE MOST INTERACTIVE DIGITAL BANKING VIRTUAL SUMMIT, GUARANTEED Rekindle the magic of the in-person experience with over 20 hours of intimate networking opportunities, thought-provoking fireside chats, and of course, LIVE roundtables where you can connect with your peers. Take these two days to get inspired, make new friends, and speak “off-the-record” with some of today’s most innovative industry leaders. You’ll make connections like no other event, and become a part of a true community. GAIN FRESH PERSPECTIVES FROM THE BEST IN BANKING You’ll listen to 20+ leading digital finance and banking experience speakers for an unbiased view of where the future is headed. Get the answers you need to the industry’s most important questions so you can level up your customer engagement program. Learn from the best of the best and deliver greater value to your organization and customers! AGENDA WEDNESDAY, MAY 4: THE ECOSYSTEM OF CHANGE – ADVANCING FINANCE IN A DIGITAL WORLD View All Session Details * 12:00 pm - 12:05 pm 12:00 pm - 12:05 pm WELCOME REMARKS * 12:05 pm - 12:20 pm 12:05 pm - 12:20 pm CHAIRPERSON'S OPENING REMARKS * 12:25 pm - 12:55 pm 12:25 pm - 12:55 pm PANEL DISCUSSION: THE PROCESS OF CHANGE – PLOTTING YOUR DIGITAL TRANSFORMATION ROADMAP Digital transformation is a vital part of every FI’s conversations around modernizing their processes and engagement. Making drastic, business-wide changes are complicated and are often stymied by unforeseen obstacles in today’s rapidly changing financial and technological landscape. So how can institutions make the change needed to stay competitive in todays world? This session talks through tips, tricks and strategies for: * Evaluating your needs verses wants and weighting them appropriately * Thinking through your ROI for various solutions and deciding on the right time to move on them * Creating organization-wide momentum to get buy-in across the board * New ways of looking at success on a constantly shifting playing field Setting manageable and moving goals along the transformation journey to better evaluate and demonstrate value Learn more * 1:00 pm - 1:20 pm 1:00 pm - 1:20 pm CASE STUDY: DATA OPTIMIZATION - LEVERAGING THE CLOUD Traditional organization models often have each corporate division operating independently, but with advances in cloud-based data collection and processing, the ability to break down internal data silos allows banks to have a universal view of the entire company so that executives can see the whole picture and make informed decisions swiftly and allow faster, more comprehensive organizational pivots. Hear success stories on: * Updating internal systems from end-to-end to leverage the cloud for centralizing data * Upgrading the hardware to bring physical data into the same systems that track transactions and provide insights * Replacing legacy systems that slow down data processing to increase real-time accuracy of your whole picture Learn more * 1:20 pm - 1:30 pm 1:20 pm - 1:30 pm NETWORKING BREAK * 1:30 pm - 2:00 pm 1:30 pm - 2:00 pm (OMNI)CHANNELING YOUR AUDIENCE – EFFECTIVE ENGAGEMENT ACROSS THE CUSTOMER JOURNEY The last two years have shown that customers are increasingly looking for convenience across channels to provide a fast, simple financial experiences. Moreover, companies must optimize their customer pathways to translate between physical and digital channels – allowing customers to access services and get advice quickly, while connecting them with human channels efficiently. This ease of movement is quickly becoming vital to your customer satisfaction. This session talks through real-world examples of: Using tools to capture and examine customer interactions that facilitates both broad-view and detailed interaction metrics Finding new ways to integrate your channels for a more wholistic experience and feed-back loop Integrating your digital and omnichannel strategies to improve personalized targeting of products and services Learn more * 1:30 pm - 1:50 pm 1:30 pm - 1:50 pm CASE STUDY: TURNING CUSTOMER ANALYTICS INTO ACTIONABLE IMPROVEMENTS Digital transformation is dependent on knowing how your clients use your digital projects. Better analytics mean better understanding of your customer journey, but once you have those insights, turning them into practical steps can be a hurdle that slows productivity and detracts from the ROI of your analytics. That’s where great partnership can make a difference. This session talks through using comprehensive customer experience analytics to: * Collect a wide range of data from various sources and consolidate into usable pieces * Determine appropriate metrics and benchmarks – and make sure those get measured! * Determine