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SENIOR ADS MEASUREMENT PARTNER, GERMANY

Berlin, Germany

Aplicar Ahora 1 elemento añadido

--------------------------------------------------------------------------------

ID DE SOLICITUD DE CONTRATACIÓN

JR31139

EQUIPOS

Data Science & Analytics

TIPO DE TRABAJO

Entrevista onsite

--------------------------------------------------------------------------------

Netflix is one of the world's leading entertainment services, with 283 million
paid memberships in over 190 countries enjoying TV series, films and games
across a wide variety of genres and languages. Members can play, pause and
resume watching as much as they want, anytime, anywhere, and can change their
plans at any time.





Our Team

The core Netflix Ads team is charged with building a new, best-in-class ads
organization to establish Netflix as the go-to platform for advertiser partners.
The Netflix Ads measurement team is tasked with building industry-leading
research for advertisers in support of our broader advertising sales efforts.
This role is specifically for Germany. 

Netflix Ads Germany has seen amazing growth since launching, and there has never
been a more exciting time to get involved. 



Summary

Netflix’s Ads Germany Measurement team is looking for a new senior analyst to
join the team. The successful candidate will work cross-functionally with sales,
marketing, consumer insights, data science, and our vendor partners. If you are
someone who is a self-starter, loves the details, and thrives in a collaborative
environment, Netflix may be the place for you. For an insider's look at
Netflix’s culture, make sure to read Seeking Excellence.



Key Responsibilities

 * Produce research and insights that tell the German Netflix’s Ads story to the
   marketplace and advertiser clients, in areas such as audience insights, reach
   & frequency, campaign verification, and campaign measurement. 

 * Use proprietary and syndicated tools to create regular reporting for
   stakeholders (both internal and external) on the German Netflix Ads audience
   in comparison to competitors. 

 * Integrate measurement outputs to craft a compelling narrative, present
   insights independently to clients and agencies, and offer guidance on
   optimizing their media mix.

 * Manage the day-to-day effectiveness study process with third-party vendors
   from end to end, e.g., sales requests, vendor intake, survey drafting,
   analysis, report creation, and presentation. Working closely with Sales
   Account Managers. 

 * Partner with the German Advertising Sales team with any day-to-day
   measurement requests.

 * Partner with advertisers to create category-specific learning agendas &
   playbooks.

 * Product and engineering project management, for getting complex measurement
   integrations to market.

 * Support other team members with advertiser and category-specific learning
   agendas & playbooks for Netflix

 * Be a TV/Video and Digital  expert. Have a deep understanding of the benefits
   of TV advertising and of the DE Netflix Ads Audience.

 * Develop case studies from ongoing and completed analyses.





Experience & Skills

 *  At least 4 Years experience in media measurement and research at Streaming,
   TV, or digital media companies or media agencies.

 * Proficient in German and English

 * Strong understanding of methodology, data, and systems from syndicated
   research providers (e.g. AGF, GWI, Kantar, GfK…) as well as direct digital
   technology and analytics. 

 * Experienced in effectiveness measurements such as Reach & Frequency,
   Incremental lift, Brand lift, Matched-Market testing, A/B testing, Marketing
   Mix Models and bespoke campaign effectiveness studies. Including
   questionnaire scripting. 

 * Strong knowledge of the advertising landscape, across all kinds of media
   channels and methods of buying. Ideally with a TV focus

 * Dual TV/Video and digital experience is preferred 

 * Demonstrated ability to generate strategic insights from rigorous analysis.

 * Self-starter with expertise in managing projects independently with a high
   attention to detail 

 * Highly organised, and experienced in building and following processes to make
   working methods more efficient 

 * Flexible and open-minded: able to thrive in a startup environment with
   ambiguity

 * Builds strong relationships with clients and colleagues; values diverse
   perspectives for better decision-making.

 * Highly curious, always looking for the meaning behind data

 * Excellent writing and presentation-building skills



 





Inclusion is a Netflix value and we strive to host a meaningful interview
experience for all candidates. If you want an accommodation/adjustment for a
disability or any other reason during the hiring process, please send a request
to your recruiting partner.



We are an equal-opportunity employer and celebrate diversity, recognizing that
diversity builds stronger teams. We approach diversity and inclusion seriously
and thoughtfully. We do not discriminate on the basis of race, religion, color,
ancestry, national origin, caste, sex, sexual orientation, gender, gender
identity or expression, age, disability, medical condition, pregnancy, genetic
makeup, marital status, or military service.




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