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yoast.com Open in urlscan Pro
2606:4700::6812:1b19  Public Scan

Go To Rescan Add Verdict Report
Submitted URL: http://forwardbuildinfo.com/campaigns/ws273o4wl0957/track-url/na8492wp0ze91/550a313955c5534b355692abd98f4ed348b7297a
Effective URL: https://yoast.com/ecommerce-usability-the-ultimate-guide/
Submission Tags: falconsandbox
Submission: On May 10 via api from US — Scanned from NL
 Behaviour Indicators
Similar DOM Content API
Verdicts

Summary

This website contacted 9 IPs in 2 countries across 9 domains to perform 26 HTTP transactions. The main IP is 2606:4700::6812:1b19, located in United States and belongs to CLOUDFLARENET, US. The main domain is yoast.com. The Cisco Umbrella rank of the primary domain is 85316.
TLS certificate: Issued by AlphaSSL CA - SHA256 - G2 on June 21st 2022. Valid for: a year.
This is the only time yoast.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
2 2 2a06:98c1:312... 13335 (CLOUDFLAR...)
1 1 23.197.142.159 16625 (AKAMAI-AS)
1 16 2606:4700::68... 13335 (CLOUDFLAR...)
1 18.66.97.10 16509 (AMAZON-02)
1 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
5 2a00:1450:400... 15169 (GOOGLE)
1 2a00:1450:400... 15169 (GOOGLE)
1 52.222.236.43 16509 (AMAZON-02)
1 18.66.112.19 16509 (AMAZON-02)
1 2001:4860:480... 15169 (GOOGLE)
26 9
2    2a06:98c1:3121::3 (United States)

ASN13335 (CLOUDFLARENET, US)
forwardbuildinfo.com
1    23.197.142.159 (Frankfurt am Main, Germany)

ASN16625 (AKAMAI-AS, US)
PTR: a23-197-142-159.deploy.static.akamaitechnologies.com
yoast.us1.list-manage.com
16    2606:4700::6812:1b19 (United States)

ASN13335 (CLOUDFLARENET, US)
yoast.com
1    18.66.97.10 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-66-97-10.fra56.r.cloudfront.net
static.hotjar.com
1    2a02:26f0:6c00:190::14a9 (Frankfurt am Main, Germany)

ASN20940 (AKAMAI-ASN1, NL)
cdn-4.convertexperiments.com
5    2a00:1450:4001:800::200e (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)
www.googleoptimize.com
www.google-analytics.com
1    2a00:1450:4001:813::2008 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE, US)
www.googletagmanager.com
1    52.222.236.43 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-52-222-236-43.fra56.r.cloudfront.net
script.hotjar.com
1    18.66.112.19 (United States)

ASN16509 (AMAZON-02, US)
PTR: server-18-66-112-19.fra56.r.cloudfront.net
vc.hotjar.io
1    2001:4860:4802:34::36 (United States)

ASN15169 (GOOGLE, US)
region1.google-analytics.com
Apex Domain
Subdomains		 Transfer
16 yoast.com
yoast.com — Cisco Umbrella Rank: 85316
267 KB
5 google-analytics.com
www.google-analytics.com — Cisco Umbrella Rank: 39
region1.google-analytics.com — Cisco Umbrella Rank: 2495
23 KB
2 hotjar.com
static.hotjar.com — Cisco Umbrella Rank: 695
script.hotjar.com — Cisco Umbrella Rank: 957
73 KB
2 forwardbuildinfo.com
forwardbuildinfo.com
1 KB
1 hotjar.io
vc.hotjar.io — Cisco Umbrella Rank: 2487
260 B
1 googletagmanager.com
www.googletagmanager.com — Cisco Umbrella Rank: 62
71 KB
1 googleoptimize.com
www.googleoptimize.com — Cisco Umbrella Rank: 1019
51 KB
1 convertexperiments.com
cdn-4.convertexperiments.com — Cisco Umbrella Rank: 39536
62 KB
1 list-manage.com
yoast.us1.list-manage.com
2 KB
26 9
Domain Requested by
16 yoast.com 1 redirects yoast.com
4 www.google-analytics.com yoast.com
www.google-analytics.com
2 forwardbuildinfo.com 2 redirects
1 region1.google-analytics.com www.googletagmanager.com
1 vc.hotjar.io script.hotjar.com
1 script.hotjar.com static.hotjar.com
1 www.googletagmanager.com yoast.com
1 www.googleoptimize.com yoast.com
1 cdn-4.convertexperiments.com yoast.com
1 static.hotjar.com yoast.com
1 yoast.us1.list-manage.com 1 redirects
26 11
Subject Issuer Validity Valid
*.yoast.com
AlphaSSL CA - SHA256 - G2		 2022-06-21 -
2023-07-23		 a year crt.sh
*.hotjar.com
Amazon ECDSA 256 M01		 2023-03-09 -
2024-04-06		 a year crt.sh
*.convertexperiments.com
DigiCert TLS RSA SHA256 2020 CA1		 2023-01-06 -
2024-01-07		 a year crt.sh
*.google-analytics.com
GTS CA 1C3		 2023-04-24 -
2023-07-17		 3 months crt.sh
*.hotjar.io
Amazon ECDSA 256 M01		 2023-03-09 -
2024-04-06		 a year crt.sh

