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CONVERTUM DELIVERS
PERFORMANCE DRIVEN UGC ADS


COMPLETELY DONE FOR YOU

Create a solid testing strategy, Write scripts that resonate with your target
audience, & produce scalable video ads that engage & increase ROAS.


Book A Call
‹›




CONVERTUM DELIVERS PERFORMANCE DRIVEN 


UGC ADS


COMPLETELY DONE FOR YOU

Create a solid testing strategy, Write scripts that resonate with

your target audience, & produce scalable video ads that engage

& increase ROAS.


Book A Call

‹›


‹›




Our Work

Our Process

CONTACT US



CONVERTUM DELIVERS
PERFORMANCE DRIVEN
UGC ADS


COMPLETELY DONE FOR YOU

Create a solid testing strategy, Write scripts that resonate with your target
audience, & produce scalable video ads that engage & increase ROAS.


Book A Call
‹›




CONVERTUM DELIVERS PERFORMANCE DRIVEN 


UGC ADS


COMPLETELY DONE FOR YOU

Create a solid testing strategy, Write scripts that resonate with

your target audience, & produce scalable video ads that engage

& increase ROAS.


Book A Call

‹›


‹›



BOOK A CALL

‹›





SEE THE RESULTS FOR YOURSELF


‍LIVE AD ACCOUNT WALKTHROUGH


HOW WE’LL LEVERAGE THE ALGORITHM


WITH PERFORMANCE DRIVEN UGC ADS


HOW WE’LL LEVERAGE THE ALGORITHM


WITH PERFORMANCE DRIVEN UGC ADS


ASSEMBLE A TESTING STRATEGY

We’ll take a look at your current marketing results and craft a message using
direct response copywriting for your specific audience pools.



WRITE THE CREATIVE BRIEF

We’ll leverage your unique selling propositions, buyer personas & marketing
angles to create the most Effective creative brief possible. 


RECORD THE UGC VIDEO

We’ll have talented content creators & editors produce personalized ad creatives
ready to launch to your dedicated social media platforms.


ANALYSE THE TEST RESULTS

We’ll take a look at your UGC’s Scroll stopper effectiveness, CTR, & retention
to generate variations that continue raising your ROAS. 


UGC CREATIVES THAT


INCREASE ROAS





UGC CREATIVES THAT


INCREASE ROAS





SEE THE RESULTS 


FOR YOURSELF


‍LIVE AD ACCOUNT WALKTHROUGH


HOW WE’LL LEVERAGE 


THE ALGORITHM


WITH PERFORMANCE 


DRIVEN UGC ADS


ASSEMBLE A TESTING STRATEGY

We’ll take a look at your current marketing results

and craft a message using direct response

copywriting for your specific audience pools.



WRITE THE CREATIVE BRIEF

We’ll leverage your unique selling propositions, buyer personas & marketing
angles to create the most Effective creative brief possible. 


RECORD THE UGC VIDEO

We’ll have talented content creators & editors produce personalized ad creatives
ready to launch to your dedicated social media platforms.


ANALYSE THE TEST RESULTS

We’ll take a look at your UGC’s Scroll stopper effectiveness, CTR, & retention
to generate variations that continue raising your ROAS. 


ASSEMBLE A TESTING STRATEGY

We’ll take a look at your current marketing results and craft a message using
direct response copywriting for your specific audience pools.



WRITE THE CREATIVE BRIEF

We’ll leverage your unique selling propositions, buyer personas & marketing
angles to create the most Effective creative brief possible. 


RECORD THE UGC VIDEO

We’ll have talented content creators & editors produce personalized ad creatives
ready to launch to your dedicated social media platforms.


ANALYSE THE TEST RESULTS

We’ll take a look at your UGC’s Scroll stopper effectiveness, CTR, & retention
to generate variations that continue raising your ROAS. 


UGC CREATIVES THAT


INCREASE ROAS



‹›




WHY OUR CLIENTS


LOVE US

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5/5

"We used Convertum on their trial package & were completely blown away by the
results. We've made back our investment in the UGC videos in just 2 days of
running ads!"

Jeremiah. T

D2C Ecom Brand Owner



 * 
 * 
 * 
 * 
 * 

5/5

"Convertum simply create the highest quality best performing UGC ads. Their
creatives consistently beat out any other creatives we've ever tried. The team
is extremely easy to work with & deliver back the content quickly."

Julia. Y

D2C Ecom Brand Owner



 * 
 * 
 * 
 * 
 * 

5/5

"Great experience from our very first call until I received the creatives. I
love that I was assigned an account manager who kept me updated throughout the
entire process from scriptwriting to video production."

Chris. V

D2C Ecom Brand Owner




THE ROAD MAP


WHAT YOU SHOULD EXPECT...


1. ONBOARD

Schedule a call with us or answer a quick question designed for us to get to
know your business.



2. CREATIVE STRATEGY

We’ll take a look at your current marketing results and craft an effective
creative strategy.



3. CHOOSE CREATORS

Choose your creators from our network of content partners and ship out your
products.


