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Pay-Per-Click Dentist Advertising

Grow your dental practice and maintain a leadership position in the local
market. 

We recommend Pay-per-click advertising as a starting point. It will promote your
practice to those people already searching for the services you want to promote.
 It WILL create an immediate flow of new-patient leads!

Why Pay-Per-Click?

1.  PPC or Pay-Per-Click is a method of getting your advertising on the first
page of the search results at the instant people are thinking about it. The
search terms they use confirm they are targets for your services.

2  We evaluate search terms to learn which lead to the best phone calls and
appointments for the services you want to promote.

3. PPC is flexible. It allows you to adjust your ad budget whenever you like. It
allows us to change your ads and search terms as you direct. This feature of PPC
is not available for Search Engine Optimization advertising.


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How we get you leads...

· We Identify the audience & procedure you want to attract. 

· We Create a message for each campaign you want to run, culled from over
155,000 dental ads tested for success.

· We Train your front desk to be prepared to answer and convert calls, with
techniques developed from over 800,000 calls we have listened to and scored.

· We Update and personalize our library of procedure-based landing pages
optimized for effectiveness from over 15 million patient visits.  Those landing
pages generate the phone calls!

TRACK LEADS with ‘LeadHub”:

·LeadHub monitors & records the call-tracking phone number on each landing page.
Our team listens to the recorded conversations and offers suggestions for
improvement.

· Prospects can reach the landing page only when they search for a term other
than the dentist or practice names. For example, a search term such as Implant
dentist” or “dental veneers” would allow them to reach your landing page.

· LeadHub automatically records the search terms used by the prospect. 

· When a lead’s call is answered, your team hears a whisper before a call
starts: It tells the team member why the prospect is calling.

· Your team receives an email telling that a call was received in addition to
auto-populating LeadHub, .

· Your office will be assigned an account manager to help train your team on the
use of LeadHub.

· Each month you’ll receive an Assessment of team performance including:
     $ Amount Spent
     $ Cost Per Lead
     $ Number of appointments booked (Including name and procedures)
     $ Number of calls answered but not booked
     $ Number of missed calls with time and day stamps

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MANAGE & MEASURE ROI:

· Having worked with 1,500 practices, we have learned that the average practice
wastes 70% of its leads. By using our system, your team will dramatically raise
the ROI of your marketing by reducing such waste. This marketing assistance
comes as a part of your monthly ad management package with us.

·LeadHub Software will text and email to new prospects once they call the office
because calling back patients is becoming increasingly ineffective.

· LeadHub records how quickly your team responds to incoming requests...the
probability of booking a lead increases 100 fold when that lead is contacted
within 5 minutes of a missed call. 

· LeadHub tracks the number of attempted prospect touches by team members.  

· By creating text and email templates, and a note section for calls, a proper
follow up sequence can be established via LeadHub to ensure your team has
followed up sufficiently for optimal results. (Studies show the average inquiry
needs to be contacted around 7 times to convert.)

· LeadHub can provide a list of patients who accepted treatment so the ROI from
the campaign can be calculated within minutes.

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Payment:

Ours is a performance-based agency: Having worked with 1,500 practices, we are
confident in our ability to assist you in reaching your financial goals. That’s
why we will invest more than $6,000 in a 30-day trial to prove it!  If you don’t
meet your  goals in that  time, you may leave the program paying us no
management or setup fee.

Agreements are month to month, so every month we have to prove ourselves or you
can quit with 30 days notice.




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