www.m-brain.com
Open in
urlscan Pro
2a0b:f240:0:1::5
Public Scan
Submitted URL: http://url193.intelligence-strategy.com/ls/click?upn=B2GS73HIoX3DD5bedND1Xp3abpyKj5L7Q2ZNghaA7BEAUYFR5XSQkzuGpndky-2Bzt4VPDSO-2B4KNRHmdA...
Effective URL: https://www.m-brain.com/blog-posts/making-competitive-intelligence-actionable-with-competitor-profiles-and-battlecards/?...
Submission: On December 13 via manual from IN — Scanned from DE
Effective URL: https://www.m-brain.com/blog-posts/making-competitive-intelligence-actionable-with-competitor-profiles-and-battlecards/?...
Submission: On December 13 via manual from IN — Scanned from DE
Form analysis
4 forms found in the DOMPOST http://extranet.m-brain.fi/index.asp
<form action="http://extranet.m-brain.fi/index.asp" method="post" target="_blank" data-lpchecked="1">
<div class="mb-form-label mb-field-login floatleft">
<label for="u">Username</label>
</div>
<div class="mb-form-field mb-field-login floatleft">
<input type="text" name="u" id="u">
</div>
<div class="clear"></div>
<div class="mb-form-label mb-field-login floatleft">
<label for="p">Password</label>
</div>
<div class="mb-form-field mb-field-login floatleft">
<input type="text" name="p" id="p">
</div>
<div class="clear"></div>
<div class="mbl-submit-wrap">
<input type="submit" name="login" value="">
</div>
<!--<div class="mb-ps-reminder"><a href="#">Forgot your password?</a></div>-->
<input type="hidden" name="JYxWOslaEBRDzC" value="DQ85vm*lr2"><input type="hidden" name="f_IzvOcsH" value="Z@9QU1BSk"><input type="hidden" name="brzDunV" value="tkT8HfxhLdQb]">
</form>
POST
<form id="mb-contact-form" method="post" target="_blank" data-lpchecked="1">
<input type="hidden" id="mb-service-type" name="service_type" value="">
<div class="mb-form-block floatleft">
<div> Name </div>
<div class="mb-form-field mbh-0 mb-field">
<input class="mbf-0" type="text" name="nname">
</div>
<div> Company </div>
<div class="mb-form-field mbh-1 mb-field">
<input class="mbf-1" type="text" name="company">
</div>
</div>
<div class="mb-form-block right floatleft">
<div> E-Mail </div>
<div class="mb-form-field mbh-2 mb-field">
<input id="mb-form-email" class="mbf-2" type="text" name="email">
</div>
<div> Phone </div>
<div class="mb-form-field mbh-3 mb-field">
<input class="mbf-3" type="text" name="phone">
</div>
</div>
<div class="mb-form-block wide floatleft"> Message <textarea class="mbf-4 mbh-4 mb-field" id="mb-message" rows="8" name="message" maxlength="500"></textarea>
<div class="clear"></div>
<div class="mb-form-buttons floatright">
<div class="mb-submit floatleft">
<div class="mb-button mb-circle-text cancel floatleft">
<div>
<p class="floatleft">Cancel</p>
<i class="floatright fa fa-close"></i>
<div class="clear"></div>
</div>
</div>
</div>
<div class="mb-submit floatleft">
<div class="mb-button mb-circle-text red floatleft">
<div>
<input type="submit" id="mb-send-contact" name="login" value="Submit">
<i class="floatright fa fa-long-arrow-right"></i>
<div class="clear"></div>
</div>
</div>
</div>
</div>
</div>
<div class="clear"></div>
<input type="hidden" name="JYxWOslaEBRDzC" value="DQ85vm*lr2"><input type="hidden" name="f_IzvOcsH" value="Z@9QU1BSk"><input type="hidden" name="brzDunV" value="tkT8HfxhLdQb]">
</form>
GET https://www.m-brain.com/
<form role="search" method="get" class="search-form" action="https://www.m-brain.com/">
<div class="col-md-1 mb-s-icon">
<label for="mb-search-input"><i class="fa fa-search"></i></label>
</div>
<div class="col-md-11 mb-s-field">
<input type="text" name="s" id="mb-search-input" placeholder="Search from M-Brain.com" value="" class="en">
<input type="submit" class="search-submit" value="">
</div>
</form>
https://www.m-brain.com/
<form action="https://www.m-brain.com/" class="rmp-search-form" role="search">
<input type="search" name="s" title="Search" placeholder="Search" class="rmp-search-box">
<input type="hidden" name="JYxWOslaEBRDzC" value="DQ85vm*lr2"><input type="hidden" name="f_IzvOcsH" value="Z@9QU1BSk"><input type="hidden" name="brzDunV" value="tkT8HfxhLdQb]">
</form>
Text Content
powered by: Cookie Information YOU CONTROL YOUR DATA We and our business partners use technologies, including cookies, to collect information about you for various purposes, including: 1. Functional 2. Statistical 3. Marketing By clicking ‘Accept’, you give your consent for all these purposes. You can also choose to specify the purposes you consent to by ticking the checkbox next to the purpose and clicking ‘Save settings’. You may withdraw your consent at any time by clicking the small icon at the bottom left corner of the website. You can read more about how we use cookies and other technologies and how we collect and process personal data by clicking the link. Read more about cookies Decline all Save settings Accept all Show details Hide details