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Submitted URL: https://pulpstrategy-zc1.maillist-manage.in/click/12166abd92fc7ff1/12166abd92fbe4e3
Effective URL: https://www.pulpstrategy.com/humanizing-marketing-automation-the-art-of-keeping-personalization-authentic?utm_source=email&ut...
Submission: On December 20 via api from IN — Scanned from DE
Effective URL: https://www.pulpstrategy.com/humanizing-marketing-automation-the-art-of-keeping-personalization-authentic?utm_source=email&ut...
Submission: On December 20 via api from IN — Scanned from DE
Form analysis 3 forms found in the DOM
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<h3>Get a Quote</h3>
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<li class="country preferred" data-dial-code="1" data-country-code="us">
<div class="iti-flag us"></div><span class="country-name">United States</span><span class="dial-code">+1</span>
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<li class="country preferred" data-dial-code="44" data-country-code="gb">
<div class="iti-flag gb"></div><span class="country-name">United Kingdom</span><span class="dial-code">+44</span>
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<li class="country" data-dial-code="93" data-country-code="af">
<div class="iti-flag af"></div><span class="country-name">Afghanistan</span><span class="dial-code">+93</span>
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<li class="country" data-dial-code="355" data-country-code="al">
<div class="iti-flag al"></div><span class="country-name">Albania</span><span class="dial-code">+355</span>
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<li class="country" data-dial-code="213" data-country-code="dz">
<div class="iti-flag dz"></div><span class="country-name">Algeria</span><span class="dial-code">+213</span>
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<li class="country" data-dial-code="1684" data-country-code="as">
<div class="iti-flag as"></div><span class="country-name">American Samoa</span><span class="dial-code">+1684</span>
</li>
<li class="country" data-dial-code="376" data-country-code="ad">
<div class="iti-flag ad"></div><span class="country-name">Andorra</span><span class="dial-code">+376</span>
</li>
<li class="country" data-dial-code="244" data-country-code="ao">
<div class="iti-flag ao"></div><span class="country-name">Angola</span><span class="dial-code">+244</span>
</li>
<li class="country" data-dial-code="1264" data-country-code="ai">
<div class="iti-flag ai"></div><span class="country-name">Anguilla</span><span class="dial-code">+1264</span>
</li>
<li class="country" data-dial-code="1268" data-country-code="ag">
<div class="iti-flag ag"></div><span class="country-name">Antigua and Barbuda</span><span class="dial-code">+1268</span>
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<li class="country" data-dial-code="54" data-country-code="ar">
<div class="iti-flag ar"></div><span class="country-name">Argentina</span><span class="dial-code">+54</span>
</li>
<li class="country" data-dial-code="374" data-country-code="am">
<div class="iti-flag am"></div><span class="country-name">Armenia</span><span class="dial-code">+374</span>
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<li class="country" data-dial-code="297" data-country-code="aw">
<div class="iti-flag aw"></div><span class="country-name">Aruba</span><span class="dial-code">+297</span>
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<li class="country" data-dial-code="61" data-country-code="au">
<div class="iti-flag au"></div><span class="country-name">Australia</span><span class="dial-code">+61</span>
</li>
<li class="country" data-dial-code="43" data-country-code="at">
<div class="iti-flag at"></div><span class="country-name">Austria</span><span class="dial-code">+43</span>
</li>
<li class="country" data-dial-code="994" data-country-code="az">
<div class="iti-flag az"></div><span class="country-name">Azerbaijan</span><span class="dial-code">+994</span>
</li>
<li class="country" data-dial-code="1242" data-country-code="bs">
<div class="iti-flag bs"></div><span class="country-name">Bahamas</span><span class="dial-code">+1242</span>
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<li class="country" data-dial-code="973" data-country-code="bh">
<div class="iti-flag bh"></div><span class="country-name">Bahrain</span><span class="dial-code">+973</span>
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<li class="country" data-dial-code="880" data-country-code="bd">
<div class="iti-flag bd"></div><span class="country-name">Bangladesh</span><span class="dial-code">+880</span>
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<li class="country" data-dial-code="1246" data-country-code="bb">
<div class="iti-flag bb"></div><span class="country-name">Barbados</span><span class="dial-code">+1246</span>
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<li class="country" data-dial-code="375" data-country-code="by">
<div class="iti-flag by"></div><span class="country-name">Belarus</span><span class="dial-code">+375</span>
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<li class="country" data-dial-code="32" data-country-code="be">
<div class="iti-flag be"></div><span class="country-name">Belgium</span><span class="dial-code">+32</span>
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<li class="country" data-dial-code="501" data-country-code="bz">
<div class="iti-flag bz"></div><span class="country-name">Belize</span><span class="dial-code">+501</span>
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<li class="country" data-dial-code="229" data-country-code="bj">
<div class="iti-flag bj"></div><span class="country-name">Benin</span><span class="dial-code">+229</span>
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<li class="country" data-dial-code="1441" data-country-code="bm">
<div class="iti-flag bm"></div><span class="country-name">Bermuda</span><span class="dial-code">+1441</span>
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<li class="country" data-dial-code="975" data-country-code="bt">
<div class="iti-flag bt"></div><span class="country-name">Bhutan</span><span class="dial-code">+975</span>
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<li class="country" data-dial-code="591" data-country-code="bo">