friction points in digital interactions and simplify, simplify, simplify! * Ensure the right teams have access to real-time insights that they can use to make decisions and improvements Learn more * 2:30 pm - 3:00 pm 2:30 pm - 3:00 pm PANEL DISCUSSION: INVESTING IN YOUR TEAMS – EMPOWERING EMPLOYEES IN FINANCIAL INSTITUTIONS Employees play a critical role in the customer experience, whether they are managing back-end processes or interacting with customers directly. With the great resignation taxing teams across organizations, recruiting and keeping top talent is harder than ever. This session investigates the changing roles and demands on team members and rethinks ways to strengthen your employee loyalty and offer new opportunities in the FI space by: * Understanding the role of employee coaching in the context of digital engagement and competency * Investing in training and building pathways for advancement to keep your team moving ahead * Reexamining the roles and structures of teams to encourage and showcase employee initiative * Building teams that can work across silos and create a company culture of collaboration * Creating a culture of creativity and challenge that motivates employees to engage in work that matters Learn more * 3:00 pm - 3:30 pm 3:00 pm - 3:30 pm LIVE Q&A SESSION: EXPLORING NFTS, CRYPTOCURRENCY AND ITS IMPLICATIONS ON FIS Mike Quintanilla, Chief Innovation Officer, Digital Division, GenuBank Come with questions for experts on crypto, NFTs, block-chain to have an interactive discussion on these new forms of currency and their implications for financial institutions. A no-holds-barred open floor for wrestling with this new world of money! Learn more * 3:30 pm - 4:00 pm 3:30 pm - 4:00 pm LIVE ROUNDTABLE: PEOPLE STRATEGIES – EMPOWERING YOUR WORKFORCE BEHIND THE COMPUTER With the great resignation impacting teams, how can you build and empower your teams to work smarter, more collaboratively and feel seen and heard? This session is an open discussion on tips, strategies and questions for building a culture that keeps your top talent engaged! Learn more * 4:00 pm - 4:05 pm 4:00 pm - 4:05 pm DAY 1 CLOSING REMARKS AND GIVEAWAY THURSDAY, MAY 5: FASTER, SMARTER AND STILL HUMAN - RETHINKING DIGITAL CUSTOMER EXPERIENCE View All Session Details * 12:00 pm - 12:05 pm 12:00 pm - 12:05 pm WELCOME REMARKS * 12:05 pm - 12:20 pm 12:05 pm - 12:20 pm CHAIRPERSON'S OPENING REMARKS * 12:25 pm - 12:50 pm 12:25 pm - 12:50 pm FIRESIDE CHAT: THE PSYCHOLOGY OF TRUST – NAVIGATING CHANGING CUSTOMER EXPECTATIONS The pandemic has accelerated peoples’ tendency both to panic and to want solutions faster in ever more convenient ways. Loyalty is down and complaints are high. However, customer satisfaction as a whole does not rely on speed, but on creating the sense of trust that is integral to any financial relationship. How do you ensure you are building that trust according to the needs, fears and expectations of the client? This session explores: * Looking at the factors that are impacting customer trust today * Understanding the role of digital versus human channels and ensuring that people reach the right channel when they need it * Looking at the speed of interactions and differentiating customer expectations for different types of interaction * Designing testable and measurable processes that can give you metrics across iterations Learn more * 1:00 pm - 1:20 pm 1:00 pm - 1:20 pm CASE STUDY: INCREASING FLEXIBILITY AND ADAPTABILITY IN A SHIFTING MARKETPLACE If the last two years has taught us anything, it’s that in a rapidly changing landscape, your digital tools should be as flexible, if not more so, than your business model to enable faster pivots, and support ongoing growth. This case study looks at solutions to support maximum change and innovation by: * Evaluating the adaptability of your tools in different circumstances * Creating easy-to-use solutions that can be added, customized and streamlined to fit your changing needs * Understanding the dynamics between your business tools to create a cohesive plan across silos Learn more * 1:25 pm - 1:55 pm 1:25 pm - 1:55 pm PANEL DISCUSSION: FROM ACQUISITION TO LOYALTY – CREATING LONG-TERM ENGAGEMENT AND VALUE Today’s client expects more from their financial institution than ever before. To stand out from the wide spectrum of financial institutions and disruptors, companies must find the right balance of personalized content and services alongside empathy. This session explores opportunities for initiating, growing and maintaining relationships with clients through: • Understanding how to bring customer expectations and customer experience into alignment • Finding new opportunities for