www.printing-connect.online
Open in
urlscan Pro
66.147.230.180
Public Scan
Submitted URL: https://bo05l.r.ah.d.sendibm5.com/mk/cl/f/sh/WCPzyXJTZ7QWD23hXqsfd7LF73ZdTnXC/4kUh65zjTJ_t
Effective URL: https://www.printing-connect.online/blog/unlock-the-true-value-of-your-mis-data?_sc=NjY5MDE0OSMxNTgxMjA%3D&utm_campaign=Newsletter+1...
Submission: On July 16 via api from US — Scanned from FR
Effective URL: https://www.printing-connect.online/blog/unlock-the-true-value-of-your-mis-data?_sc=NjY5MDE0OSMxNTgxMjA%3D&utm_campaign=Newsletter+1...
Submission: On July 16 via api from US — Scanned from FR
Form analysis 5 forms found in the DOM
Name: frm1 — /sitesearch
<form action="/sitesearch" name="frm1" class="form-inline website-search">
<div class="input-group input-group-sm bmargin sm-autosuggest">
<span class="input-group-addon hidden-md"><i class="fa fa-search"></i></span>
<span class="input-group-sm input_wrapper"><input type="text" placeholder=" Search by keyword " value="" name="q" class="global_search form-control input-sm" autocomplete="off"></span>
</div>
<input type="submit" value="Search" class="btn btn-sm btn_search bmargin xs-btn-block bold">
</form>Name: member_login_190 — POST /api/widget/json/get/Bootstrap%20Theme%20-%20Member%20Login%20Page
<form action="/api/widget/json/get/Bootstrap%20Theme%20-%20Member%20Login%20Page" id="member_login_190" method="post" labelwidth="100" labelpaddingtop="0.5em" enctype="multipart/form-data" form_action_type="redirect" form_action_div=""
return_data_type="" name="member_login_190" class="fv-form fv-form-bootstrap" novalidate="novalidate"><button type="submit" class="fv-hidden-submit" style="display: none; width: 0px; height: 0px;"></button><input type="hidden" name="_sc"
value="NjY5MDE0OSMxNTgxMjA=" id="member_login_190-element-0"><input type="hidden" name="utm_campaign" value="Newsletter 15724" id="member_login_190-element-1"><input type="hidden" name="utm_id" value="181" id="member_login_190-element-2"><input
type="hidden" name="utm_medium" value="email" id="member_login_190-element-3"><input type="hidden" name="utm_source" value="brevo" id="member_login_190-element-4"><input type="hidden" name="sized" value="0" id="member_login_190-element-5"><input
type="hidden" name="form" value="myform" id="member_login_190-element-6"><input type="hidden" name="formname" value="member_login" id="member_login_190-element-7"><input type="hidden" name="dowiz" value="1" id="member_login_190-element-8"><input
type="hidden" name="save" value="1" id="member_login_190-element-9"><input type="hidden" name="url_origin_pars" value="/blog/unlock-the-true-value-of-your-mis-data" id="member_login_190-element-10"><input type="hidden" name="action"
autocomplete="off" value="login" id="member_login_190-element-11">
<h2 class="nomargin member-login-h2-form-title">Member Login</h2>
<hr> <!-- Required Font-Family for Social Buttons -->
<link rel="stylesheet" onload="this.onload=null;this.removeAttribute('media');" href="https://fonts.googleapis.com/css?family=Roboto:500&display=swap">
<noscript>
<link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Roboto:500&display=swap">
</noscript>
<div class="row social-login-row">
<style type="text/css">
.btn-facebook {
background-color: #2770c1;
border: none;
color: #fff !important;
position: relative;
font-family: Roboto;
font-size: 14px;
min-height: 40px;
padding: 8px 13px 8px 50px;
line-height: 1.7em;
-webkit-transition: all 218ms ease-in-out 0ms;
transition: all 218ms ease-in-out 0ms;
box-shadow: 0 0 3px 3px rgba(0, 0, 0, 0);
text-align: left;
border-radius: 4px !important;
}
.btn-facebook img {
position: absolute !important;
height: 40px !important;
width: auto !important;
left: 0;
top: 0;
border-radius: 7px 0 0 7px !important;
padding: 3px;
}
.btn-facebook:hover {
-webkit-box-shadow: 0 0 3px 3px rgba(66, 133, 244, .3);