<div class="iti-flag bo"></div><span class="country-name">Bolivia</span><span class="dial-code">+591</span>
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<li class="country" data-dial-code="387" data-country-code="ba">
<div class="iti-flag ba"></div><span class="country-name">Bosnia and Herzegovina</span><span class="dial-code">+387</span>
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<li class="country" data-dial-code="267" data-country-code="bw">
<div class="iti-flag bw"></div><span class="country-name">Botswana</span><span class="dial-code">+267</span>
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<li class="country" data-dial-code="55" data-country-code="br">
<div class="iti-flag br"></div><span class="country-name">Brazil</span><span class="dial-code">+55</span>
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<li class="country" data-dial-code="246" data-country-code="io">
<div class="iti-flag io"></div><span class="country-name">British Indian Ocean Territory</span><span class="dial-code">+246</span>
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<li class="country" data-dial-code="1284" data-country-code="vg">
<div class="iti-flag vg"></div><span class="country-name">British Virgin Islands</span><span class="dial-code">+1284</span>
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<li class="country" data-dial-code="673" data-country-code="bn">
<div class="iti-flag bn"></div><span class="country-name">Brunei</span><span class="dial-code">+673</span>
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<li class="country" data-dial-code="359" data-country-code="bg">
<div class="iti-flag bg"></div><span class="country-name">Bulgaria</span><span class="dial-code">+359</span>
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<li class="country" data-dial-code="226" data-country-code="bf">
<div class="iti-flag bf"></div><span class="country-name">Burkina Faso</span><span class="dial-code">+226</span>
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<li class="country" data-dial-code="257" data-country-code="bi">
<div class="iti-flag bi"></div><span class="country-name">Burundi</span><span class="dial-code">+257</span>
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<li class="country" data-dial-code="855" data-country-code="kh">
<div class="iti-flag kh"></div><span class="country-name">Cambodia</span><span class="dial-code">+855</span>
</li>
<li class="country" data-dial-code="237" data-country-code="cm">
<div class="iti-flag cm"></div><span class="country-name">Cameroon</span><span class="dial-code">+237</span>
</li>
<li class="country" data-dial-code="1" data-country-code="ca">
<div class="iti-flag ca"></div><span class="country-name">Canada</span><span class="dial-code">+1</span>
</li>
<li class="country" data-dial-code="238" data-country-code="cv">
<div class="iti-flag cv"></div><span class="country-name">Cape Verde</span><span class="dial-code">+238</span>
</li>
<li class="country" data-dial-code="599" data-country-code="bq">
<div class="iti-flag bq"></div><span class="country-name">Caribbean Netherlands</span><span class="dial-code">+599</span>
</li>
<li class="country" data-dial-code="1345" data-country-code="ky">
<div class="iti-flag ky"></div><span class="country-name">Cayman Islands</span><span class="dial-code">+1345</span>
</li>
<li class="country" data-dial-code="236" data-country-code="cf">
<div class="iti-flag cf"></div><span class="country-name">Central African Republic</span><span class="dial-code">+236</span>
</li>
<li class="country" data-dial-code="235" data-country-code="td">
<div class="iti-flag td"></div><span class="country-name">Chad</span><span class="dial-code">+235</span>
</li>
<li class="country" data-dial-code="56" data-country-code="cl">
<div class="iti-flag cl"></div><span class="country-name">Chile</span><span class="dial-code">+56</span>
</li>
<li class="country" data-dial-code="86" data-country-code="cn">
<div class="iti-flag cn"></div><span class="country-name">China</span><span class="dial-code">+86</span>
</li>
<li class="country" data-dial-code="57" data-country-code="co">
<div class="iti-flag co"></div><span class="country-name">Colombia</span><span class="dial-code">+57</span>
</li>
<li class="country" data-dial-code="269" data-country-code="km">
<div class="iti-flag km"></div><span class="country-name">Comoros</span><span class="dial-code">+269</span>
</li>
<li class="country" data-dial-code="243" data-country-code="cd">
<div class="iti-flag cd"></div><span class="country-name">Congo</span><span class="dial-code">+243</span>
</li>
<li class="country" data-dial-code="242" data-country-code="cg">
<div class="iti-flag cg"></div><span class="country-name">Congo</span><span class="dial-code">+242</span>
</li>
<li class="country" data-dial-code="682" data-country-code="ck">
<div class="iti-flag ck"></div><span class="country-name">Cook Islands</span><span class="dial-code">+682</span>
</li>
<li class="country" data-dial-code="506" data-country-code="cr">
<div class="iti-flag cr"></div><span class="country-name">Costa Rica</span><span class="dial-code">+506</span>
</li>
<li class="country" data-dial-code="225" data-country-code="ci">
<div class="iti-flag ci"></div><span class="country-name">Côte d’Ivoire</span><span class="dial-code">+225</span>
</li>
<li class="country" data-dial-code="385" data-country-code="hr">
<div class="iti-flag hr"></div><span class="country-name">Croatia</span><span class="dial-code">+385</span>
</li>
<li class="country" data-dial-code="53" data-country-code="cu">
<div class="iti-flag cu"></div><span class="country-name">Cuba</span><span class="dial-code">+53</span>
</li>
<li class="country" data-dial-code="599" data-country-code="cw">
<div class="iti-flag cw"></div><span class="country-name">Curaçao</span><span class="dial-code">+599</span>
</li>
<li class="country" data-dial-code="357" data-country-code="cy">
<div class="iti-flag cy"></div><span class="country-name">Cyprus</span><span class="dial-code">+357</span>
</li>
<li class="country" data-dial-code="420" data-country-code="cz">
<div class="iti-flag cz"></div><span class="country-name">Czech Republic</span><span class="dial-code">+420</span>
</li>
<li class="country" data-dial-code="45" data-country-code="dk">
