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 * Pricing
 * Product
   * Targeting New audiences to target
   * Optimization Predictive conversions for value-based bidding
   * Measurement Forward-looking ROI for every touchpoint
   * Insights Predictive lead scoring in real-time
   * 
   * How it works
 * About us
 * Resources
   * Blog Quick wins with predictive marketing
   * Webinars In-depth videos from predictive marketing experts
   * Comparison Guides Compare Tomi.ai with popular martech tools
   * Knowledge Base Technical setup guides

Book a demo Login

 * Pricing
 * Product
   * Targeting
   * Optimization
   * Measurement
   * Insights
   * 
   * How it works
 * About us
 * Resources
   * Blog
   * Webinars
   * Comparison Guides
   * Knowledge Base

Book a demo Login


GET AT LEAST 15% LOWER CAC
ON META AND GOOGLE

Start using Predictive Website Visitor and Inbound Lead Scoring
to optimize your paid and organic funnels today

See how it works Book a demo




How it works

Tomi.ai helps high-ticket e-commerce and leadgen/long-cycle businesses

 1. We analyze user behavior on your website and in your mobile app
 2. We don’t settle for superficial Google/Adobe Analytics data
 3. We match website visits with sales and other funnel steps from your CRM
 4. Run ML models to identify behavioral patterns of high-value visitors
 5. Predict a specific propensity to buy and 30-90 day LTV for all website
    visitors (even anonymous ones) and leads in near real-time
 6. Feed those predictions back into ad platforms, your CRM and analytics tools
 7. Watch CAC go down and revenue go up (mostly on autopilot)


Targeting
Optimization
Measurement
Insights
Targeting
Optimization
Measurement
Insights


TOMI.AI STANDS FOR
4 PILLARS OF DIGITAL MARKETING

Targeting
Optimization
Measurement
Insights
Create value-based audiences in the Tomi.ai dashboard and upload them to
advertising platforms via Marketing API


TARGETING IS THE QUICK WIN OF PREDICTIVE MARKETING.

When you switch from rule-based retargeting to value-based retargeting, you stop
wasting money on visitors who will never buy and triple your ROAS

 * New audiences to target
 * Value-based seed audiences for look-alikes
 * Bid modifiers for Search Ads
 * x4 ROAS with value-based retargeting

Learn more
Use predictive conversions to switch to the value-based bidding strategy


OPTIMIZATION, DESIGNED TO WORK WITH YOUR LONG LEADS.

Use predictive conversions available in real time to switch your performance
campaigns from CPL to Target ROAS. And acquire more customers at just the right
price.

 * Predictive conversions: target events with value in real-time
 * Target eROAS and maxValue campaigns
 * Works with LinkedIn, Google, and Meta
 * Activate new formats and channels

Learn more
Track the performance of A/B tests and see the predicted and actual revenue by
campaign


SEE THE TRUE INCREMENTAL VALUE OF EACH TOUCHPOINT ALONG THE CUSTOMER JOURNEY
BEFORE THE SALE HAS HAPPENED.

Understand the input of each channel (paid or not) judging by the changes in
behavioral patterns the visitor reveals on the website after the interaction
with your ads/content

 * Understand the value of each campaign in near real-time
 * See which channel generates demand and which captures it
 * Score every website visitor, even anonymous ones
 * Reallocate your media spend to demand generating channels with confidence to
   drive new business

Learn more
Predictive lead scores in your CRM within 10 minutes from the submitted lead


SINGLE SOURCE OF TRUTH ON LEAD QUALITY TO SETTLE THE FOE BETWEEN SALES AND
MARKETING.

Help your colleagues in the sales team prioritize high-potential leads from
digital channels and see more revenue attributed to marketing.

 * Predictive lead scoring
 * B2C and B2B lead scores

Learn more
Predictive lead scoring is cool.
See the predictive power of your marketing data.
Score Leads


ACCURATE VALUE-BASED SCORES FOR AD CAMPAIGN OPTIMIZATION
AND FORWARD-LOOKING ATTRIBUTION

First-Party Data
Behavioral Data
website, app
x10
more than in Google Analytics
CRM Data
funnel steps,
revenue, LTV

Predictive Insight

Tomi.ai real-time predictive engine calculates

 1. probability to buy
 2. expected LTV for every website visitor

Tomi.ai
predictive engine
Google Cloud Platform


Positive Reinforcement Loop
Predictive
Conversions
& Audiences
Predictive
Lead Scores
(B2B &B2C)
Predictive
Attribution

We are loved 💙

Maksym K.
Chief Digital Marketing Officer
Mid-Market (51-1000 emp.)
Very accurate predictions of the LTV for a B2B SaaS product
B2B SaaS
Mar 02, 2022

What do you like best?