This page contains 2 frames:

Primary Page: https://yoast.com/ecommerce-usability-the-ultimate-guide/
Frame ID: 17840DBFF0087D52E2D8A7A108C3AB0D
Requests: 40 HTTP requests in this frame

Frame: https://yoast.com/cdn-cgi/challenge-platform/h/g/scripts/jsd/b5e45436/invisible.js
Frame ID: 026AB709D25B23DD032CB370AFC03C1C
Requests: 3 HTTP requests in this frame

Screenshot
Live screenshot
Full Image

Page Title

Ecommerce usability: the ultimate guide • Yoast

Page URL History Show full URLs

  1. http://forwardbuildinfo.com/campaigns/ws273o4wl0957/track-url/na8492wp0ze91/550a313955c5534b355692abd98f... HTTP 301
    https://forwardbuildinfo.com/campaigns/ws273o4wl0957/track-url/na8492wp0ze91/550a313955c5534b355692abd98f... HTTP 301
    https://yoast.us1.list-manage.com/track/click?u=ffa93edfe21752c921f860358&id=655f5a6d48&e=94bea1e308 HTTP 302
    https://yoast.com/ecommerce-usability-the-ultimate-guide/ Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
Overall confidence: 100%
Detected patterns
  • google-analytics\.com/(?:ga|urchin|analytics)\.js
Overall confidence: 100%
Detected patterns
  • googleoptimize\.com/optimize\.js
Overall confidence: 100%
Detected patterns
  • googletagmanager\.com/gtag/js
Overall confidence: 100%
Detected patterns
  • //static\.hotjar\.com/

Page Statistics

26
Requests

96 %
HTTPS

60 %
IPv6

9
Domains

11
Subdomains

9
IPs

2
Countries

548 kB
Transfer

1731 kB
Size

18
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. http://forwardbuildinfo.com/campaigns/ws273o4wl0957/track-url/na8492wp0ze91/550a313955c5534b355692abd98f4ed348b7297a HTTP 301
    https://forwardbuildinfo.com/campaigns/ws273o4wl0957/track-url/na8492wp0ze91/550a313955c5534b355692abd98f4ed348b7297a HTTP 301
    https://yoast.us1.list-manage.com/track/click?u=ffa93edfe21752c921f860358&id=655f5a6d48&e=94bea1e308 HTTP 302
    https://yoast.com/ecommerce-usability-the-ultimate-guide/ Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 28
  • https://yoast.com/cdn-cgi/challenge-platform/scripts/invisible.js HTTP 302
  • https://yoast.com/cdn-cgi/challenge-platform/h/g/scripts/jsd/b5e45436/invisible.js

26 HTTP transactions

Resource
Path		 Size
x-fer		 Type
MIME-Type
Primary Request /
yoast.com/ecommerce-usability-the-ultimate-guide/
Redirect Chain
  • http://forwardbuildinfo.com/campaigns/ws273o4wl0957/track-url/na8492wp0ze91/550a313955c5534b355692abd98f4ed348b7297a
  • https://forwardbuildinfo.com/campaigns/ws273o4wl0957/track-url/na8492wp0ze91/550a313955c5534b355692abd98f4ed348b7297a
  • https://yoast.us1.list-manage.com/track/click?u=ffa93edfe21752c921f860358&id=655f5a6d48&e=94bea1e308
  • https://yoast.com/ecommerce-usability-the-ultimate-guide/
119 KB
23 KB 		Document
General
Check archive.org
Download Go to
Full URL
https://yoast.com/ecommerce-usability-the-ultimate-guide/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:1b19 , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
c404beecaa238a7139292b9ab9f8fe28c7181e178d27bab32fd981940804a42b
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36
accept-language
nl-NL,nl;q=0.9