<div class="iti-flag dk"></div><span class="country-name">Denmark</span><span class="dial-code">+45</span>
</li>
<li class="country" data-dial-code="253" data-country-code="dj">
<div class="iti-flag dj"></div><span class="country-name">Djibouti</span><span class="dial-code">+253</span>
</li>
<li class="country" data-dial-code="1767" data-country-code="dm">
<div class="iti-flag dm"></div><span class="country-name">Dominica</span><span class="dial-code">+1767</span>
</li>
<li class="country" data-dial-code="1" data-country-code="do">
<div class="iti-flag do"></div><span class="country-name">Dominican Republic</span><span class="dial-code">+1</span>
</li>
<li class="country" data-dial-code="593" data-country-code="ec">
<div class="iti-flag ec"></div><span class="country-name">Ecuador</span><span class="dial-code">+593</span>
</li>
<li class="country" data-dial-code="20" data-country-code="eg">
<div class="iti-flag eg"></div><span class="country-name">Egypt</span><span class="dial-code">+20</span>
</li>
<li class="country" data-dial-code="503" data-country-code="sv">
<div class="iti-flag sv"></div><span class="country-name">El Salvador</span><span class="dial-code">+503</span>
</li>
<li class="country" data-dial-code="240" data-country-code="gq">
<div class="iti-flag gq"></div><span class="country-name">Equatorial Guinea</span><span class="dial-code">+240</span>
</li>
<li class="country" data-dial-code="291" data-country-code="er">
<div class="iti-flag er"></div><span class="country-name">Eritrea</span><span class="dial-code">+291</span>
</li>
<li class="country" data-dial-code="372" data-country-code="ee">
<div class="iti-flag ee"></div><span class="country-name">Estonia</span><span class="dial-code">+372</span>
</li>
<li class="country" data-dial-code="251" data-country-code="et">
<div class="iti-flag et"></div><span class="country-name">Ethiopia</span><span class="dial-code">+251</span>
</li>
<li class="country" data-dial-code="500" data-country-code="fk">
<div class="iti-flag fk"></div><span class="country-name">Falkland Islands</span><span class="dial-code">+500</span>
</li>
<li class="country" data-dial-code="298" data-country-code="fo">
<div class="iti-flag fo"></div><span class="country-name">Faroe Islands</span><span class="dial-code">+298</span>
</li>
<li class="country" data-dial-code="679" data-country-code="fj">
<div class="iti-flag fj"></div><span class="country-name">Fiji</span><span class="dial-code">+679</span>
</li>
<li class="country" data-dial-code="358" data-country-code="fi">
<div class="iti-flag fi"></div><span class="country-name">Finland</span><span class="dial-code">+358</span>
</li>
<li class="country" data-dial-code="33" data-country-code="fr">
<div class="iti-flag fr"></div><span class="country-name">France</span><span class="dial-code">+33</span>
</li>
<li class="country" data-dial-code="594" data-country-code="gf">
<div class="iti-flag gf"></div><span class="country-name">French Guiana</span><span class="dial-code">+594</span>
</li>
<li class="country" data-dial-code="689" data-country-code="pf">
<div class="iti-flag pf"></div><span class="country-name">French Polynesia</span><span class="dial-code">+689</span>
</li>
<li class="country" data-dial-code="241" data-country-code="ga">
<div class="iti-flag ga"></div><span class="country-name">Gabon</span><span class="dial-code">+241</span>
</li>
<li class="country" data-dial-code="220" data-country-code="gm">
<div class="iti-flag gm"></div><span class="country-name">Gambia</span><span class="dial-code">+220</span>
</li>
<li class="country" data-dial-code="995" data-country-code="ge">
<div class="iti-flag ge"></div><span class="country-name">Georgia</span><span class="dial-code">+995</span>
</li>
<li class="country active" data-dial-code="49" data-country-code="de">
<div class="iti-flag de"></div><span class="country-name">Germany</span><span class="dial-code">+49</span>
</li>
<li class="country" data-dial-code="233" data-country-code="gh">
<div class="iti-flag gh"></div><span class="country-name">Ghana</span><span class="dial-code">+233</span>
</li>
<li class="country" data-dial-code="350" data-country-code="gi">
<div class="iti-flag gi"></div><span class="country-name">Gibraltar</span><span class="dial-code">+350</span>
</li>
<li class="country" data-dial-code="30" data-country-code="gr">
<div class="iti-flag gr"></div><span class="country-name">Greece</span><span class="dial-code">+30</span>
</li>
<li class="country" data-dial-code="299" data-country-code="gl">
<div class="iti-flag gl"></div><span class="country-name">Greenland</span><span class="dial-code">+299</span>
</li>
<li class="country" data-dial-code="1473" data-country-code="gd">
<div class="iti-flag gd"></div><span class="country-name">Grenada</span><span class="dial-code">+1473</span>
</li>
<li class="country" data-dial-code="590" data-country-code="gp">
<div class="iti-flag gp"></div><span class="country-name">Guadeloupe</span><span class="dial-code">+590</span>
</li>
<li class="country" data-dial-code="1671" data-country-code="gu">
<div class="iti-flag gu"></div><span class="country-name">Guam</span><span class="dial-code">+1671</span>
</li>
<li class="country" data-dial-code="502" data-country-code="gt">
<div class="iti-flag gt"></div><span class="country-name">Guatemala</span><span class="dial-code">+502</span>
</li>
<li class="country" data-dial-code="224" data-country-code="gn">
<div class="iti-flag gn"></div><span class="country-name">Guinea</span><span class="dial-code">+224</span>
</li>
<li class="country" data-dial-code="245" data-country-code="gw">
<div class="iti-flag gw"></div><span class="country-name">Guinea-Bissau</span><span class="dial-code">+245</span>
</li>
<li class="country" data-dial-code="592" data-country-code="gy">
<div class="iti-flag gy"></div><span class="country-name">Guyana</span><span class="dial-code">+592</span>
</li>
<li class="country" data-dial-code="509" data-country-code="ht">
<div class="iti-flag ht"></div><span class="country-name">Haiti</span><span class="dial-code">+509</span>
</li>
<li class="country" data-dial-code="504" data-country-code="hn">
<div class="iti-flag hn"></div><span class="country-name">Honduras</span><span class="dial-code">+504</span>
</li>
<li class="country" data-dial-code="852" data-country-code="hk">
