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NEW WEBINAR: ALIGN YOUR SALES TECH STACK TO THE BUYER JOURNEY (NOT THE SALES
PROCESS)




Presenters


ANDEE HARRIS

Host & Challenger CEO


HENDRIK ISEBAERT

CEO of Showpad

Sales tech has been having a moment. For a few years now.   

Set in motion by the pandemic, companies started rapidly adopting new
technologies, tactics, and engagement strategies as a crisis response, all to
support a digital-first purchase experience. 

And they were right to do so—recent studies have confirmed that buyers now
prefer to be sold to virtually instead of face-to-face.  

However, in the haste, many investments were made in sales tech point solutions
to solve a specific problem for a specific stage in the sales process. Basic
file-sharing for content storage. Company and contact intelligence for
prospecting. Sales engagement tools for outreach. Call intelligence for deal
acceleration.  And herein lies the fatal flaw. 

What is described above is a sales tech stack aligned with how sellers sell… not
how buyers buy. We know that the buying journey is far less linear than the
sales process. 

It’s time to revisit how we use sales and enablement tech to empower sellers to
provide a better buying experience.   

On July 13, host of Leading The Challenger Sale and Challenger CEO, Andee
Harris, will be joined by Hendrik Isebaert, CEO of Showpad. They’ll discuss how
building a sales tech stack that works for you, not against you, is the key to a
differentiated and loyalty-driving buying experience. You’ll hear the Challenger
perspective on sales productivity in the new work environment and reducing
seller burden, complemented with Showpad’s research and approach on how to align
sales and marketing to create exceptional buyer experiences. 

THURSDAY, JULY 13TH AT 10:00 AM CT

Can’t attend live? No worries! We’ll send a recording via email a few days after
the webinar. If you don’t receive that email, reach out to
webinars@challengerinc.com.


COMPLETE THE FORM BELOW TO REGISTER FOR THIS WEBINAR!






DISCOVER MORE WEBINARS




ON-DEMAND WEBINAR: THE ANATOMY OF A GREAT PITCH DECK

May 19, 2023

To learn how to stop pitching and start teaching, watch Challenger’s webinar
on-demand for a breakdown of the anatomy of a great pitch deck.

Read More


ON-DEMAND WEBINAR: WHO IS TODAY’S B2B BUYER?

April 24, 2023

Watch on-demand to learn what Challenger's research says about today's B2B buyer
and how you can apply it to your commercial organization

Read More


ON-DEMAND WEBINAR: SOCIAL SELLING & EMPLOYEE ADVOCACY WITH RYAN BARRETTO,
PRESIDENT OF SPROUT SOCIAL

March 29, 2023

Learn how to build a strong social selling strategy from Ryan Barretto,
President of Sprout Social, on the Leading The Challenger Sale webinar…

Read More


ON-DEMAND WEBINAR:
BUILDING A SUCCESSFUL COMMERCIAL INSIGHT ENGINE

February 27, 2023

Presented with Highspot, this session is all about how you need sales and
marketing working together to build a successful commercial insight engine.

Read More


ON-DEMAND WEBINAR:
WINNING NEW BUSINESS IN A SIDEWAYS ECONOMY

February 9, 2023

Presented with West Monroe Partners, the session is all about winning new
business in a sideways economy—how to sell when no one wants to buy from…

Read More


WTCS S3 | E11 2022 YEAR IN REVIEW

December 27, 2022

In this Episode 11, 2022 Year in Review, our new host, Andee Harris, CEO of
Challenger recaps all of the top themes that disrupted the status quo of…

Read More





WHAT ARE YOU WAITING FOR?




TRANSFORM YOUR SALES TEAM.

The best companies grow, and grow fast, by challenging customers, not by serving
them.


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What We Do
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Loop
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Marketing
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Who We Are
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Research & Insights
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Winning the Challenger Sale Podcast

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