box-shadow: 0 0 3px 3px rgba(66, 133, 244, .3)
}
</style>
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="">
<link rel="stylesheet" onload="this.onload=null;this.removeAttribute('media');" href="https://fonts.googleapis.com/css?family=Roboto:500&display=swap">
<noscript>
<link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Roboto:500&display=swap">
</noscript>
<div id="containerFBLogin" class="col-sm-6 xs-nopad text-center">
<a title="Sign In with Facebook" href="#" id="facebookAction" data-action="login" class="btn btn-facebook">
<img alt="Sign In with Facebook" src="/images/facebook-tile.png">
Sign In with Facebook
</a>
</div>
</div>
<div class="clearfix"></div>
<hr class="social-login-hr">
<div class="form-group"><label class="vertical-label bd-email" for="member_login_190-element-14"><span class="required">* </span>Email Address</label><input type="email" name="email" required="" placeholder="name@yoursite.com" autocomplete="off"
value="" class="form-control input-lg" id="member_login_190-element-14" data-fv-field="email"><small class="help-block" data-fv-validator="notEmpty" data-fv-for="email" data-fv-result="NOT_VALIDATED" style="display: none;">Required
Field</small><small class="help-block" data-fv-validator="emailAddress" data-fv-for="email" data-fv-result="NOT_VALIDATED" style="display: none;">Please enter a valid email address</small></div>
<div class="form-group"><label class="vertical-label bd-password" for="member_login_190-element-15"><span class="required">* </span>Password</label><input type="password" name="pass" required="" placeholder="Enter Password" autocomplete="off"
value="" class="form-control input-lg" id="member_login_190-element-15" data-fv-field="pass"><small class="help-block" data-fv-validator="notEmpty" data-fv-for="pass" data-fv-result="NOT_VALIDATED" style="display: none;">Required Field</small>
</div><span class="help-block bpad bmargin notmargin"> <a href="/login/retrieval">Forgot Password? Click to Reset Password</a></span>
<div class="form-actions"><input type="submit" value="Login Now" name="" class="btn btn-primary btn-lg btn-block " id="member_login_190-element-17"></div>
<div class="login-cta-buttons">
<hr class="cta-hr">
<ul class="list-inline nomargin inline-block btn-block">
<li class="col-xs-12 col-sm-12 col-md-12 norpad sm-nopad nav"><a href="/join" id="link344" class="btn btn-success btn-block">Not registered? <span class="inline-block">List Your Company Now</span></a></li>
</ul>
<div class="clearfix"></div>
</div>
</form>Name: bootstrap_get_match_255 — POST /api/widget/json/get/Bootstrap%20Theme%20-%20Function%20-%20Save%20Form
<form action="/api/widget/json/get/Bootstrap%20Theme%20-%20Function%20-%20Save%20Form" id="bootstrap_get_match_255" method="post" labelwidth="100" labelpaddingtop="0.5em" enctype="multipart/form-data" form_action_type="widget" form_action_div=""
return_data_type="" name="bootstrap_get_match_255" class="fv-form fv-form-bootstrap" novalidate="novalidate"><button type="submit" class="fv-hidden-submit" style="display: none; width: 0px; height: 0px;"></button><input type="hidden" name="_sc"
value="NjY5MDE0OSMxNTgxMjA=" id="bootstrap_get_match_255-element-0"><input type="hidden" name="utm_campaign" value="Newsletter 15724" id="bootstrap_get_match_255-element-1"><input type="hidden" name="utm_id" value="181"
id="bootstrap_get_match_255-element-2"><input type="hidden" name="utm_medium" value="email" id="bootstrap_get_match_255-element-3"><input type="hidden" name="utm_source" value="brevo" id="bootstrap_get_match_255-element-4"><input type="hidden"
name="sized" value="0" id="bootstrap_get_match_255-element-5"><input type="hidden" name="form" value="myform" id="bootstrap_get_match_255-element-6"><input type="hidden" name="formname" value="bootstrap_get_match"