Response headers

alt-svc
h3=":443"; ma=86400, h3-29=":443"; ma=86400
cache-control
public, max-age=604800, s-maxage=604800, stale-while-revalidate=120, stale-if-error=14400
cf-cache-status
HIT
cf-ray
7c526d951e14b980-AMS
content-encoding
br
content-type
text/html; charset=UTF-8
date
Wed, 10 May 2023 13:11:26 GMT
last-modified
Wed, 10 May 2023 13:11:22 GMT
link
<https://yoast.com/app/themes/yoast-theme/css/style.min.css?ver=1683093133>; rel=preload; as=style; nopush <https://yoast.com/app/themes/yoast-theme/css/templates/menu.min.css?ver=1681901220>; rel=preload; as=style; nopush
server
cloudflare
strict-transport-security
max-age=31536000; includeSubDomains; preload
vary
Accept-Encoding, Cookie
x-content-type-options
nosniff

Redirect headers

content-encoding
gzip
content-length
20
content-type
text/html; charset=UTF-8
date
Wed, 10 May 2023 13:11:26 GMT
location
https://yoast.com/ecommerce-usability-the-ultimate-guide/#utm_source=newsletter&utm_medium=email&utm_campaign=september-15-2020
referrer-policy
same-origin
server
openresty
vary
Accept-Encoding
x-ua-compatible
IE=edge,chrome=1
style.min.css
yoast.com/app/themes/yoast-theme/css/ 		316 KB
53 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://yoast.com/app/themes/yoast-theme/css/style.min.css?ver=1683093133
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:1b19 , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
937f6f12256ab329c320f650883c03ae5e45622cc75448b42830388f9632c444
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

accept-language
nl-NL,nl;q=0.9
Referer
https://yoast.com/ecommerce-usability-the-ultimate-guide/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 13:11:26 GMT
strict-transport-security
max-age=31536000; includeSubDomains; preload
x-content-type-options
nosniff
cf-cache-status
HIT
content-encoding
br
age
194545
alt-svc
h3=":443"; ma=86400, h3-29=":443"; ma=86400
last-modified
Thu, 04 May 2023 11:50:10 GMT
server
cloudflare
etag
W/"64539bf2-4f183"
vary
Accept-Encoding, Cookie
content-type
text/css
access-control-allow-origin
*
cache-control
public, max-age=315360000
cf-ray
7c526d981a19b980-AMS
expires
Sat, 07 May 2033 13:11:26 GMT
menu.min.css
yoast.com/app/themes/yoast-theme/css/templates/ 		14 KB
2 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://yoast.com/app/themes/yoast-theme/css/templates/menu.min.css?ver=1681901220
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:1b19 , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
625227b88ab7111d95734c76ca2b2c4838308f2a751caba242b783f41f8bd48e
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

accept-language
nl-NL,nl;q=0.9
Referer
https://yoast.com/ecommerce-usability-the-ultimate-guide/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 13:11:26 GMT
strict-transport-security
max-age=31536000; includeSubDomains; preload
x-content-type-options
nosniff
cf-cache-status
HIT
content-encoding
br
age
13879
alt-svc
h3=":443"; ma=86400, h3-29=":443"; ma=86400
last-modified
Wed, 19 Apr 2023 09:18:22 GMT
server
cloudflare
etag
W/"643fb1de-3997"
vary
Accept-Encoding, Cookie
content-type
text/css
access-control-allow-origin
*
cache-control
public, max-age=315360000
cf-ray
7c526d981a1eb980-AMS
expires
Sat, 07 May 2033 13:11:26 GMT
ecommerce_guide_2400x1350.jpg
yoast.com/cdn-cgi/image/width=1012%2Cheight=531%2Cfit=cover%2Cf=auto%2Cquality=75%2Conerror=redirect/app/uploads/2020/10/ 		42 KB
42 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://yoast.com/cdn-cgi/image/width=1012%2Cheight=531%2Cfit=cover%2Cf=auto%2Cquality=75%2Conerror=redirect/app/uploads/2020/10/ecommerce_guide_2400x1350.jpg
Requested by
Host: yoast.com
URL: https://yoast.com/ecommerce-usability-the-ultimate-guide/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:1b19 , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
9abe60a6a114a55c7b2dd6bd02fadfbfdcc6ca6fa0e8fe095d54c60b49a7bb9e
Security Headers
Name Value
Content-Security-Policy default-src 'none'; navigate-to 'none'; form-action 'none'
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

