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Submitted URL: http://adage.com/
Effective URL: https://adage.com/
Submission: On September 22 via api from DE — Scanned from DE
Effective URL: https://adage.com/
Submission: On September 22 via api from DE — Scanned from DE
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Activate your account. * Sections * Marketing * Advertising * Digital * Media * Agency * Data * Publishing Partner * Studio 30 Interactive Reports * Latest * CHANGE THE REF MADE A VIDEO GAME WHERE YOU TRY TO SURVIVE A SCHOOL SHOOTING By Tim Nudd - 1 day 16 hours ago * WATCH THE NEWEST COMMERCIALS FROM LINCOLN, AMAZON, PINTEREST AND MORE By Ad Age and Creativity Staff - 1 day 16 hours ago * U.S. HISPANICS: THE ‘SWING’ VOTE FOR BRANDS IN 2024 By Donna Speciale - 1 day 17 hours ago * HOW SMALL AGENCIES CAN EXCEL IN A COOKIELESS ERA By Ad Age Studio 30 - 1 day 19 hours ago * CREATIVITY ROUNDUP—HAUNTING FILM LOOKS AT ENFORCED DISAPPEARANCES OF PEOPLE BY THE RUSSIAN STATE By Tim Nudd - 1 day 21 hours ago * Editor's Picks * INTRODUCING AD AGE AGENCY REPORT 2024 By Ad Age Staff - 3 months ago * CANNES LIONS 2024 TAKEAWAYS AND INSIGHTS FROM AD EXECUTIVES By Garett Sloane - 3 months ago * 4-DAY WORKWEEKS AT INDIE AGENCIES—INSIDE SUCCESSES AND CHALLENGES By Ewan Larkin - 3 months ago * Most Popular * INSIDE DUOLINGO’S VIRAL TIKTOK STUNT AT CHARLI XCX’S CONCERT—GUERRILLA MARKETING LESSONS FOR BRANDS By Gillian Follett - 2 days 2 hours ago * THE BEST ADS OF 2024 (SO FAR) By Tim Nudd - 1 month 2 weeks ago * HOW MRBEAST, LOGAN PAUL AND KSI ARE CHALLENGING LUNCHABLES WITH A NEW BRAND By Erika Wheless - 5 days 14 hours ago * AMERICA'S HOTTEST BRANDS 2024 By Ad Age Staff - 2 months 1 week ago * WHY BRANDED CONTENT IN STREAMING TV IS GROWING—INSIDE MARKETERS’ STRATEGIES By Parker Herren - 3 days 2 hours ago * Login * Search: Inside Duolingo’s viral TikTok stunt at Charli XCX’s concert—guerrilla marketing lessons for brands Marketing winners and losers of the week USA Today is winning over Gen Z with its social video strategy Inside the WNBA’s surging ad rates—how Disney is pitching higher costs to brands MOST RECENT 2 days ago Change the Ref made a video game where you try to survive a school shooting 2 days ago Watch the newest commercials from Lincoln, Amazon, Pinterest and more 2 days ago Publishing Partner: U.S. Hispanics: The ‘swing’ vote for brands in 2024 2 days ago Publishing Partner: How small agencies can excel in a cookieless era 2 days ago Creativity roundup—Haunting film looks at enforced disappearances of people by the Russian state 2 days ago Agency news you need to know this week 2 days ago Why agency pricing models should emphasize relationships over time and cost 2 days ago Inside Duolingo’s viral TikTok stunt at Charli XCX’s concert—guerrilla marketing lessons for brands 2 days ago Inside the WNBA’s surging ad rates—how Disney is pitching higher costs to brands 2 days ago Jose Jorge Netto on helping Nike drive excitement for youth baseball 2 days ago Marketing winners and losers of the week 2 days ago USA Today is winning over Gen Z with its social video strategy 3 days ago The latest NFL and college football marketing news 3 days ago Watch the newest commercials from Pinterest, General Mills, Little Caesars and more 3 days ago How Twitch will work with brands on ‘The Glitch’ 3 days ago Publicis Groupe expands commerce business with acquisition 3 days ago Doritos brings back ‘Crash the Super Bowl’ contest for 2025 game 3 days ago Publishing Partner: How retail media network partners can boost retailer performance 3 days ago 5 marketing strategies to help your brand stand out during election