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FORD’S RIDE-THE-BRAKES STRATEGY IS HARD TO STEER

A worker prepares a displayed Ford 2022 F350 pickup truck before media day of
the North American International Auto Show in Detroit, Michigan, U.S. September
13, 2022.

Source: REUTERS/Rebecca Cook




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29 Oct 2024 | By   Jonathan Guilford Follow @JMAGuilford


The Detroit carmaker has trimmed electric vehicle plans that nonetheless lost
$1.2 bln last quarter. Meanwhile, the airbag of gas-guzzler profit is deflating
on quality and supply issues. Boss Jim Farley says it’s safer to forestall the
future. He’s struggling to prove it.

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