accept-language
nl-NL,nl;q=0.9
Referer
https://yoast.com/ecommerce-usability-the-ultimate-guide/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 13:11:26 GMT
strict-transport-security
max-age=31536000; includeSubDomains; preload
x-content-type-options
nosniff
cf-cache-status
HIT
content-security-policy
default-src 'none'; navigate-to 'none'; form-action 'none'
alt-svc
h3=":443"; ma=86400, h3-29=":443"; ma=86400
content-length
42517
cf-resized
internal=ok/h q=0 n=35+129 c=0+0 v=2023.4.2 l=42517
last-modified
Wed, 28 Jul 2021 09:55:16 GMT
cf-bgj
imgq:75,h2pri
server
cloudflare
etag
"cfPJL0hX-Cf8XAiXZDXv9q0fvZ73gAopLpWc9aiS6RDQ:61012984-2d2b5"
vary
Accept-Encoding, Cookie
content-type
image/avif
access-control-allow-origin
*
cache-control
public, max-age=315360000
accept-ranges
bytes
cf-ray
7c526d981a20b980-AMS
yoast.min.js
yoast.com/app/themes/yoast-theme/js/ 		16 KB
5 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://yoast.com/app/themes/yoast-theme/js/yoast.min.js?ver=1677070908
Requested by
Host: yoast.com
URL: https://yoast.com/ecommerce-usability-the-ultimate-guide/
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
2606:4700::6812:1b19 , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
0cfb3ec4824c235a415586a773e00f0921edb140bdb31695e09ed05f32389d9a
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

accept-language
nl-NL,nl;q=0.9
Referer
https://yoast.com/ecommerce-usability-the-ultimate-guide/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 13:11:26 GMT
strict-transport-security
max-age=31536000; includeSubDomains; preload
x-content-type-options
nosniff
cf-cache-status
HIT
content-encoding
br
age
13922
alt-svc
h3=":443"; ma=86400, h3-29=":443"; ma=86400
last-modified
Tue, 31 Jan 2023 08:35:23 GMT
server
cloudflare
etag
W/"63d8d2cb-41ec"
vary
Accept-Encoding, Cookie
content-type
application/javascript
access-control-allow-origin
*
cache-control
public, max-age=315360000
cf-ray
7c526d989bf10a71-AMS
expires
Sat, 07 May 2033 13:11:26 GMT
logo.svg
yoast.com/app/themes/yoast-theme/images/ 		13 KB
4 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://yoast.com/app/themes/yoast-theme/images/logo.svg
Requested by
Host: yoast.com
URL: https://yoast.com/ecommerce-usability-the-ultimate-guide/
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6812:1b19 , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
77e20eaeb4d97de6b39f74c6b7c7b0587e267441d469bc4fd78b9ce8e75b597c
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

accept-language
nl-NL,nl;q=0.9
Referer
https://yoast.com/ecommerce-usability-the-ultimate-guide/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 13:11:26 GMT
strict-transport-security
max-age=31536000; includeSubDomains; preload
x-content-type-options
nosniff
cf-cache-status
HIT
content-encoding
br
age
1826375
alt-svc
h3=":443"; ma=86400, h3-29=":443"; ma=86400
last-modified
Thu, 23 Feb 2023 10:10:49 GMT
server
cloudflare
etag
W/"63f73ba9-33c4"
vary
Accept-Encoding, Cookie
content-type
image/svg+xml
access-control-allow-origin
*
cache-control
public, max-age=315360000
cf-ray
7c526d981a21b980-AMS
expires
Sat, 07 May 2033 13:11:26 GMT
instant_page.min.js
yoast.com/app/themes/yoast-com/assets-external/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://yoast.com/app/themes/yoast-com/assets-external/instant_page.min.js?ver=5.1.1
Requested by
Host: yoast.com
URL: https://yoast.com/ecommerce-usability-the-ultimate-guide/
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
2606:4700::6812:1b19 , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
0f1592e2c9428498f394f0710ea7bff569a2c73dbd899641f0ecadbcd73b71cf
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Referer
https://yoast.com/ecommerce-usability-the-ultimate-guide/
Origin
https://yoast.com
accept-language
nl-NL,nl;q=0.9
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 13:11:26 GMT
strict-transport-security
max-age=31536000; includeSubDomains; preload
x-content-type-options
nosniff
cf-cache-status
HIT
content-encoding
br
age
1826446
alt-svc
h3=":443"; ma=86400, h3-29=":443"; ma=86400
last-modified
Mon, 17 Apr 2023 06:53:03 GMT
server
cloudflare
etag
W/"643ceccf-ec6"
vary
Accept-Encoding, Cookie
content-type
application/javascript
access-control-allow-origin
*
cache-control
public, max-age=315360000
cf-ray
7c526d98ac0f0a71-AMS
expires
Sat, 07 May 2033 13:11:26 GMT
yoast_es.min.js
yoast.com/app/themes/yoast-com/assets/js/ 		2 KB
997 B 		Script
General
Check archive.org
Download Go to
Full URL
https://yoast.com/app/themes/yoast-com/assets/js/yoast_es.min.js?ver=1681453976
Requested by
Host: yoast.com
URL: https://yoast.com/ecommerce-usability-the-ultimate-guide/
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
2606:4700::6812:1b19 , United States, ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
ca82924a36f308585195a98536b1304d12195ad396f77882dd991c2a9db12e26
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

