sell.amazon.com
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Submitted URL: https://services.amazon.com/brand-registry.html
Effective URL: https://sell.amazon.com/
Submission: On November 29 via manual from ZA — Scanned from DE
Effective URL: https://sell.amazon.com/
Submission: On November 29 via manual from ZA — Scanned from DE
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<li><a class="inline-link" href="/search?search=Selling%20on%20Amazon">Selling on Amazon</a></li>
<li><a class="inline-link" href="/search?search=Fulfillment%20by%20Amazon">Fulfillment by Amazon</a></li>
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<li><a class="inline-link" href="/search?search=Selling%20on%20Amazon">Selling on Amazon</a></li>
<li><a class="inline-link" href="/search?search=Fulfillment%20by%20Amazon">Fulfillment by Amazon</a></li>
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<form name="ue_backdetect" action="get"><input type="hidden" name="ue_back" value="2"></form>Text Content
Get 10% back on your first $50,000 in branded sales. Learn more
* Search
Quick links:
* Selling on Amazon
* Fulfillment by Amazon
* English
SELECT YOUR PREFERRED LANGUAGE
* English - US
* Español - US
* 中文 - CN
*
* Start
LEARN HOW TO SELL
* Registering as a seller
Review steps for creating a seller account
* Listing products
Find out how to match or create listings
* Pricing products
Understand how to set competitive prices
* Fulfilling customer orders
Decide on a fulfillment method
* Promoting and advertising
Drive discovery with promotions and ads
GET THE NEW SELLER GUIDE
* NewExplore the guide
Generate 6x more first-year sales
* Brand Registry
Protect and build your brand
* A+ Content
Increase sales with better listings
* Fulfillment by Amazon
Outsource shipping, returns, and customer service
* New Seller Incentives
Unlock $50,000 using the guide
Watch overview
INTRODUCING THE NEW SELLER GUIDE
Sellers who use the New Seller Guide during their first 90 days generate
approximately 6x more first-year sales on average.
arrow_outward
Not sure where to start? Take our business quiz
arrow_outward
Review our FAQ
* Grow
OPTIMIZE YOUR OPERATIONS
* Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
* Fulfill orders from your own warehouse
Get faster, cheaper, and more accurate deliveries
* Launch your brand
Build customer loyalty with brand tools
REACH MORE CUSTOMERS
* Advertise with Amazon
Advertise in and beyond the Amazon store
* Sell B2B
Connect with business customers
* Sell globally
Sell to Amazon customers worldwide
OUTSOURCE YOUR SUPPLY CHAIN
Get end-to-end supply chain management for multiple sales channels.
arrow_outward
Not sure where to start? Take our business quiz
arrow_outward
Review our FAQ
* Services
TOOLS
* Find apps and service providers
Find software and service providers
* Build your brand
Try Amazon tools to grow brand loyalty
* Get feedback and insights
Review customer traffic, sales, and ratings
* View all tools
PROGRAMS
* Simplify your supply chain
Get help with shipping, storage, and fulfillment
* Engage with customers
Advertise, promote, and connect with customers
* Sell specialty products
Offer handmade, pre-owned, or customized items
* View all programs
AMAZON BRAND REGISTRY
Enroll your brand with Amazon to access a suite of brand-building tools and
protection benefits.
arrow_outward
Not sure where to start? Take our business quiz
arrow_outward
Review our FAQ
* Resources
LEARNING
* Seller University
Learn how to sell with Amazon
* Blog
Get ecommerce tips and info
* Case studies
Read seller success stories
* Announcements
Stay up date on events and services
* View all resources
GUIDES
* How to sell online
Get an overview for running an ecommerce business
* What is ecommerce?
Understand how to launch an online sales channel
* Inventory management best practices
Discover how to manage and track your inventory
* What is dropshipping?
