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 * About
 * Services
   * Copywriting
   * PR
   * Strategy
 * Process
 * My Work
 * Blog
 * Get in Touch


PUTTING YOUR WHY INTO WORDS

Copywriting, PR and comms strategy for brands with purpose

What is it about your organisation that makes it special?

Is it coming across clearly in your website, emails, press coverage, sales
material and online content?

The people you want to reach are making decisions based not only on what you do,
but how and why you do it. The language you use, and the way you use it, can be
the difference between clicking the link and closing the page.

In a world with so many options, I can help make sure you’re the one people
choose.

Find out more

 


COPYWRITING

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Jargon-free, ‘human’ copy and content that reflects your brand’s voice online
and offline.

More about copywriting


PUBLIC RELATIONS

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Get everyone talking about you with media-friendly ideas that get you noticed.

More about PR


COMMUNICATIONS STRATEGY

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Don’t know where to start? I can guide you through the options and help you make
a plan.

More about comms strategy

> Mary developed an in-depth understanding of our organisation and our purpose.
> She researches what matters to our members and customers so we can communicate
> in an easy to understand, simple way.

Jacci Marcus, head of digital customer experience, The Phone Co-op

> Mary has the ability to listen to a complex subject being explained in
> unfamiliar technical jargon, then produce brilliant copy that anyone can
> understand.

Igors Alferovs, associate director, Barnett Ravenscroft Wealth Management

> Mary is fantastic to work with. A true professional who is diligent and
> meticulous. She grasps who we are and what our narrative should be with ease,
> which makes our job so much easier.

Kevin Wood, director, Oak Four Financial Planning

> Mary took time to understand the business and prepared a useful and practical
> strategic publicity plan which was invaluable in organising our thoughts and
> key messages.

Hattie Hasan MBE, founder of the National Register of Tradeswomen

> Mary helped develop key messages, wrote our website, prospectus and regular
> e-shots, and provided a strategic overview of PR, advertising and social
> media. The brand was well-established by the time our first students arrived.

Rick Benton, chief executive and principal, Resonance Education

I’m a UK copywriter and PR with years of senior level experience writing and
planning integrated campaigns. I’ve worked for clients in many different sectors
and learned something new from every project I’ve worked on.

I can help you define a message and a brand voice that resonates with the people
you’re trying to reach, advise on the best routes to reach them, write copy that
attracts, persuades and converts them, and develop a long-term strategy to keep
them loyal. 

How can I help you?

 


FREE EBOOK: A NO-NONSENSE GUIDE TO GETTING STARTED WITH PRESS RELEASES.

Looking for coverage in the media? Here’s a good place to start. Download my
free, easy-to-follow 16-page guide to find out:

 * What a press release is (and what it isn’t)
 * How to turn your story into news
 * How, where and when to send your press release
 * How to maximise your chances of coverage

Get it now



WANT TO KNOW MORE? GET IN TOUCH.

Drop me a line or book a discovery call.

Let's Talk
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Registered in England No 08881308. 'Word Service' is a registered trademark,
number UK00003509981.


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