Tomi.ai predicts the incremental impact on revenue of website visits from all
sources, including organic, each touchpoint is scored. The accuracy of
predictions is very high, when the cohorts matured we saw that the predicted
revenue landed within a 20% margin of error from the actual revenue.

Check the original review

Abdul Wajid S.
Head - Performance Marketing
Enterprise (> 1000 emp.)
Accurate predictive lead scoring from the team of MarTech champions
Education
Mar 01, 2022

What do you like best?

I like the prediction analysis which is very accurate (both the lead scores and
the visitor scores), and the product team deeply understood our business and
listened to our inputs to tweak the model. The Customer Success team is very
knowledgeable and proactive. Their expertise is instrumental in running the A/B
tests and beyond.

 

Check the original review

Maria A.
Marketing manager
Enterprise (> 1000 emp.)
Paid ads optimization tool to improve the metrics at every stage of the
acquisition funnel
Banking
Feb 28, 2022

What do you like best?

How fast the pilot project was launched and how fast we saw the results

The vendor’s team are true experts in paid acquisition and they went that extra
mile to help us achieve extraordinary results

Check the original review

Evan H.
Digital Marketing Director
Mid-Market(51-1000 emp.)
+84% sales and +35% ROAS after 8 weeks
Insurance
May 25, 2023

What do you like best?

The team at Tomi takes full ownership of their work. The onboarding was easy and
described (one of the few times a project timeline was kept!). This team knows
what they are doing and has been an excellent resource for us – both from a
human resource perspective but also as a tool in our digital marketing program.

Check the original review

Clint D.
Enterprise (> 1000 emp.)
On-target predictive targeting for the insurance industry
Insurance
Apr 04, 2023

What do you like best?

While we are still early in our Pilot program with the folks from Tomi, their
level of support is second to none. They are a cross-functional team of experts
who not only swiftly responds to our requests, but also continuously offers
targeting advice to better optimize our various social campaigns and PPC
tactics.

Check the original review

Jim N. C.
Co-Founder,
Small-Business (50 or fewer emp.)
Great team and product
E-commerce
Mar 03, 2022

What do you like best?

The team has been great in helping us connect all the right data to the project.
While we are in the early stages of the relationship, I am confident we will be
able to see the impact of using Tomi.ai to improve the effectiveness of our ad
spend.

Check the original review

Maksym K.
Chief Digital Marketing Officer
Mid-Market (51-1000 emp.)
Very accurate predictions of the LTV for a B2B SaaS product
B2B SaaS
Mar 02, 2022

What do you like best?

Tomi.ai predicts the incremental impact on revenue of website visits from all
sources, including organic, each touchpoint is scored. The accuracy of
predictions is very high, when the cohorts matured we saw that the predicted
revenue landed within a 20% margin of error from the actual revenue.

Check the original review

Abdul Wajid S.
Head - Performance Marketing
Enterprise (> 1000 emp.)
Accurate predictive lead scoring from the team of MarTech champions
Education
Mar 01, 2022

What do you like best?

I like the prediction analysis which is very accurate (both the lead scores and
the visitor scores), and the product team deeply understood our business and
listened to our inputs to tweak the model. The Customer Success team is very
knowledgeable and proactive. Their expertise is instrumental in running the A/B
tests and beyond.

 

Check the original review

Maria A.
Marketing manager
Enterprise (> 1000 emp.)
Paid ads optimization tool to improve the metrics at every stage of the
acquisition funnel
Banking
Feb 28, 2022

What do you like best?

How fast the pilot project was launched and how fast we saw the results

The vendor’s team are true experts in paid acquisition and they went that extra
mile to help us achieve extraordinary results

Check the original review

Evan H.
Digital Marketing Director
Mid-Market(51-1000 emp.)
+84% sales and +35% ROAS after 8 weeks
Insurance
May 25, 2023

What do you like best?

