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ART COLLECTORS’ GUIDE TO NFTS

From Beeple’s $69 million collage to a former MLB player’s Black astronaut
series, some of the most interesting and pioneering artists in the space

Published on November 17, 2021

A year ago, almost nobody had ever heard of NFTs — the non-fungible tokens that
can represent ownership in almost anything, from digital art to virtual real
estate to actual real estate. Then, this March, a collage of 5,000 images by an
artist named Beeple sold for $69 million at an auction at Christie’s, and the
economics of the art world were suddenly flipped upside down. 

In 2020, the entire NFT market was worth a little more than $200 million. This
year? More than $12 billion in digital assets traded hands by the end of August,
and industries from Hollywood and the music biz to fashion and big-league sports
are investing in NFT projects. NBA Top Shot, for instance — which packages
basketball highlights into digital trading cards — has redefined the idea of
what a collectible is in the digital age. “Blue-chip” generative NFT collections
like CryptoPunks (Jay-Z owns one, as does Visa) and Bored Ape Yacht Club (Steph
Curry is a collector), have evolved from art projects into signifiers of
membership in rarified clubs — complete with access to exclusive spaces and
events. 

But artists, in many ways, remain at the center of the NFT universe — because
NFTs have transformed the basic economics of art markets by allowing creators to
capture a percentage every time their work is resold. Imagine taking a photo,
and getting a 10% cut every time it’s resold for the rest of your life. In the
traditional art world, that’s impossible. With NFTs, it is quickly becoming the
norm, because the smart contracts that power NFTs allow artists to set rules
about how they’ll be compensated for their work — rules that remain in place
long after the art leaves their hands. 

If you want to get into collecting NFT art, most experts recommend buying pieces
that you love as opposed to chasing the kind of eye-popping returns you may have
read about — because digital art markets are still new and can be highly
volatile. Doing your research is also key — a big part of the appeal of many NFT
projects is the community that forms around them, so don’t be afraid to dive
into the fan communities on Discord, Twitter, Reddit, and elsewhere.

(Looking for a quick guide to buying an NFT? We have you covered. You can also
sign up for the Coinbase NFT waitlist.) 

To get you started in exploring the NFT-art landscape, we wanted to introduce
you to some of the key players in the space  — from some of the best known to
some of the pioneers. They’re an interesting bunch: a wide range of ages,
working all over the world, some of whom barely knew what crypto was 18 months
ago. This year, they’ve reinvented what it means to make a living as an artist
and become the pioneers in a new model of digital ownership that has created
connections, wealth, and opportunities beyond what many of them imagined. 


PPLPLEASR (EMILY YANG), 29 

Estimated total sales volume: 2,000 ETH

First mint date: September, 2020

Where her fans hang: PleasrDAO



Above: 'Apes Together Strong,' by PplPleasr. Proceeds from the sale were donated
to autism-advocacy orgs.

In 2020, PplPleasr — who has contributed visual-effects work to feature films
(Batman V. Superman: Dawn of Justice) and top-tier game studios (Blizzard) — was
set to start a gig doing digital art for Apple. But when the offer was rescinded
for COVID-related reasons, she discovered the worlds of NFTs and DeFi — and has
become one of the most popular and outspoken players in the space. Her images
have helped define the brand aesthetic for the DeFi industry and an eponymous
DAO pools its money to collect her work and other high-value digital art. When
her first NFT sold for 310 ETH ($525,000 at the time), she donated the proceeds
to Stand With Asians, a movement with the goal of stopping hate crimes and
discrimination against Asian Americans and Pacific Islanders. And a recent NFT
series released in collaboration with Fortune magazine has raised more than $1
million to support independent journalism. As the artist says, “My goal of
selling NFTs for a living has shifted to seeing how I can use NFTs to innovate
and pave new paths.”


FEWOCIOUS (VICTOR LANGLOI), 18

Estimated total sales volume: 601 ETH

First mint date: November, 2020

Where his fans hang: @Fewocious on Discord



Above: "how to forget a sweetheart" by FEWOCiOUS. Image courtesy the artist.