Find out how to outsource handling and delivery
* How to sell books
Learn how to sell books online
* How to build an online store
Get tips for setting up an ecommerce storefront
Take the quiz
RECOMMENDATIONS FOR YOUR BUSINESS
Answer three questions and we’ll suggest the right resources for your
business.
arrow_outward
Not sure where to start? Take our business quiz
arrow_outward
Review our FAQ
* Fees
REVIEW FEES AND COSTS
* Standard selling fees
Review selling plan and referral fees
* Costs for optional services
Understand costs for optional Amazon services
* Costs for Fulfillment by Amazon (FBA)
Get a breakdown of costs for this popular program
ESTIMATE FEES AND COSTS
* Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue
* Compare estimates by fulfillment method
Compare FBA with other fulfillment methods
* Get an estimate for your FBA inventory
Preview selling fees and costs for your FBA products
REVENUE CALCULATOR
Calculate fees and costs for a product, comparing fulfillment methods.
arrow_outward
Not sure where to start? Take our business quiz
arrow_outward
Review our FAQ
* Log in
* Sign up
Get 10% back on your first $50,000 in branded sales. Learn more
* START
LEARN HOW TO SELL
* Registering as a seller
Review steps for creating a seller account
* Listing products
Find out how to match or create listings
* Pricing products
Understand how to set competitive prices
* Fulfilling customer orders
Decide on a fulfillment method
* Promoting and advertising
Drive discovery with promotions and ads
GET THE NEW SELLER GUIDE
* NewExplore the guide
Generate 6x more first-year sales
* Brand Registry
Protect and build your brand
* A+ Content
Increase sales with better listings
* Fulfillment by Amazon
Outsource shipping, returns, and customer service
* New Seller Incentives
Unlock $50,000 using the guide
Watch overview
INTRODUCING THE NEW SELLER GUIDE
Sellers who use the New Seller Guide during their first 90 days generate
approximately 6x more first-year sales on average.
GROW
OPTIMIZE YOUR OPERATIONS
* Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
* Fulfill orders from your own warehouse
Get faster, cheaper, and more accurate deliveries
* Launch your brand
Build customer loyalty with brand tools
REACH MORE CUSTOMERS
* Advertise with Amazon
Advertise in and beyond the Amazon store
* Sell B2B
Connect with business customers
* Sell globally
Sell to Amazon customers worldwide
OUTSOURCE YOUR SUPPLY CHAIN
Get end-to-end supply chain management for multiple sales channels.
SERVICES
TOOLS
* Find apps and service providers
Find software and service providers
* Build your brand
Try Amazon tools to grow brand loyalty
* Get feedback and insights
Review customer traffic, sales, and ratings
* View all tools
PROGRAMS
* Simplify your supply chain
Get help with shipping, storage, and fulfillment
* Engage with customers
Advertise, promote, and connect with customers
* Sell specialty products
Offer handmade, pre-owned, or customized items
* View all programs
AMAZON BRAND REGISTRY
Enroll your brand with Amazon to access a suite of brand-building tools and
protection benefits.
RESOURCES
LEARNING
* Seller University
Learn how to sell with Amazon
* Blog
Get ecommerce tips and info
* Case studies
Read seller success stories
* Announcements
Stay up date on events and services
* View all resources
GUIDES
* How to sell online
Get an overview for running an ecommerce business
* What is ecommerce?
Understand how to launch an online sales channel
* Inventory management best practices
Discover how to manage and track your inventory
* What is dropshipping?
Find out how to outsource handling and delivery
* How to sell books
Learn how to sell books online
* How to build an online store
Get tips for setting up an ecommerce storefront
Take the quiz
RECOMMENDATIONS FOR YOUR BUSINESS
Answer three questions and we’ll suggest the right resources for your
business.
FEES
REVIEW FEES AND COSTS
* Standard selling fees
Review selling plan and referral fees
* Costs for optional services
Understand costs for optional Amazon services
* Costs for Fulfillment by Amazon (FBA)
Get a breakdown of costs for this popular program
ESTIMATE FEES AND COSTS
* Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue
* Compare estimates by fulfillment method
Compare FBA with other fulfillment methods
* Get an estimate for your FBA inventory
Preview selling fees and costs for your FBA products
REVENUE CALCULATOR
Calculate fees and costs for a product, comparing fulfillment methods.