season 3 days ago 9 AI tools agencies are embracing right now 3 days ago Agency culture—why clients should care about the team behind the work 3 days ago SpringHill’s Ricardo Viramontes on the deeply personal roots of Chipotle’s ‘Back to the Start’ 3 days ago The top 5 sports marketing ideas to know about right now 3 days ago Why brand jingles are making a comeback—whether you like them or not 3 days ago Why branded content in streaming TV is growing—inside marketers’ strategies 4 days ago BBDO joins Pepsi’s agency roster, renewing long relationship 4 days ago Publishing Partner: How to improve B2B demand generation with qualified buying groups 4 days ago Inside The CW’s shift to sports as it attracts more advertisers 4 days ago Gen Z roundtable on news and politics—submit your questions for live Sept. 25 event 4 days ago Publishing Partner: How AI is amplifying personalized audio advertising 4 days ago A Celebration of Creative Excellence for Hispanic Heritage Month 2024 4 days ago How Hendrick’s, Milagro and other premium spirits brands are adapting to shifting consumer trends 4 days ago Hyphenated’s Will Esparza on how Latiné consumers unlock brand growth 4 days ago Hispanic Heritage Month—a Gen Zer’s take on brand authenticity 4 days ago 5 women relaunch their creative agency after buying it back from WPP 4 days ago Global Automotive Marketing Awards—last chance to enter 4 days ago Inside agency review backroom dealmaking—why retail media commitments are creating tension 4 days ago This freelance network is a hybrid ad agency and investment company 4 days ago Why brands are pulling out of the Human Rights Campaign Corporate Equality Index 5 days ago Watch the newest commercials from Apple, Homes.com, Michaels and more 5 days ago Instagram rolls out restrictive privacy settings for teenagers 5 days ago Behind Mejuri’s artful ads from Gia Coppola 5 days ago Creator and influencer trends brand marketers need to know about right now 5 days ago Election 2024—Harris and Trump campaigns spend big on swing state ads 5 days ago Google’s Gemini Gems—how marketers can use the single-purpose AI assistant 5 days ago Multiple brands are joining TYB to engage fans and collect first-party data 6 days ago How MrBeast, Logan Paul and KSI are challenging Lunchables with a new brand 6 days ago How Expedia is teaming up with creators 6 days ago Publishing Partner: How brands can build emotional connections with parents and kids at scale 6 days ago Watch the newest commercials from Kia, H&M, SpringHill Suites and more 6 days ago TikTok challenges US ban law in court 6 days ago Tracking ad agency account reviews—the latest on brand creative, media and more 6 days ago How Stuart Heflin grew Quest Nutrition’s sales with a campaign about cheating 6 days ago Gita Rebbapragada is growing Crunchyroll into an anime empire 6 days ago How Dara Treseder is making software brand Autodesk famous 6 days ago 4 agency reviews to know about this month 6 days ago Meta’s Amazon ad account seeks specialist as social commerce rivalry intensifies 6 days ago Suntory brings Japan’s top vodka seltzer to the US with a quirky campaign 6 days ago The top 5 creative campaigns you need to know about right now 6 days ago How Dark & Lovely brought new hairstyles to The Sims to improve representation for Black gamers View all latest news Featured JOSE JORGE NETTO ON HELPING NIKE DRIVE EXCITEMENT FOR YOUTH BASEBALL By Jose Jorge Netto Publishing Partner: U.S. HISPANICS: THE ‘SWING’ VOTE FOR BRANDS IN 2024 By Donna Speciale AGENCY NEWS YOU NEED TO KNOW THIS WEEK By Brian Bonilla WHY AGENCY PRICING MODELS SHOULD EMPHASIZE RELATIONSHIPS OVER TIME AND COST By Gregg