At age 18, Victor Langloi — a.k.a. FEWOCiOUS — is already a trailblazing NFT
artist. Traffic to his online collection “Hello, i'm Victor (FEWOCiOUS) and This
Is My Life” crashed the website of auction giant Christie’s. In the last year,
he’s earned tens of millions of dollars with his art, which often references his
difficult childhood and gender transition. His vibrant, psychedelic hues and the
diaryesque lines of text he folds in have drawn comparisons to Basquiat. Victor
began drawing as a kid, as a means of escape from an abusive household in Las
Vegas and as a way to express the questions he had about his gender identity. In
addition to art project, he’s also working on a metaverse-native fashion line
and a generative character collection.


TYLER HOBBS, 34 

Estimated total Sales Volume: 28,000 ETH 

First mint date: June, 2021

Where his fans hang: @ArtBlocks on Discord



Above: Tyler Hobbs' "Fidenza #488". Image courtesy the artist.

In June, Hobbs’ Fidenza 313 — an abstract geometric work reminiscent of
modern-art masters like Mondrian or Sol LeWitt — was minted for .17 ETH. A few
months later, it sold for 1000 ETH, which was worth $3.3 million at the time.
Hobbs, who used to work as a software engineer, created the 999 images of the
Fidenza series as his first NFT project, and released it as part of the Art
Blocks collection — a specialized marketplace for computer-generated artworks.
Named after a town in Italy that Hobbs found on Google Maps, the Fidenza series
are generated by an algorithm that Hobbs said he’d been working on since 2016.
It spits out unpredictable, often organic-seeming patterns that often feature
vibrant color schemes. As a coder, he says he wants his art to inspire viewers
to wonder, “What separates man from machine?”


PAK, AGE UNKNOWN

Highest sale: $70 million

First mint date: August, 2020

Where his fans hang: @Archillect on Twitter



Above: Pak's collection "The Title" is meant to question whether or not art is a
"visible thing." Image courtesy Pak.

The anonymous Pak, whose mysterious AI project Archillect scrapes the internet
for “stimulating visual content,” has worked with hundreds of major brands and
studios over the last two decades as a designer. In September, Pak’s “Lost
Poets” — a collection of more than 65,000 “poets,” each of which doubles as a
digital collectible that can be used in a forthcoming strategy game — sold out
within two hours, earning around $70 million. Whoever Pak is, the image-maker
has a button-pushing sensibility. At Sotheby’s first-ever NFT auction in April,
Pak sold a piece called  “The Pixel” — literally a single grey pixel — for $1.36
million. For a collection called “The Title,” Pak sold many versions of an
identical digital cube with different titles and prices ranging from $1 to $1
million. (The mystery surrounding Pak is a big part of the appeal to fans, many
of whom scour the work for hidden messages.)


MONICA RIZZOLLI, 39

Estimated total sales volume: 12,000 ETH

First mint date: January, 2021

Where her fans hang: @ArtBlocks on Discord



Above: Fragments of an Infinite Field #918. (Image courtesy the artist.)

Brazilian generative artist Rizzolli rose to prominence in September with
“Fragments of an Infinite Field,” a series of 1024 pieces released through the
generative-art platform Art Blocks. The series, which is inspired by nature and
which features playful patterns of flowers and vibrant colors, earned 1623 ETH
($5.3 million at the time) in less than an hour. Like many NFT artists who’ve
earned fortunes this year, Rizzolli said her success was a big surprise. Her
goals now include promoting art education in her home country. As she told Time,
“I also want to develop something in the educational field here in Brazil—to
return some of this to the community.”


BEEPLE (MIKE WINKELMANN), 40

Highest sale: $69 million 

First mint date: October, 2020

Where his fans hang: @Beeple Collectors on Discord



Above: Beeple's "Everydays: the First 5000 Days" NFT. Image courtesy the artist.

Before turning to NFTs, Beeple was already a pretty successful artist who had
done commercial work for major brands and musicians including Justin Beiber and
Wiz Khalifa. He’d also gathered an obsessed fanbase on Instagram with his
“Everydays” project, in which he posted a (typically bizarre, satirical, and
highly detailed) image every day since 2007. But in the pre-NFT-era, the most
money he’d ever made selling prints of his work the traditional way was around
$100. Just weeks after he discovered NFTs, he released his first drop, which
included the tongue-in-cheek piece “Crypto Is Bull****” — an animation featuring
a man in a Guy Fawkes riding a “bitcoin bull” in what appears to be the depths
of hell. It sold for $66,666.66. Soon after, a collage of the first 5,000
drawings from his Everydays project was auctioned for $69 million at Christie’s,
which remains the record for the most expensive NFT of all-time.


