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Effective URL: https://get.bigmarker.com/resources/how-to-use-webinars-and-events-across-the-b2b-buyer-journey
Submission: On December 03 via manual from PH — Scanned from DE
Effective URL: https://get.bigmarker.com/resources/how-to-use-webinars-and-events-across-the-b2b-buyer-journey
Submission: On December 03 via manual from PH — Scanned from DE
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Product OverviewStudioDesignerRegistrationVirtual VenueEvent BadgingMobile Event AppsMedia HubsNetworkingMarketingIntegrations Solutions OverviewWebinarsVirtual EventsHybrid EventsIn-Person EventsDemand GenerationRevenue & MonetizationCommunity PlatformsWhite Label CustomersPricingResourcesDemoLoginRequest a Demo GUIDE HOW TO USE WEBINARS AND EVENTS ACROSS THE B2B BUYER JOURNEY We all know that webinars are a powerful lead generation tool at the top of the funnel. But they can also be used strategically across each stage of the marketing funnel, they can also be leveraged to gather data and accelerate prospects through the buyer's journey. Download Your Copy ↓ WHAT'S INSIDE? As a marketer, you know business-to-business (B2B) buyers don't wake up and decide to buy on a whim — there's a process. Whether you visualize this process as the traditional, linear buyer's journey or as a marketing funnel, each model illustrates the path a buyer might take on the road to a purchasing decision. Both diagrams group buyers into distinct stages, such as awareness, consideration, and decision, or labels, such as the top of funnel, middle of funnel, and bottom of funnel. Each stage requires different tactics and content to best meet the buyer's needs at any given time, with the goal of pushing them through to the next stage until they reach conversion. Though we'd like to think of the process as straightforward, neatly fitting buyers into their respective boxes, the reality is that the buyer's journey is a complex, non-linear process that doesn't always follow the same path. The marketer's job is to create a plan that will lead buyers down the most direct and efficient route — no easy feat. This job is made easier, however, as marketers use each interaction with the brand to collect important details about the buyer until a clear and complete profile emerges. A powerful tool in the marketer's toolbox to accomplish this objective is the webinar. Webinars help give your brand a voice and face, offering personalized interactions that allow the audience to engage. By utilizing best practices specific to each stage, webinars and other virtual events are impactful tools that can be leveraged to gather buyer data and accelerate prospects through the buyer's journey. In this guide, we'll walk through webinar best practices specific to each stage: top of the funnel, middle of the funnel, and bottom of the funnel. Download Your Copy First Name*Last Name*Company*Work Email*Phone Number By clicking Submit, you agree to BigMarker's MSA and Privacy Policy, and you consent to receiving emails about BigMarker products and offers. You may unsubscribe anytime. Thank you! Just click the button below to get your copy of the content... Take Me to the Content Something went wrong while submitting the form. Please try again or email support@bigmarker.com. The world's most customizable platform for webinars, virtual and hybrid events. Sales: sales@bigmarker.com Support: support@bigmarker.com Careers: careers@bigmarker.com PRODUCT Product OverviewStudioDesignerRegistrationVirtual VenueEvent BadgingMobile Event AppsMedia HubsNetworkingMarketingIntegrations SOLUTIONS Solutions OverviewWebinarsVirtual EventsHybrid EventsIn-Person EventsDemand GenerationRevenue & MonetizationCommunity PlatformsWhite Label RESOURCES PricingAbout UsRequest a DemoResourcesHelp CenterAffiliatesAPI Docs © 2010 - 2022 BigMarker. All rights reserved. Terms of Service · MSA · Privacy word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1