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INTEL PROCESSOR WILL REPLACE PENTIUM AND CELERON IN 2023 LAPTOPS


INTEL PROCESSOR WILL REPLACE PENTIUM AND CELERON IN 2023 LAPTOPS

/


PENTIUM IS FINALLY GOING AWAY AFTER 30 YEARS

By Tom Warren / @tomwarren

Sep 16, 2022, 2:58 PM GMT|10 Comments / 10 New


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Illustration by Alex Castro / The Verge

Intel is replacing its Pentium and Celeron brands with just Intel Processor. The
new branding will replace both existing brands in 2023 notebooks and supposedly
make things easier when consumers are looking to purchase budget laptops.

Intel will now focus on its Core, Evo, and vPro brands for its flagship products
and use Intel Processor in what it calls “essential” products. “Intel is
committed to driving innovation to benefit users, and our entry-level processor
families have been crucial for raising the PC standard across all price points,”
explains Josh Newman, VP and interim general manager of mobile client platforms
at Intel. “The new Intel Processor branding will simplify our offerings so users
can focus on choosing the right processor for their needs.”

The end of the Pentium brand comes after nearly 30 years of use. Originally
introduced in 1993, flagship Pentium chips were first introduced in high-end
desktop machines before making the move to laptops. Intel has largely been using
its Core branding for its flagship line of processors ever since its
introduction in 2006, and Intel repurposed the Pentium branding for midrange
processors instead.

Intel’s new simplified branding. Image: Intel

Celeron was Intel’s brand name for low-cost PCs. Launched around five years
after Pentium, Celeron chips have always offered a lot less performance at a lot
less cost for laptop makers and, ultimately, consumers. The first Celeron chip
in 1998 was based on a Pentium II processor, and the latest Celeron processors
are largely used in Chromebooks and low-cost laptops.

Intel’s move to simplify to just Intel Processor means multiple processor
families will now be housed under a single brand. How Intel plans to deal with
educating consumers on what is midrange and what is low-cost isn’t entirely
clear. Either way, the Celeron and Pentium low-cost chips have certainly built
up enough negative associations in recent years, as PC makers increasingly focus
on Chromebooks and low-cost devices where sometimes the chips can’t keep up.



Intel says the brand change won’t affect the company’s current product offerings
or its roadmap, and that it “will continue to deliver the same products and
benefits within segments.”

Intel’s rebranding comes just weeks before the company is set to introduce its
flagship 13th Gen desktop processors. Intel accidentally revealed specs for some
of its 13th Gen chips earlier this week after promising at least one will run at
6GHz at stock.

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