4. APPROVE BRIEFS

We’ll submit your creative briefs for your approval just in time for your
creators to record your UGC.


5. APPROVE CONTENT

We’ll submit your creators' content for your approval and accommodate any
revisions if needed.


6. APPROVE FINAL UGC

You’ll get to see the final product with all editing completed on our side for
your approval.


7. START CREATIVE TEST

You’ll start your creative test on your dedicated social media platform and see
the results for yourself.


8. ANALYZE RESULTS

We’ll stay up to date with your test results and analyze how your new creatives
are performing.


9. CRAFT YOUR NEXT CREATIVE STRATEGY

We’ll craft a new strategy according to your recent creative test and keep
increasing performance.


10. REPEAT THE PROCESS

We’ll restart the process from step #3. This is the start of our long-term
relationship :)


BOOK A CALL

Answer a few questions to help us get to know you & your brand 

to help make the best use of time on our call.



--------------------------------------------------------------------------------


FREQUENTLY ASKED QUESTIONS

How Does Convertum Work?

Convertum is a platform that connects brands with content creators to source the
best quality 

content to use for ads and social media, without any of the headache that comes
with it.

What is the turnaround time?

Once your product arrives in our studio, it takes about 7-10 business days for
our team to cast content creators, 

plan, shoot and edit your video ads - depends on what content package you
ordered.

Do you offer revisions?

We offer corrections, but not revisions. 




If any caption or frame needs to be corrected, we'll fix it right away. 




However, we will not recreate an ad after it has been delivered. 




You will be involved every step of the way which means you will approve the
content creators, 

the creative strategy, and review ad outlines before we shoot and deliver your
ads. 




If you want us to create new ad angles to test, you can order new ads.



Do you work with influencers?

Convertum is not an influencer agency. 




We don’t do gifting campaigns, affiliate partnerships or collaborations with
influencers. 




Our content creators are micro-influencers experienced in creating content for
social media. 




However, they work as a model in our studio while shooting content for your
brand. 




You own all the rights to the content they create. 




All the UGC you buy is delivered directly to you, it will not be shared on
influencers' social channels.

Can I send you a script for the video ads?

Absolutely. If you have a very specific brief or a detailed script 

you would like us to use, we will bring your vision to life.

Why is it important to invest in ad creation?

Research by Nielsen Catalina Solutions suggests that creative impact explains up
to 50% of ad results variance, and yet most agencies and media buyers focus
their efforts on media buying tactics and overlook the importance of ad
creatives.⁣⁣⁣ ⁣⁣⁣




Percent sales contribution by advertising element:⁣⁣⁣

Context 2%⁣⁣⁣

Recency 5%⁣⁣⁣

Targeting 9%⁣⁣⁣

Brand 15%⁣⁣⁣

Reach 22%⁣⁣⁣

Creative 47%⁣⁣⁣ ⁣⁣⁣




You now have a UGC studio and a team of performance design experts on demand.
Getting better ad creatives to boost your ROAs has never been easier.







--------------------------------------------------------------------------------


FREQUENTLY ASKED QUESTIONS

How Does Convertum Work?

Convertum is a platform that connects brands with content creators to source the
best quality content to use for ads and social media, without any of the
headache that comes with it.

What is the turnaround time?

Once your product arrives in our studio, it takes around 4 weeks for our team to
cast content creators, plan, shoot and edit your video ads - depends on what
content package you ordered.

Do you offer revisions?

We offer corrections, but not revisions. If any caption or frame needs to be
corrected, we'll fix it right away. However, we will not recreate an ad after it
has been delivered. You will be involved every step of the way - you will
approve the content creators, the creative strategy, and review ad outlines
before we shoot and deliver your ads. If you want us to create new ad angles to
test, you can order new ads.



Do you work with influencers?

Convertum is not an influencer agency. We don’t do gifting campaigns, affiliate
partnerships or collaborations with influencers. Our content creators are
micro-influencers experienced in creating content for social media. However,
they work as a model in our studio while shooting content for your brand. You
own all the rights to the content they create. All the UGC you buy is delivered
directly to you, it will not be shared on influencers' social channels.

Can I send you a script for the video ads?

Absolutely. If you have a very specific brief or a detailed script you would
like us to use, we will bring your vision to life.

Why is it important to invest in ad creation?

Research by Nielsen Catalina Solutions suggests that creative impact explains up
to 50% of ad results variance, and yet most agencies and media buyers focus
their efforts on media buying tactics and overlook the importance of ad
creatives.⁣⁣⁣ ⁣⁣⁣




Percent sales contribution by advertising element:⁣⁣⁣

Context 2%⁣⁣⁣

Recency 5%⁣⁣⁣

Targeting 9%⁣⁣⁣

Brand 15%⁣⁣⁣

Reach 22%⁣⁣⁣

Creative 47%⁣⁣⁣ ⁣⁣⁣




You now have a UGC studio and a team of performance design experts on demand.
Getting better ad creatives to boost your ROAs has never been easier.







--------------------------------------------------------------------------------

 * hello@convertum.com


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©2022 Convertum • All Rights Reserved