<div class="iti-flag hk"></div><span class="country-name">Hong Kong</span><span class="dial-code">+852</span>
</li>
<li class="country" data-dial-code="36" data-country-code="hu">
<div class="iti-flag hu"></div><span class="country-name">Hungary</span><span class="dial-code">+36</span>
</li>
<li class="country" data-dial-code="354" data-country-code="is">
<div class="iti-flag is"></div><span class="country-name">Iceland</span><span class="dial-code">+354</span>
</li>
<li class="country" data-dial-code="91" data-country-code="in">
<div class="iti-flag in"></div><span class="country-name">India</span><span class="dial-code">+91</span>
</li>
<li class="country" data-dial-code="62" data-country-code="id">
<div class="iti-flag id"></div><span class="country-name">Indonesia</span><span class="dial-code">+62</span>
</li>
<li class="country" data-dial-code="98" data-country-code="ir">
<div class="iti-flag ir"></div><span class="country-name">Iran</span><span class="dial-code">+98</span>
</li>
<li class="country" data-dial-code="964" data-country-code="iq">
<div class="iti-flag iq"></div><span class="country-name">Iraq</span><span class="dial-code">+964</span>
</li>
<li class="country" data-dial-code="353" data-country-code="ie">
<div class="iti-flag ie"></div><span class="country-name">Ireland</span><span class="dial-code">+353</span>
</li>
<li class="country" data-dial-code="972" data-country-code="il">
<div class="iti-flag il"></div><span class="country-name">Israel</span><span class="dial-code">+972</span>
</li>
<li class="country" data-dial-code="39" data-country-code="it">
<div class="iti-flag it"></div><span class="country-name">Italy</span><span class="dial-code">+39</span>
</li>
<li class="country" data-dial-code="1876" data-country-code="jm">
<div class="iti-flag jm"></div><span class="country-name">Jamaica</span><span class="dial-code">+1876</span>
</li>
<li class="country" data-dial-code="81" data-country-code="jp">
<div class="iti-flag jp"></div><span class="country-name">Japan</span><span class="dial-code">+81</span>
</li>
<li class="country" data-dial-code="962" data-country-code="jo">
<div class="iti-flag jo"></div><span class="country-name">Jordan</span><span class="dial-code">+962</span>
</li>
<li class="country" data-dial-code="7" data-country-code="kz">
<div class="iti-flag kz"></div><span class="country-name">Kazakhstan</span><span class="dial-code">+7</span>
</li>
<li class="country" data-dial-code="254" data-country-code="ke">
<div class="iti-flag ke"></div><span class="country-name">Kenya</span><span class="dial-code">+254</span>
</li>
<li class="country" data-dial-code="686" data-country-code="ki">
<div class="iti-flag ki"></div><span class="country-name">Kiribati</span><span class="dial-code">+686</span>
</li>
<li class="country" data-dial-code="965" data-country-code="kw">
<div class="iti-flag kw"></div><span class="country-name">Kuwait</span><span class="dial-code">+965</span>
</li>
<li class="country" data-dial-code="996" data-country-code="kg">
<div class="iti-flag kg"></div><span class="country-name">Kyrgyzstan</span><span class="dial-code">+996</span>
</li>
<li class="country" data-dial-code="856" data-country-code="la">
<div class="iti-flag la"></div><span class="country-name">Laos</span><span class="dial-code">+856</span>
</li>
<li class="country" data-dial-code="371" data-country-code="lv">
<div class="iti-flag lv"></div><span class="country-name">Latvia</span><span class="dial-code">+371</span>
</li>
<li class="country" data-dial-code="961" data-country-code="lb">
<div class="iti-flag lb"></div><span class="country-name">Lebanon</span><span class="dial-code">+961</span>
</li>
<li class="country" data-dial-code="266" data-country-code="ls">
<div class="iti-flag ls"></div><span class="country-name">Lesotho</span><span class="dial-code">+266</span>
</li>
<li class="country" data-dial-code="231" data-country-code="lr">
<div class="iti-flag lr"></div><span class="country-name">Liberia</span><span class="dial-code">+231</span>
</li>
<li class="country" data-dial-code="218" data-country-code="ly">
<div class="iti-flag ly"></div><span class="country-name">Libya</span><span class="dial-code">+218</span>
</li>
<li class="country" data-dial-code="423" data-country-code="li">
<div class="iti-flag li"></div><span class="country-name">Liechtenstein</span><span class="dial-code">+423</span>
</li>
<li class="country" data-dial-code="370" data-country-code="lt">
<div class="iti-flag lt"></div><span class="country-name">Lithuania</span><span class="dial-code">+370</span>
</li>
<li class="country" data-dial-code="352" data-country-code="lu">
<div class="iti-flag lu"></div><span class="country-name">Luxembourg</span><span class="dial-code">+352</span>
</li>
<li class="country" data-dial-code="853" data-country-code="mo">
<div class="iti-flag mo"></div><span class="country-name">Macau</span><span class="dial-code">+853</span>
</li>
<li class="country" data-dial-code="389" data-country-code="mk">
<div class="iti-flag mk"></div><span class="country-name">Macedonia</span><span class="dial-code">+389</span>
</li>
<li class="country" data-dial-code="261" data-country-code="mg">
<div class="iti-flag mg"></div><span class="country-name">Madagascar</span><span class="dial-code">+261</span>
</li>
<li class="country" data-dial-code="265" data-country-code="mw">
<div class="iti-flag mw"></div><span class="country-name">Malawi</span><span class="dial-code">+265</span>
</li>
<li class="country" data-dial-code="60" data-country-code="my">
<div class="iti-flag my"></div><span class="country-name">Malaysia</span><span class="dial-code">+60</span>
</li>
<li class="country" data-dial-code="960" data-country-code="mv">
<div class="iti-flag mv"></div><span class="country-name">Maldives</span><span class="dial-code">+960</span>
</li>
<li class="country" data-dial-code="223" data-country-code="ml">
<div class="iti-flag ml"></div><span class="country-name">Mali</span><span class="dial-code">+223</span>
</li>
<li class="country" data-dial-code="356" data-country-code="mt">
<div class="iti-flag mt"></div><span class="country-name">Malta</span><span class="dial-code">+356</span>
</li>
<li class="country" data-dial-code="692" data-country-code="mh">
<div class="iti-flag mh"></div><span class="country-name">Marshall Islands</span><span class="dial-code">+692</span>
</li>