id="bootstrap_get_match_255-element-7"><input type="hidden" name="dowiz" value="1" id="bootstrap_get_match_255-element-8"><input type="hidden" name="save" value="1" id="bootstrap_get_match_255-element-9"><input type="hidden"
name="url_origin_pars" value="/blog/unlock-the-true-value-of-your-mis-data" id="bootstrap_get_match_255-element-10">
<script>
$(document).ready(function() {
$('form[action="/api/widget/json/get/Bootstrap%20Theme%20-%20Function%20-%20Save%20Form"] input, form[action="/api/widget/json/get/Bootstrap%20Theme%20-%20Function%20-%20Save%20Form"] select').each(function() {
if ($(this).parents('.form-group').find('.required:hidden').length > 0) {
let placeholderAttr = $(this).attr('placeholder');
let optionRequired = $(this).find('option[value=""]').html();
if (typeof placeholderAttr !== 'undefined' && placeholderAttr.indexOf(`(Required)`) < 1) {
$(this).attr('placeholder', $(this).attr('placeholder') + ` (Required)`);
}
if (typeof optionRequired !== 'undefined' && optionRequired.indexOf(`(Required)`) < 1) {
$(this).find('option[value=""]').html($(this).find('option[value=""]').html() + ` (Required)`);
}
}
})
})
</script>
<h3 class="nomargin"> Contact <span class="inline-block">eProductivity Software</span>
</h3>
<hr>
<div class="form-group"><label class="vertical-label bd-text" for="bootstrap_get_match_255-element-13">Name</label><input type="text" name="lead_name" placeholder="Enter Name" autocomplete="off" value=""
class="form-control control-group form-control " id="bootstrap_get_match_255-element-13"></div>
<div class="form-group"><label class="vertical-label bd-email" for="bootstrap_get_match_255-element-14"><span class="required">* </span>Email</label><input type="email" name="lead_email" required="" placeholder="Enter Email (Required)"
autocomplete="off" value="" class="form-control control-group form-control " id="bootstrap_get_match_255-element-14" data-fv-field="lead_email"><small class="help-block" data-fv-validator="notEmpty" data-fv-for="lead_email"
data-fv-result="NOT_VALIDATED" style="display: none;">Required Field</small><small class="help-block" data-fv-validator="emailAddress" data-fv-for="lead_email" data-fv-result="NOT_VALIDATED" style="display: none;">Please enter a valid email
address</small></div>
<div class="form-group"><label class="vertical-label bd-text" for="bootstrap_get_match_255-element-15">Phone Number</label><input type="text" name="lead_phone" placeholder="Enter Phone" autocomplete="off" value=""
class="form-control control-group form-control " id="bootstrap_get_match_255-element-15"></div>
<div class="form-group">
<label class="vertical-label" for="myform-element-1543"> Preferred Reply Day </label>
<select aria-label="Preferred Reply Day" name="lead_preferred_day" autocomplete="off" class="form-control control-group " id="myform-element-1543">
<option value="">Preferred Reply Day</option>
<option value="As soon as possible">As soon as possible</option>
<option value="Sunday">Sunday</option>
<option value="Monday">Monday</option>
<option value="Tuesday">Tuesday</option>
<option value="Wednesday">Wednesday</option>
<option value="Thursday">Thursday</option>
<option value="Friday">Friday</option>
<option value="Saturday">Saturday</option> ?>
</select>
</div>
<div class="form-group">
<label class="vertical-label" for="myform-element-1654"> Preferred Reply Time</label>
<select aria-label="Preferred Reply Time" name="lead_preferred_time" autocomplete="off" class="form-control control-group " id="myform-element-1654">
<option value="">Preferred Reply Time</option>
<option value="As soon as possible">As soon as possible</option>
<option value="12:00 am">12:00 am</option>
<option value="1:00 am">1:00 am</option>
<option value="2:00 am">2:00 am</option>
<option value="3:00 am">3:00 am</option>