accept-language
nl-NL,nl;q=0.9
Referer
https://yoast.com/ecommerce-usability-the-ultimate-guide/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 13:11:26 GMT
strict-transport-security
max-age=31536000; includeSubDomains; preload
x-content-type-options
nosniff
cf-cache-status
HIT
content-encoding
br
age
194558
alt-svc
h3=":443"; ma=86400, h3-29=":443"; ma=86400
last-modified
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62 KB 		Script
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H2
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TLS 1.3, , AES_256_GCM
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Reverse DNS
Software
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accept-language
nl-NL,nl;q=0.9
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https://yoast.com/
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Response headers

content-type
application/javascript
date
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content-encoding
gzip
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public, max-age=300
vary
Accept-Encoding
expires
Wed, 10 May 2023 13:16:27 GMT
optimize.js
www.googleoptimize.com/ 		138 KB
51 KB 		Script
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https://www.googleoptimize.com/optimize.js?id=GTM-5MW8F8D
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URL: https://yoast.com/workers/gtm.js?id=GTM-NHRB36F
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
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Software
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Request headers

accept-language
nl-NL,nl;q=0.9
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https://yoast.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 13:11:27 GMT
content-encoding
br
strict-transport-security
max-age=31536000; includeSubDomains
server
Google Tag Manager
vary
Accept-Encoding
content-type
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*
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alt-svc
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expires
Wed, 10 May 2023 13:11:27 GMT
js
www.googletagmanager.com/gtag/ 		196 KB
71 KB 		Script
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https://www.googletagmanager.com/gtag/js?id=G-5HDJXYWBNB&l=dataLayer&cx=c
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Host: yoast.com
URL: https://yoast.com/workers/gtm.js?id=GTM-NHRB36F
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:813::2008 Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),
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Software
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accept-language
nl-NL,nl;q=0.9
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https://yoast.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 13:11:27 GMT
content-encoding
br
strict-transport-security
max-age=31536000; includeSubDomains
server
Google Tag Manager
vary
Accept-Encoding
content-type
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expires
Wed, 10 May 2023 13:11:27 GMT
pica.js
yoast.com/cdn-cgi/challenge-platform/h/g/scripts/ Frame 026A 		6 KB
3 KB 		Other
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https://yoast.com/cdn-cgi/challenge-platform/h/g/scripts/pica.js
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URL: https://yoast.com/ecommerce-usability-the-ultimate-guide/
Protocol
H3
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QUIC, , AES_128_GCM
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User-Agent
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Response headers

date
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strict-transport-security
max-age=31536000; includeSubDomains; preload
x-content-type-options
nosniff
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alt-svc
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script.hotjar.com/ 		264 KB
68 KB 		Script
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https://script.hotjar.com/modules.55c84a3715720c50d3a5.js
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URL: https://static.hotjar.com/c/hotjar-43.js?sv=7
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
52.222.236.43 , United States, ASN16509 (AMAZON-02, US),
Reverse DNS
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Software
/
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accept-language
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https://yoast.com/
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Response headers

date
Wed, 10 May 2023 10:54:07 GMT
content-encoding
br
x-content-type-options
nosniff
strict-transport-security
max-age=2592000; includeSubDomains
via
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etag
"7625adee8a326c5c740ce7dacd43290d"
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cache-control
max-age=31536000
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x-robots-tag
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439 B 		XHR
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https://yoast.com/cdn-cgi/challenge-platform/h/g/cv/result/7c526d951e14b980
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Host: yoast.com
URL: https://yoast.com/cdn-cgi/challenge-platform/scripts/invisible.js
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
2606:4700::6812:1b19 , United States, ASN13335 (CLOUDFLARENET, US),
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Software
cloudflare /
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Strict-Transport-Security max-age=31536000; includeSubDomains; preload
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Referer
accept-language
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User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36
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Response headers

date
Wed, 10 May 2023 13:11:27 GMT
strict-transport-security
max-age=31536000; includeSubDomains; preload
x-content-type-options
nosniff
content-encoding
br
server
cloudflare
vary
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content-type
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cf-ray
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alt-svc
h3=":443"; ma=86400, h3-29=":443"; ma=86400
analytics.js
www.google-analytics.com/ 		51 KB
20 KB 		Script
General
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https://www.google-analytics.com/analytics.js
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Host: yoast.com
URL: https://yoast.com/workers/gtm.js?id=GTM-NHRB36F
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
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2a00:1450:4001:800::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),
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accept-language
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User-Agent
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Response headers