The team at Tomi takes full ownership of their work. The onboarding was easy and
described (one of the few times a project timeline was kept!). This team knows
what they are doing and has been an excellent resource for us – both from a
human resource perspective but also as a tool in our digital marketing program.

Check the original review

Clint D.
Enterprise (> 1000 emp.)
On-target predictive targeting for the insurance industry
Insurance
Apr 04, 2023

What do you like best?

While we are still early in our Pilot program with the folks from Tomi, their
level of support is second to none. They are a cross-functional team of experts
who not only swiftly responds to our requests, but also continuously offers
targeting advice to better optimize our various social campaigns and PPC
tactics.

Check the original review

Jim N. C.
Co-Founder,
Small-Business (50 or fewer emp.)
Great team and product
E-commerce
Mar 03, 2022

What do you like best?

The team has been great in helping us connect all the right data to the project.
While we are in the early stages of the relationship, I am confident we will be
able to see the impact of using Tomi.ai to improve the effectiveness of our ad
spend.

Check the original review

Maksym K.
Chief Digital Marketing Officer
Mid-Market (51-1000 emp.)
Very accurate predictions of the LTV for a B2B SaaS product
B2B SaaS
Mar 02, 2022

What do you like best?

Tomi.ai predicts the incremental impact on revenue of website visits from all
sources, including organic, each touchpoint is scored. The accuracy of
predictions is very high, when the cohorts matured we saw that the predicted
revenue landed within a 20% margin of error from the actual revenue.

Check the original review

Abdul Wajid S.
Head - Performance Marketing
Enterprise (> 1000 emp.)
Accurate predictive lead scoring from the team of MarTech champions
Education
Mar 01, 2022

What do you like best?

I like the prediction analysis which is very accurate (both the lead scores and
the visitor scores), and the product team deeply understood our business and
listened to our inputs to tweak the model. The Customer Success team is very
knowledgeable and proactive. Their expertise is instrumental in running the A/B
tests and beyond.

 

Check the original review

Maria A.
Marketing manager
Enterprise (> 1000 emp.)
Paid ads optimization tool to improve the metrics at every stage of the
acquisition funnel
Banking
Feb 28, 2022

What do you like best?

How fast the pilot project was launched and how fast we saw the results

The vendor’s team are true experts in paid acquisition and they went that extra
mile to help us achieve extraordinary results

Check the original review

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CASE STUDIES

Real Estate
Facebook Lead Ads

Problems:

Low quality leads:

 * rare conversions into visits to office
 * low conversion into sales later in the CRM funnel

Results:
-70%
Cost per purchase
-80%
Cost per office visit
SME Banking
Non-brand search

Problems:

Expensive new customer acquisition due to:

 * high competition;
 * low quality of lead sources online.

Results:
-29%
CPL
-44%
CAC
open account
Insurance
Google Display Network

Problems:
 * high CAC
 * low return on marketing investment

Results:
-37%
CAC
open account
+31%
ROAS
Real Estate
Display Ads

Problems:
 * Not enough valuable events and property sales to optimize for LTV

Results:
- 47%
CAC
+196%
Order CR
E-Commerce
Facebook Display Ads

Problems:
 * low conversion rate
 * not enough deep-funnel events for value-based optimization

Results:
+148%
ROAS
-33%
CAC
Consumer bank
Non-brand search

Problems:
 * high CAC
 * low quality of customers acquired online

Results:
-24%
CAC
cash loan
-45%
CAC
credit card
E-Commerce
Facebook Dynamic Product Ads

Problems:
 * not enough conversions per product to optimize dynamic product ads for new
   audience

Results:
+51%
ROAS
-27%
CAC
E-commerce
Google Search

Problems:
 * grow the channel with ROAS being on target

Results:
+67%
Revenue
+27%
Orders
Insurance
Google Display Network

Problems:
 * high CAC
 * low ROMI

Results:
-44%
CAC
+50%
ROAS
SME Banking
Display Ads

Problems:
 * display ads not performing as a direct-response channel
 * high CAC

Results:
-32%
CAC
open account
-29%
Cost per lead
E-commerce
Facebook Dynamic Product Ads

Problems:
 * limited targeting audiences
 * open new marketing channels

Results:
-27%
Cost per purchase
+51%
ROAS
B2B SaaS
Facebook Ads

Problems:
 * not enough deep-funnel events for value-based optimization
 * high CAC

Results:
-75%
CAC
+351%
CR
Click-to-order
Real Estate
Facebook Lead Ads

Problems:

Low quality leads:

 * rare conversions into visits to office
 * low conversion into sales later in the CRM funnel

Results:
-70%
Cost per purchase
-80%
Cost per office visit
SME Banking
Non-brand search

Problems:

Expensive new customer acquisition due to:

 * high competition;
 * low quality of lead sources online.