<option value="4:00 am">4:00 am</option>
<option value="5:00 am">5:00 am</option>
<option value="6:00 am">6:00 am</option>
<option value="7:00 am">7:00 am</option>
<option value="8:00 am">8:00 am</option>
<option value="9:00 am">9:00 am</option>
<option value="10:00 am">10:00 am</option>
<option value="11:00 am">11:00 am</option>
<option value="12:00 pm">12:00 pm</option>
<option value="1:00 pm">1:00 pm</option>
<option value="2:00 pm">2:00 pm</option>
<option value="3:00 pm">3:00 pm</option>
<option value="4:00 pm">4:00 pm</option>
<option value="5:00 pm">5:00 pm</option>
<option value="6:00 pm">6:00 pm</option>
<option value="7:00 pm">7:00 pm</option>
<option value="8:00 pm">8:00 pm</option>
<option value="9:00 pm">9:00 pm</option>
<option value="10:00 pm">10:00 pm</option>
<option value="11:00 pm">11:00 pm</option>
</select>
</div>
<style type="text/css">
#map-canvas-contact-sidebar {
display: block;
width: 100%;
height: 250px;
float: right;
}
label.fill-location-check {
display: block;
width: 100%;
float: left;
margin: 6px 0 6px 9%;
}
#myform .google-writen-location {
float: right;
}
#map-canvas-contact-sidebar {
border-radius: 4px;
}
.pac-container {
z-index: 1551;
}
</style> <input type="hidden" name="utoken" value="41539">
<span class="location_status" id="location_status" data-state="only_input"></span>
<span class="location_required" id="location_required" data-state="1"></span>
<div class="form-group" style="overflow: auto;">
<label for="myform-element-8"><span class="required">* </span>Location</label>
<span class="input_wrapper"><input id="pac-input" required="" fv-notempty-message="Required Field" form-id="bootstrap_get_match_255" class="controls google-writen-location form-control " value="" type="text" name="lead_location"
placeholder="City, State, Country or Postal Code (Required)" autocomplete="off" data-fv-field="lead_location"></span>
<input type="hidden" name="lat" value="">
<input type="hidden" name="lng" value="">
<input type="hidden" name="swlat" value="">
<input type="hidden" name="swlng" value="">
<input type="hidden" name="nelat" value="">
<input type="hidden" name="nelng" value="">
<input type="hidden" name="location_type" value="">
<input type="hidden" name="country_sn" value="">
<input type="hidden" name="county_sn" value="">
<input type="hidden" name="adm_lvl_1_sn" value="">
<input type="hidden" name="city" value="">
<input type="hidden" name="faddress" value="">
<small class="help-block" data-fv-validator="notEmpty" data-fv-for="lead_location" data-fv-result="NOT_VALIDATED" style="display: none;">Required Field</small>
</div>
<div class="form-group"><label class="vertical-label bd-" for="bootstrap_get_match_255-element-20">Message</label><textarea rows="4" name="lead_message" placeholder="Write a message here..." autocomplete="off"
class="form-control control-group form-control" id="bootstrap_get_match_255-element-20"></textarea></div><input type="hidden" name="url_from" value="/blog/unlock-the-true-value-of-your-mis-data">
<input type="hidden" name="checkPageType" value="data_post">
<div class="form-group nomargin">
<div class="checkbox nomargin">
<label style="display:block;" class="bmargin small nopad">
<input type="checkbox" class="consent_history" name="consent_history[1]" autocomplete="off" value="1" required="required" data-fv-notempty="true" data-fv-notempty-message="You must agree to the GDPR consent terms"
data-fv-field="consent_history[1]">
<span class="required">* </span> I understand that information I enter will be stored and shared with relevant members of the site and that I may be contacted by these members and/or the admin of the website. </label>
</div>
<small class="help-block" data-fv-validator="notEmpty" data-fv-for="consent_history[1]" data-fv-result="NOT_VALIDATED" style="display: none;">You must agree to the GDPR consent terms</small>