STRICTLY NECESSARY Strictly necessary cookies help make a website navigable by activating basic functions such as page navigation and access to secure website areas. Without these cookies, the website would not be able to work properly. Service: PHP Purpose: Required for the website to perform properly. Privacy policy: PHP - Privacy policy Expiry: Session Name: PHPSESSID Vendor: www.m-brain.com Service: BIG-IP, F5 Purpose: Supports the website's technical functions. Privacy policy: BIG-IP, F5 - Privacy policy Expiry: Session Name: BIGipServerxxx Vendor: m-brain.elbit.fi Service: Purpose: Pending Expiry: 2 hours Name: XSRF-TOKEN Vendor: app.hyperise.io Service: Cookie Information Purpose: Supports the website's technical functions. Privacy policy: Cookie Information - Privacy policy Expiry: a year Name: CookieInformationConsent Vendor: www.m-brain.com FUNCTIONAL Functional cookies make it possible to save information that changes the way the website appears or acts. For instance your preferred language or region. Service: Cloudflare Purpose: Supports the website's technical functions. Privacy policy: Cloudflare - Privacy policy Expiry: 30 minutes Name: __cf_bm Vendor: .zoominfo.com STATISTICAL Statistical cookies help the website owner understand how visitors interact with the website by collecting and reporting information. Service: Snowplow Purpose: Collects information about the users and their activity on the website. The information is used to track and analyze user behavior and to meet individual user needs. Privacy policy: Snowplow - Privacy policy Expiry: 2 years Name: spid.xxx Vendor: www.m-brain.com Service: Snowplow Purpose: Collects information about the users and their activity on the website. The information is used to track and analyze user behavior and to meet individual user needs. Privacy policy: Snowplow - Privacy policy Expiry: 30 minutes Name: spses.xxx Vendor: www.m-brain.com Service: Google Analytics Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes. Privacy policy: Google Analytics - Privacy policy Expiry: a few seconds Name: _gat_gtag_UA_xxx_xxx Vendor: .m-brain.com Service: Google Analytics Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes. Privacy policy: Google Analytics - Privacy policy Expiry: a minute Name: _gat_UA-xxx-xxx Vendor: .m-brain.com Service: LinkedIn Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes. Privacy policy: LinkedIn - Privacy policy Expiry: a day Name: ln_or Vendor: .www.m-brain.com Service: Google Tag Manager Purpose: Collects information about the users and their activity on the website through embedded elements with the purpose of analytics and reporting. Privacy policy: Google Tag Manager - Privacy policy Expiry: a few seconds Name: _dc_gtm_UA-xxx-xxx Vendor: .m-brain.com Service: Google Analytics Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes. Privacy policy: Google Analytics - Privacy policy Expiry: 2 years Name: _ga Vendor: .m-brain.com Service: Google Analytics Purpose: Collects information about the users and their activity on the website for analytics and reporting purposes. Privacy policy: Google Analytics - Privacy policy Expiry: a day Name: _gid Vendor: .m-brain.com MARKETING Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and interesting to the individual user and thus more valuable for publishers and third-party advertisers. Service: Youtube, Google Purpose: Collects information about the users and their activity on the website through embedded video players with the purpose of delivering targeted advertising. Privacy policy: Youtube, Google - Privacy policy Expiry: 6 months Name: VISITOR_INFO1_LIVE Vendor: .youtube.com Service: LinkedIn Purpose: Collects information about the users and their activity on the website. The Information is used to track and analyze user behavior, to meet the individual user needs and to deliver targeted advertising. Privacy policy: LinkedIn - Privacy policy Expiry: a month Name: AnalyticsSyncHistory Vendor: .linkedin.com Service: Youtube, Google Purpose: Collects information about the users and their activity on the website through embedded video players with the purpose of delivering targeted advertising. Privacy policy: Youtube, Google - Privacy policy Expiry: 2 years Name: CONSENT Vendor: .youtube.com Service: Aggregate Knowledge, Neustar Purpose: Supports the integration of a third-party platform on the website. Privacy policy: Aggregate Knowledge, Neustar - Privacy policy Expiry: a year Name: ab Vendor: .agkn.com Service: Google Purpose: Supports the integration of a third-party platform on the website to deliver targeted advertising. Privacy policy: Google - Privacy policy Expiry: 3 months Name: _gcl_au Vendor: .m-brain.com Service: LinkedIn Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms. Privacy policy: LinkedIn - Privacy policy Expiry: Session Name: lang Vendor: .ads.linkedin.com Service: LinkedIn Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms. Privacy policy: LinkedIn - Privacy policy Expiry: a year Name: bcookie Vendor: .linkedin.com Service: Google Marketing Platform Purpose: Used for online marketing by collecting information about the users and their activity on the website. The information is used to target advertising to the user across different channels and devices. Privacy policy: Google Marketing Platform - Privacy policy Expiry: 15 minutes Name: test_cookie Vendor: .doubleclick.net Service: Facebook Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms. Privacy policy: Facebook - Privacy policy Expiry: Session Name: Vendor: www.facebook.com Service: Adobe Experience Cloud Purpose: Supports the integration of a third-party platform on the website to deliver targeted advertising. Privacy policy: Adobe Experience Cloud - Privacy policy Expiry: 6 months Name: dpm Vendor: .dpm.demdex.net Service: LinkedIn Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms. Privacy policy: LinkedIn - Privacy policy Expiry: a day Name: lidc Vendor: .linkedin.com Service: LinkedIn Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms. Privacy policy: LinkedIn - Privacy policy Expiry: Session Name: lang Vendor: .linkedin.com Service: LinkedIn Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms. Privacy policy: LinkedIn - Privacy policy Expiry: 6 months Name: li_gc Vendor: .linkedin.com Service: Google Marketing Platform Purpose: Used for online marketing by collecting information about the users and their activity on the website. The information is used to target advertising to the user across different channels and devices. Privacy policy: Google Marketing Platform - Privacy policy Expiry: a year Name: IDE Vendor: .doubleclick.net Service: Adobe Experience Cloud Purpose: Supports the integration of a third-party platform on the website to deliver targeted advertising. Privacy policy: Adobe Experience Cloud - Privacy policy Expiry: 6 months Name: demdex Vendor: .demdex.net Service: Facebook Purpose: Identifies browsers for the purposes of providing advertising and site analytics services. Privacy policy: Facebook - Privacy policy Expiry: 3 months Name: _fbp Vendor: .m-brain.com Service: LinkedIn Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms. Privacy policy: LinkedIn - Privacy policy Expiry: a month Name: UserMatchHistory Vendor: .linkedin.com Service: LinkedIn Purpose: Supports online marketing by collecting information about the users to promote products through partners and other platforms. Privacy policy: LinkedIn - Privacy policy Expiry: a year Name: bscookie Vendor: .www.linkedin.com Service: Youtube, Google Purpose: Collects information about the users and their activity on the website through embedded video players with the purpose of delivering targeted advertising. Privacy policy: Youtube, Google - Privacy policy Expiry: Session Name: YSC Vendor: .youtube.com Service: Aggregate Knowledge, Neustar Purpose: Supports the integration of a third-party platform on the website. Privacy policy: Aggregate Knowledge, Neustar - Privacy policy Expiry: a year Name: u Vendor: .agkn.com UNCLASSIFIED We are in the process of classifying unclassified cookies together with the providers of the individual cookies. Service: Purpose: Expiry: a day Name: zCcMXpajl Vendor: www.m-brain.com Service: Purpose: Expiry: a year Name: visitorId Vendor: .ws.zoominfo.com Service: Purpose: Expiry: a day Name: czldueo Vendor: m-brain.com Service: Purpose: Expiry: a day Name: aVNTxo Vendor: m-brain.com Service: Purpose: Expiry: a day Name: czldueo Vendor: www.m-brain.com Service: Purpose: Expiry: a day Name: aVNTxo Vendor: www.m-brain.com Service: Purpose: Expiry: a few seconds Name: _gat_IPTracker Vendor: .m-brain.com Service: Purpose: Expiry: a day Name: WpsuoHLm Vendor: m-brain.com Service: Purpose: Expiry: Session Name: no-cache Vendor: www.m-brain.com Service: Purpose: Expiry: 2 hours Name: hyperise_session Vendor: app.hyperise.io Service: Purpose: Expiry: Session Name: _cfuvid Vendor: .zoominfo.com Service: Purpose: Expiry: a day Name: zCcMXpajl Vendor: m-brain.com Service: Purpose: Expiry: a day Name: WpsuoHLm Vendor: www.m-brain.com Service: Purpose: Expiry: a year Name: whr_nov Vendor: www.m-brain.com Service: Purpose: Pending Expiry: a year Name: pll_language Vendor: www.m-brain.com Strictly necessary Functional Statistical Marketing powered by: Cookie Information COOKIE POLICY Your consent applies to the following domains: m-brain.com The cookie policy was last updated on 11.12.2022 Settings Accept all WHAT IS A COOKIE? A cookie is a small data file stored in your computer, tablet or smartphone. A cookie is not a program that can contain