<li class="country" data-dial-code="596" data-country-code="mq">
<div class="iti-flag mq"></div><span class="country-name">Martinique</span><span class="dial-code">+596</span>
</li>
<li class="country" data-dial-code="222" data-country-code="mr">
<div class="iti-flag mr"></div><span class="country-name">Mauritania</span><span class="dial-code">+222</span>
</li>
<li class="country" data-dial-code="230" data-country-code="mu">
<div class="iti-flag mu"></div><span class="country-name">Mauritius</span><span class="dial-code">+230</span>
</li>
<li class="country" data-dial-code="52" data-country-code="mx">
<div class="iti-flag mx"></div><span class="country-name">Mexico</span><span class="dial-code">+52</span>
</li>
<li class="country" data-dial-code="691" data-country-code="fm">
<div class="iti-flag fm"></div><span class="country-name">Micronesia</span><span class="dial-code">+691</span>
</li>
<li class="country" data-dial-code="373" data-country-code="md">
<div class="iti-flag md"></div><span class="country-name">Moldova</span><span class="dial-code">+373</span>
</li>
<li class="country" data-dial-code="377" data-country-code="mc">
<div class="iti-flag mc"></div><span class="country-name">Monaco</span><span class="dial-code">+377</span>
</li>
<li class="country" data-dial-code="976" data-country-code="mn">
<div class="iti-flag mn"></div><span class="country-name">Mongolia</span><span class="dial-code">+976</span>
</li>
<li class="country" data-dial-code="382" data-country-code="me">
<div class="iti-flag me"></div><span class="country-name">Montenegro</span><span class="dial-code">+382</span>
</li>
<li class="country" data-dial-code="1664" data-country-code="ms">
<div class="iti-flag ms"></div><span class="country-name">Montserrat</span><span class="dial-code">+1664</span>
</li>
<li class="country" data-dial-code="212" data-country-code="ma">
<div class="iti-flag ma"></div><span class="country-name">Morocco</span><span class="dial-code">+212</span>
</li>
<li class="country" data-dial-code="258" data-country-code="mz">
<div class="iti-flag mz"></div><span class="country-name">Mozambique</span><span class="dial-code">+258</span>
</li>
<li class="country" data-dial-code="95" data-country-code="mm">
<div class="iti-flag mm"></div><span class="country-name">Myanmar</span><span class="dial-code">+95</span>
</li>
<li class="country" data-dial-code="264" data-country-code="na">
<div class="iti-flag na"></div><span class="country-name">Namibia</span><span class="dial-code">+264</span>
</li>
<li class="country" data-dial-code="674" data-country-code="nr">
<div class="iti-flag nr"></div><span class="country-name">Nauru</span><span class="dial-code">+674</span>
</li>
<li class="country" data-dial-code="977" data-country-code="np">
<div class="iti-flag np"></div><span class="country-name">Nepal</span><span class="dial-code">+977</span>
</li>
<li class="country" data-dial-code="31" data-country-code="nl">
<div class="iti-flag nl"></div><span class="country-name">Netherlands</span><span class="dial-code">+31</span>
</li>
<li class="country" data-dial-code="687" data-country-code="nc">
<div class="iti-flag nc"></div><span class="country-name">New Caledonia</span><span class="dial-code">+687</span>
</li>
<li class="country" data-dial-code="64" data-country-code="nz">
<div class="iti-flag nz"></div><span class="country-name">New Zealand</span><span class="dial-code">+64</span>
</li>
<li class="country" data-dial-code="505" data-country-code="ni">
<div class="iti-flag ni"></div><span class="country-name">Nicaragua</span><span class="dial-code">+505</span>
</li>
<li class="country" data-dial-code="227" data-country-code="ne">
<div class="iti-flag ne"></div><span class="country-name">Niger</span><span class="dial-code">+227</span>
</li>
<li class="country" data-dial-code="234" data-country-code="ng">
<div class="iti-flag ng"></div><span class="country-name">Nigeria</span><span class="dial-code">+234</span>
</li>
<li class="country" data-dial-code="683" data-country-code="nu">
<div class="iti-flag nu"></div><span class="country-name">Niue</span><span class="dial-code">+683</span>
</li>
<li class="country" data-dial-code="672" data-country-code="nf">
<div class="iti-flag nf"></div><span class="country-name">Norfolk Island</span><span class="dial-code">+672</span>
</li>
<li class="country" data-dial-code="850" data-country-code="kp">
<div class="iti-flag kp"></div><span class="country-name">North Korea</span><span class="dial-code">+850</span>
</li>
<li class="country" data-dial-code="1670" data-country-code="mp">
<div class="iti-flag mp"></div><span class="country-name">Northern Mariana Islands</span><span class="dial-code">+1670</span>
</li>
<li class="country" data-dial-code="47" data-country-code="no">
<div class="iti-flag no"></div><span class="country-name">Norway</span><span class="dial-code">+47</span>
</li>
<li class="country" data-dial-code="968" data-country-code="om">
<div class="iti-flag om"></div><span class="country-name">Oman</span><span class="dial-code">+968</span>
</li>
<li class="country" data-dial-code="92" data-country-code="pk">
<div class="iti-flag pk"></div><span class="country-name">Pakistan</span><span class="dial-code">+92</span>
</li>
<li class="country" data-dial-code="680" data-country-code="pw">
<div class="iti-flag pw"></div><span class="country-name">Palau</span><span class="dial-code">+680</span>
</li>
<li class="country" data-dial-code="970" data-country-code="ps">
<div class="iti-flag ps"></div><span class="country-name">Palestine</span><span class="dial-code">+970</span>
</li>
<li class="country" data-dial-code="507" data-country-code="pa">
<div class="iti-flag pa"></div><span class="country-name">Panama</span><span class="dial-code">+507</span>
</li>
<li class="country" data-dial-code="675" data-country-code="pg">
<div class="iti-flag pg"></div><span class="country-name">Papua New Guinea</span><span class="dial-code">+675</span>
</li>
<li class="country" data-dial-code="595" data-country-code="py">
<div class="iti-flag py"></div><span class="country-name">Paraguay</span><span class="dial-code">+595</span>
</li>
<li class="country" data-dial-code="51" data-country-code="pe">
<div class="iti-flag pe"></div><span class="country-name">Peru</span><span class="dial-code">+51</span>
</li>
<li class="country" data-dial-code="63" data-country-code="ph">