</div>
<div class="form-group"><input type="hidden" name="bd_hpc" autocomplete="off" value="" class="form-control control-group " id="bootstrap_get_match_255-element-25"></div>
<div class="form-group">
<div class="form-group security_question_label">
<div id="bootstrap_get_match_255-captchaContainer" class="control-group">
<div class="g-recaptcha" id="bootstrap_get_match_255-google-recaptcha"></div>
</div>
<small class="help-block" id="recaptcha_error" style="display:none;" data-fv-validator="notEmpty" data-fv-for="recaptcha" data-fv-result="INVALID">The security check was not completed successfully.</small>
<div class="clearfix bmargin"></div>
<input type="hidden" name="recaptcha" id="bootstrap_get_match_255-rcap">
</div>
<style>
.modal .g-recaptcha-scale,
.col-md-4 .g-recaptcha-scale,
.col-md-3 .g-recaptcha-scale,
.col-lg-3 .g-recaptcha-scale,
.col-lg-4 .g-recaptcha-scale {
transform: scale(0.77);
-webkit-transform: scale(0.77);
transform-origin: 0 0;
-webkit-transform-origin: 0 0;
margin-bottom: -15px;
}
.modal #bootstrap_get_match_255-captchaContainer,
.col-md-4 #bootstrap_get_match_255-captchaContainer,
.col-md-3 #bootstrap_get_match_255-captchaContainer,
.col-lg-3 #bootstrap_get_match_255-captchaContainer,
.col-lg-4 #bootstrap_get_match_255-captchaContainer {
transform: scale(0.77);
-webkit-transform: scale(0.77);
transform-origin: 0 0;
-webkit-transform-origin: 0 0;
margin-bottom: -15px;
}
</style>
<script type="text/javascript">
var formID = '';
var currentCaptcha = {};
var captchaHolders = {};
window.addEventListener('load', () => {
formID = document.querySelectorAll('[name="recaptcha"]');
if (typeof formID != "undefined" && formID !== null) {
for (let i = 0; i < formID.length; i++) {
let formIDForm = formID[i].closest('form');
if (typeof formIDForm != "undefined" && formIDForm !== null) {
formIDForm.addEventListener('click', reCaptchaOnFormClick, false);
}
}
}
});
function reCaptchaOnFormClick(event) {
currentCaptchaForm = event.srcElement.closest('form');
var head = document.getElementsByTagName('head')[0];
var script = document.createElement('script');
script.type = 'text/javascript';
script.src = 'https://www.google.com/recaptcha/api.js?onload=onloadCallback&render=explicit&hl=en';
head.appendChild(script);
if (typeof currentCaptchaForm != "undefined" && currentCaptchaForm !== null) {
currentCaptchaForm.removeEventListener('click', reCaptchaOnFormClick, false);
}
}
var onloadCallback = function(event) {
var captcha = currentCaptchaForm.querySelectorAll('div[class=g-recaptcha]');
if (captcha[0].id) {
captchaHolders[captcha[0].id] = grecaptcha.render(captcha[0].id, {
'sitekey': '6Lcf_RMnAAAAAKX6IEkz6zbm8VKTXv9tDPAawVef'
});
}
}
</script>
<script>
function respuesta() {
var checkedTextArea = document.getElementsByClassName('g-recaptcha');
var rcap = document.getElementsByTagName('recaptcha');
for (var i = 0; i < checkedTextArea.length; i++) {
if (checkedTextArea[i].value != '') {
for (var index = 0; i < rcap.length; index++) {
rcap[index].setAttribute("value", "checked");
}
}
}
}
$(document).ready(function() {
$("#bootstrap_get_match_255 input[type=submit]").unbind('click');
$("#bootstrap_get_match_255 input[type=submit]").click(function(event) {
var formId = $(this.form).attr('id');
var captchaHolderKey = formId + "-google-recaptcha";
if (typeof captchaHolders[captchaHolderKey] != "undefined") {
event.preventDefault();
if (grecaptcha.getResponse(captchaHolders[captchaHolderKey]) === "") {
$("#" + formId).formValidation('validate');
$("#" + formId + " .security_question_label").addClass("has-error");
$("#" + formId + " #recaptcha_error").css("display", "block");
return false;
} else {
$("#" + formId + " .security_question_label").removeClass("has-error");
$("#" + formId + " #recaptcha_error").css("display", "none");