acquisition through creative use of analytics • Understanding how to deploy people strategically for more targeted customer interactions • Increasing customer satisfaction and personalization to build lifetime loyalty Learn more * 2:00 pm - 2:20 pm 2:00 pm - 2:20 pm CASE STUDY: AI ADVANCEMENTS IN CUSTOMER SUPPORT TROUBLESHOOTING Advances in AI technology allow institutions to better capture and understand the interactions between employees and customers, creating opportunities for better customer data, new customer service evaluation tools and quantifiable insights that drive efficiency and revenue. Where a small amount of customer interaction could be turned into usable data, cutting-edge tools allow conversations to become a web of data points that can help retailers better target services and answer customer queries. This case study shows how: * Using AI to capture and examine customer interactions facilitates both broad-view and individual interaction metrics * Compare employee interactions to drive internal decision-making and better understand team strengths and weaknesses * Create dashboard that can generate reports to drive creation of best practices for customer experience Learn more * 2:25 pm - 2:55 pm 2:25 pm - 2:55 pm FIRESIDE CHAT: EFFECTIVELY CONNECTING WITH YOUR CUSTOMERS TO DIFFERENTIATE FROM THE COMPETITION Customer behavior can be unpredictable and complex, as customers want to feel that their needs are understood. FI’s need to stand out from the crowd and show their customers that they can be trusted. In this fireside chat, we will look at different ways to make meaningful connections with your customers to show that you understand their needs and goals. • Understanding your customers’ needs to gain their retention • Creating emotional connection with customers regardless of the channel they use to interact with you • Understanding the different elements of emotional customer engagement and the different areas of your business where it can be employed • Gaining your customers’ loyalty by connecting with them on an emotional level Learn more * 3:00 pm - 3:30 pm 3:00 pm - 3:30 pm CASE STUDY: CUSTOMER JOURNEY MAPPING – CREATING MORE DYNAMIC MAPS Customer journey mapping is a common practice for designing relevant digital experiences, and is a great, simple way to distill the digital pathways into identifiable touchpoints that can inform business practices. However, the last few years have demonstrated that our maps are often susceptible to shake-ups and disruptions that can leave your business in disarray. In this case study, participants will learn how to take your customer journey map to the next level by: * Identifying the range of options and touchpoints available to customers to better predict pathways * Handling complexity and redundancy in your customers’ pathways * Reevaluating your gaps and opportunities to better prioritize improvements Learn more * 3:35 pm - 3:55 pm 3:35 pm - 3:55 pm PANEL DISCUSSION: CRITICAL COOPERATION – CREATING FINTECH PARTNERSHIPS THAT ADD MUTUAL VALUE * 4:00 pm - 4:05 pm 4:00 pm - 4:05 pm DAY 2 CLOSING REMARKS AND GIVEAWAYS Join Your Peers! 100% DIGITAL. 100% REAL CONNECTIONS. We custom-build interactive sessions so you'll learn more & actually enjoy meeting people in our virtual space. Plus, our sessions are specifically curated with your concerns in mind—you won't find these at any other virtual conference! VIRTUAL MEETING HUBS: BUILD TRUE CONNECTIONS WITH FELLOW ATTENDEES THROUGH LIVE CHAT OR VIDEO RESOURCE CENTER: FULL OF FREE, DOWNLOADABLE CONTENT FROM PARTICIPATING WORLD-CLASS BRANDS DISCUSSION FORUMS: TALK ABOUT SESSIONS IN REAL-TIME WITH YOUR PEERS & ENGAGE WITH THE SPEAKERS Reserve Your Free Spot BRINGING TOGETHER THE BEST IN DIGITAL FINANCE Join Your Peers! WHO ATTENDS OUR VIRTUAL SUMMITS? LET’S CONNECT & CREATE A CUSTOM EXPERIENCE Hi, I'm Tevin, the Sponsorship Director for the FDF/CXFS Virtual Summit. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting! Contact Tevin HOW OUR VIRTUAL SUMMITS WORK Participating in a virtual summit is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the summit to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great summit! *Note: This summit is exclusively for financial industry executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type. Free Sign Up Phone: +1 888.482.6012 Fax: 1 (646) 200.7535 Contact Us Today Cookie Preferences © 2022 Worldwide Business Research * WBR * Privacy UNSUPPORTED BROWSER DETECTED The browser you are using is not supported that will prevent you from accessing certain features of the website. We want you to have the best possible experience. 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