* English
SELECT YOUR PREFERRED LANGUAGE
* English - US
* Español - US
* 中文 - CN
* Log in
* Sign up
*
* Quick links:
* Selling on Amazon
* Fulfillment by Amazon
* Sign up
SELL WITH THE FASTEST-GROWING AND PREFERRED ACQUISITION CHANNEL1
Sign up*
Get 10% back on your first
$50,000 in branded sales
MORE THAN 70% OF AMAZON SELLERS GENERATE THEIR FIRST SALE IN LESS THAN 60 DAYS.2
New Seller Incentives
GET STARTED WITH $50,000 IN INCENTIVES
Ready to sell with Amazon? As a new seller, you can take advantage of a series
of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first
year until you reach $1,000,000
$100 off shipments into the Amazon fulfillment network using the Amazon
Partnered Carrier program
Free storage and customer returns with auto-enrollment in the FBA New Selection
program
$50 credit to create Sponsored Products or Sponsored Brands ads
See all incentives
HOW TO SELL WITH AMAZON
Our newly revised beginner's guide provides an overview of how to create a
selling account, list products, fulfill customer orders, and more. Learn how to
succeed with Amazon—whether you’re new to online retail or just new to the
Amazon store.
Read the beginner's guide
"I’VE ACTUALLY BEEN REALLY IMPRESSED—AND KIND OF SURPRISED, QUITE FRANKLY—AT HOW
MUCH AMAZON HAS HELPED US BUILD THE BRAND; NOT JUST ON AMAZON, BUT OUTSIDE OF
AMAZON."
Matt McCauley
Co-Founder
74%
of Amazon Customers use Amazon to discover new products or brands
500K
brands are in Brand Registry, unlocking our powerful tools
RECOMMENDATIONS FOR YOUR BUSINESS
Whether you’re new to Amazon or have been selling for years, answer three
questions and we’ll suggest the right resources for your business.
Question 1 of 3
DO YOU HAVE AN AMAZON SELLING ACCOUNT?
Yes
No
YOUR BRAND + AMAZON
Your business at scale
Your brand experienced
Your success supported
Case studies
Get 10% back on your first $50,000 in branded sales. Learn how
YOUR BUSINESS AT SCALE
Amazon customers bought roughly 8,600 items per minute from US sellers in 2023.3
Build, grow, and scale your brand with our innovative toolkit: world-class
logistics, a proven customer experience, rich data insights, and cutting-edge
advertising and marketing solutions. This is your path toward profitability.
Explore pricing
Watch video
“When we launched on Amazon, I had expectations that Amazon would be about 10%
to 20% of our total business. Within the first six months, it was 50%. It just
exploded. And it really changed the way I thought about the future of our
business.”
Dee Murthy
Co-Founder
IN 2023, US-BASED AMAZON SELLERS AVERAGED MORE THAN $250,000 IN ANNUAL SALES3
Outsource your logistics
With Fulfillment by Amazon (FBA), you store products in our fulfillment centers,
and we pick, pack, ship, and deliver to customers while handling returns and
customer service. New sellers can also enjoy credits for shipments into our
fulfillment network as part of New Seller Incentives.
Learn more
Advertise with Amazon
Get discovered, increase sales, and control costs with Amazon Ads. Use
cost-per-click (CPC) campaigns to showcase your products and brand, or try
formats like video, audio, and devices ads. You control your bids and budget,
which means you never have to overspend.
Learn more
Sell more with the New Seller Guide
The New Seller Guide is a set of brand, logistics, pricing, and promotional
services that we recommend to sellers who are just getting started with Amazon.
Sellers who adopt these services can take advantage of over $50,000 in New
Seller Incentives.
Learn more
YOUR BRAND EXPERIENCED
Connect your brand with new customers. Control the experience from discovery to
your dedicated storefront, and from your product pages to their inboxes. In
2023, brand owners’ sales grew more than 22% in the Amazon store compared to the
previous year.3 Communicate your core values, build loyal relationships, and
ignite your brand experience.
Explore brand tools
Watch video
"We found that the tools, the features, everything that we can do within the
branded storefront can mimic what we’re doing on our website."
Susan Petersen
Chairwomen & Chief Brand Officer
MORE THAN 60% OF SALES IN THE AMAZON STORE COME FROM INDEPENDENT SELLERS3
Build a dedicated storefront
Showcase your brand and products in a multipage, immersive shopping experience
with Amazon Stores. Curate content to inspire, educate, and help customers
discover your brand, and get insights into related sales, visits, page views,
and traffic sources.