respuesta();
$("#" + formId).submit();
}
}
});
});
</script>
</div>
<div class="form-actions"><input type="submit" value="Send Message" name="" class="btn btn-success btn-block btn-lg " id="bootstrap_get_match_255-element-27"></div>
</form>Name: member_login_190 — POST /api/widget/json/get/Bootstrap%20Theme%20-%20Member%20Login%20Page
<form action="/api/widget/json/get/Bootstrap%20Theme%20-%20Member%20Login%20Page" id="member_login_190" method="post" labelwidth="100" labelpaddingtop="0.5em" enctype="multipart/form-data" form_action_type="redirect" form_action_div=""
return_data_type="" name="member_login_190" class="fv-form fv-form-bootstrap" novalidate="novalidate"><button type="submit" class="fv-hidden-submit" style="display: none; width: 0px; height: 0px;"></button><input type="hidden" name="_sc"
value="NjY5MDE0OSMxNTgxMjA=" id="member_login_190-element-0"><input type="hidden" name="utm_campaign" value="Newsletter 15724" id="member_login_190-element-1"><input type="hidden" name="utm_id" value="181" id="member_login_190-element-2"><input
type="hidden" name="utm_medium" value="email" id="member_login_190-element-3"><input type="hidden" name="utm_source" value="brevo" id="member_login_190-element-4"><input type="hidden" name="sized" value="0" id="member_login_190-element-5"><input
type="hidden" name="form" value="myform" id="member_login_190-element-6"><input type="hidden" name="formname" value="member_login" id="member_login_190-element-7"><input type="hidden" name="dowiz" value="1" id="member_login_190-element-8"><input
type="hidden" name="save" value="1" id="member_login_190-element-9"><input type="hidden" name="url_origin_pars" value="/blog/unlock-the-true-value-of-your-mis-data" id="member_login_190-element-10"><input type="hidden" name="action"
autocomplete="off" value="login" id="member_login_190-element-11">
<h2 class="nomargin member-login-h2-form-title">Member Login</h2>
<hr> <!-- Required Font-Family for Social Buttons -->
<link rel="stylesheet" onload="this.onload=null;this.removeAttribute('media');" href="https://fonts.googleapis.com/css?family=Roboto:500&display=swap">
<noscript>
<link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Roboto:500&display=swap">
</noscript>
<div class="row social-login-row">
<style type="text/css">
.btn-facebook {
background-color: #2770c1;
border: none;
color: #fff !important;
position: relative;
font-family: Roboto;
font-size: 14px;
min-height: 40px;
padding: 8px 13px 8px 50px;
line-height: 1.7em;
-webkit-transition: all 218ms ease-in-out 0ms;
transition: all 218ms ease-in-out 0ms;
box-shadow: 0 0 3px 3px rgba(0, 0, 0, 0);
text-align: left;
border-radius: 4px !important;
}
.btn-facebook img {
position: absolute !important;
height: 40px !important;
width: auto !important;
left: 0;
top: 0;
border-radius: 7px 0 0 7px !important;
padding: 3px;
}
.btn-facebook:hover {
-webkit-box-shadow: 0 0 3px 3px rgba(66, 133, 244, .3);
box-shadow: 0 0 3px 3px rgba(66, 133, 244, .3)
}
</style>
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="">
<link rel="stylesheet" onload="this.onload=null;this.removeAttribute('media');" href="https://fonts.googleapis.com/css?family=Roboto:500&display=swap">
<noscript>
<link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Roboto:500&display=swap">
</noscript>
<div id="containerFBLogin" class="col-sm-6 xs-nopad text-center">
<a title="Sign In with Facebook" href="#" id="facebookAction" data-action="login" class="btn btn-facebook">
<img alt="Sign In with Facebook" src="/images/facebook-tile.png">
Sign In with Facebook
</a>
</div>
</div>
<div class="clearfix"></div>
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1. Home
2. Blog
3. Unlock the true value of your MIS data!
Posted 09/07/2024 in Software by eProductivity Software
Print LIKE
UNLOCK THE TRUE VALUE OF YOUR MIS DATA!