<div class="iti-flag ph"></div><span class="country-name">Philippines</span><span class="dial-code">+63</span>
</li>
<li class="country" data-dial-code="48" data-country-code="pl">
<div class="iti-flag pl"></div><span class="country-name">Poland</span><span class="dial-code">+48</span>
</li>
<li class="country" data-dial-code="351" data-country-code="pt">
<div class="iti-flag pt"></div><span class="country-name">Portugal</span><span class="dial-code">+351</span>
</li>
<li class="country" data-dial-code="1" data-country-code="pr">
<div class="iti-flag pr"></div><span class="country-name">Puerto Rico</span><span class="dial-code">+1</span>
</li>
<li class="country" data-dial-code="974" data-country-code="qa">
<div class="iti-flag qa"></div><span class="country-name">Qatar</span><span class="dial-code">+974</span>
</li>
<li class="country" data-dial-code="262" data-country-code="re">
<div class="iti-flag re"></div><span class="country-name">Réunion</span><span class="dial-code">+262</span>
</li>
<li class="country" data-dial-code="40" data-country-code="ro">
<div class="iti-flag ro"></div><span class="country-name">Romania</span><span class="dial-code">+40</span>
</li>
<li class="country" data-dial-code="7" data-country-code="ru">
<div class="iti-flag ru"></div><span class="country-name">Russia</span><span class="dial-code">+7</span>
</li>
<li class="country" data-dial-code="250" data-country-code="rw">
<div class="iti-flag rw"></div><span class="country-name">Rwanda</span><span class="dial-code">+250</span>
</li>
<li class="country" data-dial-code="590" data-country-code="bl">
<div class="iti-flag bl"></div><span class="country-name">Saint Barthélemy</span><span class="dial-code">+590</span>
</li>
<li class="country" data-dial-code="290" data-country-code="sh">
<div class="iti-flag sh"></div><span class="country-name">Saint Helena</span><span class="dial-code">+290</span>
</li>
<li class="country" data-dial-code="1869" data-country-code="kn">
<div class="iti-flag kn"></div><span class="country-name">Saint Kitts and Nevis</span><span class="dial-code">+1869</span>
</li>
<li class="country" data-dial-code="1758" data-country-code="lc">
<div class="iti-flag lc"></div><span class="country-name">Saint Lucia</span><span class="dial-code">+1758</span>
</li>
<li class="country" data-dial-code="590" data-country-code="mf">
<div class="iti-flag mf"></div><span class="country-name">Saint Martin</span><span class="dial-code">+590</span>
</li>
<li class="country" data-dial-code="508" data-country-code="pm">
<div class="iti-flag pm"></div><span class="country-name">Saint Pierre and Miquelon</span><span class="dial-code">+508</span>
</li>
<li class="country" data-dial-code="1784" data-country-code="vc">
<div class="iti-flag vc"></div><span class="country-name">Saint Vincent and the Grenadines</span><span class="dial-code">+1784</span>
</li>
<li class="country" data-dial-code="685" data-country-code="ws">
<div class="iti-flag ws"></div><span class="country-name">Samoa</span><span class="dial-code">+685</span>
</li>
<li class="country" data-dial-code="378" data-country-code="sm">
<div class="iti-flag sm"></div><span class="country-name">San Marino</span><span class="dial-code">+378</span>
</li>
<li class="country" data-dial-code="239" data-country-code="st">
<div class="iti-flag st"></div><span class="country-name">São Tomé and Príncipe</span><span class="dial-code">+239</span>
</li>
<li class="country" data-dial-code="966" data-country-code="sa">
<div class="iti-flag sa"></div><span class="country-name">Saudi Arabia</span><span class="dial-code">+966</span>
</li>
<li class="country" data-dial-code="221" data-country-code="sn">
<div class="iti-flag sn"></div><span class="country-name">Senegal</span><span class="dial-code">+221</span>
</li>
<li class="country" data-dial-code="381" data-country-code="rs">
<div class="iti-flag rs"></div><span class="country-name">Serbia</span><span class="dial-code">+381</span>
</li>
<li class="country" data-dial-code="248" data-country-code="sc">
<div class="iti-flag sc"></div><span class="country-name">Seychelles</span><span class="dial-code">+248</span>
</li>
<li class="country" data-dial-code="232" data-country-code="sl">
<div class="iti-flag sl"></div><span class="country-name">Sierra Leone</span><span class="dial-code">+232</span>
</li>
<li class="country" data-dial-code="65" data-country-code="sg">
<div class="iti-flag sg"></div><span class="country-name">Singapore</span><span class="dial-code">+65</span>
</li>
<li class="country" data-dial-code="1721" data-country-code="sx">
<div class="iti-flag sx"></div><span class="country-name">Sint Maarten</span><span class="dial-code">+1721</span>
</li>
<li class="country" data-dial-code="421" data-country-code="sk">
<div class="iti-flag sk"></div><span class="country-name">Slovakia</span><span class="dial-code">+421</span>
</li>
<li class="country" data-dial-code="386" data-country-code="si">
<div class="iti-flag si"></div><span class="country-name">Slovenia</span><span class="dial-code">+386</span>
</li>
<li class="country" data-dial-code="677" data-country-code="sb">
<div class="iti-flag sb"></div><span class="country-name">Solomon Islands</span><span class="dial-code">+677</span>
</li>
<li class="country" data-dial-code="252" data-country-code="so">
<div class="iti-flag so"></div><span class="country-name">Somalia</span><span class="dial-code">+252</span>
</li>
<li class="country" data-dial-code="27" data-country-code="za">
<div class="iti-flag za"></div><span class="country-name">South Africa</span><span class="dial-code">+27</span>
</li>
<li class="country" data-dial-code="82" data-country-code="kr">
<div class="iti-flag kr"></div><span class="country-name">South Korea</span><span class="dial-code">+82</span>
</li>
<li class="country" data-dial-code="211" data-country-code="ss">
<div class="iti-flag ss"></div><span class="country-name">South Sudan</span><span class="dial-code">+211</span>
</li>
<li class="country" data-dial-code="34" data-country-code="es">
<div class="iti-flag es"></div><span class="country-name">Spain</span><span class="dial-code">+34</span>
</li>
<li class="country" data-dial-code="94" data-country-code="lk">
<div class="iti-flag lk"></div><span class="country-name">Sri Lanka</span><span class="dial-code">+94</span>