harmful malware or virus. HOW OUR WEBSITE USES COOKIES Some cookies perform essential functions for our website. Cookies also help us get an overview of your visit to our website so we can continuously optimize and tailor the experience to your needs and interests. For example, cookies remember things like the items added to the shopping cart; whether you have visited our website before; if you are logged in; and the specific language and currency you prefer to see on the website. We also use cookies to target our ads specifically to you on other websites. In general, we use cookies as part of our service to present you with content that is as relevant to you as possible. You can see the specific services that store cookies and why they do it, under the different categories: 1. Functional 2. Statistical 3. Marketing HOW LONG ARE COOKIES STORED? The length of time a cookie is stored on your devices and browsers varies. The lifetime is calculated according to your last visit to the website. When a cookie expires, it is automatically deleted. All our cookies’ lifetimes are specified in our cookie policy. HOW TO BLOCK OR DELETE COOKIES You may at any time block all or just third-party cookies completely by changing the browser settings on your computer, tablet or smartphone. The location of these settings will depend on the browser you use. However, you should be aware that if you block all or just third-party cookies, there may be functions and services that you will be unable to use on the website (because these depend on cookies). You can opt-out of cookies from Google Analytics here. HOW CAN YOU DELETE COOKIES? It is easy to delete cookies that you have previously accepted. It depends on which browser (Chrome, Firefox, Safari, etc.) and device (smartphone, tablet, PC, Mac) you are using. You can typically find this information under settings – Security and Privacy – but this may vary from one browser to another. Specify which device/browser you are using (click the appropriate link): * Internet Explorer * Microsoft Edge * Mozilla Firefox * Google Chrome * Opera * Safari * Flash cookies * Apple * Android * Chrome, Android CHANGING YOUR CONSENT You can change your consent by either deleting cookies from your browser or by changing your original choice by clicking the link below: You can change your consent by clicking here Remember: If you use more than one browser, you must delete cookies in all of them. DO YOU HAVE ANY QUESTIONS? If you have any comments or questions relating to our information and/or processing of personal data, please feel welcome to contact us. The cookie policy itself is updated once a month by Cookie Information. If you have any questions about our cookie policy, you are welcome to contact Cookie Information on their website. Functional Statistical Marketing * English * Suomi * Deutsch * Français * Svenska * Solutions * Intelligence Plaza * Market and Competitive Intelligence Monitoring & Analysis * Industry Insights * Market Tracking & Analysis * Research & Advisory * Intelligence Development * Why M-Brain * Customer Stories * White papers & e-books * Handbook of Market Intelligence * Blog posts * Events * About us * Press releases * Careers * Group Management * Technology * Office Locations * Contact Us * Log In * Insights Portal * M-Adaptive « M-Brain appoints Kimmo Havu as new CEO When Will Electric Vehicles Be Widespread, and What Would Be the Impact on Other Industries? » MAKING COMPETITIVE INTELLIGENCE ACTIONABLE WITH COMPETITOR PROFILES AND BATTLECARDS Share this... Facebook Pinterest Twitter Linkedin If Competitive Intelligence is about properly understanding the external environment in order to make better decisions that will help companies compete and grow, then intelligence should be as actionable as possible. There's no better way to achieve this than to work with competitor profiles and battlecards. M-Brain has interviewed several customers to understand how they currently work with competitor profiles, assessing what works and what could be done better. The easy conclusion is that all interviewed companies consider this a priority, regardless of how they use them. UNDERSTAND, COMPETE AND GROW M-Brain has identified three common threads regarding how most companies view competitor profiles: 1. As a way that all stakeholders in the organization are informed of the competitive environment – UNDERSTAND 2. That the most critical user groups for competitor profiles are sales, marketing, and strategy teams – COMPETE 3. The emerging importance of benchmarking capabilities to turn profiles into battlecards and win business – GROW One company, in the technology space, makes sure that their customer facing teams are exposed to a central landing place with insights on their top competitors so that they can think