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UNLOCKING THE VALUE OF MIS DATA: WHY INTERACTING IS KEY
WHY INTERACTING WITH THE DATA IN YOUR MIS CAN HELP YOU ACHIEVE YOUR BUSINESS
GOALS
THERE IS A VERITABLE TREASURE TROVE OF INFORMATION IN YOUR MIS, POTENTIAL CHUNKS
OF GOLD READY TO BE PROSPERED, THAT WILL HELP YOU MAKE THE BEST STRATEGIC
DECISIONS AND STEER THE DIRECTION OF YOUR BUSINESS.
But if you and your team don’t really understand that information, those chunks
of gold become undiscovered and worthless.
THE DIFFERENCE BETWEEN SEEING DATA AND UNDERSTANDING DATA
I’m going to use a study from the book ‘Smarter, Faster, Better’ by Charles
Duhigg to illustrate the difference between seeing MIS data and understanding
it.
In 2008, South Avondale Elementary School was the worst-performing school in
Ohio. But it wasn’t because it was short of funding – it had millions of dollars
of funding from the city of Cincinnati, and additional support from local
companies such as Procter & Gamble. They didn’t face the challenges many schools
do of having limited resources, in fact, they had some of the best tools
including sophisticated software to measure and track students’ performance and
display it on dashboards for teachers to view.
Yet in 2008, 63% of South Avondale’s third graders failed to meet the state’s
basic educational benchmarks. What intrigued me about this was that 90%+ of
teachers admitted they never even looked at the dashboards. I’ve always seen
such positive results for businesses who use their Management Information – If
you can measure it, you can manage it. So why not so here?
Well Cincinnati's Board of Education thought they knew, and so they tried
something different. They targeted South Avondale and 15 other low-performing
campuses with the ‘Elementary Initiative’, which was a reform built around the
idea that data can indeed be transformative, but only if people know how to use
it.
They asked teachers to use a ‘data room’ where they had to transcribe test
scores onto index cards, draw graphs, and run impromptu experiments. ‘Do test
scores improve with smaller reading groups?’ for example. They would then
scribble the results onto whiteboards.
“Something special happened inside those data rooms,” said Principal Yzvetta
Macon, who served as Turnaround Principal during the school’s transformation.
Nine months after the initiative first started, teachers were visiting the data
room every day to try new experiments, and the school’s overall test scores had
more than doubled. The school advanced three ratings in the 2010-2011 school
year - the largest gain of academic achievement in the history of the district.
“South Avondale shows there’s a difference between finding an answer and
understanding what it means,” said Principal Macon.
Rather than just receiving information, teachers had been forced to engage with
it, which made them understand it. And it was only when they understood it, that
they realized what they had to do to improve things.
WHY DOES INTERACTING WITH DATA MAKE A DIFFERENCE?
One strong possibility is when we’re surrounded by too much information, it
makes it harder to focus on the important stuff. We get ‘information blindness’
– when our minds are unable to absorb data because there’s too much to take in.
Professor Martin Eppler from the University of St. Gallen in Switzerland studies
information overload and says that: “the quality of people’s decisions generally
gets better as they receive more relevant information. But then their brain
reaches a breaking point when the data becomes too much.”
Have you ever been to a restaurant and been faced with a menu packed with
choices? Felt hungry and knew you really wanted food but found it difficult to
choose what you actually wanted to eat?
Studies show that when people are trying to choose their pension plans, and are
given more than 7 options for which type of fund to put their investment in,
they are significantly less likely to make a decision and often neglect to
choose any plan at all. If you keep adding more options, people will be less
likely to make a decision and more likely to just put the information in a
drawer and forget about it.