</li>
<li class="country" data-dial-code="249" data-country-code="sd">
<div class="iti-flag sd"></div><span class="country-name">Sudan</span><span class="dial-code">+249</span>
</li>
<li class="country" data-dial-code="597" data-country-code="sr">
<div class="iti-flag sr"></div><span class="country-name">Suriname</span><span class="dial-code">+597</span>
</li>
<li class="country" data-dial-code="268" data-country-code="sz">
<div class="iti-flag sz"></div><span class="country-name">Swaziland</span><span class="dial-code">+268</span>
</li>
<li class="country" data-dial-code="46" data-country-code="se">
<div class="iti-flag se"></div><span class="country-name">Sweden</span><span class="dial-code">+46</span>
</li>
<li class="country" data-dial-code="41" data-country-code="ch">
<div class="iti-flag ch"></div><span class="country-name">Switzerland</span><span class="dial-code">+41</span>
</li>
<li class="country" data-dial-code="963" data-country-code="sy">
<div class="iti-flag sy"></div><span class="country-name">Syria</span><span class="dial-code">+963</span>
</li>
<li class="country" data-dial-code="886" data-country-code="tw">
<div class="iti-flag tw"></div><span class="country-name">Taiwan</span><span class="dial-code">+886</span>
</li>
<li class="country" data-dial-code="992" data-country-code="tj">
<div class="iti-flag tj"></div><span class="country-name">Tajikistan</span><span class="dial-code">+992</span>
</li>
<li class="country" data-dial-code="255" data-country-code="tz">
<div class="iti-flag tz"></div><span class="country-name">Tanzania</span><span class="dial-code">+255</span>
</li>
<li class="country" data-dial-code="66" data-country-code="th">
<div class="iti-flag th"></div><span class="country-name">Thailand</span><span class="dial-code">+66</span>
</li>
<li class="country" data-dial-code="670" data-country-code="tl">
<div class="iti-flag tl"></div><span class="country-name">Timor-Leste</span><span class="dial-code">+670</span>
</li>
<li class="country" data-dial-code="228" data-country-code="tg">
<div class="iti-flag tg"></div><span class="country-name">Togo</span><span class="dial-code">+228</span>
</li>
<li class="country" data-dial-code="690" data-country-code="tk">
<div class="iti-flag tk"></div><span class="country-name">Tokelau</span><span class="dial-code">+690</span>
</li>
<li class="country" data-dial-code="676" data-country-code="to">
<div class="iti-flag to"></div><span class="country-name">Tonga</span><span class="dial-code">+676</span>
</li>
<li class="country" data-dial-code="1868" data-country-code="tt">
<div class="iti-flag tt"></div><span class="country-name">Trinidad and Tobago</span><span class="dial-code">+1868</span>
</li>
<li class="country" data-dial-code="216" data-country-code="tn">
<div class="iti-flag tn"></div><span class="country-name">Tunisia</span><span class="dial-code">+216</span>
</li>
<li class="country" data-dial-code="90" data-country-code="tr">
<div class="iti-flag tr"></div><span class="country-name">Turkey</span><span class="dial-code">+90</span>
</li>
<li class="country" data-dial-code="993" data-country-code="tm">
<div class="iti-flag tm"></div><span class="country-name">Turkmenistan</span><span class="dial-code">+993</span>
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<li class="country" data-dial-code="1649" data-country-code="tc">
<div class="iti-flag tc"></div><span class="country-name">Turks and Caicos Islands</span><span class="dial-code">+1649</span>
</li>
<li class="country" data-dial-code="688" data-country-code="tv">
<div class="iti-flag tv"></div><span class="country-name">Tuvalu</span><span class="dial-code">+688</span>
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<li class="country" data-dial-code="1340" data-country-code="vi">
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<li class="country" data-dial-code="256" data-country-code="ug">
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<li class="country" data-dial-code="380" data-country-code="ua">
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<li class="country" data-dial-code="971" data-country-code="ae">
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<li class="country" data-dial-code="44" data-country-code="gb">
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<li class="country" data-dial-code="1" data-country-code="us">
<div class="iti-flag us"></div><span class="country-name">United States</span><span class="dial-code">+1</span>
</li>
<li class="country" data-dial-code="598" data-country-code="uy">
<div class="iti-flag uy"></div><span class="country-name">Uruguay</span><span class="dial-code">+598</span>
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<li class="country" data-dial-code="998" data-country-code="uz">
<div class="iti-flag uz"></div><span class="country-name">Uzbekistan</span><span class="dial-code">+998</span>
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<li class="country" data-dial-code="678" data-country-code="vu">
<div class="iti-flag vu"></div><span class="country-name">Vanuatu</span><span class="dial-code">+678</span>
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<li class="country" data-dial-code="681" data-country-code="wf">
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<li class="country" data-dial-code="967" data-country-code="ye">
<div class="iti-flag ye"></div><span class="country-name">Yemen</span><span class="dial-code">+967</span>
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<li class="country" data-dial-code="260" data-country-code="zm">
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<li class="country" data-dial-code="263" data-country-code="zw">
<div class="iti-flag zw"></div><span class="country-name">Zimbabwe</span><span class="dial-code">+263</span>
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Technology
HUMANIZING MARKETING AUTOMATION: THE ART OF KEEPING PERSONALIZATION AUTHENTIC
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Marketing automation has revolutionized how businesses engage with their
customers. From targeted emails to personalized recommendations, automation
enables companies to connect with audiences on a scale unimaginable a decade
ago. But here’s the paradox: while automation thrives on efficiency, customers
increasingly demand authenticity.