critically regarding the alternatives out there that threaten to replace their current solutions. Another company, in the automotive space, makes sure that they have battlecards that are focused beyond static intelligence on competitor capabilities, but that are also capturing daily developments and news via dashboards, feeds and embeddables. A third company, in the healthcare space, makes sure that they are customizing their competitor profiles and battlecards to stakeholders in different regions and also making full use of field intelligence so that they can share their own knowledge within the organization real time. In order to make the best of the benchmarking functionalities, companies should also create/include profiles of their own organization. It is important to create these profiles in a uniform fashion so that when the benchmarking function is enabled it compares apples to apples. Battlecards work best when comparing apples to apples, increasing objectivity, and decreasing subjectivity. INTELLIGENCE PLAZA HELPS CREATE USEFUL FEEDBACK LOOPS FOR MARKET AND COMPETITIVE INTELLIGENCE The perfect scenario from a sales perspective is for users to leverage the battlecards from their mobile devices prior to stepping into a customer meeting (hey, why not even during the meeting?) so that they can capitalize on their strengths and understand how they differentiate from competition at the negotiation table. Still within this perfect scenario, users will share their learnings back to their organization by utilizing a Field Intelligence functionality. This function would feed directly into the competitor profile module, circling back to the product development, marketing, and strategy teams, who can leverage this intelligence to improve their products and messaging. Does this scenario also seem perfect to you? Well, it is perfectly tangible with M-Brain’s Intelligence Plaza 10*. In fact, a particular customer in the financial services sector closed a deal on the spot by providing factual comparative information on their organization vs. competition directly off the device, thanks to the benchmarking function that is available in Intelligence Plaza’s competitor profile module. It is worth noting that although battle cards are hot for most sales functions, we often see that strategy functions are content with in-depth profiles containing insight on topics related to strategy, performance, trends, etc. Understand M-Brain’s Competitor Profile Module within the Intelligence Plaza 10: * Prepare your sales and strategy teams with powerful profiles of your competitors * All dashboard features available, like embedding external content and showing latest Plaza items * Key figures section enables visualization of financial figures, market trends or any numerical data * Benchmarking feature will enable end users to easily benchmark the companies or products * Leverage the profile module to also create customer, product, market or country profiles * Leverage M-Brain’s AI generated abstracts to feed into the profile module daily from sources translated and summarized from + 100 languages worldwide Image: UX Indonesia KEEP YOUR BATTLECARDS UPDATED WITH AUTOMATION FOR EFFORTLESS BENCHMARKING Some other helpful tips from the M-Brain team: * Keep the competitive set of battlecards up to date. Make sure that new competitor profiles are added to the Intelligence Plaza*on a regular basis. * Field Intelligence (along with continuous market monitoring) are excellent sources of intel to trigger insights on emerging competitors * Consider adding battlecards that focus on new competitors to keep the competitive profiles relevant and up to date * Create all profiles with uniformity so that the battlecards are relevant and impactful * Use automation to help keep these profiles updated. Use embeddables such as competitive event calendars, PowerBI / Tableau, stock tickers, automated news feeds with AI generated abstracts with global coverage and capabilities to interpret multiple languages * Use the profile module beyond competitor profiles. Create Product profiles, supplier profiles, and customer profiles. Benchmark them all *Intelligence Plaza 10 is M-Brain’s world class intelligence platform. Intelligence Plaza has been helping customers for more than 20 years and its latest version, Plaza 10 was relaunched in 2021 with unparalleled features, benefits, and scheduled updates/upgrades. READ MORE ABOUT PLAZA AND ORDER A DEMO FOR YOUR ORGANIZATION! 