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WELLNESS WITHOUT BARRIERS: MAKING ‘ACCESSIBLE’ SCALABLE

by Steve Dobrowski | Feb 28, 2023

A CVS HEALTH SUCCESS STORY



THE OVERVIEW

Onward Search helped CVS Health, one of the nation’s leading healthcare
solutions corporations, build and scale one of the strongest accessibility &
inclusive design departments in the country.

 

THE CHALLENGE

> A GLOBAL PRIORITY, A HEALTHCARE NECESSITY.

Across industries, accessibility is an ethical, legal, and financial imperative.
In the world of healthcare, it takes on an even higher level of importance.

Imagine if the immunocompromised population were unable to access the COVID-19
vaccine or ill patients could not fill their medication prescriptions. Persons
with disabilities (PWDs) often need healthcare services the most, yet they also
have the most difficulty accessing care.

A Fortune 5 market leader with over 44 million customers, CVS Health recognizes
accessibility as a global priority and an industry necessity. A pharmacy chain,
health insurance provider and more, the corporation’s many brands include CVS
Pharmacy, CVS Caremark, and Aetna.

Accessibility is at the core of each brand’s shared mission to help people with
their health whenever and wherever they need it. From in-store experiences to
mobile applications, CVS Health sets out to put accessibility and inclusive
design into action across every digital touchpoint.

However, successful accessibility programs require quick access to niche
expertise, and special talent searches demand deep understanding—which makes the
right talent solutions partners as hard to find as the right talent.

 

THE SOLUTION

> CLIENT-DRIVEN SPECIALIZATION, USER-CENTRIC SUCCESS.

Our clients needed experts. So, we became the experts. Our team members joined
the International Association of Accessibility Professionals (IAAP). Onward
Search’s digital transformation (Dx) division now has a dedicated accessibility
talent recruitment team serving many of the nation’s leading brands.

Led by CPACC-certified specialist, Catherine Sherry, the task force hired over
120 accessibility professionals for CVS Health at record speed. Together, we
transformed our client’s once modest accessibility team into a full-fledged
department, nearly 50% of whom have disabilities themselves. Today, CVS Health’s
rapidly growing accessibility department does not just build solutions for PWDs;
it builds solutions with PWDs.

“I’m finally able to start a life of my own,” declared a visually impaired
accessibility engineer our team hired. We’re immensely proud to have helped
professionals with visual, auditory and cognitive impairments find stable work
with CVS Health. And our industry-leading client is equally proud of the
tremendous work they accomplished.

“It’s not just about compliance; it’s about building a delightful experience.
People with disabilities often view functional as exceptional. We take pride in
raising the bar,” shared a representative of the accomplished accessibility
team.

They not only avoided expensive lawsuits, but they also elevated CVS Health’s
brand image and tapped into a trillion dollar market. By employing native
assistive technology users, training employees across departments, and baking
accessibility into each step of every company process–the accessibility division
went from reactive remediation to proactive innovation, designing accessible
experiences at scale–with every user at heart.

 

> “ANYONE CAN RECRUIT TALENT, BUT ONLY SPECIALISTS CAN UNDERSTAND TALENT.”

Catherine Sherry, CPACC | Director of Client Services, Onward Search

 

BY THE NUMBERS

Relevant accessibility talent statistics to date:

 * Built a network of over 5,000 accessibility professionals
 * Hired 120+ accessibility professionals for CVS Health
 * Made nearly 30 hires in 3 months for CVS Health
 * Recruited 50+ people with disabilities to CVS Health
 * Helped CVS Health scale an accessibility team from 4 to nearly 100

 

BY THE SERVICES

Workforce solutions that we leveraged for CVS Health:

 * Contract Talent
 * Contract-to-Hire Talent
 * Direct Hire Talent

 

BY THE CAPABILITIES

Accessibility objectives that we helped CVS Health power:

 * Accessibility Auditing
 * Remediation Planning and Execution
 * Internal Team Training & Process Improvement
 * Strategic Communications & Policy Development
 * Accessibility Project Management
 * End-to-End Digital Product Design and Innovation

 

BY THE EXPERTS

Examples of accessibility specialists in our exclusive talent network:

 * Accessibility Architects
 * Accessibility Analysts
 * Accessibility QA Testers & Auditors
 * Accessibility Engineers / Accessibility Developers
 * Accessibility Project Managers & Program Managers
 * Accessibility Product Owners / Accessibility Product Managers
 * Accessibility Designers & Inclusive Designers
 * Accessibility CX Designers
 * Accessibility UX/UI Designers
 * Accessibility UX Content Strategists
 * Accessibility UX Copywriters
 * Accessibility Trainers
 * Accessibility Directors, Executives and Leads

 

f 

--------------------------------------------------------------------------------

 


WE DON’T JUST SEARCH; WE SOLVE.

Beyond staffing, we also equip organizations with fast, flexible access to
strategic advisors and managed solutions. Check out Onward Imagine, our new way
to power accessibility and inclusive design.

 


MAKE ACCESSIBILITY A REALITY.

Connect with our accessibility & inclusive design specialists.

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