www.zdnet.com
Open in
urlscan Pro
2a04:4e42:4d::666
Public Scan
Submitted URL: https://link.mail.beehiiv.com/ss/c/qclaREMVDleJ3IBO90SHH_ZtFvv8SIOMS95MEe7aV8NsrFQiWlma4-wMDLg0k0VIFeBwF_p94BUOgKbZoY1V0zsZfdg...
Effective URL: https://www.zdnet.com/article/chatgpts-accomplishment-engine-is-beating-googles-search-engine/?utm_source=mail.koalapa...
Submission: On April 27 via api from US — Scanned from DE
Effective URL: https://www.zdnet.com/article/chatgpts-accomplishment-engine-is-beating-googles-search-engine/?utm_source=mail.koalapa...
Submission: On April 27 via api from US — Scanned from DE
Form analysis 1 forms found in the DOM
<form class="c-smartSearch_form"><input aria-label="Search" placeholder="What are you looking for?" type="search" autocomplete="off" aria-autocomplete="list" aria-activedescendant="" aria-controls="c-searchSmartSearchResults" name="query" value="">
<button type="submit"><span class="search-go">Go</span> <svg>
<use xlink:href="#arrow-thin" aria-hidden="false"></use>
</svg></button></form>Text Content
/> X Trending * What is ChatGPT and why does it matter? Here's what you need to know * Apple sets June date for its biggest conference of 2023, with headset launch expected * What is Lemon8 and why is everyone talking about it on TikTok? * The best AI art generators: DALL-E 2 and other fun alternatives to try * ChatGPT's intelligence is zero, but it's a revolution in usefulness, says AI expert * * ZDNET Recommends * Testing RFID blocking cards: Do they work? Do you need one? * This almost-great Raspberry Pi alternative is missing one key feature * This $75 dock turns your Mac Mini into a Mac Studio (sort of) * Samsung's Galaxy S23 Plus is the Goldilocks of Smartphones * * Mobile World Congress 2023 * Best massage chairs * Best iRobot vacuums * Best headphones for sleeping * Best smart treadmills Tech * Gaming * Headphones * Laptops * Mobile Accessories * Networking * PCs * * Printers * Smartphones * Smart Watches * Speakers * Streaming Devices * Streaming Services * * Tablets * TVs * Wearables * * Kitchen & Household * Office Furniture * Office Hardware & Appliances * Smart Home * Smart Lighting * Yard & Outdoors Innovation * Artificial Intelligence * AR + VR * Cloud * Digital Transformation * Energy * * Robotics * Sustainability * Transportation * Work Life * * Accelerate your tech game Paid Content * How the New Space Race Will Drive Innovation * How the metaverse will change the future of work and society * * Managing the Multicloud * The Future of the Internet * The New Rules of Work * The Tech Trends to Watch in 2023 Business * See all Business * Amazon * Apple * Developer * E-Commerce * * Edge Computing * Enterprise Software * Executive * Google * Microsoft * * Professional Development * Social Media * SMB * Windows * * Digital transformation: Trends and insights for success * Software development: Emerging trends and changing roles Security * See all Security * Cyber Threats * Password Manager * Ransomware * VPN * * Cybersecurity: Let's get tactical * Securing the Cloud Advice * Deals * How-to * Product Comparisons * Product Spotlights * Reviews Buying Guides * See all Buying Guides * Best all-in-one computers * Best budget TVs * Best gaming CPUs * Best gaming laptops * Best gaming PCs * * Best headphones * Best iPads * Best iPhones * Best laptops * Best large tablets * Best OLED TVs * * Best robot vacuum mops * Best rugged tablets * Best Samsung phones * Best smart rings * Best smartphones * Best smartwatches * * Best speakers * Best tablets * Best travel VPNs * Best TVs * Best VPNs tomorrow belongs to those who embrace it today * Asia * Australia * Europe * India * United Kingdom * United States * ZDNET France * ZDNET Germany * ZDNET Korea * ZDNET Japan Go Most Popular * See all Topics * Finance * Education * Health * Special Features * ZDNET In Depth * ZDNET Recommends * Newsletters * Videos * Editorial Guidelines * Trending What is ChatGPT and why does it matter? Here's what you need to know Apple sets June date for its biggest conference of 2023, with headset launch expected What is Lemon8 and why is everyone talking about it on TikTok? The best AI art generators: DALL-E 2 and other fun alternatives to try ChatGPT's intelligence is zero, but it's a revolution in usefulness, says AI expert ZDNET Recommends Testing RFID blocking cards: Do they work? Do you need one? This almost-great Raspberry Pi alternative is missing one key feature This $75 dock turns your Mac Mini into a Mac Studio (sort of) Samsung's Galaxy S23 Plus is the Goldilocks of Smartphones Mobile World Congress 2023 Best massage chairs Best iRobot vacuums Best headphones for