ITZEL YARD, 31 

Estimated sales volume: 745 ETH 

First mint date: February, 2021

Where her fans hang: twitter.com/ix_shells



Above: "Casco Viejo," one of Itzel Yard's first generative artworks. Image
courtesy the artist.

Before her glitchy low-fi generative images made her one of the most successful
female NFT creators ever, the Panamanian artist was an architectural technology
student in Canada. After she was forced to leave school in 2019 because she
couldn’t afford to continue, the self-taught coder created the algorithm that
powers her work. But even then, she couldn’t afford the gas fees to mint her
first NFT (she got some help from a friend). In May, her piece “Dreaming at
Dusk” (which was commissioned by the online privacy group the Tor Project) sold
for 500 ETH ($2 million at the time) to PleasrDAO, solidifying her position
among the leaders of the burgeoning generative art space. Her most recent piece,
Casco Viejo, which represents the town where she grew up in Panama, sold for 120
ETH. Yard is also the co-founder of Creative Code Art, an online community that
facilitates networking among emerging generative artists.




KID.EIGHT, AGE UNKNOWN

Estimated total sales volume: 8,800 ETH

First mint date: January, 2021

Where his fans hang: @EVOLGANG on Discord



Above: one of Kid.Eight's GEVOLs. Image courtesy the artist.

U.K.-based designer and motion artist (and entertaining Twitter personality)
Kid.Eight used to design mixtape covers for artists including Lil Wayne and
Gucci Mane before turning to NFTs full-time. His main project, GEVOLs, features
a series of generative digital cherubs decked out in street wear and tattoos.
“It’s a new way of thinking about what a generative collection can be,” the
artist says. The project’s roadmap includes a line of merchandise under the line
“EVOL Couture,” and the creation of a fund to help new artists find their
footing in the NFT space. To date, artists that the fund has supported have
already earned more than $70,000 in sales.


DIANA SINCLAIR, 17

Estimated total sales volume: 85 ETH

First mint date: March, 2021

Where her fans hang: @DianaSinclair on Twitter



Above: Diana Sinclair's "Generational Healing" was featured in Time magazine's
NFT collection TimePieces. Image courtesy the artist.

At just 17, Diana Sinclair has already become a bonafide artist, curator and
community builder in the NFT space. As a photographer, her work is focused
firmly on social justice, identity and self-exploration. As a curator, Sinclair
put together The Digital Diaspora: Liberating Black Creativity, an exhibition
featuring Black artists from around the globe that was held in New York last
Juneteenth. And as a community builder, she’s been dedicated to onboarding
dozens of other Black women into the crypto ecosystem, teaching concepts like
staking and yield farming. As Sinclair puts it:  “We’ve got to start looking at
how we pre-distribute wealth and resources, rather than redistribute it, and
crypto could be a space to do that.” 




JUSTIN AVERSANO, 29 

Estimated total sales volume: 4,200 ETH

First mint date: February, 2021

Where his fans hang: @Quantum.Art on Discord



Above: Jessica & Joyce Gayo, who were photographed as part of Justin Aversano's
"Twin Flames" project. Image courtesy the artist.

Aversano’s best-known project, “Twin Flames,” is made up of 100 portraits of
twins across the world — it began in 2017 as an ode to his own unborn twin
sibling. When he minted the photos as NFTs for .55 ETH each on Valentine’s Day
2021, they sold out in days. He’s since become perhaps the most recognized
photographer in the NFT scene. Aversano’s NFTs have been auctioned at both
Sotheby’s and Christie’s — and through his Discord server, he’s been building
community by connecting artists and collectors and onboarding newbies into the
world of NFTs. He recently launched Quantum Art, a photography-centric NFT
platform with the hopes of creating more room for photographers in the space.


HACKATAO, AGE UNKNOWN

Estimated total sales volume: 621 ETH

First mint date: April, 2018

Where their fans hang: @$Whale on Discord



Above: Hackatao's "Queeny" sold for 140 ETH ($673,036) in March. Image courtesy
the artist.