strict-transport-security
max-age=10886400; includeSubDomains; preload
content-encoding
gzip
x-content-type-options
nosniff
date
Wed, 10 May 2023 12:35:39 GMT
last-modified
Mon, 17 Apr 2023 22:36:01 GMT
server
Golfe2
age
2148
vary
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content-type
text/javascript
cache-control
public, max-age=7200
cross-origin-resource-policy
cross-origin
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
20737
expires
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43
vc.hotjar.io/sessions/ 		0
260 B 		XHR
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https://vc.hotjar.io/sessions/43?s=0.25&r=0.03489755604126654
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URL: https://script.hotjar.com/modules.55c84a3715720c50d3a5.js
Protocol
H2
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TLS 1.3, , AES_128_GCM
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Software
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Request headers

accept-language
nl-NL,nl;q=0.9
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https://yoast.com/
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Response headers

date
Wed, 10 May 2023 13:11:27 GMT
via
1.1 cf2071a2896a4f71dbfdbc521d554362.cloudfront.net (CloudFront)
server
Python/3.8 aiohttp/3.8.4
x-amz-cf-pop
FRA56-P5
x-cache
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access-control-allow-origin
*
cache-control
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x-amz-cf-id
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collect
region1.google-analytics.com/g/ 		0
240 B 		Ping
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https://region1.google-analytics.com/g/collect?v=2&tid=G-5HDJXYWBNB&gtm=45je3580&_p=911130230&cid=929200999.1683724288&ul=en-us&_geo=1&_rdi=1&_s=1&dt=Ecommerce%20usability%3A%20the%20ultimate%20guide%20%E2%80%A2%20Yoast&dl=https%3A%2F%2Fyoast.com%2Fecommerce-usability-the-ultimate-guide%2F%23utm_source%3Dnewsletter%26utm_medium%3Demail%26utm_campaign%3Dseptember-15-2020&sid=1683724287&sct=1&seg=0&en=page_view&_fv=1&_nsi=1&_ss=1&ep.php_version=&up.user_licence_type=unknown
Requested by
Host: www.googletagmanager.com
URL: https://www.googletagmanager.com/gtag/js?id=G-5HDJXYWBNB&l=dataLayer&cx=c
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
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Software
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Resource Hash
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Request headers

accept-language
nl-NL,nl;q=0.9
Referer
https://yoast.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

pragma
no-cache
date
Wed, 10 May 2023 13:11:27 GMT
server
Golfe2
content-type
text/plain
access-control-allow-origin
https://yoast.com
cache-control
no-cache, no-store, must-revalidate
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true
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cross-origin
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
linkid.js
www.google-analytics.com/plugins/ua/ 		2 KB
1 KB 		Script
General
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https://www.google-analytics.com/plugins/ua/linkid.js
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Host: www.google-analytics.com
URL: https://www.google-analytics.com/analytics.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:800::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),
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Software
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Name Value
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Request headers

accept-language
nl-NL,nl;q=0.9
Referer
https://yoast.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 12:39:48 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
1899
cross-origin-resource-policy
cross-origin
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
859
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0
last-modified
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server
sffe
vary
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report-to
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content-type
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cache-control
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expires
Wed, 10 May 2023 13:39:48 GMT
ec.js
www.google-analytics.com/plugins/ua/ 		3 KB
1 KB 		Script
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https://www.google-analytics.com/plugins/ua/ec.js
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Host: www.google-analytics.com
URL: https://www.google-analytics.com/analytics.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:800::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),
Reverse DNS
Software
sffe /
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff
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Request headers

accept-language
nl-NL,nl;q=0.9
Referer
https://yoast.com/
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36