sleeping Best smart treadmills * Tech Gaming Headphones Laptops Mobile Accessories Networking PCs Printers Smartphones Smart Watches Speakers Streaming Devices Streaming Services Tablets TVs Wearables Kitchen & Household Office Furniture Office Hardware & Appliances Smart Home Smart Lighting Yard & Outdoors * Innovation Artificial Intelligence AR + VR Cloud Digital Transformation Energy Robotics Sustainability Transportation Work Life Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the Multicloud The Future of the Internet The New Rules of Work The Tech Trends to Watch in 2023 * Business See all Business Amazon Apple Developer E-Commerce Edge Computing Enterprise Software Executive Google Microsoft Professional Development Social Media SMB Windows Digital transformation: Trends and insights for success Software development: Emerging trends and changing roles * Security See all Security Cyber Threats Password Manager Ransomware VPN Cybersecurity: Let's get tactical Securing the Cloud * Advice Deals How-to Product Comparisons Product Spotlights Reviews * Buying Guides See all Buying Guides Best all-in-one computers Best budget TVs Best gaming CPUs Best gaming laptops Best gaming PCs Best headphones Best iPads Best iPhones Best laptops Best large tablets Best OLED TVs Best robot vacuum mops Best rugged tablets Best Samsung phones Best smart rings Best smartphones Best smartwatches Best speakers Best tablets Best travel VPNs Best TVs Best VPNs * More See all Topics Finance Education Health Special Features ZDNET In Depth ZDNET Recommends Newsletters Videos Editorial Guidelines Innovation Home Innovation Artificial Intelligence CHATGPT'S 'ACCOMPLISHMENT ENGINE' IS BEATING GOOGLE'S SEARCH ENGINE, SAYS AI ETHICIST Richard Socher, CEO of You.com, explains how AI and large language models are challenging Google's position at the center of our information universe. Written by Dan Patterson, Contributor on April 22, 2023 Reviewed by Jason Hiner * * * * * MUST READ Is this the ultimate wireless car charger? My iPhone tells me yes Read now Google's search dominance won't be toppled easily. But new AI features in search engines like Microsoft's Bing and startup competitor You.com rapidly reshape consumer expectations. As users seek more efficient search options, the search landscape is poised for a significant shift. According to AI ethicist and You.com CEO Richard Socher, the search landscape has been influenced by several waves of Google alternatives and "hacks." For example, millions of users add "site:reddit" to their search queries to find authentic opinions and experiences from Reddit rather than commercial content optimized for Google. And, the rise of TikTok as a search alternative among Gen Z users and the emergence of generative AI-like chatbots have also challenged traditional search methods by surfacing social video content that doesn't originate from Google-owned YouTube. As Socher explained, Bing, You, and other search startups incorporated these features, offering users a more personalized search experience. Also: ChatGPT's intelligence is zero, but it's a revolution in usefulness, says AI expert Incorporating AI and chat in search is more than just a novelty, said Socher. It has the potential to transform search engines into "accomplishment engines," helping users complete tasks more efficiently and avoid being inundated with low-quality content or ads. "SEO-driven low-quality content has diluted the value of search results," said Socher. "This has fed consumer demand for better search experiences." But can generative AI and user control really challenge Google's hegemony in the search market? According to Socher, the key lies in innovation, user control, and strategic partnerships. He acknowledged that Google has built a significant moat around its business, from owning the operating system, Android and Chrome OS, and the browser, Chrome, to maintaining a $15 billion partnership with Apple to remain the default search engine on its devices. However, he also pointed out that entrenched habits can change, citing the shift from using "Skype" as a verb to newer communication platforms like Zoom. Also: AI could automate 25% of all jobs. Here's which are most (and least) at risk Socher says Google needs help to adapt to new paradigms, such as generative AI, due to its existing business model and entrenched market dominance. Google's huge margins from its ad-driven search engine make it difficult for the company to embrace innovative technologies that might disrupt the delicate balance of its revenue streams. As a result, Google faces the classic innovator's dilemma, reluctant