Hackatao are an anonymous, Milan-based Italian who have been minting NFTs since
2018. “The Girl Next Door,” their first NFT, established their best-known style:
gothy, Tim Burton-ish images of women with huge eyes and skin covered in
childlike drawings of bats and skulls. They’ve since collaborated with artists
across digital mediums, from augmented reality to VR — with much of their work
commenting on societal issues via dense references to art history, symbolism,
and psychology. The duo has also created a digital currency, $MORK, that gives
holders exclusive rights to buy new work, access intimate discussions about art
and the NFT market, and even potentially the chance to collaborate on a project
with Hackatao. 




NICOLE BUFFETT, 45

Estimated total sales volume: 68 ETH

First mint date: February, 2021



Above: One of Nicole Buffett's Spirit Coins, which she says "represent a
hearkening back to ancient tribal ways of trading as currency." Image courtesy
artist.

Warren Buffett has never been a fan of crypto. But one of his granddaughters,
painter Nicole Buffett, has the opposite perspective. Nicole began minting her
work as NFTs during the COVID pandemic seeking a larger audience than could be
found via traditional galleries. Her most popular project “Spirit Coins,”
references spiritual practices like meditation and concepts like collective
healing. She sees NFTs as a driver for social change, and released a piece in
collaboration with the Open Earth Foundation to raise money for a dolphin
sanctuary off the coast of Costa Rica. Buffett prides herself in making art
that's affordable to almost anyone, rather than creating exclusivity with her
pricing. “I like to see myself as an everyday artist. I want people to be able
to easily buy it and enjoy it,” she said. (Buffett also happens to be Justin
Aversano’s partner, and was featured, along with her twin sister, in his Twin
Flames project.)




STEFAN MEIER, 29 AND AIDAN CULLEN, 22

Estimated total sales volume: 3,700 ETH

First mint date: September, 2021 

Where their fans hang: @TheHeartProject on Discord



Above: The Heart Project's unofficial mascot. (Courtesy the artists.)

About two years ago, Meier, a Los Angeles-based artist and fashion designer,
began working on a series of paintings inspired by cartoons he loved as a kid.
He was drawn to hearts, he says, “because of [their] simple and universal
message of love, healing, and compassion.” He teamed up with Cullen, a
photographer and director who has worked with A-list artists like Trippie Redd
and A$AP Rocky, to launch generative NFT series The Heart Project this fall. The
Heart Project bills itself as the first “decentralized creative studio”
— holders of the 10,000 NFTs can collaborate via Discord on creative projects
including photo zines, music videos, and a clothing line. Up next: the community
is working with Grammy-winning producer Benny Blanco and rapper Lil Dicky on a
song that will be sold as an NFT.




MICAH JOHNSON, 30

Estimated total sales volume: 426 ETH

First mint date: January, 2020

Where his fans hang: AKU World on Discord

Until a few years ago, Micah Johnson only made art part-time, because his day
job was kind of a big deal: he played second base for major-league baseball
teams including the Chicago White Sox and the Los Angeles Dodgers. The
self-taught artist discovered painting after Dodgers manager Dave Roberts asked
players to show off a talent as part of a spring-training tradition. He enjoyed
his hobby enough to begin nurturing it during downtime and was soon showing work
at an Atlanta gallery. In 2018, Johnson retired from baseball to focus on art
full-time. His work is centered around empowering young Black kids to dream
without limitations. His breakthrough collection “AKU: The Moon God” — based
around a Black astronaut character — was inspired by his four-year-old nephew
asking: “Can astronauts be Black?” AKU NFTs generated more than $2 million in
sales over the course of a two-day auction in February and the character has
been optioned for TV and film projects.



 * PplPleasr
 * FEWOCiOUS
 * Tyler Hobbs
 * Pak
 * Monica Rizzolli
 * Beeple
 * Itzel Yard
 * Kid.Eight
 * Diana Sinclair
 * Justin Aversano
 * Hackatao
 * Nicole Buffett
 * Stefan Meier and Aidan Cullen
 * Micah Johnson

 * 
 * 
 * 
 * 

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