Response headers

date
Wed, 10 May 2023 12:58:19 GMT
content-encoding
br
x-content-type-options
nosniff
age
788
cross-origin-resource-policy
cross-origin
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
1129
x-xss-protection
0
last-modified
Thu, 30 Dec 2021 12:48:00 GMT
server
sffe
vary
Accept-Encoding
report-to
{"group":"static-on-bigtable","max_age":2592000,"endpoints":[{"url":"https://csp.withgoogle.com/csp/report-to/static-on-bigtable"}]}
content-type
text/javascript
cache-control
public, max-age=3600
accept-ranges
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expires
Wed, 10 May 2023 13:58:19 GMT
collect
www.google-analytics.com/j/ 		1 B
21 B 		XHR
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https://www.google-analytics.com/j/collect?v=1&_v=j100&aip=1&a=911130230&t=pageview&_s=1&dl=https%3A%2F%2Fyoast.com%2Fecommerce-usability-the-ultimate-guide%2F%23utm_source%3Dnewsletter%26utm_medium%3Demail%26utm_campaign%3Dseptember-15-2020&dp=%2Fecommerce-usability-the-ultimate-guide%2F%23utm_source%3Dnewsletter%26utm_medium%3Demail%26utm_campaign%3Dseptember-15-2020&ul=en-us&de=UTF-8&dt=Ecommerce%20usability%3A%20the%20ultimate%20guide%20%E2%80%A2%20Yoast&sd=24-bit&sr=1600x1200&vp=1600x1200&je=0&_u=aCDAAEArQAAAACgOI~&jid=1711467028&gjid=1423367889&cid=929200999.1683724288&tid=UA-317889-17&_gid=1354032301.1683724288&_r=1&gtm=45He3580n81NHRB36F&cg1=SEO%20Blog%20-%20Posts&cg2=Edwin%20Toonen&cg3=User%20eXperience%20(UX)&cg4=Yes&cd1=0&cd3=Edwin%20Toonen&cd11=Ecommerce%20SEO&cd13=&cd14=&cm5=90&cm6=77&promo1id=sticky_sidebar&promo1nm=Sticky%20Sidebar&promo1cr=N%2FA&promo1ps=Sidebar&z=1612361063
Requested by
Host: www.google-analytics.com
URL: https://www.google-analytics.com/analytics.js
Protocol
H3
Security
QUIC, , AES_128_GCM
Server
2a00:1450:4001:800::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff

Request headers

Referer
https://yoast.com/
accept-language
nl-NL,nl;q=0.9
User-Agent
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/113.0.5672.92 Safari/537.36
Content-Type
text/plain

Response headers

pragma
no-cache
date
Wed, 10 May 2023 13:11:27 GMT
x-content-type-options
nosniff
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
content-type
text/plain
access-control-allow-origin
https://yoast.com
cache-control
no-cache, no-store, must-revalidate
access-control-allow-credentials
true
cross-origin-resource-policy
cross-origin
alt-svc
h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
content-length
1
expires
Fri, 01 Jan 1990 00:00:00 GMT

Verdicts & Comments Add Verdict or Comment

46 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

object| 0 object| 1 boolean| credentialless object| dataLayer object| shop_switcher object| algolia object| util object| stickyElements object| google_tag_manager object| google_tag_data function| hj object| _hjSettings string| GoogleAnalyticsObject function| ga object| hjSiteSettings function| hjBootstrap object| hjBootstrapCalled object| hjLazyModules function| log_optimize_tests function| log_optimize_test string| ga_property_id object| convert_temp undefined| loglyjson object| convertData undefined| $ undefined| jQuery object| matched function| REED_$ object| REED object| convert object| _conv_q object| _gaq function| gtag object| _kmq string| secure object| mixpanel object| google_optimize object| gaGlobal object| gaplugins object| gaData object| _hmt object| _czc object| emosGlobalProperties object| _paq object| _wt1Q object| toggleEls