13.10.2022 – Blog posts Intelligence Best Practices Knowledge Management Array ( [ID] => 18987 [id] => 18987 [title] => Thomas_Rideg_MV_M-Brain [filename] => Thomas_Rideg_MV_M-Brain.png [filesize] => 7766 [url] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [link] => https://www.m-brain.com/group-management/attachment/thomas_rideg_mv_m-brain-2/ [alt] => Thomas_Rideg_MV_M-Brain [author] => 15 [description] => [caption] => [name] => thomas_rideg_mv_m-brain-2 [status] => inherit [uploaded_to] => 215 [date] => 2019-07-09 14:05:39 [modified] => 2020-03-19 13:10:46 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.m-brain.com/wp-includes/images/media/default.png [width] => 160 [height] => 160 [sizes] => Array ( [thumbnail] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [medium-width] => 160 [medium-height] => 160 [medium_large] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [medium_large-width] => 160 [medium_large-height] => 160 [large] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [large-width] => 160 [large-height] => 160 [1536x1536] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [1536x1536-width] => 160 [1536x1536-height] => 160 [2048x2048] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [2048x2048-width] => 160 [2048x2048-height] => 160 [general-2020-hd-slider] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [general-2020-hd-slider-width] => 160 [general-2020-hd-slider-height] => 160 [wcicon] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain-48x48.png [wcicon-width] => 48 [wcicon-height] => 48 [wcsquare] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [wcsquare-width] => 160 [wcsquare-height] => 160 [wcsmall] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [wcsmall-width] => 160 [wcsmall-height] => 160 [wcstandard] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [wcstandard-width] => 160 [wcstandard-height] => 160 [wcbig] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [wcbig-width] => 160 [wcbig-height] => 160 [wcfixedheightsmall] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [wcfixedheightsmall-width] => 160 [wcfixedheightsmall-height] => 160 [wcfixedheightmedium] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [wcfixedheightmedium-width] => 160 [wcfixedheightmedium-height] => 160 [wcfixedheight] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [wcfixedheight-width] => 160 [wcfixedheight-height] => 160 [wccarouselsmall] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain-160x150.png [wccarouselsmall-width] => 160 [wccarouselsmall-height] => 150 [wccarousel] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [wccarousel-width] => 160 [wccarousel-height] => 160 [wcslider] => https://www.m-brain.com/wp-content/uploads/2019/07/Thomas_Rideg_MV_M-Brain.png [wcslider-width] => 160 [wcslider-height] => 160 ) ) Thomas Rideg Tom Rideg has worked with market and competitive intelligence for 20 years and is today President at M-Brain Americas based in Toronto. Tom was born and raised in Brazil and is a bit of an intercultural mutt who has lived and worked in six countries across Latin America, Asia, Europe and North America. In his free time, Tom enjoys being with his family, playing music, trail running with his pointing dogs, and being inserted into nature as much as he can. https://www.linkedin.com/in/thomas-rideg-860159/ Thomas.Rideg@m-brain.com Share this... Facebook Pinterest Twitter Linkedin SUBSCRIBE M-BRAIN NEWSLETTER! If you liked this blog post, you might be interested in subscribing to our Global Newsletter By subscribing you will be the first one to hear about the growing number of ways to benefit from market intelligence. Follow us also on Twitter, Facebook and LinkedIn! Contact Your Local Office » M-Brain is a leading global provider of competitive and market intelligence solutions. Our hybrid model combines proprietary technology and human intelligence to optimally collect, filter, analyze, and package information in an easy-to-understand format that supports decision-making and strategic planning. With offices in eleven countries, our experts around the world can help you find, understand and exploit information relevant to your business. About Us | Privacy | Contact Us * Solutions * Industry Insights * Intelligence Plaza * Research & Advisory * Intelligence Development © Copyright M-Brain LOGIN TO CLIENTZONE Username Password SO, YOU ARE INTERESTED IN OUR MONITORING SERVICES? SO, YOU ARE INTERESTED IN OUR INTELLIGENCE SERVICES? SO, YOU ARE INTERESTED IN OUR ADVISORY SERVICES? Please, leave your contact information and we will get back to you shortly! Name Company E-Mail Phone Message Cancel Your message has been sent! M-Brain.com * Solutions ▼ * Intelligence Plaza * Market and Competitive Intelligence Monitoring & Analysis ▼ * Industry Insights * Market Tracking & Analysis * Research & Advisory ▼ * Intelligence Development * Why M-Brain ▼ * Customer Stories * White papers & e-books * Handbook of Market Intelligence * Blog posts * Events * About us ▼ * Press releases * Careers * Group Management * Technology * Office Locations * Contact Us * Log In ▼ * Insights Portal * M-Adaptive