Our brains crave a maximum of 2 or 3 options, so when we’re presented with lots
of information to make a decision with, we cannot process it all and we end up
leaning towards a more binary decision…
Option 1: “Should I try to make sense of all this information?”
Option 2: “Or should I ignore it?”
AVOIDING INFORMATION BLINDNESS
To avoid information blindness it is suggested that you need to interact with
the data, break it into smaller pieces and understand each one, before putting
it all back together.
We basically just need to choose Option 1 above (or make it a requirement for
your staff to do so, just like they did with the teachers at South Avondale
Elementary School).
To illustrate this point, Professor Adam Alter at NYU says that when conducting
experiments, he sometimes provides his subjects with instructions in a
hard-to-read font, because having to struggle to read and process the words
actually increases their understanding and retention of the instructions.
The key takeaway here is that you can’t just send round MIS reports to your
staff and expect them to understand the full connotations of the information
within them. You need to make sure that they understand how any figures are
calculated and where the data has been pulled from. This will help them to
really understand what it is that they should be expecting to see in the report,
and what needs to be done if the reports don’t show what we’re hoping for.
Getting your team to understand and interact with key MIS data
To put this into practice in the real world, I recommend having a review of the
reports that you currently produce from your MIS data and highlighting the
important KPIs for each department e.g.
* Year-to-date sales
* Value added %
* Estimate conversion rates
* %OEE
You should then sit down with each of the relevant teams, explain why their KPIs
are so important to the business, and demonstrate how they are calculated,
before providing them with real MIS data and getting them to perform the
calculations themselves. Consider repeating this on a regular weekly/monthly
basis with the latest data. You can increase understanding even more by asking
them to manually plot the monthly figures on a whiteboard. There’s something
about manually interacting with data that makes it easier for us to absorb.
COLLABORATE AND TALK ABOUT IT
I believe a secondary point that might be overlooked in the study about South
Avondale School is the hidden benefit of staff getting together and
collaborating. Sitting in a data room and recording the results together
fostered an environment for the teachers to talk about the reports they were
compiling. It allowed them to share different ideas and ways to group the data
and tackle the problems to see if it improved the results.
Duhigg refers to another working example of a consumer debt collection call
center for an American bank, where the team handling the oldest debts were
outperforming any other team in getting payments made and getting positive
feedback from the customers too! Traditionally the older the debt the more
unlikely it’s ever going to get paid. So why the unexpected results?
It was all down to the fact that the team analyzed their data collectively and
talked through ideas they wanted to try out to see if they improved results.
They’d then go away and try the ideas out, measure them, and review them again.
This helped them to identify the best time to call different profiles and how to
talk to them, depending on their circumstances. For example, calling the home
number for female homemakers mid-morning because women are more respondent to
paying off debt, and there was a good chance they would be home at this time.
And calling business people around lunchtime on their cell and verbally
recognizing they were catching them in-between meetings to help make them feel
important… The different ideas were often subtle but by tracking and talking
through the results they continued to refine and improve their approach and
results.
The opportunity here is to consider having meetings to discuss results, and
maybe from that compile a summary. Maybe even use live reports, or dashboards
that you can interact with as a team to discuss what the results mean to the
business and come up with innovative ideas of what changes could be tried to
affect performance.
START WITH YOUR NORTH STAR
A North Star Metric is a powerful concept that has emerged in recent years from
Silicon Valley. It’s a way of focusing on the one single metric that best
captures the core value that your product delivers to customers. Focusing on
just one key metric makes it easier to get your team thinking about the one
thing that is most important for driving growth for your company. It can also
help with decision-making and prioritizing, knowing that any choices or actions
need to be aligned with your key metric or goal.
As a starting point, you could consider using your contribution/sales% (c/s%), a
ratio that measures the amount of sales available to meet your overheads and
thus provide for profits. If you get your team to really understand the
calculation behind the ratio, they will understand why it’s so important to
focus on jobs that provide the best c/s% for your business. They may even start
to devise ways to increase this percentage, the way the teachers at South
Avondale Elementary or the team at the American bank did with their data.
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