18 Cookies

Domain/Path Name / Value
yoast.us1.list-manage.com/ Name: _mcid
Value: 1.d40e88f76a018bc132b737509d2af340.b26a6b2dea7df1c129ee01bc47413d3869154f91e03387405f263ee950083ef2
.list-manage.com/ Name: _abck
Value: 6B371D3862562DFBB75C4D88DDB926F8~-1~YAAQLihDF+sdEASIAQAATLjJBQlVsepNu8fCpc0fdC0LQhcxC2w9Omek9kTu7J3GuSW2BxW2e413LpkyKGObakZUZGzIb2FBYi29osZriFjPGRE4f2/UPFJ5CMbEX2y6ztQRw9yfW+q4Olk7iBHMhq8OmPezzbb/irmoIzzNQovApLTwy49aChSqs626fbMGb8FwA1hJTzE9xFc5E9eZlpbIfMju6siqXLQajDLTickW9aQ0qxsyr6cXOZUOh1kiCp/BXL4tVmCvmyWEDfb6VZSBHngUWyfwCbNJXSHJ8Gy7XzysAn5m0jXkAlSNI4Dq+JNMBWAf2SeD3auCbN0nxbDSIGD87mCStXWb8dI7X6MYKH82LUmlzF/LLtqsA7o8Jw==~-1~-1~-1
.us1.list-manage.com/ Name: ak_bmsc
Value: E5428A36F6D54818CCDD0002BA54FAB5~000000000000000000000000000000~YAAQLihDF+wdEASIAQAATLjJBRNbla08SFc0UImuGXe2n39P9lNFIRaTlUX3C0Imyi0G1c/AnkHw8A3UERa12DjX3/FCjx0K5tYVSC7h9G92B9M8wTM8XGq4Vxpx/VbTS98JlDteLDvHpdCo+DyNwg6GHIDzohrnfqPrO+uaWXkClpMWFU/WGjQ9kBGDn6W79zD+FB46u6Cf8RpIraFkAD1do4yQrsglZDJfg4Sqr7TTvHUl22mZQyBXrz3ghk1lOCizP5L8dJRG7p6CZnzfsD4TSDkVO5KjCuqxY12Q6JxfkTsjlGxZRuqNn/v7HD+FFeAlneI0JX3SMa8tuK3Tzf2iKHLIp6mtXnH/Rv8CJNVXIPp+ZkakZ3q6OUMbGvRwT0B+nE7k/7rUSUucwhvNK+asMZY=
.list-manage.com/ Name: bm_sz
Value: A756886BF86E71796F59D66C95EE3504~YAAQLihDF+0dEASIAQAATLjJBROn34BXwUJ/ccl1VBjz5ATeT5/LhKsAqY98o2JzvdgnmyViTtolLy8RCeW3Wpxwt3y1r3P/t+d7oHuto0mNICA9LvDGf4ry5l1U4xJYfG2Kl9B6PWHcrQO5N21CFO3oUIf+pkCHlzVxmQQXEaFdj5RmrSHSBGCpg1xblKusgldjCnUvq8wInNGuonev9jztvccKhixOIU0em7+ACx3wYdhOHRDQdukNjbE74ryagql1/Ib8Siz0LdkVv6HVGW0oOV4H8Fei6xzp6vZjUz3SKwuUN8exAw==~4474434~3228722
yoast.com/ Name: __cflb
Value: 02DiuCzTvJfThFMUUiDmPnWBgqqJREj2zLtA4sEmSggvY
.yoast.com/ Name: selected_shop
Value: 2
.yoast.com/ Name: _conv_v
Value: vi%3A1*sc%3A1*cs%3A1683724287*fs%3A1683724287*pv%3A1
.yoast.com/ Name: _conv_s
Value: si%3A1*sh%3A1683724287237-0.909777999878181*pv%3A1
.yoast.com/ Name: __cf_bm
Value: dO99J_k2Jm2zrwweELVxSI25EIdTNpetCObihOtsIY8-1683724287-0-ARa37Uoj1P5GydmUknJuCpN3vr31fMQ59bqA4GiN1uDl8FGYXvzdV15WIPfNNPwUjKtnpqy0ywYBMyKYVM2FvkHDYiSwdNlCf+DfThNrFK8AfnLpT6QCrJuAGdwGdyf6Onw8Btl9eghvnGzvfGkfh/o=
.yoast.com/ Name: _hjSessionUser_43
Value: eyJpZCI6ImYxOTg3MTk5LTlhOTctNTA3ZC1hNDk0LTZjZjJlMWIyNjJmOCIsImNyZWF0ZWQiOjE2ODM3MjQyODc2MzQsImV4aXN0aW5nIjpmYWxzZX0=
.yoast.com/ Name: _hjFirstSeen
Value: 1
.yoast.com/ Name: _hjIncludedInSessionSample_43
Value: 0
.yoast.com/ Name: _hjSession_43
Value: eyJpZCI6ImExMjI1MWQ4LTEzODAtNDhhMi1iNTk5LTc2MDRkOGVmYzdjMSIsImNyZWF0ZWQiOjE2ODM3MjQyODc2NDksImluU2FtcGxlIjpmYWxzZX0=
.yoast.com/ Name: _hjAbsoluteSessionInProgress
Value: 1
.yoast.com/ Name: _ga_5HDJXYWBNB
Value: GS1.1.1683724287.1.0.1683724287.0.0.0
.yoast.com/ Name: _ga
Value: GA1.2.929200999.1683724288
.yoast.com/ Name: _gid
Value: GA1.2.1354032301.1683724288
.yoast.com/ Name: _gat_UA-317889-17
Value: 1

Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

cdn-4.convertexperiments.com
forwardbuildinfo.com
region1.google-analytics.com
script.hotjar.com
static.hotjar.com
vc.hotjar.io
www.google-analytics.com
www.googleoptimize.com
www.googletagmanager.com
yoast.com
yoast.us1.list-manage.com
18.66.112.19
18.66.97.10
2001:4860:4802:34::36
23.197.142.159
2606:4700::6812:1b19
2a00:1450:4001:800::200e
2a00:1450:4001:813::2008
2a02:26f0:6c00:190::14a9
2a06:98c1:3121::3
52.222.236.43
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0f1592e2c9428498f394f0710ea7bff569a2c73dbd899641f0ecadbcd73b71cf
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a95e7e8b22f6eb91c8a4253d62cc50aad350a90176a524d8ac935133f1e238bb
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