Lipman HOW TWITCH WILL WORK WITH BRANDS ON ‘THE GLITCH’ By Brandon Doerrer 5 MARKETING STRATEGIES TO HELP YOUR BRAND STAND OUT DURING ELECTION SEASON By Chad Crowe MOST POPULAR 1 INSIDE DUOLINGO’S VIRAL TIKTOK STUNT AT CHARLI XCX’S CONCERT—GUERRILLA MARKETING LESSONS FOR BRANDS 2 THE BEST ADS OF 2024 (SO FAR) 3 HOW MRBEAST, LOGAN PAUL AND KSI ARE CHALLENGING LUNCHABLES WITH A NEW BRAND 4 AMERICA'S HOTTEST BRANDS 2024 5 WHY BRANDED CONTENT IN STREAMING TV IS GROWING—INSIDE MARKETERS’ STRATEGIES 6 5 WOMEN RELAUNCH THEIR CREATIVE AGENCY AFTER BUYING IT BACK FROM WPP 7 MTN DEW REINTRODUCES ITSELF BEHIND A TOUGH TALKING, FUR-COAT WEARING ‘MOUNTAIN DUDE’ 8 MARKETING WINNERS AND LOSERS OF THE WEEK 9 NISSAN WELCOMES REGGIE BUSH TO HEISMAN HOUSE AFTER HE RECLAIMED HIS TROPHY Ad Age Custom Content 10 ADOBE’S AJ SHIN ON USING MACHINE LEARNING MODELS TO MAXIMIZE CLIENT REVENUE 11 BBDO JOINS PEPSI’S AGENCY ROSTER, RENEWING LONG RELATIONSHIP 12 NBC UNIVERSAL CEO STEVE BURKE SET TO LEAVE HIS POST IN AUGUST 13 DISNEY LAUNCHES NEW FROZEN AND STAR WARS TOYS ON THE SAME DAY MOST POPULAR 1 INSIDE DUOLINGO’S VIRAL TIKTOK STUNT AT CHARLI XCX’S CONCERT—GUERRILLA MARKETING LESSONS FOR BRANDS 2 THE BEST ADS OF 2024 (SO FAR) 3 HOW MRBEAST, LOGAN PAUL AND KSI ARE CHALLENGING LUNCHABLES WITH A NEW BRAND 4 AMERICA'S HOTTEST BRANDS 2024 5 WHY BRANDED CONTENT IN STREAMING TV IS GROWING—INSIDE MARKETERS’ STRATEGIES 6 5 WOMEN RELAUNCH THEIR CREATIVE AGENCY AFTER BUYING IT BACK FROM WPP 7 MTN DEW REINTRODUCES ITSELF BEHIND A TOUGH TALKING, FUR-COAT WEARING ‘MOUNTAIN DUDE’ Creativity Accenture’s epic football ad highlights its work in scaling NBCU’s Peacock platform Droga5 Change the Ref made a video game where you try to survive a school shooting Energy BBDO Ad Age’s Creativity Blog—see today’s top advertising and design news A man fights to reach his son in Boulder Crest’s powerful film about overcoming trauma John Lewis revisits a century on British high streets in Saatchi’s ambitious new ad Saatchi & Saatchi-London Blockbuster’s new ad shows locations where the store is gone but its sign remains Atlantic New York Inside Titan’s Hypercasket, the sci-fi death vessel of the future Titan Casket Ikea Sweden is putting ads on roller blinds at people’s homes Åkestam Holst Dove’s new ad captures the swirl of body anxieties that kids feel in high school Ogilvy-Toronto e.l.f. saves you from diabolical skin sins in Day One Agency’s comic spot Day One Agency Spotify expands ‘My Spotify’ campaign and ‘Daylists’ app feature Spotify FCB’s ambitious campaign for a New Zealand telecom follows one man’s journey of self-discovery FCB Aotearoa Featured A-LIST & CREATIVITY AWARDS 2025—EVERYTHING YOU NEED TO KNOW Publishing Partner: HOW RETAIL MEDIA NETWORK PARTNERS CAN BOOST RETAILER PERFORMANCE By Renee Caceres TOP MARKETERS, BRANDS AND AGENCY COMPANIES RANKED—THE BIG LIST AD AGE 2023 MARKETERS OF THE YEAR By Ad Age Staff AD AGE DEI COUNCIL MOST POPULAR 8 MARKETING WINNERS AND LOSERS OF THE WEEK 9 NISSAN WELCOMES REGGIE BUSH TO HEISMAN HOUSE AFTER HE RECLAIMED HIS TROPHY Ad Age Custom Content 10 ADOBE’S AJ SHIN ON USING MACHINE LEARNING MODELS TO MAXIMIZE CLIENT REVENUE 11 BBDO JOINS PEPSI’S AGENCY ROSTER, RENEWING LONG RELATIONSHIP 12 NBC UNIVERSAL CEO STEVE BURKE SET TO LEAVE HIS POST IN AUGUST 13 DISNEY LAUNCHES NEW FROZEN AND STAR WARS TOYS ON THE SAME DAY AD AGE WAKE-UP CALL (DAILY) Get the highlights of the most important daily news delivered to your inbox every weekday morning, combining Ad Age reporting with key developments from other sources, plus our ICYMI roundup of the week’s best every Sunday. 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