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AEROSOLES ACHIEVES 5X ROAS WITH EMAIL ADS

5x return on ad spend

23% lower CPA

Solution:

Advertising

Goal:

Online Purchases


BACKGROUND

Since 1987, Aerosoles has crafted women’s shoes to provide guaranteed comfort.
They combine fashionable designs with unique technology to create long-lasting,
functional shoes that women can feel good wearing. Designed for the women who do
it all, the brand has broad appeal, but wanted to take their reach a step
further.

When Aerosoles was interested in trying on new channels in order to acquire net
new customers, LiveIntent was the perfect fit to help them get there.


GOAL

Aerosoles was looking to diversify beyond search and social in order to find new
customers of their stylish footwear and grow their business. In the past,
Aerosoles knew that many of their customers would often purchase their shoes
online without clicking on their ads. The brand wanted to capitalize on that
with this campaign and they were interested in how LiveIntent would be able to
reach a new audience, drive post-view conversions (PVCs), and achieve their
return on ad spend (ROAS) and cost-per-acquisition (CPA) goals.


SOLUTION

The brand worked closely with LiveIntent to run an acquisition campaign
targeting women with ad creative that featured their top products and sale
items. When potential customers clicked on the creative, they were led to a
product page or a shoe collection page. By directing the customer right to the
products instead of the homepage, it increased the likelihood that they would
convert and make a purchase. Aerosoles also wanted to focus on seasonality in
this campaign, so that it could easily transition to different shoe styles
depending on the time of year.

LiveIntent’s new proposed strategy was to set the algorithm to optimize the
campaign based on the users that were adding items to their cart. As email
sign-up was already part of the acquisition funnel, optimizing towards the
checkout page would give LiveIntent new insight into customer intent and the
common attributes that defined a customer with a high propensity to purchase.
With these additional learnings, Predict would be able to find more prospects
that would have an increased probability of being interested in RGG’s brands and
making a purchase.

The acquisition campaign proved to be the right one, as the campaign was a hit
from week one. Aerosoles quickly reached their ROAS goal, and they were able to
scale up with more styles of shoes to their expanded audience. What started as a
one-month test turned into an always-on campaign that continues to perform week
after week with high ROAS and low CPA due to post-view conversions.


RESULTS

Aerosoles was thrilled with LiveIntent’s ability to find shoe lovers and turn
them into loyal customers. By using this strategy, Aerosoles saw 5x return on
their ad spend and drove a 23% lower CPA.


“WE’RE HAPPY WITH THE RESULTS WE’VE SEEN FROM LIVEINTENT. WE LOOKED TO THEM TO
HELP US REACH AN INCREMENTAL AUDIENCE IN A UNIQUE CHANNEL, AND WE WERE ABLE TO
ACQUIRE 1000S OF NEW CUSTOMERS THROUGH POST-CLICK AND POST-VIEW CONVERSION
MEASUREMENT.”

Woo Kim, Senior Director of Ecommerce & Marketing, Aerosoles


CHECK OUT THESE RELATED CASE STUDIES.

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LiveIntent."

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NORDSTROM RACK DRIVES ONLINE PURCHASES

“We’ve been able to efficiently drive more conversions from our email program by
using dynamic product ads to serve intent-driven ads into our marketing emails.”

Read More


DAILYSALE.COM SEES A 140X RETURN FROM DYNAMIC PRODUCT ADS

“LiveIntent has played a key role in this effort, offering us a unique outlet
through which to connect with prospective customers.”

Read More


EBAGS SEES AN 87% GREATER ROAS WITH NEW ACQUISITION CHANNEL

Think outside the inbox and discover all the innovative ways email can help you
grow your business.

© LiveIntent 2022

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