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THE ERA OF UNCERTAINTY


12 ANALYSTS TACKLE CLIENT QUESTIONS ON CRASHING TECH, BROKEN SUPPLY CHAINS, WAR,
AND INFLATION

Report by Insider Intelligence Analysts  |  May 17, 2022
ReportCharts

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Table of Contents
Download
Report
Table of Contents
Executive Summary
Big Tech’s Big Bust
The Supply Chain Collapses—Again
The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging
Read Next
Sources
Media Gallery
About This Report
How should businesses view these global trends and events? How are behaviors and
spending changing? In this report, Insider Intelligence analysts weigh in on the
questions they’re being asked by both clients and the media about the shifting
landscape in key areas like digital advertising, retail and ecommerce, and
financial services.
Topics
Financial Services
Digital Advertising
Total Media Ad Spending
Worldwide
Table of Contents
Executive Summary
Big Tech’s Big Bust
The Supply Chain Collapses—Again
The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging
Read Next
Sources
Media Gallery



EXECUTIVE SUMMARY

The past few months of Big Tech turmoil, supply chain slowdowns, inflation, and
war have upended the previously rosy picture for businesses. Amazon, Meta,
Alphabet, Netflix, and others stumbled in their Q1 results. Digital companies
are worried about the impact on their business. In this report, Insider
Intelligence analysts address the questions they’re being asked by both clients
and the media about the rapidly changing landscape for digital advertising,
retail and ecommerce, and financial services.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

 1. How should businesses view these global trends and events? 
 2. How are behaviors and spending changing?
 3. Which events and issues should be managed through the short term and which
    represent a long-term change? 




WHAT’S IN THIS REPORT? We examine the current challenges digital businesses face
during this period of uncertainty and discuss which changes they can expect to
be here for the short and long term.




HERE’S WHAT’S IN THE FULL REPORT


1FILE

Exportable files for easy reading, analysis and sharing.

 * 


12CHARTS

Reliable data in simple displays for presentations and quick decision making.

 * 




TABLE OF CONTENTS

 1. Executive Summary
 2. Big Tech’s Big Bust
 3. The Supply Chain Collapses—Again

 1. The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging
 2. Read Next
 3. Sources

 1. Media Gallery




CHARTS IN THIS REPORT

Average Time Spent per Day by US Adult Users on Select Social Media Platforms,
2022 (minutes)US Ad Revenues of Select Social Media Platforms, 2022 (billions)
Amazon US Ecommerce Sales, by Product Category, 2022 (millions, % change, and %
total Amazon retail ecommerce sales)US Digital Retail Media Net Ad Revenue
Share, by Company, 2019-2024 (% of digital retail media ad spending)
Netflix Viewers Worldwide, 2020-2025 (millions, % change, and % of subscription
OTT video service users)Number of Paid Streaming Services Among US Paid Video
Subscribers, 2019 & 2022 (% of respondents)
US Connected TV (CTV) Ad Spending, 2019-2026 (billions, % change, and % of total
media ad spending)US OTT Video Service Viewers, by Platform, 2026 (millions)
US Buy Now, Pay Later (BNPL)*, Cryptocurrency**, and Neobank*** Users, 2019-2023
(% of population)Top Reasons US Adults Initially Decided to Switch from a
National Brand to a Private Label Brand, Jan 2022 (% of respondents)
Total Media Ad Spending in Russia, by Scenario, 2022-2024 (billions and %
change)Total Media Ad Spending in Central & Eastern Europe, by Scenario,
2022-2024 (billions and % change)


ACCESS ALL CHARTS AND DATA

Gain access to reliable data presented in clear and intelligible displays for
quick understanding and decision making on the most important topics related to
your industry, included at no extra cost.
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Download
Average Time Spent per Day by US Adult Users on Select Social Media Platforms,
2022 (minutes)

Download
US Ad Revenues of Select Social Media Platforms, 2022 (billions)

Download
Amazon US Ecommerce Sales, by Product Category, 2022 (millions, % change, and %
total Amazon retail ecommerce sales)

Download
US Digital Retail Media Net Ad Revenue Share, by Company, 2019-2024 (% of
digital retail media ad spending)

Download
Netflix Viewers Worldwide, 2020-2025 (millions, % change, and % of subscription
OTT video service users)

Download
Number of Paid Streaming Services Among US Paid Video Subscribers, 2019 & 2022
(% of respondents)

Download
US Connected TV (CTV) Ad Spending, 2019-2026 (billions, % change, and % of total
media ad spending)

Download
US OTT Video Service Viewers, by Platform, 2026 (millions)

Download
Download
US Buy Now, Pay Later (BNPL)*, Cryptocurrency**, and Neobank*** Users, 2019-2023
(% of population)

Download
Top Reasons US Adults Initially Decided to Switch from a National Brand to a
Private Label Brand, Jan 2022 (% of respondents)

Download
Total Media Ad Spending in Russia, by Scenario, 2022-2024 (billions and %
change)

Download
Total Media Ad Spending in Central & Eastern Europe, by Scenario, 2022-2024
(billions and % change)

Download



 

Download

 

Download
Average Time Spent per Day by US Adult Users on Select Social Media Platforms,
2022 (minutes)

Download
US Ad Revenues of Select Social Media Platforms, 2022 (billions)

Download
Amazon US Ecommerce Sales, by Product Category, 2022 (millions, % change, and %
total Amazon retail ecommerce sales)

Download
US Digital Retail Media Net Ad Revenue Share, by Company, 2019-2024 (% of
digital retail media ad spending)

Download
Netflix Viewers Worldwide, 2020-2025 (millions, % change, and % of subscription
OTT video service users)

Download
Number of Paid Streaming Services Among US Paid Video Subscribers, 2019 & 2022
(% of respondents)

Download
US Connected TV (CTV) Ad Spending, 2019-2026 (billions, % change, and % of total
media ad spending)

Download
US OTT Video Service Viewers, by Platform, 2026 (millions)

Download

 

Download
US Buy Now, Pay Later (BNPL)*, Cryptocurrency**, and Neobank*** Users, 2019-2023
(% of population)

Download
Top Reasons US Adults Initially Decided to Switch from a National Brand to a
Private Label Brand, Jan 2022 (% of respondents)

Download
Total Media Ad Spending in Russia, by Scenario, 2022-2024 (billions and %
change)

Download
Total Media Ad Spending in Central & Eastern Europe, by Scenario, 2022-2024
(billions and % change)

Download



share via email






AUTHORS


INSIDER INTELLIGENCE ANALYSTS




CONTRIBUTORS

Debra Aho WilliamsonPrincipal AnalystRoss BenesSenior AnalystEthan
Cramer-FloodSenior Forecasting WriterSuzy DavidkhanianPrincipal Analyst, Retail
& EcommerceEleni DigalakiPrincipal AnalystAnn Marie KerwinVP, ContentAndrew
LipsmanPrincipal Analyst, Retail & EcommerceTiffani MontezPrincipal Analyst,
BankingDavid MorrisPrincipal AnalystDaniel Van DykeVP, ContentPaul
VernaPrincipal AnalystZia Daniell WigderChief Content Officer



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