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SPONSORED DISPLAY ENABLES CREATIVE EDITING

September 30, 2021


WHAT LAUNCHED?

Advertisers using Sponsored Display in US, CA, DE, ES, FR, IT, NL, UK, UAE, AU,
IN, JP, MX and BR can now add or edit their headlines, logos or custom product
images for existing campaigns. After editing campaign creative, Sponsored
Display campaigns will continue to serve the last approved creative so your
campaigns don’t get interrupted while new submissions await moderation approval.
If your recent edit does get rejected, a prior approved version will continue to
serve. This allows you to edit and update images, headlines and logos, without
worrying about moderation rejections disrupting your campaign delivery.


WHY IS IT IMPORTANT?

Advertisers can optimize campaign creative to better tell their story and
increase performance without having to create new campaigns or pause delivery.
If your goal is purchase rate, advertisers adding a Logo and Headline to
autogenerated creative can see +37% better purchase rate onsite1, and if your
goal is to increase Detail Page View Rate, custom image creatives outperform
autogenerated creatives by +30% when serving offsite2. Rather than create new
campaigns to reflect updated imagery, headlines or logos, advertisers will be
able to refresh or edit them with creative elements based on their brand
strategy, campaign learnings, or seasonal relevance.

1 Amazon US Internal, September 2021
2 Amazon US Internal, September 2021




WHERE IS THE FEATURE AVAILABLE?

 * North America: United States, Canada, Mexico
 * South America: Brazil
 * Europe: Germany, Spain, France, Italy, Netherland, United Kingdom
 * Middle East: United Arab Emirates
 * Asia Pacific: Australia, India, Japan


WHO CAN USE IT?

 * Vendors
 * Registered sellers


WHERE DO I ACCESS IT?

 * Advertising console
 * Amazon Ads API


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