So, how can CMOs strike the right balance? How do we use automation to
enhance—not replace—the human touch?
LET’S START WITH A QUESTION
When was the last time you received a marketing email that truly felt personal?
Was it the use of your first name? A timely reminder of something you needed? Or
did it still feel like a template?
If it felt impersonal, you’re not alone. Many automated campaigns miss the mark
because they treat customers as data points rather than individuals. To humanize
automation, we need to go beyond the superficial.
WHY AUTHENTIC PERSONALIZATION MATTERS
Authenticity is more than a buzzword. Customers today are savvy—they can spot
generic marketing a mile away. According to a recent study, 80% of consumers are
more likely to purchase from a brand that offers personalized experiences, but
only when those experiences feel genuine.
Automation should enhance your ability to:
* Understand your audience’s needs
* Deliver value at the right moment
* Build trust over time
Done wrong, it can alienate customers. But done right, it can deepen
relationships and foster loyalty.
THE BUILDING BLOCKS OF AUTHENTIC PERSONALIZATION
1. Data with Context
Automation relies on data, but data alone isn’t enough. It’s not just about
knowing that your customer clicked on a product—it’s about understanding why.
Tools like customer data platforms (CDPs) can help you merge behavioral,
transactional, and contextual data to build a more holistic picture of your
customer.
Pro Tip: Look at patterns, but don’t ignore anomalies. Sometimes the outliers
tell the most human stories.
2. Segment, Don’t Stereotype
Segmentation is critical for automation, but oversimplifying can lead to
tone-deaf messaging. For example, grouping “women aged 25–35” assumes
homogeneity when individual interests differ vastly. Use dynamic segmentation to
adapt messages based on evolving behavior rather than static demographics.
Try This: Run A/B tests within segments to fine-tune how different tones or
offers resonate.
3. Use AI to Enhance, Not Replace, Creativity
AI-powered tools can help craft subject lines, recommend products, or even
generate entire campaigns. But remember, AI outputs are only as good as the
human input behind them. Your job? Inject personality and empathy into these
outputs. Ensure the language resonates, the imagery feels real, and the timing
aligns with human intuition.
Interactive Idea: Share a draft AI-generated subject line with your team and
brainstorm ways to make it more relatable.
REAL-WORLD EXAMPLES: BRANDS DOING IT RIGHT
Spotify: Think of Spotify’s annual “Wrapped” campaign. It uses automation and
data to create highly personalized summaries of users’ listening habits. But the
real magic is the tone—fun, celebratory, and unique to each person.
Netflix: Its recommendation engine isn’t just data-driven; it feels intuitive.
Netflix doesn’t just tell you what’s popular; it tells you what you might enjoy,
based on your behavior.
Amazon: Beyond “frequently bought together,” Amazon’s automated follow-ups often
suggest complementary items that feel tailored to your interests.
COMMON PITFALLS TO AVOID
1. Over-Automation
Not every touchpoint needs automation. Sometimes, a handwritten note or a
personal phone call can make a bigger impact than an automated email.
2. Ignoring Feedback Loops
Automation often works on set rules, but customer preferences evolve. Regularly
review performance metrics and customer feedback to refine your approach.
3. Sacrificing Privacy for Personalization
Just because you can track every move your customer makes doesn’t mean you
should. Respect boundaries and ensure transparency in how you use data.
HOW TO KEEP IT INTERACTIVE
Let’s make this blog actionable. Here are three quick exercises you can try:
1. Empathy Mapping
Pick a customer segment and answer: What are they feeling? What challenges are
they facing? How can your messaging address these emotions authentically?
2. Personalization Audit
Review your last 10 automated campaigns. Ask: Would this message resonate with
me if I were the recipient?
3. Customer Journey Walkthrough
Experience your own marketing funnel as a customer. Is the journey seamless?
Does it feel personal or mechanical? Take notes and adjust accordingly.
CONCLUSION: THE FUTURE OF MARKETING AUTOMATION
Automation is not about removing humans from the equation—it’s about amplifying
our ability to connect meaningfully. As we look ahead, innovations like
generative AI, conversational marketing, and hyper-personalized experiences will
continue to evolve. But one thing remains constant: the need for authenticity.
By prioritizing empathy, understanding, and value, we can ensure that automation
becomes a tool for deeper connection, not superficial engagement. So, here’s a
challenge for CMOs: What’s one thing you’ll change in your automation strategy
to make it more human? Together, we can shape a future where technology
empowers—not replaces—the art of connection. Humanizing automation isn’t just
possible; it’s essential. And with the right mindset, it’s within reach.
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* * Posted By
* Ambika Sharma - Chief Strategist at Pulp Strategy
* December 10, 2024
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