Learn more
Optimize your brand content
Showcase your brand and product features on Amazon product pages, and run A/B
tests to optimize your content for conversion using Manage Your Experiments.
Thousands of sellers have used this tool to maximize product listings.
Learn more
Inform your strategy
Make informed, strategic decisions about your product portfolio, marketing, and
advertising activities with valuable insights from Brand Analytics. Hundreds of
thousands of sellers have used this tool to accelerate the growth of their
brand.
Learn more
YOUR SUCCESS SUPPORTED
Protect your brand and IP with powerful tools to defend against counterfeits and
fraud, plus get critical performance metrics to monitor customer sentiment and
ensure a top-tier, always-on brand experience. Get started with one-to-one
onboarding support for insights to help you take your business to the next
level.
Protect your brand
Watch video
"The automated protections and the self-service removal of counterfeit products,
is a significant development that will help ensure our customers receive
authentic Vera Bradley products from Amazon."
Mark Dely
Chief Legal & Administrator Officer
IN 2023, AMAZON BRAND REGISTRY PROACTIVELY BLOCKED OR REMOVED 99% OF LISTINGS
SUSPECTED OF COUNTERFEITING OR OTHER FORMS OF ABSUSE4
Register your brand
Unlock a suite of tools designed to help you manage your brand and create a
better customer experience, including automated protection and powerful search
tools to find and report violations.
Learn more
Get a helping hand
Add a designated customer success manager to help you scale. Get data-driven
advice and develop tailored strategies with Strategic Account Services.
Learn more
Scale with apps and services
Amazon's Service Provider Network connects you with thousands of Amazon-vetted
service providers. Our Selling Partner Appstore has also helped more than a
million sellers worldwide to build, manage, automate, and scale their
businesses.
Learn more
BRAND CASE STUDIES
Case study
FRESHLY PICKED
Freshly Picked sells high-end shoes and accessories for babies, children and
their moms to help make life a little more fun, colorful and easier.
Case study
HOPE & HENRY
Hope & Henry sells beautiful, high-quality, and affordable clothing using
organic cotton and sharing profits with the women and men who sew them.
Case study
NEW REPUBLIC
New Republic sells refined styles of men's footwear and accessories that
incorporate unexpected twists on memorable classics at affordable prices.
Go mobile
USE THE FREE AMAZON SELLER APP
The Amazon Seller app is packed with features to help you manage and grow your
ecommerce business wherever you are. It gives you the freedom to take care of
business details right from your phone or tablet.
Learn more about the Amazon Seller app
RESOURCES FOR NEW SELLERS
ONLINE SELLING GUIDE
Learn how to sell new products, build your business, and reach even more
customers online.
Get the guide
SELLER UNIVERSITY
Explore educational resources and learn to succeed as an Amazon seller.
Explore Seller University
SELLING PARTNER APPSTORE
Discover Amazon-approved third-party software to automate, manage, and grow your
business.
Learn more
STAY CONNECTED
Get helpful tips on building your brand with Amazon
Subscribe
Zero spam. Unsubscribe at any time.
Just have a few items to sell?
Sign up to become an individual seller
*A Professional selling account is $39.99/month + selling fees. Learn more
1 Amazon internal data, FY2021 survey of 21.2K U.S. multichannel sellers.
2Amazon Internal Data, 2022
32023 Amazon Small Business Empowerment Report
42024 Amazon Brand Protection Report
EnglishUnited States
✕
EXPLORE SELLING ON AMAZON AROUND THE WORLD
* Australia
* Belgium
* Brazil
* Canada
* China
* France
* Germany
* India
* Ireland
* Italy
* Japan
* Korea
* Mexico
* Netherlands
* Poland
* Saudi Arabia
* Singapore
* South Africa
* Spain
* Sweden
* Taiwan
* Thailand
* Turkey
* United Arab Emirates
* United Kingdom
* United States
* Vietnam
Amazon operates stores worldwide, allowing you to grow your business
internationally regardless of where you’re located.
Feedback
* Sell with Amazon
* Sell online
* How to sell on Amazon
* How much does it cost?
* Inventory management
* What is dropshipping
* Sell books online
* Selling Programs
* Fulfillment by Amazon
* Amazon Advertising
* Global selling
* Amazon Business
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