Results:
-29%
CPL
-44%
CAC
open account
Insurance
Google Display Network

Problems:
 * high CAC
 * low return on marketing investment

Results:
-37%
CAC
open account
+31%
ROAS
Real Estate
Display Ads

Problems:
 * Not enough valuable events and property sales to optimize for LTV

Results:
- 47%
CAC
+196%
Order CR
E-Commerce
Facebook Display Ads

Problems:
 * low conversion rate
 * not enough deep-funnel events for value-based optimization

Results:
+148%
ROAS
-33%
CAC
Consumer bank
Non-brand search

Problems:
 * high CAC
 * low quality of customers acquired online

Results:
-24%
CAC
cash loan
-45%
CAC
credit card
E-Commerce
Facebook Dynamic Product Ads

Problems:
 * not enough conversions per product to optimize dynamic product ads for new
   audience

Results:
+51%
ROAS
-27%
CAC
E-commerce
Google Search

Problems:
 * grow the channel with ROAS being on target

Results:
+67%
Revenue
+27%
Orders
Insurance
Google Display Network

Problems:
 * high CAC
 * low ROMI

Results:
-44%
CAC
+50%
ROAS
SME Banking
Display Ads

Problems:
 * display ads not performing as a direct-response channel
 * high CAC

Results:
-32%
CAC
open account
-29%
Cost per lead
E-commerce
Facebook Dynamic Product Ads

Problems:
 * limited targeting audiences
 * open new marketing channels

Results:
-27%
Cost per purchase
+51%
ROAS
B2B SaaS
Facebook Ads

Problems:
 * not enough deep-funnel events for value-based optimization
 * high CAC

Results:
-75%
CAC
+351%
CR
Click-to-order
Real Estate
Facebook Lead Ads

Problems:

Low quality leads:

 * rare conversions into visits to office
 * low conversion into sales later in the CRM funnel

Results:
-70%
Cost per purchase
-80%
Cost per office visit
SME Banking
Non-brand search

Problems:

Expensive new customer acquisition due to:

 * high competition;
 * low quality of lead sources online.

Results:
-29%
CPL
-44%
CAC
open account
Insurance
Google Display Network

Problems:
 * high CAC
 * low return on marketing investment

Results:
-37%
CAC
open account
+31%
ROAS
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First results in 2-3 months

Implementation is quick & simple

1
Pixel
installation
Pixel
installation
15 minutes


2
Data
collection
Data
collection
2-6 weeks


3
ML model
training
ML model
training
1-2 weeks




Depending on the sales cycle & how quickly
we can catch 100 positive outcomes


OUR PLATFORM PROVIDES THE BIGGEST EFFICIENCY GAINS FOR BUSINESSES THAT HAVE:


NARROW TARGET AUDIENCE

Think of B2B/SaaS, affluent/high-net-worth customers, and “precisely timed
purchases” like you shop for insurance only once a year or you buy a new house
or car every few years


LARGE AND VARIABLE TRANSACTIONS

You sell multiple products with different economics to similar customers like in
EdTech or your customer lifetime value is driven by after-purchase behaviour
like in Banking


SIGNIFICANT OFFLINE COMPONENT

You offer high-value and/or complex products that require human-to-human
interaction – like a test drive for a new car or an open house


LONG SALES CYCLE

It is hard to close the feedback loop with Ad Platforms when the actual purchase
is days, weeks or even months away from website visit. Our platform solves that

Featured in



Ready to get started?

Book a demo
Company
 * About us
 * Pricing
 * Careers

Legal
 * Terms of Use
 * Privacy Policy
 * Data Processing Addendum
 * Reasonable Use Policy
 * Cookie Policy

Contact Us
 * sales@tomi.ai
 * (+1) 917-720-3264
 * 440 N. Wolfe Rd., Sunnyvale, CA 94085



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