to fully commit to a new technology that could potentially cannibalize its core business. This hesitation creates an opening for competitors like You.com to leverage the latest AI advancements and offer users a more advanced and personalized search experience, thereby challenging Google's incumbency. He envisions a future where AI will dramatically improve search engines by integrating search, chat, and generative AI. This approach could create a more interactive and helpful user experience, moving beyond search engines' traditional list of links. Socher believes that by harnessing generative AI, search engines can better understand users' intentions and queries, providing more relevant and actionable results. These features could help users to accomplish tasks more efficiently, such as generating images and essays or even completing HTML websites directly within the search results. Also: How ChatGPT works Socher also highlights the importance of AI in driving innovation within the search engine market. He notes that You.com is often the first to introduce novel AI capabilities, which other search engines later adopt. This continuous innovation cycle attracts users who want to be at the cutting edge of AI technology and drives interest in platforms like You.com. By leveraging AI to deliver a more personalized and interactive search experience, Socher believes that search engines can effectively challenge the dominance of established players like Google and offer users a superior alternative for finding and accessing information online. The discussion of generative AI inevitably leads to questions about the potential development of AGI, or artificial general intelligence. This term often refers to a superintelligent AI that could surpass human intelligence and pose an existential threat to humanity. However, Socher takes a more pragmatic view, suggesting that the fears surrounding AGI are often overhyped. He argues that large language models like generative AI would need to possess the desire or capability to take on a mind of their own. Comparing the steam engine and the internet, Richard contends that while these technologies have surpassed human capabilities in specific areas, they have not posed an existential threat to humanity. "Are [AGI fears] actually realistic? I really don't think so," said Socher. Watch the full interview to hear his full explanation why. NEWSLETTERS ZDNET Tech Today - US ZDNET's Tech Today newsletter is a daily briefing of the newest, most talked about stories, five days a week. Subscribe See all SEE ALSO How to use ChatGPT to write Excel formulas How to use ChatGPT to write code ChatGPT vs. Bing Chat: Which AI chatbot should you use? How to use ChatGPT to build your resume How does ChatGPT work? How to get started using ChatGPT * How to use ChatGPT to write Excel formulas * How to use ChatGPT to write code * ChatGPT vs. Bing Chat: Which AI chatbot should you use? * How to use ChatGPT to build your resume * How does ChatGPT work? * How to get started using ChatGPT Editorial standards Show Comments Log In to Comment Community Guidelines x player version3.2.1stream typeHLSplayback state1duration314.09711current time4.80buffer length314.10total dropped frames146average dropped (fps)0.46playback framerate (fps)0.00switching modeautotransition statecompletestart index bitrate (B/s)-0.00kcurrent index bitrate (B/s)485.82kcurrent bandwidth (B/s)0.00k of months now. Replay video Large play-pause toggle Play pause 00:05 05:14 Live Closed captions Share Fullscreen Learn More Click to unmute RELATED DEEPMIND MELDS WITH GOOGLE'S BRAIN TEAM TO ACCELERATE AI GROWTH CHATGPT VS. BING CHAT: WHICH AI CHATBOT IS BETTER FOR YOU? GENERATIVE AI MEANS MORE PRODUCTIVITY, AND A LIKELY RETRENCHMENT FOR SOFTWARE DEVELOPERS ZDNET we equip you to harness the power of disruptive innovation, at work and at home. * Topics * Galleries * Videos * Do Not Sell or Share My Personal Information * about ZDNET * Meet The Team * Sitemap * Reprint Policy * Join | Log In * Newsletters * Site Assistance * Licensing * * * * * * © 2023 ZDNET, A Red Ventures company. All rights reserved. Privacy Policy | Cookie Settings | Advertise | Terms of Use Cookie Settings We use cookies and similar technologies to understand how you use our services, improve your experience and serve you personalized content and advertising. By clicking "Accept All", you accept all cookies. By clicking "Reject All", you reject all cookies except Strictly Necessary cookies. To manage your cookies and learn more about our use of cookies click “Cookie Settings”.Learn more. Cookie Settings Reject All Accept All