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Case Study


HOW FRESH CLEAN THREADS INCREASED PROFITABILITY BY USING FLUENT’S POST-PURCHASE
SOLUTION

See How





01


OBJECTIVES

Fresh Clean Threads aimed to explore new revenue streams without negatively
impacting the customer experience or brand integrity. They sought a reliable
partner to help monetize their site with the following goals in mind:

 * Generate significant profit
 * Maintain high customer satisfaction standards


02


SOLUTION

Fresh Clean Threads partnered with Fluent to generate significant profit via
their post-transaction page.  They chose Fluent due to the following reasons:

 * Proven track record of neutral or positive NPS outcomes with other brands
 * Extensive CRO testing indicated no negative impact
 * Seamless integration with Shopify


03


RESULTS

The implementation, driven by the strong enthusiasm of Fresh Clean Threads’ CEO,
led to:

 * A swift integration: only 45 minutes of development and fully live within
   weeks
 * 40%+ increase in revenue per session (RPS) from $0.18 at launch to $0.25+,
   generating five figures of incremental profit in the first month
 * A 16% lift in Click-Through Rates (CTR) as the model learns and the
   personalization engine optimizes

Download PDF


40%+

Increase in Revenue Per Session



16%

Lift in Click-Through Rate



45

Minutes of Development to Push Live


> Extensive CRO testing and positive NPS tests convinced us that Fluent’s
> post-transaction solution would generate significant profit without impacting
> user experience. This has been a substantial internal selling point, and the
> early results have validated our decision.
> Matthew Parvis, CEO, Fresh Clean Threads


LEARN MORE ABOUT HOW FLUENT CAN HELP YOUR BUSINESS SUCCEED

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