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D-BRAIN MODEL
OF DIGITAL BUSINESS TRANSFORMATION

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Digital Business Reinvention & Artificial Intelligence
Nimbleness Model & Scorecard


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RESEARCH


36 MONTHS OF RESEARCH WITH GLOBAL ORGANIZATIONS AT STARTECH ALLIANCE, INC AND
ASEBUSS – KSU MBA&EMBA EXECUTIVES. STUDY OF PREVIOUS MODELS OF DIGITAL MATURITY
INCLUDING IDC, FORRESTER, GARTNER, MCKINSEY AND MIT CISR.


AI

Integrating Artificial Intelligence at the core of the Maturity Model of Digital
Business Transformation & AI Readiness.


EFFORT

Hundreds of companies interviews


RESULTS

This is followed by a solution oriented evaluation and scoring system on each
business function that again is offering a practical, hands-on, let’s do it
approach to digital transformation.

Why a Digital
BRAIN Model?

The human brain is a complex network of neurons, where each neuron can connect
to thousands of other neurons and similarly, in a digitally transformed
organization, systems and processes are interconnected and there's an emphasis
on ensuring that different digital platforms, applications and tools are
integrated and can communicate seamlessly with each other.

Our brains exhibit plasticity, meaning it can change and adapt based on
experiences and learnings and organizations undergoing a D-BRAIN transformation
are becoming adaptable, ready to pivot based on changing conditions, customer
feedback
and tech advancements.

Also, our brain learns from new experiences and information and in the D-BRAIN
model an organization needs to be in a constant state of learning and evolution.

This could involve using analytics to gain insights, adopting machine learning
to predict trends or leveraging the full power or AI.

Just as the brain processes and responds to sensory input to create a cohesive
experience, organizations need to ensure that the digital experience (for both
customers and employees) is seamless, intuitive and positive in the digital
realm.



The future belongs to the AGILE* Organizations

Implementing recurrent business transformations using the D-BRAIN Model will
lead in the long run achieving a level where everything if well-orchestrated
will act like having a second collective brain for a company.



Using ChatGPT and other AI tools permanently in people’s jobs or for study is
only the first step of the transformation happening now and it is a good example
of the change. The next stept may be implementing on a department but the
fantastic, transformative power is one step ahead when a company integrate it at
general (global) level.



Companies that recognize the tremendous power and integrate this "second brain"
effectively will likely be at the forefront of their industries. They'll harness
the collective intelligence of both their human capital and advanced AI tools,
achieving enhanced efficiency, innovation and competitiveness.



We are only one step away from a model where companies collectively leverage
this “second brain” as a form of networked collaboration between humans and
technology, probably starting more on functional business initiatives and
migrating as a collective resource.



*AGI – Artificial General Intelligence – a type of artificial intelligence that
could learn to accomplish and intellectual task that a human being can perform.

*AGILE – a term used primary within the world of software development, though
its principles have been applied to various other industries as well, which
focus on prioritizing collaboration, customer feedback and adaptive responses to
change.

*AGILE – written with bold for AGI followed by normal LE is a combination
between AGI and AGILE used through this model as an organization using Agile
principles to reach an AGI digital transformation level.

D-BRAIN
Model Realities
1
Digital Transformation
Is primary about Business Transformation and
this repositioning is helping everyone understand that this transformation is
more profound that Digital can communicate.
2
Digital Business Transformation
Is a Recurrent transformation. it is not
something that you are doing one time and you are done. Finish. This is it. From
the moment the technology entered the business side, we are living into a
permanent state of business transformation.
3
Artificial Intelligence
Positioning Artificial Intelligence prime and
center to the transformation and as a game changer. It seems to me that
everything that we did so far with technology was only preparing this step and
you are approaching the moment when technology can act (almost) autonomously and
take decisions for us, decisions that are impacting not only business but our
lives.

A complete scoring systems

Helping is not telling, but offering you as an organization or as a consultant a
tool to objectively identify where you are right now and support you identify
how you can improve based on 10 dimensions. We have selected these dimensions
based on the impact on the digital transformation projects or digital business
consultancy.

Digital business Reinventation and AI Nimbleness Scorecard

Customer Centricity Operational efficiency
Data Driven Decisions and Actions
Public and Enterprise Artificial Intelligence
Partnerships, Ecosystems and Platforms
Integrated Cybersecurity Inovation focus
Digital Infused Vision, Mission and Strategy
Leadership Commitment
Company culture and execution Capability


Five Organizational Levels

Using this scoring systems gives a progressive view of a company's digital
maturity. Digital Transformation being a continuous journey, a company might
oscillate between these categories or exist in more than one at a time, digital
transformation spectrum being a broad continuum that showcases the varying
degrees of digital maturity and adaptability among businesses.


DIGITAL RESISTERS


ON ONE END AND PROBABLY ABOUT TO REACH THE END, YOU HAVE THE DIGITAL RESISTERS
WHO CLING TO THE PAST, OFTEN MISSING OPPORTUNITIES IN THE MODERN DIGITAL ERA.
THEIR RELUCTANCE OR INABILITY TO ADAPT PLACES THEM AT A SIGNIFICANT DISADVANTAGE
IN TODAY'S COMPETITIVE MARKET LANDSCAPE.


DIGITAL EXPLORERS AND DIGITAL PLAYERS

who have made noteworthy progress in their digital transformation journey.
They've realized the need for change, have taken initial steps and are working
towards better integration of digital tools and strategies.


DIGITAL TRANSFORMERS

exemplify what it means to not just adapt but to leverage the digital realm for
genuine competitive advantage. Their deep integration, customer-centric approach
and proactive strategies position them as leaders within their industries.


DIGITAL DISRUPTERS

aren’t just part of the digital transformation conversation – they lead it.

For businesses aiming to survive and thrive in the digital age, understanding
where they stand on this spectrum is crucial. It offers insights into their
current state, highlights areas for improvement and provides a roadmap for
future growth. And as the digital landscape continually evolves, it's imperative
for businesses to constantly re-evaluate their position and strategies, ensuring
they remain relevant, competitive and prepared for the future.

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