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 * No take rate, no problem when you bundle Ad Management & Exchange. Learn more
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 * Home
 * AdvertisingTurn your quality content into revenue.
   * Ad Exchange
   * Ad Management
   * 
   * Buy on the Sovrn Ad Exchange
 * CommerceMonetize product links in your content.
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   * 
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   * Ad ExchangeProgrammatic advertising
   * Ad ManagementNext-level ad ops software
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   * ComparisonsShopping galleries and widgets
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 * 
 * Advertising
   * Ad ExchangeTurn high-quality content into high-quality returns.
   * Ad ManagementPartner with us to maximize your ad revenue without the
     headache.
   * —
   * Buy on the Sovrn Ad ExchangeConnect to premium content creators with highly
     engaged audiences.
 * Commerce
   * Affiliate MarketingMonetize product links in your content.
   * Price ComparisonsEmpower your readers to shop multiple merchants.
   * Shopping GalleriesEmbed a product gallery on your page.
   * —
   * Become a Sovrn MerchantIncrease your reach with content publishers.
 * Data
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   * Market InsightsCompare your monetization strategy to the market.
   * Data MonetizationPowerful, secure data revenue.
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   * Ad ExchangeProgrammatic advertising
   * Ad ManagementNext-level ad ops software
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   * ComparisonsShopping galleries and widgets
 * Sign Up




AD MANAGEMENT


NEXT-LEVEL
AD OPS

Ad Ops Software to help you do more, earn more, and keep more.

Request Demo




EASIER, MORE POWERFUL AD OPS


LOW FEE

Usage-based pricing so you keep more of what you earn.


DIRECT TO DEMAND

Connect to all of Sovrn’s 55+ DSP partners with no take-rates.


EXPERT TEAM

Dedicated team of Ad Ops specialists, with over 25+ years of combined
publisher-side experience.


THIRD-PARTY FLEXIBILITY
& INTEROPERABILITY

60+ SSP and bidder-direct connections.


ENTERPRISE
DEVELOPER TOOLS

Built for Ad Ops professionals to cover more ground, without the need to submit
tickets.


REAL-TIME & ROBUST CUSTOM REPORTING

Real-time impression data available two minutes after ad render.




FLEXIBLE AD MANAGEMENT SOLUTIONS


FULLY OUTSOURCED

Sovrn Manages all demand and Google Ad Manager (GAM). Publisher receives GAM
access for campaign trafficking.


PARTIALLY OUTSOURCED

Use your Google Ad Manager account and let Sovrn handle everything else,
including setting up line items and automated reporting.


IN-HOUSE

Bring your own demand and leverage Sovrn’s wrapper, configuration tools,
analytics, support, and strategy. 


INDUSTRY LEADING ANALYTICS

Data is key to your success. Our comprehensive reporting suite is designed for
ad operations, sales, management, and accounting teams. Choose from prebuilt
dashboards or customize across 40+ dimensions and 20+ measures.


PRE-BUILT DASHBOARDS

--------------------------------------------------------------------------------

Quickly and easily understand the dimensions that matter most.




REAL-TIME DATA

--------------------------------------------------------------------------------

Measure performance impact immediately following changes.




DEEP DIVE

--------------------------------------------------------------------------------

Create custom reports, dashboards, and visualizations to suit your business
intelligence needs.




GAME-CHANGING CAPABILITIES


EASY SETUP

Reduce the need for engineering resources with self-service features. Easily
manage your ads.txt and more.


CONFIGURATION MANAGEMENT

Track and measure changes. True A/B testing. Audit trail and version history.


DATA

Solve for the cookie-less future. Enrich your first-party data with Sovrn’s Data
Collective.


WE’RE CERTIFIED

Sovrn has earned the highest possible industry certifications for trust and
transparency. We’re proud to be a Google Certified Publishing Partner and
IAB/TAG certified. 




EFFICIENT BIDDER TECHNOLOGY

Engineered for performance and speed. Our proprietary wrapper improves
performance by running a single 
page-level auction instead of individual ad-unit-level auctions. 

> JUSTIN WOHL,
> CHIEF REVENUE OFFICER AT SALON SAYS:
> 
> 
> 
> --------------------------------------------------------------------------------
> 
> Through a combination of higher CPMs and increased impressions, Sovrn Ad
> Management delivered an 80% increase in revenue when compared to our previous
> vendor solution. In fact, our resulting eCPM was 23% higher than our prior
> solution during that time and as such attributed to a significant tailwind for
> our programmatic business.
> 
> Read the case study →




REMOVE THE AD TECH TAX WITH THE SOVRN PATH

Pay as you use. No rev shares.


LET’S TALK

Less headache, more money.
Partner with us to maximize your ad revenue.

Request Demo


GET THE DETAILS

--------------------------------------------------------------------------------


EXPERT TEAM

Dedicated team of Ad Ops specialists, with 25+ years of combined publisher-side
experience, covering strategy and support.

--------------------------------------------------------------------------------


LOW FEE

Usage-based pricing so you keep more of what you earn.

--------------------------------------------------------------------------------


DIRECT TO DEMAND

Connect to 55+ DSP partners with no take rates. One dollar transacted at the DSP
level translates to $1 directly to the publisher.

--------------------------------------------------------------------------------


REAL-TIME & ROBUST CUSTOM REPORTING

Unify all your reporting into one dashboard. 

Real-time impression data available two minutes after ad render, unlocking new
opportunities for business intelligence and ad optimization. 

--------------------------------------------------------------------------------


3RD PARTY INTEROPERABILITY & FLEXIBILITY

60+ SSP and bidder-direct connections. Simply check a box to integrate
third-party ad tech vendors like HUMAN, Ad Lightning, and Confiant.

--------------------------------------------------------------------------------


ENTERPRISE DEVELOPER TOOLS

A/B test ad layouts, bidder integrations, and more — without competing with your
engineering backlog. Track changes made across your ad ops teams and easily
revert to previous versions. 

Built by ad ops pros for ad ops pros. 

--------------------------------------------------------------------------------

Continue Reading

 * Ad Management Advertising Press Release
   
   SOVRN LAUNCHES PUBLISHER STEERING COMMITTEE
   
   June 6, 2023
 * Ad Management Advertising Press Release
   
   SOVRN ELIMINATES TAKE RATE WITH BUNDLED OFFERING
   
   March 27, 2023
 * Ad Management
   
   GAM OUTAGE? NO PROBLEM FOR SOVRN AD MANAGEMENT CUSTOMERS
   
   December 14, 2022

 * 
 * Advertising
   * Ad Exchange
   * Ad Management
   * 
   * Buy on the Sovrn Ad Exchange
 * Commerce
   * Affiliate Marketing
   * Price Comparisons
   * Shopping Galleries
   * 
   * Become a Sovrn Merchant
 * Data
   * Signal
   * Market Insights
   * Data Monetization
 * Learn
   * Resources
   * Blog
   * Knowledge Base
   * Press
 * Company
   * About
   * Sovrn Platform
   * Careers
   * Contact
   * Status
   * Trust Center
 * Legal
   * Legal
   * Privacy Policy
   * Security
   * Your Privacy Choices
   * Ad Choices
 * Sign In
   * Ad Exchange
   * Ad Management
   * Commerce
   * Comparisons
 * Sign Up

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Power to the publisher.

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